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How
to take on the leaders in integrated consumer telematics and win
in-car entertainment market share
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- Get briefed on the real status of the consumer market
- Current market situation, challenges, opportunities and
future trends
- Understand current and predicted consumer adoption rates
and their telematics applications preferences
- Consumer electronics (CE) and telematics are converging.
Find out at what pace and how you need to adapt your strategy
Thilo Koslowski
VP & Lead Automotive Analyst, Gartner
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Find
out how HD radio, satellite radio, cellular, WiMAX and Wi-Fi
are enabling new infotainment services
for cars
- Learn about the technologies making on-demand media information
and data exchange between vehicle and dealer possible
- Analysis of the limitations and the potentials of each
wireless channel:
- Will satellite radio remain a one-way channel?
- How to overcome the subscriptions price barrier
- Analyze the real potential for the car connections
to the 3 hubs - home, dealer and road
- Connectivity to the car: Map out the new content sources
and measure their profit potential
- How to integrate the chosen wireless channels so they
appear seamless to the end users
Moderator:
Dr. Axel Fuchs, VP Business Development
SimpleDevices, Inc.
Tor Soevik, Director of Product Marketing,
RaySat
Allan Meiusi
President, Cabit Internet Truckstop Canada
Dave McNamara
Manager Advanced Infotainment, Research & Advanced Eng,
Ford Motor Company
Devabhaktuni Srikrishna
Founder and CTO, Tropos Networks
Joseph
F. D'Angelo
Vice President, Advanced
Services
iBiquity Digital
Joel Hoffman , Business
Development Manager , Intel
Michael
Diemer, Sr. Director, OEM PM, Sirius Satellite
Radio
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Selling
infotainment over mobile phones and the Internet is very different
to the in-car market!
- Benefit from a guide to what works, what doesn’t
and take home strategies for improving your sales approach
fast!
- Content provision to portable, aftermarket and embedded
platforms;
- Identify what each platform can learn from the others
- Which future content sources offer the greatest revenue
channels; Static versus Dynamic content
- Understand how much you can make from data services as
a product
- Define the most profit making type of content and their
provisioning opportunity
- Video, Music, Photos
- Point of Interest on Sat Nav and evolution towards
entertainment
- The “Induce” infringement copyright act:
Are you responsible? Find out exactly how to reduce your
liability towards the copyright laws
- Games: Analyze the barriers to development and long term
opportunities
Moderator:
Joanne Blight, Director, Automotive and Telematics
Practice, Strategy Analytics
Ray Grefe, Director of Strategic Partnerships
, Telcontar
Lee Callaway,
Motorola VIAMOTO
Frank-Erik Toma, Marketing Director, Blaupunkt
GmbH
Christophe
Sauvan, CEO, Orange Mobile and Permission
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- What’s more profitable; Be the first on the market
or satisfy customer demands? The strategy choices discussed
- Find out how you can profit from the influence of the
aftermarket and portable telematics services on the embedded
market
- Educating the end-user: Tips on explaining the different
value propositions to end-users - from portable to aftermarket
and embedded navigation systems
- Streamlining the value chain operation: Find out how
you can profit from closer collaboration across the supply
chain - from consumer aftermarket to dealer install and
OEM line fit
- How to ensure the customer fit when partnering with
a CE manufacturer
Moderator: Paul
Hansen, publisher of The Hansen Report
on Automotive Electronics
Masaya(Mike)
Nishinaka, Product Planning Manager, Corporate
Busuiness Planning Group, Panasonic Automotive Systems
Company
Ty Roberts, CTO
and co-Founder, Gracenote
Dan Benyamin,
CTO , Phatnoise
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How to reduce manufacturing costs with
Human Centred Design
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Can you reuse the standards applying
in the home electronics and PC market for wireless mobile
device proliferation in established telematics niches
like law enforcement and caravanning
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Examine the gap between the OEM expectations
and concept design by Tier 1’s and final practical
implementation
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Cross cultural issues: Learn how to design
telematics solutions for non-local or cross-border markets.
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Processes and strategies: Tactical HMI
vs. Strategic Usability. How to get HMI out of the trenches
and connect it to business and marketing issues
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How to put a common system strategy in
place for systems optimization
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What happens after the sale? Find out
how better training of your dealers will help customer
take full advantage of your product and impact your bottom
line
Moderator:
Frank Spillers, Principal and Co-CEO, Experience
Dynamics
Larry Smythe, President, HFSysCo
Anand Ramamoorthy, Senior Manager, CIS/Telematics,
Renesas Technology America
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- The quest for a universal interface:
- What are the technical challenges related to docking
stations for hand-held devices
- Choosing from USB, Firewire, Bluetooth and Ultra-wideband
- What are the environmental requirements that need to
be met for standard connectors to be used?
- A guide to the technologies competing to stream the
content between the different data sources inside the
car
- What are today‘s solutions to the problems associated
with on-board hard drives - reliability, heat resistance
and copyright issues
- Define what evolution in vehicle architecture is needed
to support future telematics systems
Moderator:
Richard Nass, Editor in Chief, Portable Design Magazine
Jay Adams, Manager
Product Planning, Delphi
Robert Heaton Aurosync (CEA-936-A)
John Vilkinofsky, Manager, Honda
Mike Foley, Technical Director, Bluetooth
SIG
Martin Rofheart, director of the UWB Operation,
Freescale
Maciek
Brzeski, VP Marketing, Toshiba America
Information Systems
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- Introduction to what consumers want at the application
and functionality level
- How are car entertainment electronics evolving to fit
new consumer requirements, expectation and behaviour
- Obsolescence issue: How are leading players counteracting
the life cycle discrepancy between automotives and portable
devices
- How to connect portable devices to car electronics
- current shortcomings and the problem with CD changer
interface
- Find out about specific requirements, interfaces and
level of integration for several deployment scenarios,
like mobile phones, MP3 players or portable video players
- How the industry could work together to offer a great
consumer experience
Moderator:
Richard Nass, Editor in Chief, Portable Design Magazine
Willem Bulthuis
VP Business Development, Philips
Bob Fust
Strategic Marketing Manager, Molex
Noel Baisa, Marketing Director, National
Semiconductor
Aaron Dagan, President, PsiNaptic
Inc.
Roger Dewey, VP,
The Americas M2M Com, Sony Ericsson
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The Consumer
Electronics industry is playing a major role in how
telematics evolves . C onnectivity,
wireless, security and remote management are quickly becoming
standard features in consumer devices. These
technologies are rapidly converging on telematics. The
rising complexity of device software technology and the
constant need to differentiate makes a device software
optimization strategy a necessary component in the deliver
y of next generation of consumer telematics devices.
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How the changes in the consumer electronics industry
will define telematics
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How a device software optimization strategy
can be applied throughout your organization to take advantage
of the shifting market
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how to evaluate the right solution
and -- where should you be investing your
time and energy?
John Bruggeman, Chief Marketing Officer,
Wind River Systems
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Networking
drinks |
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