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Day
One |
| 7:30 |
REGISTRATION
|
| 8:30 |
MARKET
ANALYSIS: In-car infotainment industry round-up! |
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An in-depth analysis of the consumer telematics market, with stats, facts
and forecasts of the opportunities on the horizon
An update on
the hottest telematics service offerings that gathering steam and
the portable devices and applications that consumers cant get enough
of and why?
Stay ahead
of the game – find out what the key players in the industry are focussing
on at the moment and what winning strategies are being adopted
Understand
the critical success factors which will position your business in
good stead to maximise on the biggest opportunities in the consumer
telematics market
Phil
Magney, Co-founder and Principle Analyst, Telematics
Research Group |
| 9:00 |
PANEL
DISCUSSION: Navigation industry stands poised awaiting directions… |
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The PND market has enjoyed
a growth rate of around 80% in the US over the last few years, but now
that navigation functions are increasingly available on cell phones, PND's
and OEM embedded systems, what's next for navigation?
How
to bring money-spinning commercial applications such as advertising,
real-time points of interest, traffic and local search functions into
connected navigation
Learn how to
stay connected when consumers need it most and provide a navigation
system that works at all times!
Find
out the long term evolution of the OEM-PND relationship in the US and
establish a low-end vehicles specific strategy
Analyse
OEM future price strategy using connectivity as a differentiator between
PND and embedded solutions
Moderator: Mark Fitzgerald,
Senior Automotive Analyst, Strategy Analytics
Steve Wollenberg ,
Co-founder of Dash and Consultant
Dr. Kal Mos ,
Engineering Director, Mercedes Benz Research & Development
North America, Inc.
Clint Steiner,
Senior Manager OEM Sales, Garmin
Duncan Bennett, Strategic
Marketing Manager, Ramtron |
| 9:40 |
An
Evolving Ecosystem: How OEMs and Telematics Service Providers will deliver
innovative services to vehicles on the move |
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The telematics market has been
dominated by proprietary solutions. Now BMW, Connexis and WirelessCar
are partnering to develop a new approach for delivering over-the-air (OTA)
services to vehicle devices. This session will cover:
- Industry collaboration - a fresh approach at a critical time
- The impact of open interface specifications on mass market telematics
- Lessons learned from both the vehicle manufacturer and telematics
service provider perspective
Dr. Eckhard Steinmeier,
General Manager of BMW ConnectedDrive, BMW Group
Bruno Simon, Executive
Vice President & Chief Operating Officer, Connexis LLC
Martin Lundh,
Product Manager, WirelessCar |
| 10:10 |
Coffee
Break sponsored by Intel |
| 10:40 |
PANEL
DISCUSSION: The war in wireless… connectivity for the vehicle
|
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There are big technological
hurdles that need to be cleared in order to offer a seamless transfer
of data to the vehicle and ultimately making real-time info a reality.
Explore
the various flavours of wireless technologies bringing digital content
into the vehicle and the doors in infotainment each standard opens up.
WiFi,
cellular, FM, Satellite broadcast… identify the standard that all consumer
portable devices can talk to
Get
prepared for the impact the 700 MHz spectrum bid will have on the U.S.
wireless market and infotainment
Discuss
the business case for using Ultra-Wideband (UWB) in the vehicle to wirelessly
connect multiple devices
Connectivity
at speed – how does WiMax compare to the alternatives
Moderator:
Tony Ioannidis, Principle, Booz Allen
Hamilton
Fran Dance, Telematics
Business Development Manager, BMW
Hakan Kostepen, Advanced
Product Development, Panasonic
Joseph Averkamp, Vice
President Business Development, ITS America
Krish Inbarajan,
Manager - Strategy Planning & New Business Development, OnStar
|
| 11:20 |
Digital
lifestyle impacts the vehicle - Plan ahead for upcoming devices and functionalities
|
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As
many innovative devices and new functional applications increasingly enter
the market place… Will future vehicles be able to deal with increasing
device complexity?
Establish
a strategy that overcomes the differing OEM and Consumer Electronic
design life cycles and enables integration of the latest devices that
are hot off the production line!
How
to ensure that all capabilities within a multifunctional device work
effectively and safely when integrated into the vehicle
Understand
what level of integration in the vehicle is sufficient to satisfy consumer
expectations – when to embed and when to connect functionality?
Ton Steenman,
Vice President, Digital Enterprise Group and General Manager, Embedded
Comms & Processor Division, Intel |
| 11:50 |
PANEL
DISCUSSION: Data
Broadcast services charge forward! |
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As the buzz on HD radio and its
data delivery capabilities amplifies, find out what's in-store for in-car
broadcast services?
