Customer “wants and needs” are changing year on year. Explore what customers are asking for today, understand their priorities and learn how you can differentiate your product by choosing the right set of services. Plus, benefit from an in-depth look at the next-generation solutions and services in development today.

Chairman: Willem Duijf
Product Manager, GE Equipment Services

An in-depth look at the art and science of co-opetition. Understand how ASPs / TSPs and OEMs need to collaborate to drive growth in the commercial telematics market. Learn from the leaders’ experience how profitable partnerships are conceived, planned and built. This session will bring you closer to both your competitors and your partners.
This section will first look at using P&A for R&D development, then at the role of P&A in getting product to market faster and building market share

Chairman: Niklas Wahlberg,
Director of Open Arena Lindholmen, Lindholmen Science Park

Keynote: Telematics and Advanced Vehicle Data Analysis

A discussion of how the combination of Telematics and Advanced Vehicle Data Analytics can yeild transformational opportunities for improvement across the Automotive Enterprise

• Leverage the proven technology, training and data management techniques to help reduce costs
• Learn how to strike the proper balance in diagnostic service by providing what is needed without drowning your customer in data
• Find out how diagnostics are being used by different players in other markets and how you can profit from the resulting opportunities

Erich Nickel, Director of Global Telematics, IBM

Using P&A to drive R&D, industry development and customer adoption

Lindholmen Science Park is the Swedish centre of excellence in fostering collaboration towards research on Intelligent Vehicles & Transport Systems, Mobile Internet and Modern Media & Design.
This session will describe what you can gain from the open Area Lindholmen concept.

• Find out about the main players in the open arena and how you can join them
• Investigate the three application areas the arena is working on and the work being done in each:
  – Safety: traffic safety and safety-critical vehicle electronics
  – Security: blue-light authorities and transport security
  – Logistics: IT-related logistical research, for example RFID projects
• Understand the pitfalls and potential for cross-industry collaboration

Niklas Wahlberg,
Director of Open Arena Lindholmen, Lindholmen Science Park

Driver management: Ensure your system answers the Working Time Directive needs across Europe

“ I want to be legal” says the fleet manager. He will soon be facing a fine if he is not. So how do you guarantee your software is giving him what he needs? Learn how to:

• Define the requirements for WTD-compliant reports
• Ensure proper driver identification
• Ensure drivers and managers follow the necessary processes while minimizing their responsibility in making the system work
• Understand “period of availability” and ensure your system manages it properly
• Deal with the implementation differences across European states
• Assess the effect the national tachograph changes and duty-of-care laws will have on your WTD reports

Moderator: Patric Cunnane, Legal Editor, Commercial Motor
Robin Sharp, GM of Development, FTA
Sandy Borthwick, Managing Director, Astrata Europe Ltd (formerly Managing Director, Astrata Asia Pacific)

Martin Lackéus , CEO Vehco AB

Juan Maddrell VOSA

End user case study: Discover the best partnership strategies to create new products and widen market share

• Understand why to partner: Define your needs for channels to market, such as security plus scheduling
• Master the key elements to look at when forming a partnership, including:
  – Matching business processes
  – Integration ease
  – Commercial relationship style (licensing conditions)
  – Partner’s intellectual property and attitude
  – Agreed resources dedicated to R&D
  – Target markets
• Know the common mistakes in partnership building, including:
  – Establishing a basis for partnership: functionality vs. solution
  – Setting expectations
  – Resolving deployment mapping issues

Anthony Munro-Martin
Head of VSc Mobile Solutions, VSc with partners for security, RFID and routing solutions

Case Study: Schenker Mobility – a broker for telematics services

Schenker is a company operating worldwide. Reality for Schenker is usage of a large
number of TSPs. How should Schenker connect all these TSPs to Schenker world?

• Schenker Mobility as a broker – a bridge between Telematics Service Providers
  and Schenker world
• Telematics services from a customer perspective

Jesper Bonander, Project Manager, Schenker AGTelematics

End user case study: TSP and Wireless Operators: Working with, not against each other

• Learn how the relationship is changing and how you can profit from the new operators roles
• Find out the advantages of locking your product to an operator
• Operator to resell your system: Is there a conflict of interest or is it an opportunity?
• Identify the solutions to cross Europe-roaming costs
• Find out how to work internationally with one operator

Melissa Jenkins, Head of Telemetry, Orange
With customer TBC

Service fleets case study:
South West Water

Follow up on last year’s South west water case study on fleet management implementation. A rare opportunity to hear from the end user himself how the service is working after a year of implementation.

• Learn how SWW handled the service provision contract
• Understand which financing option they chose
  and why
• Delve into how SWW calculated its ROI, and whether it lived up to their expectations
• Get the inside track on where SWW is going from here. What upgrades are they looking at and why, including:
  – Routing and scheduling
  – Back office connection
  – Data usage
  – Portable device integration
  – Rollout expansion

Damian James, Head of Transport Provision for Bracknell Forest Borough Council

(Previously Transport Controller, South West Water)

Panel discussion: Partnership to ensure data coverage and integration

This session will look first at the data transfer issues depending on the fleets nature. 

Big transporters always use mix fleet. Managing a data system with a number of different systems installed can become a nightmare. This session will then discuss the possibility and feasibility of agreeing on a communication protocol that will guaranty access to the Service providers server whatever the onboard equipment.

The panel will then look at the co-operation between TSP's (OEMs & Aftermarket) and the business system suppliers in order to facilitate data integration.

Moderator: Michael Sena
President, Mobility and Location Strategies

Alexander Bjorneheim, Head of Internet Platform, Scania

Göran Brandt, Corporate Solutions Manager, Vodafone

Anthony Munro-Martin
Head of VSc Mobile Solutions, VSc with partners for security, RFID and routing solutions

Melissa Jenkins, Head of Telemetry, Orange

Workshop: Reefer tracking

• Understand the customer perspective

• Servicing the market, the supplier perspective

              - Product solution and roadmap

- Managing the three-way relationship – Reefer unit, TSP and customer

Willem Duijf
Product Manager, GE Equipment Services