Telematics Detroit 2013 Conference Agenda

Here's the full list of thought leading conference sessions that will take place in Novi this June:

Jump to:
Day 1 Morning Keynote & Plenary Sessions | Day 2 Morning Keynote & Plenary Sessions
Workshops
Day 1 Infotainment & Content for Automotive | Day 2 Infotainment & Content for Automotive
Day 1 Telematics Services | Day 2 Telematics Services
Day 1 Auxiliary & Vertical Markets |
Day 1 V2X & The Autonomous Car Track | Day 2 The Future of Telematics
Day 1 Afternoon Keynote & Plenary Sessions

KEYNOTE SESSIONS

DAY 1: JUNE 5

8.30am Winning the Telematics Race

All major automakers now have a connectivity program on the market. At this milestone, analyze industry leading solutions and crucial trends to create your strategy for the next phase in telematics.

Assess the sustained investment required in vehicle connectivity to identify how to leverage common standards to reduce R&D costs whilst maintaining innovation
Dispel the 'killer app' myth to adopt an approach to innovation that eschews the 'next big thing' in favour of a holistic strategy that encompasses CRM, HMI and content
Gain direction from exclusive new consumer and market insights to evaluate the industry's leading telematics platforms and plan your R&D in line with real-life user needs and wants

Thilo Koslowski, Vice President - Automotive Vehicle ICT, Gartner

9.05am The New Telematics Universe: Who Will Lead and Who Will Follow?

As the connected vehicle evolution continues to accelerate, discuss the shifting ecosystem participants and business models to gauge your role in the new telematics universe.

One Stop Shop vs. Multiple Players: How to enable OEMs to find the balance between meeting consumer trends, maximizing ROI and 'giving up the keys' to their platforms
Death of the Traditional TSP: Examine the evolution from call center supplier to facilitator of a complex ecosystem of connected services and companies
Question whether content is more important than the required technology to deliver it, to pinpoint which part of the value chain will drive innovation and establish industry leadership

Tom Metzger, Senior Vice President and General Manager, Agero
Robert Acker, VP Connectivity & General Manager Aha Radio, Harman
Johann Jungwirth, President & CEO, Mercedes-Benz Research & Development
TC Wingrove, Senior Manager, Global Electronics Innovation, Visteon

Moderator: Thilo Koslowski, Vice President - Automotive Vehicle ICT, Gartner

9.40am General Motors: Creating the Global Connected Consumer

As automakers seek to meet the rapid pace of innovation demanded by today's drivers, get an exclusive insight into General Motor's vision for the Global Connected Consumer (GCC).

Hear first-hand how automakers are re-thinking their structure and business models to move in-sync with the broader connected ecosystem and consumer trends
Explore how the GM SDK will expand access to the infotainment environment and engage the developer community through enabling multiple opportunities for app monetization
Assess how a flexible software framework including HTML5 and JavaScript will enable apps which are customizable and updatable for the entire vehicle lifecycle

Nick Pudar, Director, Global Connected Consumer, General Motors

10.10am Coffee Break

10.40am Putting the Consumer at the Center of Connectivity

Tackle the need for mind-set shift from a "vehicle-centric" to "consumer-centric" connectivity approach, which assumes the vehicle is only part of a connected experience for the consumer.

Harness a cloud-based platform to enable the consumer to have a single connected identity that will be recognized by all vehicles
Discover how a consumer centric model is essential towards enabling a dynamic connectivity experience that is reflexive to device and payment preferences of users
Examine the role of the vehicle in the consumer's wider connected life to identify how to negate privacy concerns and enhance the vehicle experience with personal social data

David Miller, Chief Security Office, Covisint

11.10am Revolutionizing Connected Services through Satellite and Mobile Networks

As the appetite for telematics data continues to intensify, see how combining satellite and cellular technologies has the capability to revolutionize connected vehicle services.

Harness broadcast tech. to provide a six megabit data pipe to deploy a full suite of connected services including infotainment, vehicle health, UBI and granular traffic data
Discover how to utilize OTA vehicle software updates to deliver significant value for automakers by reducing warranty costs and increase bottom-line profitability
Explore the advantages, including single billing plans, of integrating today's disconnected connected services ecosystem within a single infrastructure

Dr Stelios Patsiokas, Corporate Vice President & CIO, Sirius XM Satellite Radio

11.40am Connected Car Technologies are Ushering in a New Era of Mobility

The role of the automobile in the lives of consumers is changing – and increasingly, mobile technology is driving that change. Find out how these dynamics will continue to influence Connected Car strategies.

