SECTION 1 - STATE OF THE MARKET 2008 AND BEYOND

1) KEYNOTE: Cross Device European Navigation Market Update

• Get the latest facts and stats on the evolving European market navigation device segments
• Hear how consumer preferences are reshaping navigation offerings of today and tomorrow
• Discuss how recent merger and acquisition activities will impact the navigation and LBS industry
• Find out how navigation devices are evolving beyond turn by turn navigation to encompass more features, functionalities and content in a shift towards service offerings
• Outline the value proposition that different business models (including pay up front, subscription services, advertising) offer to increase ARPU of value added services for next generation navigation
• Engaging Environmental marketing – hear how to exploit the environmental benefits that navigation devices offer with fuel efficiency and traffic alerts

SECTION 2 - NAVIGATION DEVICE DIFFERENTIATORS

2) Powering PNDs Forward

• Hear what factors are required to differentiate PNDs against stiff Asian competition and how to increase the value proposition of PNDs as profits continue to get squeezed
• Connected Portable Navigation – 2 way connectivity to the internet and other devices. What opportunities does this present the PND market including additional business models / complications in the shift towards becoming a service provider?
• Security and trackability – As highly desirable devices, PNDs offer significant theft threats. What security features can be incorporated to add greater value to consumer? Can the GPS chip be used to empower the consumer and track stolen devices?
• User Interface, Simplicity and Safety Precautions – Safety key issues for developing PNDs whilst preventing legislation threats. Reason PNDs are so popular is that they encourage an ‘out of the box experience'. Will speech recognition radically improve the user experience? What about interface design? How can the experience be simplified to promote clearer directions and limit distractions?
• How close are we to intelligent PNDs? Shift away from ESTIMATED time of arrival to ACTUAL time of arrival? Will this ensure the consumer has more faith in the device and it's capabilities than their own knowledge?

3) How to Incorporate Low Cost Options into In-Car Navigation Systems

• Discuss how to build better low end in-car navigation options with PND integration
• Future for all cars is to have navigation as standard – find out how to ensure costs are low, the user experience is meaningful and to keep up to date with high turn over portable devices
• What are the business implications as in-car price drops close to PND? How will this shape the market? Will there be more partnerships between OEMs and PND manufacturers or mobile phone manufacturers?
• The car as a Hub – the future of In-car Internet connectivity. Gauge how connectivity to multiple devices unveils a new future of navigation positioning, search, find and discover in the car
• Multi-functionality features and subsets – which are essential and for low end offerings and which should be reserved for ‘high end' solutions?
• In-car HMI – Form factor and intuitive user interface are major obstacles for external device integration. Discuss what approaches such as speech to text, can resolve safety issues and improve the user experience
• Will in-car docking rectify power weakness of CE devices and unlock new market opportunities?

4) Motion Forward with Mobile Phone Navigation

• Fear factor – can the mobile phone navigation market truly compliment PNDs? Will access to Google maps offered on mobiles undermine pedestrian mobile phone navigation?
• Market consolidation – after Nokia's recent purchases, find out what strategies other manufacturers will adopt to prevent a monopoly in this market
• Hear from operators about their vision for the future of mobile phone navigation – the partnerships they are wishing to pursue and technical challenges to overcome
• User interface – Gauge how manufacturers overcome screen size limitations with emerging devices like iPhone having an impact of user interface and better intuitive application design
• Firstly Fix GPS fixes – Get the latest on methods to overcome urban canyons and indoor GPS fixes via A-GPS and WiFi positioning
• On or Off? Discuss strategies to overcome prickly relationship issues with Wireless Operators when it comes to pre-installed device applications verses off board downloads with high data usage
• Can 4G WiMAX enabled quality networks increase the value proposition of off board navigation and rectify off board latency?
• Search, Discover, Find – Learn what LBS applications can add additional layers and value for discovery of place to consumers
• Pedestrian navigation – what opportunities are available to develop pedestrian navigation beyond maps and incorporate innovative LBS

5) Unravel True Potential of the Geospatial Web

• What additional dimensions does the web offer for location and navigation services?
• Find out how customisable and personalised features and functionalities can better serve the consumer via synchronized web services – UI – mob/car sync
• Get the lowdown on online fleet tracking and advanced route planning applications making an impact in the geospatial web
• As location because a standardised feature of laptops and CE devices, find out how the web can unlock massive potential from consumer warmth to location based services

