Consumer Telematics Show 2014 Agenda
The sessions for 2014 have been compiled through a comprehensive research program aimed at understanding the key challenges and opportunities in the industry as expressed by leading execs in the consumer telematics space:
The automobile is poised to become one of the fastest growing connected device platforms. As more offerings are entering the market, winning companies must understand the mega trends.
- Standing out. Understand how to differentiate your telematics offerings and create new customer experiences for the connected driver
- Giving consumers what they want. Determine how to develop the right service, content and application offerings to help your business to succeed
- Partnering up. Learn who will be best positioned to become a driving force in the connected vehicle ecosystem and what it will take to bulletproof your partner strategy
Build customer relationships by re-packaging the petabytes of data that telematics produces by using complex algorithms to provide invaluable consumer information for OEMs and other parties.
- Utilizing driver profiles. How do 4G LTE data pipes offer access to granular data, and allow detailed vehicle and driver profile creation to provide timely personalized services?
- Packing data. Capture, package and communicate real-time data, such as vehicle metrics, to offer services including predictive diagnostics as well as build long-term customer relationships
- Capitalizing on the CRM opportunities. Map driver interests and preferences, and offer lifestyle services and eCommerce partnerships
Moderator: Egil Juliussen, Principal Analyst-Infotainment & ADAS, IHS Automotive
Michael Wanzeck, Leader Development Interactive and Multimedia, Porsche
Sanjay Ravi, WW Managing Director Automotive & Electronics Industry, Microsoft
Jim Flavell, SVP, MyAssist
The change in the telematics industry is starting to keep pace with that of the CE industry. We discuss the impact of shifting to Telematics 3.0, including tech, business models and the ecosystem.
- Moving to Telematics 3.0. Adapt your business model from Telematics 1.0 (driver only benefits) to Telematics 3.0 where OEMs and cross industry opportunities such as brand partnerships are delivering value
- The forces of change. Assess the driving forces behind the move to 3.0, such as the value of data for VRM and CRM in order to account for OEM and consumer interests
- Keys to success. What are the primary attributes for success in Telematics 3.0? Incorporate these factors into flexible platforms and business models to maximize growth in 2014?
10:30 - 10:55am NETWORKING COFFEE BREAK
10:55 - 11:10am Live Industry Poll Survey
Automakers focused on creating a consistent and differentiated brand image, are bringing various operations in-house while wireless carriers are penetrating further into telematics functions. We discuss the implications.
- In-sourcing the ecosystem. How OEMs are modernizing their differentiation strategies by bringing traditional tier 1 functions in house, reflecting changes from the top
- The Battle Royale. Explore the middle ground between OEMs requiring bespoke, brand affiliated HMIs, OS' & service portfolios, and software developers' needs for scalability
- Shock acquisitions. Sirius XM's acquisition of Agero demonstrates no one has specific roles in the value chain. Innovation and out-of-the-box thinking is essential to combat new competition
Charles Koch, Manager New Business Development, Honda
Henry Bzeih, Head of Connected Car/CTO, KIA
Steffen Neumann, Project Manager App Development Group, Mercedes-Benz
Moderator: Roger Lanctot, Associate Director, Strategy Analytics
Developments in voice recognition, touchpads and augmented reality are pushing the boundaries of HMI. We discuss this along with associated safety ramifications.
- Information vs. distraction. Communicate driver assistance info such as lane departure and parking spaces through HMIs, while keeping in line with DOT/NHTSA driver distraction laws
- Improving safety. How can situation-aware HMI greatly improve driver safety and in-car experience? Understand the role context plays in content delivery
- Seamless interconnectivity. Integrate ADAS functionality, such as sign recognition with infotainment systems, through the HMI to provide an interconnected system
John Ellis, Global Technologist, Connected Services Solutions, Ford
Chris Ruff, CEO, UIEvolution
Serkan Arslan, Global Director - Business Development Automotive, Luxoft
Moderator: Dave McNamara, President MTS LLC
Hardware and content suppliers must collaborate to create an inter-stitched environment for OEMs. What do the benefits of this collaboration look like?
- Anticipating driver's needs. How can layering information with decision-support logic produce an HMI experience that anticipates a driver's needs, reducing distraction yet enhancing driver experience?