Explore the role that partner ecosystems and the right mix of technologies will play on your ability to navigate between the need to differentiate and the need to scale
Understand what’s needed to deliver on consumer expectations for the same level of experience and performance set by Consumer Electronics
Build your vision for what experiences are “right” for a car environment and what path to take to deliver those experiences

Dean VonBank, Vice President, Sales Solutions, HERE

12.10pm Lunch Break

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1.40pm EXCLUSIVE WORKSHOPS

The Real Connectivity Challenge: Connecting to User Needs

The tools exist today to build innovative and meaningful applications that can transform the automotive ecosystem. Take a look beyond the technology to understand how we can connect to real user needs.

Get to grips with vehicle personalization to enable OEMs deliver new brand experiences while giving owners the ability to customize content and applications
Take an in-depth look at how to leverage driver behavior to create predictive in-vehicle applications to provide valuable tools to navigate more than the road
Identify how to capitalize on content and media delivered to the vehicle to maximize the potential of in-vehicle marketing and advertising

Steve Surhigh, Vice President, Automotive, Compuware
Nick Pudar, Director, Global Connected Consumer, General Motors
Brian Mulloy, Vice President, Apigee Labs
Don Grage, Senior Product Manager – Connected Cars, NPR

Mastering the Connected Car Challenge with Vehicle Relationship Management

With 75% of profitability coming after the initial vehicle sale, examine how to provide OEMs with a big data platform to deliver the 'must have' VRM capability.

Take a look at the bigger business opportunity for rich vehicle data to pinpoint the real value for OEMs in providing insight into product failures and vehicle use
Utilize a flexible software and data management platform to optimize the type of vehicle data collected and assure efficient transmission bandwidth for the available connectivity
Complexity vs. Error: Discuss how to update software defects on the fly to enable a complex architecture without compromising system security

Dr. Mark Searle, Vice President Connected Services R&D, Symphony Teleca

Redefining Big Data: Making the Connected Car of our Dreams a Reality

Simply having a car that’s connected is only the beginning—discover why real-time analytics is what will truly transform the automotive industry

Explore what’s needed from dynamic content services such as traffic and parking thru to vehicle sensors and mapping as we move towards the autonomous driving solutions of tomorrow
Gain insights into the complexities and opportunities of Automotive Cloud Services that provide seamless services - from the car, to mobile, to home
Understand how real-time Big Data processing plays a key role in the management of vehicle generated data, in conjunction with real-time external data, to bring a new level of road safety & efficiency

Ogi Redzic, Vice President, Traffic and Automotive Cloud, HERE

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TRACK 1: INFOTAINMENT & CONTENT FOR AUTOMOTIVE TRACK

DAY 1: JUNE 5

2.15pm JOHNSON CONTROLS Presentation

Speaker TBC

2.50pm Personalizing the Conversation to Accelerate Consumer Connection

As smartphones, tablets and the internet overtake cars as the centerpiece of the consumer lifestyle, explore the new expectations and revenue opportunities this creates for automakers.

Individualize the CRM experience based upon driver profile data to create a tailored two-way dialogue that captures and holds consumers' attention
Utilize consumer data to leverage innovative in-vehicle advertising opportunities by creating non-intrusive adverts based on demographics and individual preferences
Examine the car as the "Consumer's 4th Screen" to see how to deliver the music, news and content providers to which drivers are accustomed to in a manner appropriate to in-vehicle use

Ben Vos, Vice President – Emerging Solutions, Sprint

3.25pm Creating a Dynamic HMI for Next-Gen Device Integration

Explore how to leverage a controlled open platform to balance the OEM branded user experience with the need to create a simple framework that will attract 3rd party app developers to the vehicle.

Utilize innovative algorithms for driver work load to develop a dynamic HMI which adapts to situational and demographic data including traffic, weather, speed, location and age
Recognize how OEMs and app developers can harness open source architecture and SDKs to minimize R&D spend by creating and adapting mobile apps and software for in-car use
Explore the benefits of bidirectional app integration to create a personalized vehicle experience through controlling personalized media, vehicle and cabin preferences

Vasiliy Suvorov, VP Technology Strategy, Luxoft

4.00pm Coffee Break

4.30pm Apple, Google, Microsoft: Barbarians at the Gate or Potential IVI Partners

As automakers continue to struggle to keep pace with consumer electronics, evaluate the pros and cons of developing relationships with the titans of CE to close this crucial innovation gap.

