Telematics Detroit Conference Program
June 8-9, 2010

• Identify key technology and market drivers spearheading mass Vehicle ICT adoption.  We examine smartphone impact, ecosystem evolution, data communication requirements and more
• Understand the evolving role of established value-chain partners and how new entrants are expanding and altering the industry landscape
• Results revealed! Consumer studies quantify market demand for Vehicle ICT solutions and expose how the ecosystem must respond

Business Unit Infotainment and Connectivity
Martin Rosell, Managing Director, WirelessCar
John Horn, National Director, T-Mobile
Clint Steiner, Senior OEM Automotive Sales Manager, Garmin

• Determine how OEMs will keep an eye on distraction to safely integrate and empower smartphones in-vehicle
• Join the community that’s shaping and adopting successful CE vehicle-integration standards to ensure maximum market compatibility
• Investigate new ways apps & mobile connectivity can add value and enhance the consumer experience

• Get a handle on the legislative pipeline to ensure your R&D and market strategies are in sync
• Discover how political lobbying will target in-vehicle mobile device use and strategize accordingly
• Think outside the hands free box! How to ensure your rear seat, voice or passenger centric solutions do not create driver distraction

Dr. Vesa Luiro, Director, Automotive, Nokia

John Ulczycki, Group Vice President, Research, Communications & Advocacy, National Safety Council
James R. Sayer, PhD, Associate Research Scientist, University of Michigan Transportation Research Institute
Jim Nickolaou, GM Active Safety Controls, General Motors

Moderator: Ralf Hug, President, Trajectory Group

• Commercial potential revealed! We compare embedded, mobile and beamed in pipe-based service provision to assess which will stimulate consumer adoption
• Discover how network operators will reduce data costs by utilizing cost-friendly pricing models
• Analyze how coverage and backend challenges will be overcome to enable enhanced service delivery as standard

• Understand how emerging web companies plan to work alongside TSPs to attract fleet and passenger OEM buy in
• Assess how Google will utilize new connected infotainment offerings, voice, imagery and rich geo-triggered content to enable a connected vehicle future
• Discover whether capable head unit browsers or methods of harnessing the processing power of external devices through a head unit connection will win over consumers

• Map out the fast expanding ecosystem of suppliers of telematics services for 2012 and beyond 
• Find the key to constructing profitable work share metrics with partners and suppliers to make business gains
• Get to grips with maturing integrator service delivery models to stay abreast of industry advancements

• Gauge the impact of free turn-by-turn navigation on value propositions for embedded solutions
• Discuss how OEMs will empower vehicles as mobile platforms to capitalize on prominent web-based offerings and local search
• Hear which stakeholders will partner with emerging content providers and platform developers to capture and retain consumer buy in

Frank Weith, Manager - Technical Strategy, Volkswagen Group of America

Dr. Vesa Luiro, Director, Automotive, Nokia
Dean VonBank, Vice President, Americas’ Marketing, NAVTEQ
Mark Thompson, Associate Director Open Development, Verizon Wireless
Moderator: Roger Lanctot, Senior Analyst, Strategy Analytics

• Strengthen portfolios through deliverance of real-time fiscal information, OBD (onboard diagnostics) and route efficiency to capitalize on ‘green’ momentum
• Gauge consumer reactions to ‘green scoring’ and assess the potential of eco-competition to alter driver behaviour
• Hear future-proof strategies to maintain demand for addictive and relevant eco-solutions independent of the ‘green buzz’

• Analyze the advanced functionalities tier 1’s are providing i.e. music, telephony, traffic, to ascertain which will win over consumers
• Examine how navigation players are moving towards advanced data collection, content aggregation, 3D mapping, modeling, and more to expand existing portfolios
• Hear best practice strategies to deliver real time geo triggered alerts that enable informed driver behavior i.e. traffic flow prediction rather than incident avoidance

• Discover how OEMs will hasten platform R&D and time-to-market to capture demand for changing and upgradeable apps
• Quantify the importance consumers place on purchasing options across various platforms, i.e. Android’s open platform and iPhone’s apps store
• Identify which apps will find a permanent place in the auto environment. For example, is AR (augmented reality) a revolutionary app or just a gimmick

Andrew Krehmeyer, Manager, Business Development and Partnerships Interior Division, Continental Corporation

Business Unit Infotainment and Connectivity

• Discover which OEMs and stakeholders are allying to empower embedded systems through a head unit or mobile device
• Debate how OEMs can best leverage and interact with aftermarket products i.e. through Bluetooth or USB connections
• Discuss which segments are pushing for smartphone-based standard version compatibility. We explore the surging demand in the EV market

• Analyze why aftermarket devices, UGC and 3rd party apps are in heightened demand to enhance platform value
• Discuss the need for a walled garden or certification board for changeable apps cohabitating in an auto centric platform
• Assess how software standards i.e. Autostar, will aid development of platforms where all apps will reside and evolve