- Bringing behavior and preferences together. Combine behavioral data and driver preferences with apps and environmental inputs by providing info in an appropriate, usable manner
- Putting the pieces together. Leverage infotainment interfaces to eliminate focus on individual applications, minimize driver distractions and encourage supplier collaboration
12:40 - 2:05pm NETWORKING LUNCH
With a high-speed broadband pipeline into the car, Audi can deliver useful content to drivers in a number of ways. With broadband capability, Audi will speak about its fresh approach to allow individual drivers to access the apps and services through the infotainment systems - not forgetting safety.
2:35 - 3:05pm New Approaches to Navigation and Driver Services
As new technologies, such as wearables, emerge, the opportunities for delivering data-rich apps and services in the connected car are growing. We discuss the impact of these developments.
- OEMs are taking a new direction. What are the next-gen applications and driver services that go beyond the map that OEMs are delivering?
- Getting insight through wearables. See how emerging wearable tech. like Google Glass and smartwatches offer valuable insight to drivers whilst allowing OEMs to factor the tech. into future products
- The Social Media Factor. What role do social networks play in the development and delivery of services? Understand the value of integrating social media into in-vehicle navigation content
The industry is making headway, solving the conundrum of merging OEM and CE lifecycles. We assess specific examples of overcoming this challenge.
- The latest in-car experience. Hear how OEMs address disparate lifecycles with CE providers by utilizing easily replaceable hardware such as Audi's compute-module to provide an up-to-date in-car experience
- Ensuring connectivity keeps pace. Explore coupling flexible system architectures with the roll out of 4G LTE and real-time content updates, to keep pace with the outside world
- Increasing innovation. Understand how open platform development and open architecture, e.g. Jaguar LandRover's Open Source framework promotes cross industry collaboration
Derek Kuhn, VP Sales and Marketing, QNX Software Systems
Chip Goetzinger, Senior Manager VCS Development & Program Management, Nissan
Steve Schwinke, Director of Application Development, Global Connected Consumer, General Motors
Rick Kreifeldt, VP Research and Innovation, Harman
Building an automotive HMI is a crucial way to create differentiation for an OEM. We discuss the advantages of using HTML 5 in the differentiation process.
- Development without differentiation. The value-chain is spending excessive time and resources in development activities. Explore cutting-edge options to provide meaningful differentiation
- Solution development. Debate whether manufacturers will be better served by focusing on development activities instead of diverting resources to develop the underlying technology
- What vs. how. Understand how HTML5, a key yet unproven automotive technology will enable manufacturers to focus on what to build rather than how to build it
4:05 - 4:30pm NETWORKING COFFEE BREAK
Subscription, one-off and on-demand payment models are dominating the consumer telematics market. Where and how should they be applied?
- Determining priorities. Where does telematics rank on the priority scale of features for the myriad of consumer demographics? Match R&D investment levels with desirability
- Debating the benefits of telematics business models. Consider revenue through subscription models vs. building brand affinity with free provisions, which is the most effective model?
- Service appeal. Meet the demands for services such as traffic updates vs. streaming media for different buyer segments
John Ellis, Global Technologist, Connected Services Solutions, Ford
Tim Callard, Business Development, Chrysler
Kim Fennell, CEO, deCarta
Robyn Williams, Senior Manager Connected Services Marketing & Operations, Nissan
Moderator: Dominique Bonte, Group Director Telematics, ABI Research
Open source flexibility, powerful middleware frameworks and consumer device ubiquity are keys to center stack designs.
- Which methods will enable driver safety and system security across Linux-based automotive systems?
- Amplify the options for integrating car-friendly software frameworks, app stores, and mobile phone content for the consumer's ultimate gain
- What are the emerging trends? Looking at multicore processors, GPUs, virtualization and ultra-speed wireless networks that qualify the practical deployment of Linux in automotive electronics
Telematics strategies must move from a regional to global scale that accounts for differences in languages, interfaces and operating systems. We discuss how.
- Optimizing revenue. Select and optimize revenue streams, while considering total cost of ownership expectations by consumers across different regions
- Meeting consumer demand. With Internet-savvy consumers demanding local solutions, hear why the multi-regional proliferation of telematics require more than adaptions of network tech and frequency band configurations
- Global considerations. Scope out the differing legislative issues governing information mobility, ownership & privacy and service delivery when preparing for a global telematics roll-out
Rohit Agnihotri, Connected Vehicle & Consumer Applications ISD, Honda
Tim Evavold, Director of Delivery Automotive Connectivity, Covisint
Robert Gee, Product Line Manager Connected Systems & Services, Continental
Moderator: Precksha Saksena-Sood, Managing Director, Telematics Update