Assess OEM need to partner with Google, Apple, and Microsoft to integrate already familiar solutions such as local search, maps, navigation, voice, and app stores in the vehicle
The Telematics Trojan Horse: Confront the issue of control to debate whether strategic partnerships will reduce OEM influence over car infotainment and the driving experience
Explore the concept of the OEM as the gatekeeper to determine the criteria being placed on 3rd party app developers to gain approval for in-car integration

OEM speakers (TBC)

Moderator: Jon Maron, Vice President of Marketing, INRIX

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TRACK 2: TELEMATICS SERVICES TRACK

DAY 1: JUNE 5

2.15pm Pioneering the "Freemium Data Services Model"

With the telematics business model debate raging on, explore how to offer a subscription free approach to providing consumers with real-time rich driving data.

Understand how to utilize HD Radio™ Technology to deliver rich data connected services to the driver including real-time traffic and Doppler weather updates
Explore the ability of HD Radio™ Technology to bundle digital audio signals, sending music and features like iTunes tagging, album artwork, traffic and weather simultaneously
Take advantage of local digital terrestrial data transfer to avoid expensive cellular consumer data plans by offering streaming services for free

Jeff Jury, Chief Operating Officer, iBiquity Digital
John McLaughlin, National Manager, Cross Carline Planning, Toyota

2.50pm Big Data and the Connected Vehicle

The proliferation of vehicle data generated has created a significant new challenge for the auto industry. Debate collection, storage and processing methods to make big data, useful data.

Question the granularity of data collection required to provide OEMs with a data set relevant to optimizing the driving and vehicle ownership experience
Identify how to work with aggregators and data houses to covert raw data into business information formatted for fuel management, maintenance, insurance and asset tracking
Empower OEM's to own the customer relationship by creating a backend software analytics tool that bypasses the dealer to offer simple and transparent data on vehicle usage

John Horn, President, RACO Wireless

3.25pm The Car: A Natural Part of the Networked Society

Networked Society is a reality. Discuss how mobile broadband in the vehicle will bring the car into this real time revolution.

Cast the spotlight on the Transportation and Utility Industries to understand how they adapted to the new technology paradigm of mobile broadband and apply lessons learned to the Automotive Industry
Learn from Thomas Müller, VP Electrical at Volvo Cars, about the strategy around integrating services inside and outside the car
Gain insights into the latest progress in the Telecommunications Industry to understand its increased focus on Connected Vehicles

Magnus Lundgren, Director - Service Enablement, Ericsson

4.00pm Coffee Break

4.30pm Creating Customers for Life: Perfecting the Connected Driving Experience

Connectivity is changing the way we interact with the car. Identify how to harness this great opportunity to offer a brand enhancing best in class connected consumer experience.

How to optimize the lifecycle: Utilize telematics to track vehicle ownership and maintain engagement and custom through multiple owners across the entire vehicle lifecycle
Evaluate fragmented legacy dealership CRM systems to create an integrated back-end that utilizes real-time and historical vehicle data for seamless maintenance, servicing and repairs
Tackle the contentious issue of data ownership to explore the pro and cons of a common data approach for OEMs and its role in attracting 3rd parties to the connected CRM solution market

Keefe Leung, Director of Product Management, Airbiquity
Mauricio Decaroli, General Manager of the Customer Care Center, Luther Auto Group
Robyn Williams, Sr. Manager, Vehicle Connected Services Marketing & operations, Nissan
David Sturtz, Vice President - Marketing & Business Development, XTime

Moderator: Roger C. Lanctot, Associate Director, Global Automotive Practice, Strategy Analytics

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TRACK 3: AUXILIARY AND VERTICAL MARKETS TRACK

DAY 1: JUNE 5

2.15pm A New Era of Commercial Telematics

Identify the disruptive technology trends that are impacting commercial telematics space as the number of connected devices being brought into fleets continues to grow.

