The Innovation Forum for next gen NAV & LBS
 

        Navigation Day @CeBIT 2008

7th March, 2008, CeBIT, Hannover, Germany
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Navigation Day @CeBIT 2008 CONFERENCE AGENDA - March 7th - 08:30hrs - 18:00hrs

08:30 hrs    WELCOME, OPENING ADDRESS AND CHAIRMAN'S INTRODUCTION:

        Joanne Blight, Director, Automotive and Telematics Practice, Strategy Analytics
 
SECTION 1 - STATE OF THE MARKET 2008 AND BEYOND
08:40 hrs    KEYNOTE PRESENTATION: Cross Device European Navigation Market Update
  • Get the latest facts and stats on the emerging European market navigation device segments
  • Hear what consumer preferences will reshape navigation offerings of today and tomorrow
  • Discuss how recent merger and acquisitions will impact the navigation and LBS industry
  • Find out which navigation devices are evolving beyond turn by turn navigation to encompass more features, functionalities and content in a shift towards service offerings
  • Outline the value proposition that different business models (including pay up front, subscription services, advertising) offer to increase ARPU of value added services for next generation navigation
  • Engage Environmental Marketing – hear how to exploit the environmental benefits that navigation devices deliver with fuel efficiency and traffic alerts

         Chris Jones, Principal Analyst Navigation, Canalys

 
SECTION 2 - NAVIGATION DEVICE DIFFERENTIATORS
NEW SESSION JUST ADDED 

09:00 hrs    PRESENTATION: TomTom's Revolutionised Routing Experience

         Giles Shrimpton, Managing Director Automotive, TomTom
 
09:20 hrs    PANEL SESSION: Powering PNDs Forward
  • Competition – Hear what value added services are needed to differentiate PNDs against stiff Asian competition and lock in brand loyalty of 2nd generation buyers
  • Connected Portable Navigation – Explore whether 2 way internet connectivity can ensure enough consumer value for subscription services
  • Complete services – Learn from PND pioneers how to leverage dynamic content, local search and communities and other key ingredients for consumer satisfaction
  • Partner or purchase? Drill down on the importance for vendors to own their map and traffic content
  • User Interface and Safety - Discuss how to simplify UI to promote clearer directions, limit driver distractions and legislative threats
  • Intelligent Navigation – Find out how to equip PNDs with intelligent information to deliver ACTUAL time of arrival and re-routing
  • Emerging Markets – can ultra-low PNDs exploit developments in China, India, Russia and Latin America?

Moderator: Brett Simpson, Director, Arete Research

          Henning Wiefelspuetz, Automotive OEM Business Development Manager, Garmin Europe

          Joern Watzke, Vice President Product Line Management EMEA, NAVIGON AG

          Paul Notteboom, CEO, Mio Technologies

 
09:50 hrs   PRESENTATION: Connecting PNDs - Challenges for Delivering Creative Value To Users
          Shiva Kalisetty, Vice President of Business Development, ATX Group
 
10:10 hrs    PANEL SESSION: How to Incorporate Low Cost Options into In-Car Navigation Systems
  • Navigation as Standard - Find out how to ensure costs are low and the user experience is meaningful
  • Portable partnerships - Get the latest of which tier 1, OEM and device collaborations will enable successful low cost in-car navi systems
  • Modular Modes are Best! Hear from suppliers about their cost effective strategies to tailor modular systems across multiple factory lines
  • In-car HMI – Discuss what approaches such as speech to text, can resolve safety issues, promote external device integration and improve the user experience
  • Gauge how connectivity to multiple devices unveils a new future of navigation positioning, search, find and discover in the car
  • Will in-car docking rectify power weakness of CE devices and unlock new market opportunities?

