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| Navigation Day @CeBIT 2008 CONFERENCE
AGENDA - March 7th - 08:30hrs - 18:00hrs |
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08:30
hrs WELCOME, OPENING ADDRESS AND CHAIRMAN'S
INTRODUCTION: |
|
Joanne
Blight, Director, Automotive and Telematics
Practice, Strategy Analytics |
| |
SECTION
1 - STATE OF THE MARKET 2008 AND BEYOND |
| 08:40
hrs KEYNOTE PRESENTATION: Cross Device European
Navigation Market Update |
- Get the latest
facts and stats on the emerging European market navigation
device segments
- Hear what
consumer preferences will reshape navigation offerings
of today and tomorrow
- Discuss how
recent merger and acquisitions will impact the navigation
and LBS industry
- Find out which navigation
devices are evolving beyond turn by turn navigation
to encompass more features, functionalities and content
in a shift towards service offerings
- Outline the value proposition
that different business models (including pay up front,
subscription services, advertising) offer to increase
ARPU of value added services for next generation navigation
- Engage Environmental Marketing
– hear how to exploit the environmental benefits
that navigation devices deliver with fuel efficiency
and traffic alerts
Chris Jones, Principal Analyst
Navigation, Canalys |
| |
SECTION
2 - NAVIGATION DEVICE DIFFERENTIATORS |
| NEW
SESSION JUST ADDED |
09:00
hrs PRESENTATION: TomTom's Revolutionised
Routing Experience |
|
Giles Shrimpton,
Managing Director Automotive, TomTom |
| |
| 09:20
hrs PANEL SESSION: Powering PNDs Forward |
- Competition
– Hear what value added services are needed
to differentiate PNDs against stiff Asian competition
and lock in brand loyalty of 2nd generation buyers
- Connected Portable Navigation
– Explore whether 2 way internet connectivity
can ensure enough consumer value for subscription
services
- Complete services –
Learn from PND pioneers how to leverage dynamic content,
local search and communities and other key ingredients
for consumer satisfaction
- Partner or purchase? Drill
down on the importance for vendors to own their map
and traffic content
- User Interface and Safety
- Discuss how to simplify UI to promote clearer directions,
limit driver distractions and legislative threats
- Intelligent Navigation –
Find out how to equip PNDs with intelligent information
to deliver ACTUAL time of arrival and re-routing
- Emerging Markets – can
ultra-low PNDs exploit developments in China, India,
Russia and Latin America?
Moderator:
Brett Simpson, Director, Arete
Research
Henning Wiefelspuetz,
Automotive OEM Business Development Manager, Garmin
Europe
Joern Watzke, Vice President Product Line
Management EMEA, NAVIGON AG
Paul Notteboom, CEO,
Mio Technologies |
| |
| 09:50
hrs PRESENTATION:
Connecting PNDs - Challenges for Delivering Creative Value
To Users |
|
Shiva Kalisetty, Vice President of
Business Development, ATX Group |
| |
| 10:10
hrs PANEL SESSION: How to Incorporate Low
Cost Options into In-Car Navigation Systems |
- Navigation
as Standard - Find out how to ensure costs are low
and the user experience is meaningful
- Portable partnerships - Get
the latest of which tier 1, OEM and device collaborations
will enable successful low cost in-car navi systems
- Modular Modes
are Best! Hear from suppliers about their cost effective
strategies to tailor modular systems across multiple
factory lines
- In-car HMI
– Discuss what approaches such as speech to
text, can resolve safety issues, promote external
device integration and improve the user experience
- Gauge how connectivity to
multiple devices unveils a new future of navigation
positioning, search, find and discover in the car
- Will in-car docking rectify
power weakness of CE devices and unlock new market
opportunities?
Moderator:
Egil Juliussen, Principal Technology Analyst,
Telematics Research Group
Christian Ress,
Research Engineer, Ford Motor Company
Oliver Rousselange,
European Marketing Manager, Delphi
Dr. Jeff Zhou,
Director Strategy and M&A, VDO
Automotive AG/A Company of the Continental Corporation
Hakan Kostepan, Group Manager - Product Planning
& Strategy, Panasonic |
| |
| 10:40
- 11:10 hrs
NETWORKING COFFEE BREAK |
| |
| 11:10
hrs PRESENTATION: The
future for In-Car Navigation and Infotainment |
|
Stefan Brys, Business Development
Manager Car Infotainment, Intel |
| |
| 11:30
hrs PANEL SESSION: Motion Forward with Mobile
Phone Navigation |
- Market consolidation
– after Nokia's recent purchases, find out what
strategies other manufacturers will adopt to prevent
a monopoly in this market
- Fear factor – Can the
mobile phone navigation market truly compliment PNDs?