Decipher how the landscape of commercial telematics is set to shift with increased smartphone and tablets usage in fleets to align with prevailing end-user preferences
Discuss the impact of the affordable telematics solutions for small fleets to evaluate how to win market share in this untapped segment whilst managing high support costs
Build a flexible and secure system architecture by harnessing hardware virtualization to create a platform that is adaptable to future operational requirements of fleet customers

Shawn Meredith, Manager, Telematics Service Development, Daimler Trucks
Andre Weisz, Managing Director - FleetBoard LATAM & RSA, FleetBoard
Andrew Maliszewski, Information, Technology and Business Development Consultant, Maliszewski Consulting
Kevin Moore, Vice President OEM Sales, NA, Telogis
Rich Glasman, Director - Commercial Telematics Products, Volvo Trucks

Moderator: Clem Driscoll, President, C.J. Driscoll & Associates

2.50pm The Aftermarket: Democratizing the Connected Vehicle Experience

Analyze the critical role of the aftermarket in enhancing the driver experience and accelerating the deployment of connected vehicle technologies in the 250 million vehicles on the roads in the US.

Identify how to work with non-automotive players offering aftermarket solutions to ensure innovative new systems, functions and apps are optimized for safe in-vehicle use
Increase telematics uptake amongst 'Gen-Y and O' drivers by harnessing the aftermarket to offer the personalized social driving experience demanded by this key demographic
Utilize aftermarket solutions to create a telematics business case for the whole vehicle by empowering the passenger with connected entertainment content and applications

David Strickland, Administrator for NHTSA, U.S Department of Transportation (Invited)
Ted Cardenas, VP Car Electronics Division, Pioneer
David Pio, Partner Engineer, Facebook
Zoran Lazovski, Solution Delivery Director, Covisint

Moderator: John Waraniak, Vice President of Vehicle Technology, SEMA

3.25pm Crafting a Truly Popular Aftermarket Offering

Discuss the winning formula for developing a popular aftermarket solution that propels connected vehicle services further into the mainstream.

Tackle consumer concern over cost to identify how to offer a self-installed aftermarket hardware solution that is on the market at a sub-$1OO price point
Discuss how to create a customizable add-on package that includes services such as UBI, diagnostics and teen-tracking to appeal to multiple driver segments
Identify how to partner with retailers such as Walmart and Costco to leverage a national retail network and encourage consumers to self-select a telematics system

Joe Boyle, Business Line Executive, Verizon

4.00pm Coffee Break

4.30pm TELOGIS Presentation

Speaker TBC

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TRACK 4: V2X AND THE AUTONOMOUS CAR TRACK

DAY 1: JUNE 5

2.15pm A V2X Assessment: The Safety Pilot Model Deployment

Make a pragmatic assessment of V2X technology in-line with key findings from UMTRI's Safety Pilot Model Deployment in Ann Arbour, MI.

Get a real world update from a 2,850 vehicle V2X pilot to take-away results and data from a critical multimodal test bed project
Examine applications for V2X technologies in commercial vehicles to understand how to use embedded and retrofit solutions to target this catalytic market segment
Explore the role of the municipalities and local authorities in the V2X roadmap and establish how to create a secure communications platform for ITS

Dr. James R. Sayer, Program Manager, University of Michigan Transportation Research Institute (UMTRI)

2.50pm The Road-Map for V2I for V2V technology

Make a pragmatic assessment on the current landscape for V2Xtechnology to align your business plan in-line within current regulatory and tech. timelines.

Take a look at NHTSA 's proposed rule-making on mandatory safety features to ensure that your solutions are compliant with potential legislative rulings
Get a real world update from advanced V2X pilots in Michigan to take-away results and data from critical test bed projects
Assess proposals for WIFI to operate in the 5.9GHz DSRC spectrum and debate the impact of unlicensed users on channel congestion and network security

Donald Grimm, Senior Researcher, General Motors
Sue Bai, Senior Engineer, Honda R&D
Dr John Kenney, Senior Research Manager, Toyota
Amir Panush, Director, Strategic Marketing & Business Development, Qualcomm

Moderator: Richard Wallace, Director - Transportation Systems Analysis, Center for Automotive Research

3.25pm The Business of V2X Connectivity

With V2X communication technology still in its nascent stages, examine the business case to take V2X technologies from the drawing board on to the road.

