9.00am The Consumer Electronic Device Convergence in Europe

• Define the market: What does the market for CE integration in the vehicle look like in Europe? Identify the different market segments and find out where your opportunities lie in each
• The car maker, network provider and CE manufacturer
  How much is each stakeholder investing in this auto/CE convergence, and what role does each play? Get briefed on how to accommodate this collaboration, and how this will affect you!
• The network provider – stretching the brand beyond network provision: Consumers still do not view operators as providers of telematics services, with high street retailers or dealerships stealing their thunder. Find out how operators are packing value into their auto wireless offerings to ensure they are seen as enablers and crucial parts of this service provision, not just a commodity provider of SIM cards

TelematicsPRO eV.
Michael Sandrock, Chairman

9.30am Understanding the customer base – Who are you selling to? What are they demanding?

• Know your customer: Who exactly is the buyer? Pinpoint the various consumer markets and how you can tap into them - the driver, the company car segment, the new vehicle and nearly-new markets...
• Educating the end-user: Understand the dynamics of the automotive buyer and vehicle owner. How can you exploit specific market opportunities such as entertainment and
  navigation?
• The hobbyist market: Many of the 'predicted' future automotive multi-media systems start off as real products in the hobbyist market. Find out what hobbyists are building for themselves, today, across multiple European borders, and how this could eventually influence the automotive wireless products of the future

CarBot, Inc.
Damien Stolarz, CEO

10.00am Applications and platforms – Music, Navigation, Audio, Rear Seat - Bringing Infotainment into the Vehicle

• Music: If music be the food of profit… We've all heard the anecdotes but how close are we to an in-vehicle digital music interface for the car environment? Find out the outstanding compatibility and interconnection issues
• Navigation: When combined with real-time traffic info, navigation is one of the driving forces of automotive multi-media in Europe. Find out the navigation systems that offer the strongest market potential for players - PND, embedded or cellular based?
• High end multi-functionality versus low-end entry-level systems: With no time to waste, and little time spent on ‘pimping-the-ride', is the European consumer just as happy with something simple that gets the job done?

Pioneer Europe
Geert Verhoeven, Manager of new media planning

Panasonic Automotive Systems

Hakan Kostepen, Advanced Product Strategy

PTV AG
Christian Riesenberger, Director of Sales Mobility

3DVU
Isaac Levanon, Chairman & CEO

10.40am COFFEE BREAK

11.10am Architecting for a Wireless Handheld future
Find out how the rise of portable telematics devices is revolutionising the European Automotive Multimedia market

• Making portable aftermarket and GPS enabled phones a viable option: With cost still pushing consumers away from embedded OEM multi-media systems, how much are handset-based solutions impacting on in-car versions? Which services are ahead of the rest and what comes next?
• Over coming the limits of functionality, usability and distraction: With the driver's eye glued to the road - how are portable telematics devices overcoming the limits of usage? Find out how a superior driving experiences is being ensured for those addicted to the mobile handset
• Interconnectivity, security and Interoperability in various vehicles: How quickly are these becoming standard features in handheld automotive wireless systems?
• Months of rigorous testing versus weeks of rapid change Avoiding obsolescence: Blink and a new version of a CE product is already on the market, so how are leading players counteracting this lifecycle discrepancy between auto and CE?
  
  

Orange SA
Jacques Garcin, Telematics and Automotive Director

GST Forum, Kai Hackbarth                           

Psinaptic, Judith Arato, Director Market Development

11.45am Integration. Interoperability. Relevance

• The market is blooming, the crossover is obvious, but let's be realistic: Tight integration of CE products in the vehicle, synching up with in-vehicle systems– how prepared are we for the next generation of autonomous device integration in the car?
• Wireless connections and data transfer: The industry is beginning to look seriously at memory sticks and USB/ FIREWIRE as a viable interface into the vehicle. Get briefed on the practical and technical challenges ahead, and how they could provide the main connections for future products/services
• End-to-End Architecture: Find out how close we are to an integrated, flexible infrastructure that can support ever-evolving automotive wireless services

Blaupunkt GmbH
Georg Sandhaus, Director, System Engineering

CULLMANN GmbH, Stefan Langguth, Product Manager, Mobile Device Integration Product Line

National and local Governments across Europe are increasingly focused on the safety issues associated with driver distraction

• Safe control of in-vehicle systems: Wireless handset, carriers and mobile manufacturers are enabling new infotainment services for cars but with this comes increased concerns about driver distraction. Get the latest on how regulations on Nomadic Devices integration et al will affect your product development
• Ergonomics as KEY: With consumer unwillingness to accept a modified non-standard interface for the CE products brought into the car, find out how you can ensure both smooth HMI integration and an interface sympathetic to the in-vehicle environment
• Tactical HMI vs. Strategic Usability: How can you get HMI out of the trenches and connect it to business and marketing issues?

• Fragmented development of Bluetooth: What's the latest on Bluetooth integration with onboard systems and its penetration rate into the wireless handset market? How will this affect auto/CE device convergence?
• Where do you position yourself alongside the carmaker? Understanding how the car makers use Bluetooth will help you align yourself with their products. To what extent will car makers take control of BT integration and what is their driving force behind its use - mobile phone connectivity or something more comprehensive?

• Bluetooth inside the vehicle: How else can Bluetooth be used to benefit the customer and car maker – mapping the extensive capabilities of Bluetooth in the in-vehicle system

SBD Ltd.
David McClure, Head of Telematics Research

• Preparing for the future: How are car makers future-proofing their vehicles to enable seamless interaction with mobile phones, CD/DVD/MP3 players, PDA's and more?
• Architecting the in-vehicle future: Define what evolution in vehicle architecture is needed to support future automotive multi-media systems
• Design Challenges: What are the challenges in designing such systems?
• Easy Integration: How will this make integration of CE devices in the vehicle autonomous, ubiquitous and seamless?

OSGi Alliance
Dr. Susan Schwarze, VP Marketing and Board Member OSGi Alliance; Marketing Director ProSyst Software

Panasonic Automotive Systems

Hakan Kostepen, Advanced Product Strategy

Psinaptic, Judith Arato, Director Market Development

16.45 PNI – Portable Navigation Integration

Automotive vs consumer navigation: The boom of the portable navigation is a challenge to the automotive industry

• How can all players and customers benefit from a combination of portable navigation and vehicle convenience?

• Mobile Navigation: What does it really mean?
• Let your navigation guide you all the way, and not only to the parking lot: as a driver, pedestrian and cyclist...

NAVIGON
Lars Boysen , Product Manager Automotive

17.20 Europe: The challenges in a multi-national landscape

• Managing the non-technical headaches: Find out how seamless delivery can be ensured for the driver roaming across European borders
• Payment across national borders: Will vehicles have multi-country payment capabilities embedded into them? Learn how to design telematics services for non-local or cross-border markets
• Cracking the Pan-European market: How you can sell your auto wireless technology across the European market? Identifying how you can stay ahead of the competition

TelematicsPRO eV.
Michael Sandrock, Chairman

GetMeThere.co.uk
Jon West , Marketing Director, IS Solutions Plc