Moderator: Egil Juliussen, Principal Technology Analyst, Telematics Research Group

         Christian Ress, Research Engineer, Ford Motor Company

         Oliver Rousselange, European Marketing Manager, Delphi

         Dr. Jeff Zhou, Director Strategy and M&A, VDO Automotive AG/A Company of the Continental Corporation

         Hakan Kostepan, Group Manager - Product Planning & Strategy, Panasonic
 
10:40 - 11:10 hrs                                                NETWORKING COFFEE BREAK
 
11:10 hrs    PRESENTATION: The future for In-Car Navigation and Infotainment
          Stefan Brys, Business Development Manager Car Infotainment, Intel
 
11:30 hrs    PANEL SESSION: Motion Forward with Mobile Phone Navigation
  • Market consolidation – after Nokia's recent purchases, find out what strategies other manufacturers will adopt to prevent a monopoly in this market
  • Fear factor – Can the mobile phone navigation market truly compliment PNDs? Discuss whether access to internet mapping will undermine pedestrian mobile phone navigation
  • User interface – Gauge how manufacturers can overcome screen size limitations with emerging devices and smart phones
  • Fix GPS fixes – Get the latest on methods to overcome urban canyons and indoor GPS fixes via A-GPS, dead reckoning, WiFi positioning and motion sensors
  • On, Off, Hybrid – Discuss strategies to overcome prickly relationship issues with Wireless Operators when it comes to pre-installed device applications verses connected services
  • Search, Discover, Find – Learn what LBS applications can create additional revenues for device and operator

Moderator: Dominique Bonte, Principal Analyst, ABI Research

         Marc Alyari, Product Marketing Manager - Mobile Phone Navigation, Webraska

         Holger Weis, Head of Nokia Maps Partnerships Management, Nokia

         Jed Rice, Vice President Market Development, Skyhook Wireless

         Lew Boore, VP Marketing, Nemerix

 
12:00 hrs    PRESENTATION: Speech as a Navigation Device Differentiator
          Dr. Brona Collins, Key Account Manager, SVOX AG
 
SECTION 3 - FRESH CONTENT = COMPLETE NAVIGATION SERVICES
12:20 hrs    PRESENTATION: Outlining the Map Content Revolution
          Rob Van Essen, VP Strategic Research & Development, Tele Atlas
 
12:40 hrs    PANEL SESSION: Unlock Financial Rewards from User Generated and Customisable Maps
  • Delve deeper into the future of map provision – Is a 3rd global provider of maps preferable to individual local providers and who is best placed to rival the current duopoly?
  • Profiting from User Generated [UG] updates – Learn how user generated map updates are reshaping the mapping industry from a technical and business perspective
  • Find out how map ‘mash-ups' and UG map updates can deliver on accuracy and quality
  • Internet map update delivery – Find out how connectivity to incremental map updates will improve the value proposition of map content and navigation devices
  • Detailed Topographic maps – find out what new opportunities pedestrian and off road map modes offer to new and existing map providers
  • Everything in 3D? Get the latest on 3D mapping developments and deployments across navigation devices

Moderator: Rainer Horn, Managing Partner, SpaceTec Capital Partners AG

         Maarten Oldenhof, CEO, AND Automotive Navigation Data

         Rob Van Essen, VP Strategic Research & Development, Tele Atlas

         Paul Smith, Vice President - Strategic Alliances , Digital Globe

 
13:10 hrs    PRESENTATION: Voice Control Enhancing Navigation Solutions of Today and Tomorrow
         Fatima Vital, Sr. Marketing Manager, Automotive Speech, Nuance Communications
 
13:30 - 14:30 hrs                                                       NETWORKING LUNCH
 
14:30 hrs    PRESENTATION: How to Reproduce the Internet Success Story with PNDs - A Case Study
          Aaron Solomon, CEO, Mobile Devices
 
14:50 hrs    PANEL SESSION: Live and Dynamic Content
  • Live data, POIs, Reviews, Updates – Find out what revenue margins additional content layers can add to complete navigation services
  • Learn the best methods to deliver live and dynamic content to users and their devices
  • Delve into what opportunities User Generated Content [UGC] offers for content aggregators, such as remote access to YouTube and geo-tagging
  • Unravel how to incorporate time sensitive updates into navigation devices and improve the value of dynamic content as a feature of the device
  • Discuss how to best deliver rich content to drivers and avoid driver distraction but enhanced content experience
  • Hear what backend flexible billing options will improve consumer access to additional valuable content

Moderator: Franck Leveque, Head of Consulting - Automotive & Transportation, EMEA, Frost & Sullivan

        Jeremy Usher, Managing Director, WeatherBug       

        Carsten Leininger, Managing Director, iPublish

        Luca Pagni, Sales Manager EMEA, Birdstep

        Michael Lightfoot, Head of Business Development, Multimap

 
15:20 hrs    PRESENTATION: Probe Traffic Data: What's real, what's hype, what's next?
          Ronald Herman, CEO, IntelliOne
 
