9.00am - EXCLUSIVE! - KEYNOTE OPENING: Mobile Resource Management Systems Market Study - What is the outlook for the industry? How fast is the commercial telematics market growing?

9.45am Increasing market adoption: Understanding your customers business models and specific needs

• Know your customer: Find out how you can deliver the right services at the right cost to the right customer
• Providing real ROI to your customers – how you can determine what the end-user values most to improve their business and how you can prove the ROI

• Tailor your offerings to match end-user desires – Tips on getting it right   (e.g. Greater vehicle utilization Vs. improved client service Vs. reduced operating costs)
• Product performance vs. your claims: Identify the client services that ensures your business gains and retains the competitive edge

Moderator: Mike Sheldrick,Senior Consultant, C.J. Driscoll & Associates

Stefan Lindvall , Vice President Sales and Marketing Americas , M2M, Sony Ericsson

Jim Ruthven, Global Business Unit Executive, IBM Automotive Software Solutions

Sherry Carani, President, CEO, TransMobile

Dr. Charles Theurer, GE Research Scientist, GE Equipment

Walton Gilpin , GE Equipment Services Asset Intelligence , Global Services Leader, GE Equipment

11.00am Strengthening OEM Distribution Through Telematics

Providing visibility to a vehicle's full lifecycle is enabled by OEM Telematics.  Via Telematics, Dealers and their OEM are “linked” to provide a unique value proposition to their customers.

Preventative maintenance and complete lifecycle management of a vehicle may be serviced outside the dealer network.

Bringing maintenance and repair work back to dealers will increase service revenues and strengthen the dealer/customer relationship.  OEM Telematics will provide a technology to link vehicles back to dealers.  Telematics equip Dealers with new tools and services to better serve their customers.

Take a closer at:

• Real Time Diagnostics
• Automating Service Scheduling/Synchronized Service
• Dealer Business Integration
• Emergency Breakdown Service
• Maximizing Vehicle Life Cycle Experience

Jeff Bannister,Director, Truck Electronics, International Trucks

2.00pm CASE STUDY: Fleet telematics: The next generation. Maximise fleet efficiency, minimize their cost

• Find out how to help fleets operate more safely and efficiently through the use of telematics technology
• Understand how fleet managers are using new telematics technologies to:
  1. Manage risk
  2. Manage driver productivity
  3. Manage vehicle maintenance - Discover how to provie a full service to the end user to maximize their ROI on diagnostic equipment and services
• How to handle employee privacy issues
• Future developments in telematics: Where to next?

Sam Wilkes, Chairman, FleetRisk Advisors speaking on behalf of
David Coleman, Vice President, New Product Development, PHH Arval

Dave Dutch , President, Networkcar

2.45pm Plenary Session: Using Telematics and Advanced Analysis for Competitive Advantage

A discussion of how the combination of Telematics and Advanced Vehicle Data Analytics can yeild transformational opportunities for improvement across the Automotive Enterprise. Topics include:

• Analysis and data management needs to convert parametric data into valuable business intelligence
• Automated, runtime diagnostics and prognostics of vehicles while on the road and in the service bay

Mike Kearney, Automotive Principal,
IBM Engineering and Technology Services

9.00am

KEYNOTE: Transforming technologies: tools for enhancing asset management, accessing critical information, and ensuring regulatory compliance

Now, more than ever before, gaining a competitive edge means   fleets must rely on leading-edge technologies to enhance operational productivity; improve the security of their vehicles, cargo and personnel; assure first-rate customer service; and comply with evolving regulations

• Learn how to optimize trailer inventory, better secure their assets and cargo, and improve customer service with access to information on trailer location, status and activities. Demonstrate the return on investment offered by trailer tracking technologies on tethered or untethered
• Automatic Arrival & Departure notification (AA&D):   Discover how AA&D can help fleets improve customer relationships and productivity by increasing billing accuracy, monitoring and detention events or other unforeseen delays, and tracking unplanned stops, excessive idle time, or out-of-route mileage
• Learn how to use EOBRs as a proactive management tool to optimize dispatch assignments by providing accurate, near real-time driver availability information to the load planning process, while enabling automated compliance with HOS rules, eliminating costs associated with manual logs, and preventing excessive driver fatigue.

Norman Ellis , Vice President & General Manager, QUALCOMM Wireless Business Solutions, QUALCOMM

9.45am - How to drive value into your system to optimize on tightening security demands

• Get briefed on regulation trends for fleet with respect to Homeland Security and how will the tightening security demands on the fleet and container industry by the US Government affect your business?
• Where is the money going? How is the funding being distributed?
• Find out how government bodies and business can work together to create an ‘enabling communication infrastructure'. And what are the telematics services likely to be enabled?
•  Working together to maximize opportunities. E.g. building business models, public-private partnerships, standards
• Find out how to drive more value into your offerings in order to optimize the security demands
• Master techniques for meeting the need for bottom-line transportation efficiency while addressing the safety and security of hazardous and high-value cargoes

Neil Schuster, President, ITS

Joe DeLorenzo, Hazardous Materials Safety and Security Specialist, Federal Motor Carrier Safety Administration

Helen Carbone, Principal Systems Engineer, City of Chicago Department of Transportation

Norman Ellis , Vice President & General Manager, QUALCOMM Wireless Business Solutions, QUALCOMM

• Get a clear picture on how ubiquitous the mobile device has become in the US commercial telematics market    in the past 12 months. Where is it heading now? What are the opportunities?
• Compare portable device migration with integration: Do you really need to link your portable device to the vehicle?
• Explore options for selling the benefits to users and the TSP: A look at the impact of portable devices on the fleet management market
• Weigh aftermarket vs. new vehicle segment opportunity: What impact will this have on the mobile device market?
• Discuss how mobile device penetration is changing the face of the service provision industry. How can carriers benefit?: i.e. carriers providing the whole package such as, pda, software and contract
• Discover which segments of the market will profit from a portable solution and how you can keep hold of that market

Ross Caplan, Sr. Manager, Business Development, Embedded Solutions, Sprint Nextel Corporation

11.40am CASE STUDY: PC*MILER|Mobile: Leveraging wireless communications devices for navigation and tracking services

• Mobile solutions for transportation: Trends for enabling your customer to locate their goods and communicate with their drivers
• What is the latest on targeted GPS solutions for the trucking industry?
• Interface options: How is the industry overcoming ease-of-use challenges and driver safety concerns?
• Providing fleets and customers with a real-time view of truck and shipment locations: How can you deliver a cost-effective tool to improve operational efficiency?

Blake Bullock, Product Manager, Location Solutions,
Motorola Mobile Devices Business

• Examine what hardware will dominate the market: Installed devices, GPS-capable cell phones, or GPS-equipped Blackberries
• PDAs, mobile phones, black boxes, RFID, or satellites will rule the airwaves: Hear what devices cellular carriers and satellite providers predict will dominate the market going forward  
• Embedded vs. the cell phone: What's the long-term role of the wireless handset versus an embedded system?
• Flexible fleet needs: How to ensure your offerings can adapt to meet the ever evolving   requirements of fleet customers with the right technology
• Communication links: Explore the benefits of the current data link offerings and how they can help with customer deployment.   A look at cellular and satellite communications, Bluetooth, RFID, UWB
• Discuss what is going on with RFID: How is it tying into GPS-based applications?

Moderator: Mike Sheldrick,Senior Consultant, C.J. Driscoll & Associates

Marc Eisenberg, EVP Sales and Marketing, Orbcomm

Lisa Peterson , Product Manager, Nextel