A look
at the varying OEM strategies and whether HD Radio will be installed
mainstream
Find
out what multitude of digital broadcast services and technologies are
on the market and which is grabbing most market share
Analyse
HD Radio and Satellite Radio and the scope for a co-existence
Get
an insight on how traffic data has the potential to dominate the broadcast
services market
Moderator: Phil Magney,
Co-founder and Principle Analyst, Telematics Research Group
Stell Patsiokas ,
Executive Vice President of Engineering & Technology, XM Satellite
Radio Inc
Len Konecny, Vice
President, Business Development, Clear Channel Radio/Total Traffic
Network
Joseph D'Angelo, Vice
President Advanced Services, ibiquity Digital Corporation
|
| 12:30 |
Lunch
Break sponsored by Ramtron |
| 14:00 |
Roundtable
Discussions |
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OEM & Consumer
Electronics Relationship
The evolving relationship between
these two disparate industries in the US market
VII
Engaging the After Market Device and
content providers in the VII program
Location Based Services
What will be the money spinning
LBS for 2008 and beyond…
Traffic
How far away are we from delivering
robust Real Time, Historic and Predictive traffic solutions?
HMI & the future
of enabling technologies
The safe and user friendly enabling
technologies that will integrate the latest consumer devices into the
vehicle.
Sign up for the roundtables
at the event! |
| 14:45 |
PANEL
DISCUSSION: The need for open Digital Rights
Management for digital video |
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DRM faced its first battle with
music downloads into the car, and now Steve Jobs is talking up Open- DRM.
The new frontier of DRM issues begins…
• Hear what the key players are doing now to allow drivers to
bring media into the vehicle, anytime and anywhere
• Discover whether DRM issues could restrict the potential of
new digital media features such as bringing iPod video to the car
• Will the music industry listen to Steve Job’s call for
Open-DRM and make this a reality?
Moderator: David A. McNamara, President, MTS
LLC
David McLauchlan, Business Development Manager - Automotive,
Microsoft
Ty Roberts, CTO and Co-founder, Gracenote
Louis A. Brugman, General Manager - Product Planning,
Pioneer Automotive Technologies, Inc.
Philipp Wex, Senior Systems Engineer, Mercedes-Benz
Research & Development North America, Inc.
Jack Lacy,
President, Coral Consortium |
| 15:30 |
PANEL
DISCUSSION: Make big bucks and fun functions in rear seat entertainment! |
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A
look at the current and upcoming entertainment features in the vehicle
which back seat passengers are itching to experience!
Find
out about the exciting prospects of bringing full internet functionality
into the vehicle and how this could impact rear seat entertainment demands
Understand
how to get high definition video content into the vehicle and the impact
this will have on other rear seat entertainment devices
The
outlook for digital mobile terrestrial TV and incorporating this into
the lives of rear seat passengers
Moderator: Mike Ippoliti,
Research Director Telematics & Automotive , ABI Research
Jay Adams , Marketing
Manager, Delphi
Willem Bulthuis, Vice
President Automotive Sales & Marketing, NXP Semiconductors
Hakan Kostepen, Advanced
Product Development, Panasonic
Scott D. Nelson, R&D
Engineer, Honda R&D Americas, Inc. |
| 16:15 |
*NEW
SESSION* : Can Tier 1 Suppliers
Keep Pace with Consumers? |
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The automotive supply chain is
in flux. As more car manufacturers use software to differentiate their
products and track to consumer trends, Tier 1 suppliers must respond by
becoming better software integrators. At the same time, traditional Tier
1 companies must deal with increased competition from software vendors,
many of whom are poised to graduate from Tier 2 to Tier 1 status.
Andrew Poliak explores the changing
roles in the supply chain and discusses with Rich Chutorash of Johnson
Controls, a major Tier 1 supplier, how Tier 1's must adapt their business
models to succeed.
The growing
role of software with the Automotive OEMs
The growing
role of software integration expertise at the Tier 1 suppliers
The increasing
sophistication of user interfaces (UIs) and the challenge of accomplishing
UI development cycle
The challenges
of achieving true integration with consumer devices and customer support
services
Rich Chutorash,
Global Electronics Product Director - Advanced Portfolio Management, Johnson
Controls
Andrew Poliak,
Automotive Segment Manager, QNX
|
| 16:45 |
Drinks
Reception |
18:30 |
End
of Conference |