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Telematics Asia 2005 Agenda
Riverfront Business Hotel Shanghai, China 3 -4 November 2005



DAY 1 - November 3 2005

9.00 Market Update: Analyst Region Update

Today, Asia is on the cusp of becoming a major player on the automotive telematics front. What does the landscape of opportunity look like and where are the growth opportunities?
  • Get the low-down on the exact state of play for passenger telematics across Asia
  • Find out the opportunities that exist in the whole portfolio of in-vehicle systems, from navigation and rear-seat entertainment to driver assistance and vehicle tracking ? get the latest on service provision, platforms for delivery and hardware requirements
  • Understand the region's expectations and the factors that will lead to both local and global success
  • What are the drivers and inhibitors for telematics growth and which business models will prevail in the region?


Telematics Research Group

Egil Juliussen, Ph.D., Principal Analyst

9.25 PRESENTATION
Pinpointing specific opportunities across the Asia Pacific regions

With such diverse markets, and huge gaps in consumer spending, this session looks at the telematics programs that are actually selling across the AP region, and how you can tap into them

  • Safety and Security: India - Accident, emergency alert, robbery, tracking automotive location and automotive anti-thief detection service ? get to grips with market opportunities

  • Cell phone telematics: China ? Can the growth of the telematics market be ensured if the wireless networks act as a platform for delivery?

  • Navigation and advanced infotainment: Japan ? Latest updates on providing real-time optimized traffic path and advanced infotainment through in-car navigator or hand-held device

  • Infrastructure development and upgrading: Korea - Advanced infrastructure is not necessarily what hinders the market - a look at how advanced networks actually are


ETRI; Electronics and Telecommunication Research Institute

Myung Hwan Rim, Group Leader
 

09.55 China Galileo Update

Get fully briefed on how the Chinese government has been playing a critical role in nurturing the automotive wireless market, the programs they are championing and where business is maturing
  • Government update on the Galileo Satellite in China

Professor Zhan, CTO, Shanghai Galileo Navigation

 

10.30 Networking Break

11.00 Delivering a compelling service

Delivering a service that the consumer will use time and again is crucial of the passenger telematics market is to take off. This discussion looks at how market requirements, advanced user interfaces and relevance can be driven into telematics products

  • How can you meet the changing requirements on performance, battery, power consumption once integrated into the in-vehicle system?
  • In a market often swamped by competition, find out how value-add be driven into existing telematics services, whether basic tracking programs or personalised point-of-interest information
  • Next generation user interfaces: What current trends in user interfaces in the Asia market and what opportunities, challenges and risks for these technologies?
  • With Japan and Korea leading the pack ? how much can China and other AP countries learn from their experiences ? and how far can these findings be applied to their own markets?

Point-I, Ahn, Byung Ik (Presentation)


Sony Ericsson, Roger Dewey, VP, Business and Product Strategy

Altea, Alexander Weiss von Trostprugg
Business Development & Strategic Alliances  

11.40 Presentation: Analyst update of the automobile buyer market across Asia

Understand the dynamics of the automobile market in China


  • The analysis of Chinese automotive market and the current status of automotive multimedia services
  • How close are we to closing the gap in service quality and actual consumer requirements?
  • The Road ahead: What content, what will the end-user pay for? What can they afford?

Frost & Sullivan
Yuan-lin Luo, Industry Analyst

12.10 Leaders Roundtable : Opportunities, emerging markets, business benefits & strategy

How to succeed the Asian market. Lessons learned by key players

  • Market potential: Hear where car makers see the potential of automotive multimedia services, not only to increase revenue but also to reduce costs
  • Find out the telematics services with real scope for breaking open the market in Asia ? discover what's being championed now, and what consumers are buying into and how it can make or break your own offering
  • Anticipating the architecture: Get the inside track on the new factors influencing architecture from the application used to development costs and data ownership

Hyundai Autonet

Mr. JungSik Cho, Senior Manager

SK Corp, DongJun, Lee


Intelematics Australia
, Mark Whitmore, General Manager Products

IBM, EuiYoung Kim, Solution Sales Executive, Automotive Solutions

Ssang Yong Motor, HyunJin Kim


13.00 Networking Lunch
14.00 Joint Presentation : Government Involvement
  • How much are regional programs laying the foundations for success in automotive telematics across China, and where do the biggest opportunities for players lie?
  • Understand the factors that can help strengthen and achieve success in the Chinese marketplace
  • How much are the mobile, automotive and telematics markets coming together to cultivate market growth?