Discuss which set of ADAS applications such as blind spot awareness, collision and lane change warnings will form the backbone of a popular suite of V2X services
Map-out the evolution of the V2X industry ecosystem to identify the strategic partnerships that will drive down today's prohibitive production costs to enable market ready solutions
Identify the importance of aftermarket and smartphone solutions to break the 'chicken and egg' conundrum by providing a critical mass for V2X service deployment

Rob Gee, Product Line Manager, Continental Automotive
Henry Bzeih, Head of Infotainment and Telematics, Kia Motors
Cyril Zeller, VP Global Telematics Segment, Telit

Moderator: Steve Bayless, Senior Director, Telecommunications and Telematics, ITS America

4.00pm Coffee Break

4.30pm The Autonomous Car: The Road to Driverless Driving

With major automakers debuting their visions for the autonomous car and authorities granting pilot licences, take the industry pulse on this paradigm shift for mobility.

Debate the meaning of autonomous: Explore adaptive cruise control, forward collision warnings and emergency braking to set the parameters for the autonomous drive
Evaluate the role of autonomous driving in reinventing vehicle ownership models, reducing emissions and alleviating urban congestions in future smart city networks
Develop a roadmap for open supplier relationships and data sharing that will be integral to autonomous infrastructure and back-end systems to get ahead in the race to autonomy

Dean VonBank, Vice President, Sales Solutions, HERE
Justin Moon, Global Technical Evangelist, Automotive, QNX
Sandhya Sule, Associate VP and Practice Head, Product & Engineering Solutions, iGATE
Peter Balogh, CEO, NNG

Moderator: Praveen Chandrasekar, Research Manager Automotive & Transportation, Frost & Sullivan

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AFTERNOON KEYNOTE SESSIONS

Day 1: June 5, 2013

5.05pm

Session TBC

5.35pm Beyond Telematics: The Battle of In-Vehicle Electronics

The telematics ecosystem is in flux. With automotive norms under attack from consumer giants, examine the trends that are going to shape in-vehicle electronics up to 2020 and beyond.

Discover how to split the human machine experience from the application environment in order to leverage big ecosystems such as HTML5 and Android, driven from a low price point processor
Delight or distract the consumer? Debate the on-going struggle for control between OEM and device manufacturers to find the optimal balance between regulation and openness of the driving experience
Explore how disparate safety and consumer systems can be blended to reduce BOM costs while still enabling the critical safety systems to meet ISO26262 certification

Andrew Poliak, Director of Automotive Business Development, QNX

6.05pm USDOT Vision on Non-Distracted Driving

Deaths from distracted driving have increased by 2% from 2010 to 2011. Hear directly from NHTSA as they outline key initiatives on their cornerstone priority of reducing distracted driving.

Get to grips with the timeline for NTHSA Distracted Driving Guidelines on secondary, non-driving related tasks to ensure that your solutions are compliant with future legislation
Identify how to create solutions that target distracted driving in the most at risk demographic, specifically young drivers
Understand NHTSA's proposed device/task lock out recommendations to create services that reduce cognitive workload by minimizing visual and manual demands on the driver

David Strickland, Administrator for NHTSA, U.S Department of Transportation (Invited)

6.35pm End Of Day One

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KEYNOTE SESSIONS

Day 2: June 6, 2013

8.30am Turning the Car into a Money Making Machine

'Subscription only' models have failed to ignite mass uptake of connected vehicle services. Discover how to create a flexible payment platform that aligns with the service demands of consumers.

Debate the investment cost, revenue share, UI and content suitability challenges of IP based advertising to map-out a timeline for this $20billion vehicle revenue opportunity
Enable a flexible payment system for drivers by creating a secure micro-transactional backend that supports pre and on-demand payment for connected services
Gain exclusive data on the aftersales service market to identify how to align CRM/VRM solutions in-line with OEM's dominant connectivity revenue opportunity

Roger C. Lanctot, Associate Director, Global Automotive Practice, Strategy Analytics

9.05am The Missing Link in the Telematics Value Chain: The Dealer

Until now the dealer has remained elusive in the connected vehicle proposition. Identify how to increase the uptake of connected driving services by creating a win-win relationship with dealers.