• Get an update on the smart roadside initiative and hear how partnership programs are progressing in NY, Michigan and elsewhere
• Hear about safety initiatives being pioneered in the heavy, mid and light vehicle sectors
• Discover how V2X apps i.e. LDW (lane departure warning) and roadside inspection are being developed for increased safety

• Understand how safety and security concerns will drive adoption of ADAS and how OEMs and stakeholders will capitalize on market demand
• Get the latest update on ADAS being developed to enable real-time V2X and backend communication
• Hear how ADAS and other two-way simultaneous communication systems will be leveraged to deliver enhanced ITS

• Hear why and how leading OEM innovators are focusing on map enhancement of their systems to boost business success
• Discover how the latest solutions from map suppliers will overcome concerns of positional accuracy and data relevance
• Gauge new cost-effective methods for incorporating maps with ADAS to define a compelling business case for integrated functionality across car lines

Sascha Simon, Head of Advanced Product Planning, Mercedes-Benz
Jim Nickolaou, GM Active Safety Controls, General Motors
Robert W. Schumacher, General Director Advanced Engineering & Business Development, Delphi

Kevin Gagnon, Vice President, Automotive Business Unit, STMicroelectronics

Christopher Wilson, Director Product Management, Content Production Unit, TomTom
James R. Sayer, PhD, Associate Research Scientist, University of Michigan Transportation Research Institute

Moderator: Robert Denaro, Vice President ADAS, NAVTEQ

• Take a fresh look at the auto finance value chain and unique market drivers to locate your business within this ecosystem 
• Understand how cellular, GPS tracking and monitoring of financed vehicles adds visibility and stability to remote asset management
• Auto finance business models revealed! We study methodologies, i.e. pay as you drive, that reduce default risk and insure finance plans

• Comprehend the economic proposition for insurance and telematics players to work in joint enterprise and the challenges that must be overcome in partnership to capitalize on opportunities of market integration
• Get to grips with the best methods of data collection, analysis and provision of value added services i.e. roadside assistance to enable focused profiling and maximize revenue streams
• Identify the ultimate business model that will fulfil the needs of both parties, succeed in the generation of consumer demand and deliver long term lucrative returns to insurers and service providers

• Analyze adoption patterns of telematics insurance to quantify reduced premiums as a market driver
• Examine how usage-based insurance will enable product differentiation and offer you a competitive edge 
• Identify the key steps in implementation of an economically viable usage-based Insurance product with mass consumer appeal

• Disruptive and enabling technologies revealed! We assess breakthrough displays, 3rd party software, free apps and services amongst other key trends
• Get to grips with the demands of a millennial market to ensure your solutions dominate the mobile industry
• Expert tips to help identify your business strengths and create a sustainable USP for your company within the value-chain

• Compare successful strategies and business models from Japan, Europe and North America to strengthen your commercial enterprise
• Analyze international adoption patterns for embedded, mobile and web based solutions to improve your traction with global consumers
• Hear how global players will ride out the auto market shakeup by capitalizing on future trends e.g. connected service provision for EVs (electric vehicles)

• Explore how vehicles can utilize the users’ mobile device and existing voice data plans to enable a flexible, updateable and personalized platform
• Hear expert tips to ‘beam in’ class-leading content and services, i.e. traffic and navigation to facilitate seamless in-vehicle connectivity
• Fully engage 3rd party developer communities and distribution channels to enable increased, quick and cost-effective apps deliverance

• Scrutinize new in-vehicle telematics offerings to understand the differing value propositions for embedded, bluetooth and tethered solutions  
• Identify the wireless technology requirements of popular apps i.e. eCall vs. streaming media to discover when and for whom wireless upgrades will be in demand
• Discuss the pros and cons of 2G, 3G, LTE and Wi-Fi across the telematics space to ensure your wireless strategy proves commercially successful  

Mobile Apps is the buzz word of the world today, however questions remain as to how best combine mobile applications with embedded telematics.

• Identify and review the technological success factors that will make mobile applications a permanent feature of embedded telematics   
• Understand the future role of TSPs within the mobile content and applications ecosystem to identify partnership opportunities for your business
• Discuss the business model alternatives to source robust revenue streams from mobile applications and add security to your bottom line

Martin Rosell, Managing Director, WirelessCar

Ingmar Bengtsson, Chief Technical Officer Automotive Solutions, Cybercom

Konstantin Zervas, Strategic Product Manager, Ericsson

• Get to grips with the latest technologies, open standards, new ecosystem developments and business models set to fuel development of applications in the auto industry
• Gauge by which relevant and innovative methods auto-centric apps will best connect vehicles and drivers and hold most potential for continued consumer buy-in   
• Learn how automakers and application developers can benefit through design of vehicle adapted content and services to enhance the consumer experience

Brian Droessler, Vice President, Strategy and Portfolio Interior Division, Continental Corporation Business Unit Infotainment and Connectivity

• How to accomplish infrastructure and backend system upgrades to achieve a seamless conversion between 3-4G networks
• Identify opportunities for monetization of rich multimedia services and data intensive applications through LTE
• Discover how auto stakeholders will seize new technologies and the timescale for planning and adoption

