Navigation Day @ CeBIT 2009

March 6th

9:00 AM Exclusive New Research: Crunch time for Navigation? Market analysis and projections for an economically unpredictable 2009

• Find out exactly how recent market fluctuations will affect the navigation industry in the coming 6 months. Learn how your company can negotiate the impending downturn

• How low can we go? Get the breakdown on navigation price point erosion. What is the right price for the consumer?

• Traffic focus – the latest analysis on real time traffic roll outs and consumer demand

• The latest navigation market projections for 2009 and beyond: adapt your strategies accordingly

Andrew Hart, Senior ITS and Telematics Specialist, SBD

9:30 AM Exclusive Research Revealed: European consumers' desirability and willingness to pay for connected navigation, location-based services and value added features

• The latest end user research on consumer preferences for navigation devices

• Fresh stats, analysis and breakdown of the key demographic and consumer groups for navigation
• Discover how much consumers truly understand about and navigation services. Learn how to ensure they know what is available to them

• Get the low down on how much importance consumers give to Location Based Services and find out what types of services consumers are willing to pay for.

• Has real time traffic become the must have feature for all navigation devices?

Michael Minich, Consultant, Automotive & Transportation EMEA, Frost and Sullivan

10:00 AM - Driving successful LBS and navigation offerings with mobile operators

Oren Nissim, CEO, Telmap

• Delve into the debate surrounding the different business models and decide which is right for your company. Learn how realistic the subscription profit model is, hear how to improve conversion rates from free trials and conclude if consumers are willing to pay for VAS

• GPS smartphone surge – breakdown the new ‘application economy' and analyse the impact of the spate of high profile GPS smartphone launches combined with ‘all you can eat' data plans

• Extrapolate the impact of the smartphone application market on feature phone usage and designs.

• Profit from real time traffic – Discover how real time traffic will be the profitable break out service in 2009. Find out what partnerships need to set up and get the latest on Cell flow data

• Investigate opportunities in East and Central Europe . Get the latest on map data, channels to market and discover the regions hidden gems

Dr. Wieland Holfelder, Engineering Director, Google

Roger Jollis, Director of Garmin OEM & Mobile Marketing, Garmin

Moderator: Richard Robinson, Principal Analyst Automotive Infotainment, iSuppli Corporation

11:35 AM The Future of Connected Services

Ralf Hug, Vice President Marketing and Product Management, Airbiquity

• Open Source revolution! Breakdown the impact of recent high profile open source platforms on your navigation strategies

• Discover how the mobile operator fits into the new ecosystem. How has the advent of handset driven application marketplaces and open source software changed the mobile operator's position?

• Debate solutions to the key question – what are people actually wanting to pay for in terms of LBS? Discover how to increase conversion rates from free trials to pay for subscriptions and breakdown the different types of LBS in demand

• How to keep porting and testing costs at a minimum when building navigation apps

• Get the latest on how to foster and monetise location social networking

Param Singh, Chief Financial Officer, Jentro Technologies GmbH

Sam Critchley, Co-founder & Vice President, Gypsii

Moderator: Dominique Bonte, Research Director - Telematics & Navigation, ABI Research

12:40 PM Presentation - Navigation Market Trends

Florian J. Künne, Vice President, Customer Marketing, NAVTEQ

14:30 PM Panel - Next generation navigation solutions and services

• Creating new growth opportunities with pedestrian navigation. Get the latest on pedestrian maps and ‘out of car content'.

• Debate the potential benefits and business models attached to last mile navigation. How can mobile phones push forward with this feature?

• Get the low down on the progression of 3D and urban maps and learn how they will bring new value to your solution in 2009

• Breakdown the technologies that will enable location everywhere; how enhanced positioning will navigation push forward. The latest on Wi-Fi, Cell ID and IPS (indoor positioning system) to move towards ubiquitous location

• Search, Discover, Find – Learn where additional revenues for device and service providers can be found and discover how to monetise connected services attached to navigation

Simon Glassman, Market Director – Wireless, Tele Atlas

Len Konecny, VP Business Development, Clear Channel Traffic

Thomas Nickl, Harman/Becker Automotive Systems GmbH Senior Manager New Business Development, BMW

Moderator: Joanne Blight, Director - Automotive & Telematics Practice, Strategy Analyitics

15:05 PM Delivering the next level of quality in embedded speech: what it is really about

Brona Collins, Head of Technical Sales and Product Management, SVOX

16:05 PM Panel - How to lower costs in navigation and increase demand

• Navigation as standard – Find out how to ensure costs are kept low and the user experience is kept at a high standard

• The latest on PND integration into the vehicle. Breaking down the lessons learnt from Mio and Skoda's integration partnership. Discover how these partnerships are workable and decide if options such as in-car docking are viable.

• Understand how to work with in-car architecture and device form factor to lower installation costs

Oliver Rousselange, European Marketing Manager, Delphi

Cyril Zeller, Business Development Director, Mobile Devices

Andreas Augsten, Head of Engineering, Clarion

Ilya Lifshits, CTO Connectivity BU, Jungo

Moderator: Roger Lanctot, Senior Analyst, iSuppli

• Debate if real time traffic is the connected service that will take off in 2009 or can dynamic POIs and live updates will also make a break through this year

• Debate how extra revenues can actually be extracted from these additional content layers

• Dissect different forms of advertising and conclude which advertising modesl can deliver revenues and possibly sustain free navigation services. Has the slash in advertising budgets cut down the potential LBA market or can companies be drawn to this more targeted form of advertising?

• Get real life case stories on how to make UGC generate quality content but also deliver direct revenues. How can content aggregators exploit User Generated Content and build more a more interactive navigation experience

Christian Ress, Research Engineer, Ford Motor Company

Param Singh, Chief Financial Officer, Jentro Technologies GmbH

Joern Watzke, Vice President Product Line Management EMEA, Navigon AG

Andrew Hart, Senior ITS and Telematics Specialist, SBD

CLOSE 17:15 PM - Closing remarks

Joanne Blight, Director - Automotive & Telematics Practice, Strategy Analyitics