Evaluate the knowledge level of dealerships on telematics to learn how to effectively communicate the applications, benefits and value proposition of vehicle connectivity
Examine the relationship between the OEM and dealer and see how automakers are deploying incentive schemes to educate and engage with dealers about telematics
Debate who owns the customer: Identify how to harness telematics throughout the vehicle lifecycle to win and retain customers from purchase to repair and servicing

Ralph Shaheen, Owner, Shaheen Chevrolet Inc.
Doug Fox, Owner, Ann Arbor Automotive
Wes Lutz, Owner, Extreme Chrysler, Dodge, Jeep, Inc.
Terry Burns, Owner, Executive Vice President, MADA

Moderator: Roger C. Lanctot, Associate Director, Global Automotive Practice, Strategy Analytics

Exclusive Automaker Presentation:

9.40am A New Era for BMW ConnectedDrive

2013 marks BMW’s transition to a new era for ConnectedDrive. Get exclusive product insights, including details on market roll outs, customer interaction and product flexibility.

Douglas Claus, Head of Department Product Requirements, Development & ConnectedDrive, BMW of North America LLC
Heini Schulz, ConnectedDrive Services Manager, BMW of North America LLC

10.10am Coffee Break

10.40am Identifying the Trends from the Trendy

As mainstream news outlets begin to hail the arrival of the connected car, confront industry reality to identify which services and applications are fads and which are here to stay.

Debate what constitutes core telematics services to identify how to enhance the backbone of applications including ACN, traffic and navigation with increasingly reliable, granular data
De-bunk the myths surrounding hot industry topics such as OEM app stores and social content to assess which technology and apps have sustainable long term market relevance
Take a look at UBI to identify how to retain a competitive advantage and product differentiation in the lucrative insurance telematics market once solutions become ubiquitous

Kevin Link, Senior Vice President, Verizon

11.10am The Connected Vehicle Re-Imagined: The Service Centric Future

Re-imagine the future of the connected vehicle by shifting your R&D mindset from technical to one built on a foundation of services and profitability.

Examine the service "Quadrant" model to map out evolving ecosystem roles and responsibilities and identify where tangible opportunities for monetization exist
Integrate ecosystem to ecosystem: Utilize an open software architecture to create a two-way platform for sharing big vehicle data with city and road authorities
Examine lessons from CONTRAN-245, eCall and ERA-GLONASS to create a truly global platform customized to the legislative and service priorities of international markets

Martin Rosell, Managing Director, WirelessCar

11.40am The Great Business Model Debate: Making Connectivity Pay

As OEMs roll-out a range of connected services to the consumer, examine the evolving business case to make services and applications pay for both the connected driver and telematics ecosystem.

Debate the viability of OEM connectivity models including subscription, transactional and advertising to offer a data allowance that enables drivers to engage with connected services
Balance attractive consumer-facing app integration with powerful internal vehicle management capabilities to create a complete connected car value proposition
Think like a developer to identify commercialization options such as licensing to mitigate risk and create the critical volumes that will attract innovative start-ups to the auto. arena

Doug Claus, Product Requirements, Development & ConnectedDrive, BMW Group
Steffen Neumann, Project Manager, Mercedes-Benz Research & Development North America Inc.
Stephane Petti, Automotive Business Development Director, Orange Business Services
Larry Pesce, Group Vice President and GM Telematics & Infotainment, Sirius XM Satellite Radio
Tim Johnson, Global Business Development Manager, Sprint Velocity

Moderator: Mark Concannon, President, Concannon Business Consulting

12.10pm Lunch Break

1.40pm The Next Turn for Connected Navigation

US drivers spend an average of 250 hours a year in the car. Examine how to create a connected service portfolio to engage and leverage this huge captive audience.

Analyze how to create an auto-optimized search platform that combines personal and GPS data with an instinctive HMI to rival Google, Yahoo and Bing in the vehicle
Confront the commoditization of maps to identify new revenue opportunities LBS as free smartphone mapping apps transform the navigation market
Utilize cutting edge technologies such as 3D visualization to create an enhanced and flexible navigation experience that enables OEMs to retain brand control of connected services

Jim Nardulli, Senior VP of Automotive OEM Sales, NNG

2.10pm Bring Your Own Device: Creating a Global Platform

Examine a cutting edge case study on how to tackle a successful global launch of a smartphone integration program to reach millions of customers per year.