• Assess best strategies to increase in-vehicle attach rate of low-cost navigation across all vehicles, i.e. aftermarket navigation, plans for occasional use or subsidized navigation
• Judge how to strike a balance between price and bundling dynamic content to win-over fickle consumers
• Expert tips to overcome low renewal rates for subscription-based aftermarket devices by leveraging personalized and addictive content

Melvin Diaz, Product Planning Manager - Navigation and Multimedia, Alpine Electronics

Jason Boseck, President, Parking Data Ventures LLC

Mark Thompson, Associate Director Open Development, Verizon Wireless
Moderator: Warren Perry, Vice President America, deCarta

• Understand how the delivery of high quality, timely voice-interactive solutions is critical to compete with growing consumer dependence on the smartphone
• Leverage natural speech via on-board platforms to deliver content-rich verbal notifications and empower the driver with simultaneous voice-interactive tools
• Overcome challenges of scalability, vehicle behavior, content access, and efficient management of multiple communication modalities to ensure your development and deployment of voice interactive solutions sees market success

Dr. Ben Miners, Director, Product Development and Planning, Intelligent Mechatronic Systems Inc.

• Identify how OEMs can best reduce infotainment development costs to reach a consumer-friendly price point
• Learn how leveraging scalable or off-the-shelf systems and modifying HMI (human machine interface) or usability will decrease costs
• Compare software-based and off-board infotainment strategies to see how costs can be slashed without sacrificing functionality

Magnus Ahl, Global Account Manager, Telenor Connexion
Moderator: Jay Adams, Vice President - Sales & Marketing, LHP Telematics

A variety of  connected automotive applications are applicable to the in-car environment including navigation, infotainment, driver safety/security, vehicle maintenance and pocket apps.

• Examine the value of 'pocket', 'car' and 'cloud' applications in-vehicle to ascertain the longevity of each approach within the evolving connected car space
• Get to grips with different automotive connectivity options i.e. embedded, tethered, remote skin and remote terminal, to gauge which will offer the best ROI for your company
• Hear the latest intelligence on safe service delivery and execution that will protect core applications and offer a consistent user experience

Kerry Johnson, Product Manager, QNX Software Systems

• Learn from industry best practice on how to share digital media between portable and networked devices to create an ultimate consumer experience
• Assess which standards-based products will enable content sharing across a multitude of media formats i.e. MP3 and MPEG4
• Envision the future road map for advanced connections between the home, the car, and the entertainment device

• Hear expert predictions on the future market value and capacity of the data pipe to ascertain the best methods for bandwidth utilization
• Examine how to provide consumers accessibility to mobile apps from their in-vehicle dashboard
• Understand the timeline for complete V2X communication deployment that will place the vehicle in the centre of  the connected experience

• Analyze how network capabilities and device UI must be upgraded in order to satisfy the millennial consumers
• Gain a global perspective! Should operators in emerging markets opt for WiMAX, HSPA, or wait for LTE?
• Understand which ancillary markets will benefit from ubiquitous internet solutions and at what price points

• Learn how the Connected Vehicle represents not only a future with safer and greener transportation but also one with more efficient and economical infrastructure for transportation
• Discover the results from experiments on a WiMAX network with a high-mobility user: an automobile traveling at speeds of up to 150 MPH
• Hear how these results demonstrate that WiMAX is ready to provide the next leap in the evolution of broadband wireless communication technology for the truly mobile user

• Leverage OBD, fuel efficiency and idle time to deliver crucial economic visibility to fleet operators and consumers
• Examine backend data to spot correlations between efficiency and ROI and grasp how to increase end-user value
• Compare propositions for downsizing to light vehicles or converting/purchasing EVs to assess which will work best for consumers

• Get to grips with the EV network roll-out that includes charging infrastructure, in-car EV driver services platform and intelligent utility integration
• Assess the challenges in scaling-up for mass market EV availability and ascertain the timeline and role of telematics services within this new field  
• Proven, powerful and effective case studies from Denmark and Israel put North American market strategies in context

• Examine new telematics services demanded by EVs , i.e. locating and scheduling charging
• Meet Milestones for telematics roll-out to the PHEV market to ensure time to market, R&D costs, and bottom line are not affected
• Discern how infrastructure and backend services will be engineered to enable reliable and affordable in-vehicle connections that provide real-time remote diagnostics and LBS

• Surpass commercial challenges i.e. overall business case, market acceptance and battery costs that impact the EV value proposition
• Understand how consumers have responded to EV cost projections to ascertain how data plans or ‘free’ charging must be incorporated to entice adoption
• Discuss how the convergence between utilities, private enterprise and Auto OEMs will increase the need for wireless, backend and consumer integration standards

• Harness the increasingly intimate relationship between the car and the grid to open doors for industry convergence
• Get the facts on standards demanded by utilities and tier 1 technology vendors to identify who you’ll need to partner with for rapid technology deployment
• Practical information on how telematics players are already interacting with utilities to develop smart meter UI and collect vital data