15:40 hrs    PANEL SESSION: Probe Traffic Data
  • Gauge the opportunities and challenges for Cellular Flow Data – Can it be the fastest and most accurate method to deliver ‘real time traffic data' compared to road sensors or TMC/ TPEG data
  • Discover who best to partner with to offer a more complete traffic data offering – wireless operators, sensor providers, database aggregators.
  • Probe data, sensors, cell ID flow – Get the latest on traffic database developments that include multiple traffic data sources to improve data accuracy
  • Triumph for Traffic messaging? As traffic alerts develop beyond TMC to TPEG quality, can providers satisfy consumers with message alerts alone?
  • Discuss how to better integrate route alternatives into navigation devices beyond colour depiction of traffic flow based on predictive models
  • Learn from examples what it takes to improve conversion rates from free trial traffic to paid for subscriptions

Moderator: Aldo Ofenheimer, Management Assistant, TeleConsult Austria GmbH

         Fabio Pressi, Responsible for Marketing and Sales Infoblu, Autostrade per l'Italia S.p.A

         Christian Riesenberger, Director Sales and Marketing, PTV AG

         Ronald Herman, CEO, IntelliOne

         Giles Shrimpton, Managing Director Automotive, TomTom

 
SECTION 4 - LOCATING REVENUES FROM LOCATION BASED SERVICES
16:10 hrs    PRESENTATION: All About the Ads? Advertising Funded Free Navigation
          Kate Edwards, Chief Executive Officer, Jentro Technologies, GmbH
 
16:30 hrs    PANEL SESSION: Mobile Social Networking, Search & Advertising
  • Learn how to exploit the rapid growth of social networks for mobile users – Securing mobile social networks as a social ‘compass', friend finder and communicator
  • Find out how to make mobile social networks more addictive to consumers, increase value proposition and improve Average Revenue Per User (ARPU)
  • Unlock Interoperability Issues – hear how to overcome inoperability issues between wireless operators in providing ubiquitous mobile social networking solutions
  • User intent – Hear how smarter user intent algorithms combined with location can improve user experience of local search
  • Examine how to improve consumer hesitancy to generic advertising messages with streamlined proximity targeted messages combined with location streamline
  • Understand the revenue sharing advertising models the will have an impact on the navigation industy
  • Learn how to exploit event related advertising with targeted marketing messages consumers want to hear from

Moderator: Eric Chan, Mobile Evangelist, Mobileslate

          Marc Prioleau, Vice President Marketing, deCarta

          Kate Edwards, Chief Executive Officer, Jentro Technologies, GmbH

          Peggy Salz, Industry Analyst and Researcher, MSearch Groove

 
17:00 hrs     CHAIRMAN CLOSE OF CONFERENCE
17:00 - 18:00 hrs                                         NETWORKING COCKTAIL RECEPTION

If you're interested in speaking on any of these topics and think that you can bring value to the conference audience, contact the Conference Director now to be included in the speaker line up.

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Event News Update:

March 12, 08 - Event press coverage listed on ABI Research website

March 7, 08 - Sell out event. Over 170 attendees to the conference. All sessions were smooth and enthralling

Feb 14, 08 - Press release launched with speaker line up

Feb 11, 08 - TomTom sign up as event sponsors. 18 Sessions confirmed for conference

Jan 29, 08 - Brochure ready for download. Get your copy NOW

Jan 28, 08 - Full speaker bios and details added online

Jan 23, 08 - Speaker line up posted on updated agenda

Jan 15, 08 - New presentations to add to agenda. Content pending

Jan 7, 08 - Inundated with new speaker proposals

Jan 2,  08 - FULL agenda posted

Dec 19, 07 - Marketing for event underway - Brochure in production

Dec 8, 07 - Many US players keen on CeBIT event after NavLoc07


Nov 26, 07 - Onsite visit to CeBIT. Conference room looks great - close to expo halls

Nov 13, 07 - All details confirmed with CeBIT. Both us and them are excited about event

Oct 22, 07 - Event officially launched. Draft programme looks very promising. Lots of early interest.


 
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