Get inside the service architecture, including the smartphone and cloud app providers to see how to create a highly customized global integration platform across multiple head units
Global vs. local: Evaluate how to customize key features such as voice recognition and alphabets in order to modify UI and app behaviour for regional market requirements
Analyze the need for partnerships with local network operators and content providers to adapt to the spectrum, handset and services requirements of each territory

Kamyar Moinzadeh, President & CEO, Airbiquity

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TRACK 1: INFOTAINMENT & CONTENT FOR AUTOMOTIVE TRACK

DAY 2: JUNE 6

2.40pm GENIVI: Defining a Standard for Smartphone App Integration to Enable Industry Wide Connected Cars

A variety of potentially conflicting solutions exist on the market for smartphone apps integration with cars; MirrorLink, iviLink, Livio Connect & SmartDeviceLink. Discuss whether this variety can come up to one standard and make the life of the application developer easier.

Examine the ambiguity of multiple connectivity technologies for the developer community. Debate whether de facto industry standard collaboration is possible to resolve this issue
Ascertain whether apps should run only on the mobile device and use the Head Unit as a front end or if OEMs can allow 3rd party code running on their systems without sacrificing security to gauge how deep apps will integrate with IVI
What new experiences can apps from smart devices bring to the car? Understand how drivers and passengers will actually benefit from having their mobile devices synergize with the car

Speakers TBC

3.10pm Coffee Break

3.45pm A Culture of Innovation: Optimizing Telematics Program Management

Take a fresh approach to telematics program management: Understand how to structure your team to align automotive development with technological innovation.

Create synergy between planning, engineering and marketing, ensuring the telematics value proposition is clearly articulated and understood by consumers, dealers, and strategic partners
Pinpoint telematics in the global organization to manage effective implementation and efficient communications between the connected vehicle division and parent company
Build the telematics framework within your organization to provide vital customer data to feed business intelligence and strategic decision making

Mark Concannon, President, Concannon Business Consulting

4.20pm Harnessing Open Source Software in Automotive Systems

As Open Source Software (OSS), such as the Linux operating system takes a foothold in the vehicle, explore strategies for maximizing the benefit of open source based solutions in automotive systems.

See how OSS applies the power of a large global developer community to deliver state of the art software without the burden of software purchase fees, runtime royalties or vendor lock
Learn how to work effectively within GNU Public License (GPL) terms to leverage OSS to incorporate proprietary software components to create sustainable competitive advantages
Understand how to plan for OSS support throughout the product lifecycle from development through production and customer support

Mark Mitchell, General Manager for Open Source Embedded Solutions, Mentor Graphics

4.55pm Develop the Ultimate Intuitive Vehicle User Interface

As driver distraction continue to challenge the telematics industry, pinpoint the latest technologies that are set to redefine the ways in which drivers interact with their vehicles.

Get back to basics on device pairing to enhance Bluetooth robustness and supplement with innovative hotspot tethering and NFC for seamless brought-in integration
Examine breakthroughs in voice technology, including voice biometrics for driver ID and expression recognition to enable seamless, safe and natural voice integration into the vehicle
Harness advanced digital instrument clusters to enhance driver personalization of the in-car experience whilst allowing OEMs to retain brand identity and HUD differentiation

Leon Hong, Chief Operating Officer, Airbiquity
Danny Shapiro, Director of Marketing, NVIDIA
David Sullivan, Car Line Manager, Subaru
Chris Ruff, CEO, UIEvolution
Andy Gryc, Senior Automotive Product Marketing Manager, QNX
Moderator: Chris Schreinder, Director of User Experience Practice, Strategy Analytics

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TRACK 2: TELEMATICS SERVICES TRACK

DAY 2: JUNE 6

2.40pm Analytics: Taking Insurance Telematics to the Next Level

The insurance industry is still in its infancy with regards to vehicle data. Uncover what data needs to be collected, how it needs to be stored and how to package it and share it with the insurance carriers.

Analyze the necessity for granular data to enhance data sets and receive accurate situational claims information to provide solutions that allow the insurer to have the clearest picture
Examine the evolution of telematics data collection from behavioural aspects to incorporate location based services to create increasingly accurate insurance premiums
Consumers vs. the Insurer: Take a look at data ownership and the monetization opportunities for insurers vs. the ability to go mass market if consumers own the data

Gary Hallgren, Vice President Strategy, Telogis
Dave Pratt, General Manager, Usage Based Insurance, Progressive Insurance

Moderator: Tom Kavanaugh, Consultant, PWC

3.10pm Coffee Break

3.45pm Creating an Insurance-Centric Value Added Service Package

Identity how to work with carriers to increase market penetration of smart insurance services as part of a comprehensive package of alluring value added telematics services.