Discuss whether access to internet mapping will undermine
pedestrian mobile phone navigation
- User interface
– Gauge how manufacturers can overcome screen
size limitations with emerging devices and smart phones
- Fix GPS fixes
– Get the latest on methods to overcome urban
canyons and indoor GPS fixes via A-GPS, dead reckoning,
WiFi positioning and motion sensors
- On, Off,
Hybrid – Discuss strategies to overcome prickly
relationship issues with Wireless Operators when it
comes to pre-installed device applications verses
connected services
- Search, Discover,
Find – Learn what LBS applications can create
additional revenues for device and operator
Moderator:
Dominique Bonte, Principal Analyst, ABI
Research
Marc Alyari, Product
Marketing Manager - Mobile Phone Navigation, Webraska
Holger Weis,
Head of Nokia Maps Partnerships Management,
Nokia
Jed Rice, Vice
President Market Development, Skyhook
Wireless
Lew Boore, VP
Marketing, Nemerix |
| |
| 12:00
hrs PRESENTATION: Speech
as a Navigation Device Differentiator |
|
Dr. Brona Collins, Key Account Manager,
SVOX AG |
| |
SECTION
3 - FRESH CONTENT = COMPLETE NAVIGATION SERVICES |
| 12:20
hrs PRESENTATION: Outlining
the Map Content Revolution |
|
Rob Van Essen,
VP Strategic Research & Development,
Tele Atlas |
| |
| 12:40
hrs PANEL SESSION: Unlock Financial Rewards
from User Generated and Customisable Maps |
- Delve deeper
into the future of map provision – Is a 3rd
global provider of maps preferable to individual local
providers and who is best placed to rival the current
duopoly?
- Profiting
from User Generated [UG] updates – Learn how
user generated map updates are reshaping the mapping
industry from a technical and business perspective
- Find out
how map ‘mash-ups' and UG map updates can deliver
on accuracy and quality
- Internet
map update delivery – Find out how connectivity
to incremental map updates will improve the value
proposition of map content and navigation devices
- Detailed
Topographic maps – find out what new opportunities
pedestrian and off road map modes offer to new and
existing map providers
- Everything
in 3D? Get the latest on 3D mapping developments and
deployments across navigation devices
Moderator:
Rainer Horn, Managing Partner, SpaceTec
Capital Partners AG
Maarten Oldenhof,
CEO, AND Automotive Navigation Data
Rob Van Essen,
VP Strategic Research & Development,
Tele Atlas
Paul
Smith, Vice President - Strategic Alliances
, Digital Globe
|
| |
| 13:10
hrs PRESENTATION: Voice
Control Enhancing Navigation Solutions of Today and Tomorrow
|
|
Fatima Vital, Sr. Marketing Manager, Automotive
Speech, Nuance Communications
|
| |
| 13:30
- 14:30 hrs
NETWORKING
LUNCH |
| |
| 14:30
hrs PRESENTATION: How to Reproduce the Internet
Success Story with PNDs - A Case Study |
|
Aaron Solomon, CEO, Mobile
Devices |
| |
| 14:50
hrs PANEL SESSION: Live and Dynamic Content
|
- Live data,
POIs, Reviews, Updates – Find out what revenue
margins additional content layers can add to complete
navigation services
- Learn the
best methods to deliver live and dynamic content to
users and their devices
- Delve into
what opportunities User Generated Content [UGC] offers
for content aggregators, such as remote access to
YouTube and geo-tagging
- Unravel how
to incorporate time sensitive updates into navigation
devices and improve the value of dynamic content as
a feature of the device
- Discuss how
to best deliver rich content to drivers and avoid
driver distraction but enhanced content experience
- Hear what
backend flexible billing options will improve consumer
access to additional valuable content
Moderator:
Franck Leveque, Head of Consulting - Automotive
& Transportation, EMEA, Frost &
Sullivan
Jeremy
Usher,
Managing Director,
WeatherBug
Carsten Leininger,
Managing Director, iPublish
Luca Pagni, Sales
Manager EMEA, Birdstep
Michael
Lightfoot, Head of Business Development,
Multimap
|
| |
| 15:20
hrs PRESENTATION: Probe
Traffic Data: What's real, what's hype, what's next?
|
|
Ronald Herman, CEO, IntelliOne |
| |
| 15:40
hrs PANEL SESSION: Probe Traffic Data
|
- Gauge the
opportunities and challenges for Cellular Flow Data
– Can it be the fastest and most accurate method
to deliver ‘real time traffic data' compared
to road sensors or TMC/ TPEG data
- Discover
who best to partner with to offer a more complete
traffic data offering – wireless operators,
sensor providers, database aggregators.