SECTION 3 - CONNECT CONTENT TO DEVICES FOR COMPLETE NAVIGATION SERVICES

6) Unlock Financial Rewards from User Generated and Customisable Maps

• Delve deeper into the future of map provision - Is a 3rd global provider of maps preferable to individual local providers and who is best placed to rival the current duopoly?
• Profiting from User Generated [UG] updates – Learn how user generated map updates are reshaping the mapping industry from a technical and business perspective
• Find out how map ‘mash-ups' and UG map updates can deliver on accuracy and quality
• Internet map updates delivery – Find out how connectivity to incremental map updates will improve the value proposition of map content and navigation devices
• Detailed Topographic maps – find out what new opportunities pedestrian and off road map modes offer to new and existing map providers
• Everything in 3D? Get the latest on 3D mapping developments and deployments across navigation devices
• Safety Sells! Explore how Advanced Driver Assist Service [ADAS] maps with safety orientated real time and dynamic information for blind spot and collision prevention offer valuable revenue potential for next generation maps

7) Live and Dynamic Content

• Live data, POIs, Reviews, Updates – Find out what additional content layers will be incorporated and accessible via connected devices to build upon navigation, maps and location based services
• Discuss which types of content offer the highest value proposition and revenue opportunities
• Profits Beyond Traffic – will weather, listings or POIs knock Traffic from the hot spot of dynamic content?
• Learn the best methods to deliver live and dynamic content to users and their devices
• Delve into what opportunities User Generated Content [UGC] offers for content aggregators, such as remote access to YouTube and geo-tagging
• Unravel how to incorporate time sensitive updates into navigation devices and improve the value of dynamic content as a feature of the device
• Discuss how to best deliver rich content to drivers and avoid driver distraction but enhanced content experience
• Hear what backend flexible billing options will improve consumer access to additional valuable content
• Consolidation of LBS market – how will this unfold as large content aggregators sponsor and encompass more and more LBS applications? Which ones will win out and which ones will be lost in the wayside?

8) Probe Traffic Data

• Gauge the opportunities and challenges that Cellular Flow Data offers – Can it be the fastest and most accurate method to deliver ‘real time traffic data'?
• Discover who best to partner with to offer a more complete traffic data offering – wireless operators, sensor providers, database aggregators.
• Probe data, sensors, cell ID flow – Get the latest on traffic database developments that include multiple traffic data sources to improve data accuracy
• Triumph for Traffic messaging? As traffic alerts develop beyond TMC to TPEG quality, can providers satisfy consumers with message alerts alone?
• Find out how to better integrate route alternatives into navigation devices beyond colour depiction of traffic flow based on predictive models
• Discuss what it will take to improve conversion rates from free trial traffic to paid for subscriptions

SECTION 4 - LOCATING REVENUES FROM LOCATION BASED SERVICES

9) Mobile Social Networking

• Learn how to exploit the rapid growth of social networks for mobile users – Securing mobile social networks as a social ‘compass', friend finder and communicator
• Explore how to provide successful social networks replicated on portable and in car navigation devices   
• Find out how to make mobile social networks more addictive to consumers, increase value proposition and improve Average Revenue Per User (ARPU)
• Unlock Interoperability Issues – hear how to overcome inoperability issues between wireless operators in providing ubiquitous mobile social networking solutions
• Privacy Please! Discuss how to make opt in permission transparent to overcome privacy, predatory and stalking concerns

10) Mobile Search & Advertising

• Get the latest on whether bespoke white label search engines or global market players (such as Google, Microsoft or Yahoo!) will dominate this market
• Unearth the art of contextually aware discover – Outline how to exploit opportunities and overcome obstacles of pedestrian and automotive local search solutions
• User intent – Hear how smarter user intent algorithms combined with location can improve user experience of local search
• Examine how to improve consumer hesitancy to generic advertising messages with streamlined proximity targeted messages combined with location streamline
• Understand what revenue sharing advertising models will have an impact on the navigation industy
• Learn how to exploit event related advertising with relevant marketing messages related to products, services and services consumers want to hear from

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