Navigation Day @ CeBIT 2009

Take action now to secure and build your naviation business. Don't fall behind as companies push forward with connected services in 2009

Conference Features
	The top names from the CeBIT navigation halls in one room!
	Exclusive research and data for 2009
	150+ key players and decision makers in one place
	Quality panels with no fillers - that get to the heart of issues
	Even more networking time and opportunities
	A rich agenda built from months of research!

Navigation experts come together to breakdown 2009's emerging technology, business and market trends. Pinpoint the critical strategies that will protect your business and ensure continued profits.

Built on the huge success of last year's 170 delegate conference, Navigation Day @ CeBIT 2009 is back again!

A complete sell out in 2008, this conference is the industry's foremost gathering of senior navigation executives. Take a look at the

speaker line up and last year's attendees to see the calibre for yourself!

Risky Business...

It's no secret that the global economy is slowing and the leading navigation companies are aware that consumers are going to be more demanding than ever before.

Suddenly, we are seeing the savvy executives taking action to improve their products, exploit new revenue streams and meet challenges head on. The most forward thinking players and moving to secure their business and ensure continued profits.

2009 is set to be a critical year for the navigation and location industries and new business models, strategies and partnerships are already being implemented.

Consumer spending is slowing but negotiating the situation by being pragmatic, innovative and versatile is now the name of the game.

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Profit potential remains….

But it's not all doom and gloom - the scope for considerable profits is still very real.

The recent spate of smart phone launches have accelerated the market forward, with Berg Insight reporting in November that there will be 70 million GPS enabled handsets sold by 2014; with revenue from subscriptions and advertising expected to reach €597 million.

PND devices continue to perform strongly with GFK reporting PNDs currently represent 9% of the Western Europe Consumer Electronic market. Furthermore, in the last quarte r PNDs increased 38% against the same period a year before.

The market is still huge and maturing, meaning navigation & location companies need to act now to ensure they consolidate their position in the market before things start to slide sharply.

Just as navigation products were crossing the line and becoming one of the essential ‘must have' consumer products the industry now needs to take definitive action.

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Critical strategies to guarantee navigation success

Now it is vital to get the cutting edge business intelligence and technical knowledge to ensure your navigation offering prospers in what is shaping up to be the critical year for many navigation companies.

Built on the sell out success of last year's 170 delegate conference, Navigation Day @ CeBIT 2009 is back again on March 6th.

Co – located with the CeBIT exhibition in Hannover it is the summit and forum for the top companies in navigation.

Navigation Day @ CeBIT 2009 will be the meeting place for the elite of the navigation industry – to come together and hammer out the strategies to keep the industry pushing forward.

• Exploiting new revenue streams – Debate how traffic, Value Added Services and connected services can be used to create sustainable and continued profit streams for navigation devices.

• Focus on new technology and business trends emerging in 2009 – Look in depth at the next generation of navigation solutions. Enhanced positioning, pedestrian navigation, better traffic services, device convergence, all you can eat data plans and connectivity standards – what trends will we see emerging in 2009?

• Mobile social networking, navigation, LBS and search – Understand how to take advantage of the recent spate of huge GPS smart phone launches (Apple, Google, Nokia, Samsung, Blackberry, Sony Ericsson…) How can navigation and LBS companies profit from the exciting new GPS application economy?

• Lower cost and higher demand? – Learn how product costs can be reduced while maintaining high product standards. Discover how to work with architecture and partners to help bring costs down while maintaining healthy profit margins

• Get the latest End User Research and Market Data - Learn from Frost & Sullivan and SBD who will both be exclusively revealing their latest research and data.

• Caution or aggression? Building strategies based on essential statistics, analysis and projections for 2009 – Develop plans and plan expenditure on current market trends. Debate if an aggressive market strategy can help to grab wary consumers or should profits be protected?

Secure your place now!

Attend Navigation Day @ CeBIT 2009 and come away with:

A roadmap for action: A clear idea of steps you must take to ensure your business prospers in 2009.

High quality contacts: Our events are world renowned for their fantastic networking (check out the testimonials from our last navigation conference).

Attend and you're guaranteed to meet future partners that will make your business significantly more successful. To see who attended this event last year click here

Practical in-depth knowledge: A full understanding of the technical and business issues that surround the Navigation market in Europe .

Competitive analysis: Benchmarks that show you what leading navigation players are achieving and what you need to do to be among these leaders.

The time is now to secure your stake in the market and ensure your company's survival and success for the coming years!

Limitations with space means that this conference is guaranteed to sell out. Register your interest now and ensure you don't miss out