8.30am - Introductory presentation:
Telematics: Where are we today? And where are we heading?

• What is telematics today and where is it going?
• Mobile telematics vs. vehicle telematics
• Understand the current market for in-vehicle telematics (products, services, market segmentation)
• The market outlook for telematics: Opportunities and Pitfalls
• What will drive telematics in terms of applications and services?

Phil Magney, Principal Analyst, Telematics Research Group

• Innovative business models: how do you drive a new generation of services and applications?
• What are the business and technology barriers in the way of mass telematics adoption?
• Pay-per-use business models vs. subscription based
• The impact of E911 on telematics services?
• Monitoring services vs. content: what is it worth?

Dave McNamara, Advanced Infotainment Manager, Research and Advanced Eng, Ford

Subir Purkaystha, Senior Vice President, Siemens Business Services, USA

9.45 Are we still market testing or do we have the right products?

• How do you meet the challenge of changing consumer needs by designing applications that reduce the risk of becoming obsolete?
• How do you reliably connect the vehicle and deliver LBS to the consumer?
• How do you seamlessly integrate connectivity into designs while still reducing costs and ensuring timely project delivery?
• How do you reduce costs and development time while ensuring reliability and consumer demand are met?

Jack Withrow, Director, Telematics, DaimlerChrysler

11.00 Which features motivate consumers to look at telematics systems?

• What are the fundamental differences between OEM telematics, consumer aftermarket telematics and commercial telematics?
• Take an inside look at what features consumers regard as desirable and essential?
• What technologies meet consumer needs and what do they want 6-12mths down the road?
• Which applications are taking a strong lead?
• What can be learned from the consumer aftermarket sector with regards to consumer adoption
• Are there any important features or applications that the OEs can offer, that the aftermarket cannot offer? Why? (integration, installation, etc.)

Moderator: Chris Cook, Director, Mobile Electronics, CEA

Peter Roessger, Business Development Human Factors, Harman/Becker Automotive Systems GmbH

Blake Bullock, Product Manager, Motorola Location Solutions

Yiannis Moissidis, Director Telematics & Product Strategy - Global Mrkting & Strategy Automotive, Navigation Technologies BV

11.45 Enabling vehicles for wireless services

• What is required to enable a vehicle for wireless services?
• To what extent are automotive OEMs addressing this need?
• Advantages and disadvantages with external wireless profiles vs. embedded wireless
• Personal telematics vs auto-specific telematics: What impact will smart mobile devices have on telematics?
• Will Bluetooth be the standard interface for in-vehicle applications?

Moderator: Martin Piszczalski, Industry Analyst, Sextant Research

Rick Rotondo, VP of technical Marketing, Mesh Networks

Jay Adams , Business Development Manager , Delphi

Steve Wollenberg , Founder, Circumnav Networks

Mike McCammon, Executive Director, Bluetooth SIG

1.30 Aftermarket consumer telematics

• The aftermarket has historically been the leader in consumer adoption of new technologies. Is this holding true for telematics? How so?
• Which approach is the winning approach? Onboard or Offboard telematics?
• How are partnerships working between the aftermarket and automaker?
• What direction are the aftermarket suppliers taking in the consumer electronic arena? And do they play an important role in consumer awareness and education in telematics?
• Where do future opportunities lie?
• How will the wireless operators participate in the aftermarket services opportunities  
• What are the integration and installation challenges inherent in this channel?

Moderator: Kenneth Ward , Writer and Consultant, The Educo Group

Michael Malinowski, Product Manager for GPS Tracking Systems, Directed Electronics

Dan Benyamin, CTO, PhatNoise, Inc

Chris Carver , VP Telematics, CSI Wireless

2.15 Making telematics affordable - what drives the cost of a telematics ‘black box’ down and how do we get it lower?

• What’s role of the semiconductor in making telematics happen?
• How do you get the price of telematics systems down even further for faster consumer uptake?
• What are the technology pressures that need to be addressed?
• How fast will prices fall on telematics equipment?
• Outlook: The 2010 Car (projections, prices and specs)

Moderator: Egil Juliussen, Principal Analyst, Telematics Research Group

George Salmi, Telematics Business Development Executive, IBM

Anand Ramamoorthy, Senior Manager, Car Infotainment and Telematics, Renesas Technology America

Fred Nussbaum, Executive Vice President, Business Development, Clarity Technologies Inc

Brian Fortman, Telematics Director, Texas Instruments

3.15 Strategies for Profitable Applications of Telematics

• Broadening the base of applications: Savings to OEM auto makers as rich as Revenues to Service Providers
• Shortening the gap in expectation levels between Automakers and Large Fleet Operators and the Telecom sectors
• Mobile tracking devices and the impact on Aftermarket telematics

Roger Dewey, Vice President, The Americas M2M Com , Sony Ericsson Mobile Communications (USA )Inc

4.00 Architecture and Interoperability: how do you support telematics consumer electronic products and integrate them into automotive telematics?

• What will current and future telematics platforms include for base technology to ensure market applicability long into the future?
• How will the platforms interoperate and leverage existing and emerging technologies?
• How do you create a flexible, infotainment solution that interoperates with emerging technologies while keeping costs down and reducing risk and accelerating time to market?
• How do you provide compelling user experiences on safe, secure and reliable platforms?
• How do you ensure aftermarket products can install in the vehicle and can then evolve with the customer’s wants and needs down the line?
• Which hardware and communications standards will telematics products and services develop around?

Scott Andrews, CEO (Cogenia Partners), AMI-C

4.45 Enabling Telematics Technologies ...

• Is digital  HD radio technology the one to watch for the future?
• How can digital  HD radio help leverage new telematics services into the vehicle?
• Is WiFi the key for d igital media management and distribution for connected infotainment services?
• How  digital music applications have changed consumer behaviour away from the CD to new connected devices?
• New telematics  service opportunities using the "no marginal cost", sometimes-somewhere connectivity paradigm

Joseph D'Angelo, Director, iBiquity Digital, Inc

Axel Fuchs, Managing Partner, Cogenia Partners