Telematics Update presents the Fourth Annual essential show for telematics players seeking to win big in the in-car entertainment market.

Las Vegas, January 5, 2005 at the Rio All-Suite Hotel & Casino

How to take on the leaders in integrated consumer telematics

and win in-car entertainment market share

With the rapid growth of after-market devices for in-vehicle entertainment – from back-seat DVD systems to built-in interfaces between iPods and car stereo systems – the focus in consumer telematics is again shifting back to entertainment.

But the growing complexity of features and functions running on today's vehicle platform has trigged a need to streamline R&D costs and meet the ever-increasing regulatory challenge of minimizing driver distraction.

The Consumer Telematics Seminar 2005 will tell you

• How to integrate a broad diversity of consumer electronics devices into the car effectively and cost efficiently.

• How to build the business case for in-car entertainment.

• How to ensure that the resulting solution fits with consumer usability and desirability

Consumer Telematics Seminar 2005 is once again the industry's opportunity to evaluate and define next steps for the consumer electronics and telematics industries.   For the fourth consecutive year, this event is the place to understand and forge strategies to meet ever-shifting consumer needs, behaviors and expectations.

Although audio will remain a key part of the entertainment mix, for example, recent statistics from IMS Research demonstrate the degree and speed at which other media are skyrocketing.   Although total spending on audio will continue to grow, IMS Research projects that, as a percentage of total in-car entertainment, audio will soon account for just 60 percent of the market.   In fact, infotainment and driver information systems are growing so rapidly, they are likely to claim 47.6 percent and 22.8 percent , respectively, of in-vehicle entertainment spending by 2010.   Of all sectors, the DVD market for in-car application will see the biggest boost.

In such a rapidly evolving market, telematics players need coordinated efforts that ensure progressive cost reduction through simplified system design while leveraging standards to protect the vehicle's core electronics.   At the same time, they must juggle the evolving interrelationships between portable, after-market and embedded telematics .   In fact, with the rising popularity of applications like navigation for mobile devices, integrating portable consumer electronics into the vehicle may be the most consumer-friendly way to bring telematics services back into the car.

Consumer Telematics Seminar 2005 will bring together the leaders and experts in the consumer electronics application field to discuss issues critical to your competitive advantage.

In one day, the seminar will help you choose:

• Channels , with a focus on how to ensure you choose the right portfolio of wireless communications channels for your customer requirements.

• Business models , by ensuring you reap the profit of on-demand, real-time and localized infotainment content distribution.

• Direction , by delivering the latest on the strategies and trends that suppliers of portable and in-car infotainment technology are leveraging in the consumer telematics arena.

• Integration strategies , by helping you identify the device, applications and platforms that best integrate with the vehicle.

• Segments , by analyzing your market to match the right car with the right entertainment.

• Costs , by comparing what customers want with what they're willing to pay in the context of your costs and responsibilities for user safety.

Consumer Seminar 2005 also is your best forum to network, meet and exchange ideas with the players that matter to your strategy when everyone connected to consumer electronics will be in town anyway – the day before the opening of CES.   Join the leaders of the telematics and consumer electronics industries for this one-day, high-level seminar.

This is the event that will help you to profit from in-depth professional analysis of the issues that will influence the profitability and future performance of your venture.   It's also the one event that can ensure your competitive edge in the consumer telematics business by giving you access to the leaders of both the consumer electronics and telematics industries in one convenient time and place.  

If you are serious about being a leading player in the consumer telematics industry, you MUST take advantage of this one-day networking and seminar January 5, 2005 in beautiful, exciting Las Vegas.

Keep ahead of consumer electronics trends.   Register for the CES essential show starter today!

For questions or to learn more about the event, please contact:

Thomas Hallauer – Conference Organiser
Email: thomas@telematicsupdate.com