Harness driver behaviour applications to reduce the total cost of vehicle ownership by promoting safer driving and lowering maintenance costs
Examine how to integrate insurance with services such as vehicle tracking and geo-fencing to create services tailored towards capitalizing on the young driver segment
Discuss the differences between consumer and fleet VAS such as fuel economy and points of interest to create customer pleasing packages

Jeff Rulifson, Telematics Product Development and Operations Lead, AAA Club Partners
Jon Inquimboy, Product Manager, Esurance
Marc Gordan, Product Manager, Verizon
Dr Stelios Patsiokas, Corporate Vice President & CIO, Sirius XM Satellite Radio
John Horn, President, RACO Wireless

Moderator: Precksha Saksena-Sood, Managing Director, Telematics Update

4.20pm Disintegrating the TSP to Gain Freedom and Control

Chart the disintegration of the single TSP model to discuss how to create a multi-touch point ecosystem of service providers and 3rd party developers for the seamless delivery of connected services.

Learn how to utilize a cloud-based platform to serve as the central hub for all carriers and service providers to a deliver global platform for connected services
Hear about the various challenges such as legacy hardware and customer billing encountered during the integration and disintegration processes when switching providers
Discover how TSP will move to a carrier agnostic model to identify how to work with multiple carriers to offer seamless network coverage and eliminate user roaming charges

Tim Evavold, Solution Delivery Director, Covisint

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TRACK 5: THE FUTURE OF TELEMATICS

DAY 2: JUNE 6

2.40pm Taking Telematics Beyond Automotive

Far from existing in a vacuum, automotive telematics exists within a complex world of multiple M2M eco-systems. Hear how to provide full value add to vehicle consumers by tapping into these other ecosystems.

Address different technologies, including cellular, WIFI and Bluetooth to create a solution that seamlessly integrates with the common standards of non-automotive markets
Learn how to identify and leverage domain specific knowledge and key strategic partnerships to enable telematics suppliers to best participate in new wireless verticals
Highlight key applications such as interfacing to medical devices for first responders and retail outlets for POS activity to identify lucrative synergies in vertical markets such as medical, industrial and retail

Laird Speaker TBC

3.10pm Coffee Break

3.45pm Telematics in China: Making Driving Social

85% of cars buyers in China already include telematics in their purchasing decisions. Formulate a business strategy to ensure a ground floor presence in this future $10billion market.

With Chinese social media usage twice that of Western Europe, understand how to integrate both international and local IM and social apps such as Qzone into the car environment
Understand how to combat price sensitivity and high churn rates in the Chinese market by leveraging local demand for manned call centers to increase customer stickiness
Discuss the telematics industry landscape to identify how to develop strategic partnerships and licencing agreements with local OEMs to breakthrough roadblocks to market entry

Martin Rosell, Managing Director, WirelessCar
Kevin Link, Senior Vice President - Marketing, Hughes Telematics

Moderator: Andrew Hart, Head of Strategy & Innovation, SBD

Exclusive Session:

4.20pm Ford: The Connected Home & EVs

Ford present their vision of the connected home and electric vehicles.

Speaker announcement to be made soon.

4.55pm Near Field Communication and the Connected Car

Take a look at how cutting edge near field communication (NFC) technologies will be utilized by the next generation of connected vehicle platforms.

Discover how NFC is set to revolutionize in-vehicle device integration through enabling seamless one-touch device pairing
Get to grips with NFC digital wallets to understand how to develop an electronic vehicle payment system integrated with merchant's backend infrastructure
Explore innovative in-vehicle applications for NFC such as media transfer and digital user guides to comprehend future uses for this nascent technology

Tim Evavold, Solution Delivery Director, Covisint
Donald Grimm, Senior Researcher, General Motors
Craig Conkling, Strategic Planning, UConnect Group, Chrysler LLC
Raj Paul, Director – M2M, Compuware

Moderator: Mark Boyadjis, Senior Analyst & Manager, Infotainment & HMI, IHS Automotive

5.30pm End Of Day Two

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