- Probe data,
sensors, cell ID flow – Get the latest on traffic
database developments that include multiple traffic
data sources to improve data accuracy
- Triumph for
Traffic messaging? As traffic alerts develop beyond
TMC to TPEG quality, can providers satisfy consumers
with message alerts alone?
- Discuss how
to better integrate route alternatives into navigation
devices beyond colour depiction of traffic flow based
on predictive models
- Learn from
examples what it takes to improve conversion rates
from free trial traffic to paid for subscriptions
Moderator:
Aldo Ofenheimer, Management Assistant,
TeleConsult Austria GmbH
Fabio Pressi,
Responsible for Marketing and Sales Infoblu,
Autostrade per l'Italia S.p.A
Christian
Riesenberger, Director Sales and Marketing,
PTV AG
Ronald Herman,
CEO, IntelliOne
Giles
Shrimpton, Managing Director Automotive,
TomTom |
| |
SECTION
4 - LOCATING REVENUES FROM LOCATION BASED SERVICES |
| 16:10
hrs PRESENTATION: All About the Ads? Advertising
Funded Free Navigation
|
|
Kate Edwards, Chief
Executive Officer, Jentro Technologies,
GmbH |
| |
| 16:30
hrs PANEL SESSION: Mobile Social Networking,
Search & Advertising |
- Learn how
to exploit the rapid growth of social networks for
mobile users – Securing mobile social networks
as a social ‘compass', friend finder and communicator
- Find out
how to make mobile social networks more addictive
to consumers, increase value proposition and improve
Average Revenue Per User (ARPU)
- Unlock Interoperability
Issues – hear how to overcome inoperability
issues between wireless operators in providing ubiquitous
mobile social networking solutions
- User intent
– Hear how smarter user intent algorithms combined
with location can improve user experience of local
search
- Examine how
to improve consumer hesitancy to generic advertising
messages with streamlined proximity targeted messages
combined with location streamline
- Understand
the revenue sharing advertising models the will have
an impact on the navigation industy
- Learn how
to exploit event related advertising with targeted
marketing messages consumers want to hear from
Moderator:
Eric Chan, Mobile Evangelist, Mobileslate
Marc Prioleau,
Vice President Marketing, deCarta
Kate Edwards,
Chief Executive Officer, Jentro
Technologies, GmbH
Peggy Salz, Industry Analyst and
Researcher, MSearch Groove |
| |
| 17:00
hrs CHAIRMAN CLOSE OF CONFERENCE |
| 17:00
- 18:00 hrs
NETWORKING
COCKTAIL RECEPTION |
If
you're interested in speaking on any of these topics and think
that you can bring value to the conference audience, contact
the Conference Director now to be included in the speaker
line up.
Make
sure you get
your name down for the latest event info and to receive
the best ticket options available
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can I speak at the event? 
Keep
me in the loop 
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Event
News Update:
March 12,
08 - Event press coverage listed on ABI
Research website
March 7, 08
- Sell out event. Over 170 attendees to the conference.
All sessions were smooth and enthralling
Feb 14, 08
- Press release launched with speaker line up
Feb 11, 08
- TomTom sign up as event sponsors. 18 Sessions confirmed
for conference
Jan 29, 08
- Brochure ready for download. Get
your copy NOW
Jan 28, 08
- Full speaker
bios and details added online
Jan 23, 08
- Speaker
line up posted on updated agenda
Jan 15, 08
- New presentations to add to agenda. Content pending
Jan 7, 08
- Inundated with new speaker
proposals
Jan 2, 08 - FULL
agenda posted
Dec 19, 07
- Marketing for event underway - Brochure in production
Dec 8, 07 - Many
US players keen on CeBIT event after NavLoc07
Nov 26, 07 - Onsite visit to CeBIT. Conference
room looks great - close to expo halls
Nov 13, 07 - All details confirmed with CeBIT. Both us and them are excited
about event
Oct 22, 07 - Event officially launched. Draft programme looks very promising.
Lots of early interest. |
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