Mr GE Lei

1. China Unicom Development Strategy Consulting Committee

Commissioner


2. China Association of Communication Enterprises

Communication Network Operation and Maintenance Committee

Chairman


3. China GPS Application and Development Forum

Vice Chairman



International Institution of Intelligent Engineering

Ir Robert Li, Chairman

MSc MSc BSc Dip PRC Law RPE CEng CITP
FIIIE MHKIE MBCS MIHT MIFMA

14.45 Content Provision and Delivery: The facts
  • Acquiring content is often identified as the biggest hurdle in telematics service provision. Who are the main actors collecting traffic information across the Asia region and how is this content made to suit the needs of telecom operators?
  • Adding value more than carriage: How much of the information received actually meets consumer requirements? Are people paying for these updates ? and at what final price?
  • How are traffic info collectors/aggregators and service providers structuring their costs and business models in the region?

Mando Map & Soft, Choi Jang Won

Alcatel Asia Pacific, Vince Pizzica, Chief Technology Officer


TRAMINGO, Pasi Riipinen, Senior Partner

15.15 Panel Discussion: Standard protocol and software platform for WIPI/TCU

Find out how close we are to an open standard for telematics services in the Asia Pacific region. Is it actually viable, as well as necessary?

  • What will be the key technologies for ubiquitous communications - Bluetooth, WiMAX, WiFi etc
  • Hear the current developments in relation to these technologies with user-interfaces, multi-media, safety etc
  • Understand the roles of standardization and industry collaboration in this effort

KTF, Choi Jun Seok

 

SkyWay Systems, Inc, Dr. Robert M Yandrofski, CEO

16.00 Business models and customer expectations
  • The Telecom players: With the mobile platform poised to take a big share of the Telematics market, what can Asia learn from global trends in wireless device service provision?
  • What device? The mobile phone, the PDA, the Smart phone. The Road we are on indicates mobile phone mania, will it translate into accelerated adoption rates of telematics services?
  • What is fueling demand ? and how much has the cell phone penetrated everyday life for the average user?
  • Which business models have worked in the region, and overseas, and how they can be adapted to fit with customer expectations in China?

SK Telecom, Jung Eeon Hwa

17.00 End of Day One

Network and unwind at the Sony Ericsson

sponsored Cocktail reception

17.00 - 19.00

 
November 4 2005
9.00 CASE STUDY: Australian Telematics Market - The road ahead
  • Lessons learnt - What works, what doesn't?
  • Collective Benefit - Unlocking the telematics business model
  • Hurdles to growth - Industry challenges in delivering next generation telematics services
  • Embracing service intelligence - key to offering real value to the motorist - find out how


Intelematics Australia

Mark Whitmore, General Manager Products

9.30 KEYNOTE: Telematics and Advanced Vehicle Data Analysis

A discussion of how the combination of Telematics and Advanced Vehicle Data Analytics can yield transformational opportunities for improvement across the Automotive Enterprise

  • Leverage the proven technology, training and data management techniques to help reduce costs
  • Learn how to strike the proper balance in diagnostic service by providing what is needed without drowning your customer in data
  • Find our how diagnostics are being used by different players   in other markets and how you can profit from the resulting opportunities

IBM
Erich Nickel, Director of Global Telematics

10.10 Portable Telematics

Case Study: Mobile phone based telematics: Nissan's experience

  • A history of the Japanese telematics
  • Which services are available in Nissan's offering
  • A close up on the dynamic route guidance service
  • An in-depth look at the live operator service
  • What are the future developments of this service?


Nissan Technical Center

Stéphane Bouet , Advanced Vehicle Engineering Division


11.00 Networking Coffee Break
11.30 Mobile Operators, Navigable Maps and the Chinese environment
  • The shifting role of mobile operators in the delivery of Telematics services and content
  • The carriers and OEMs in China telematics market, from a local map supplier's perspective
  • The current situation of navigable map industry of China after the China government started to issue map licenses in 2005
  • The snapshot of mobile operators and OEMs in China Telematics industry
  • The difference of Chinese telematics environment compared to other key markets in the world and its implications to the parties that have intentions to enter the China market

Peter Zhou from ChangXiang, NaviMap

12.10 Opportunities outside of Automotive Telematics

In 3 separate presentations, learn how telematics technology can be leveraged to ensure a dynamic solution across multiple industries

  • Medical Telematics: In addition to services for automotive and the mobile life, find out how Telematics can provide an underlying technology for the growing ?ubiquitous? environment which includes medical diagnosis and health care management


Keimyung University
, Park kee-hyun

  • Applying tracking technology to moveable and fixed assets, Identify the verticals in which wireless tracking technology (M2M) is becoming more ubiquitous

Sony Ericsson, Roger Dewey, VP, Business and Product Strategy

  • With commercial telematics currently driving much of the developments in the automotive telematics space, what is the latest and where are the biggest opportunities in RFID, trailer tracking, intelligence based asset management and more

GE Equipment Services, Dr Joseph Salvo, Mgr-Pervasive Decisioning Systems Laboratory


13.00 End of conference


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