Navigation & Location Track

DAY ONE: NAVIGATION & LOCATION TRACK

Crystal Ballroom

The track will explore the constantly developing and innovative area of navigation and location.

13.30 - 14.00 Navigation 3.0 – Benefit from the Next Wave of Developments

• Navigation is the most popular telematics application. Discover how to enhance profits despite stagnating PND shipments.

  • Learn how to offer device-centric navigation solutions by identifying the right content mix and cost strategies
  • Get the inside scoop on service-centric navigation solutions. Discover how to incorporate this technology into future offerings
  • Assess the business model behind integrating navigation and location apps. into portable entertainment devices i.e. Nintendo DS, iPod
  • LBA and beyond: Discover innovative methods of subsidizing the cost of navigation

  Jens Redmer, Principal, New Business Development, EMEA, Google

  Dr. Kal Mos, Engineering Director, Mercedes-Benz Research and Development NA

  Doug Antone, CEO, Networks in Motion

  Clint Steiner, Senior Manager - OEM Automotive Sales, Garmin
  
  

  Panel Moderator: Thilo Koslowski, Vice President Automotive and Vehicle ICT, Gartner

14.00 - 14.30 Navigation Business Models Demystified

Innovative Navigation Business Models Uncovered.

• Assess the effectiveness of subscription-based business models for connected devices and learn how to retain consumers
  
  
• Advertisement-based business models offering free navigation and content prove successful with cell phones. Will PNDs follow?
  
  
• Addictive location-based applications being offered for free! Understand what customers think should come as standard with a device
  
  
• Explore the business model behind the $99 device: How to evaluate and exploit this popular price point

Roger Jollis, Director Mobile & OEM Marketing, Garmin

Andrew Plamondon, Director of Automotive, Telematics and Transportation, Tele Atlas

Eric Carr, Vice President – Location Technologies, Loopt

Joe Greenfeld, Senior Executive Vice President & Director of Sales, Nextar

Panel Moderator: Susan Kevorkian, Program Director - Consumer Markets, IDC

14.30 - 15.00 Geographically Informing the Online Experience

• Learn how to manage, monetize and share user location across platforms
  
  
• How to deliver a static strategy for mobile users to ensure information delivery is seamless?
  
  
• Discuss the importance of geo-informed data and hear how this data can be used to enhance consumer satisfaction

Dr Tyler Bell, Product Lead, Geo Technologies, Yahoo!

DAY TWO: NAVIGATION & LOCATION TRACK

Crystal Ballroom

13.15 - 13.45 Create, Deploy and Profit from Two-Way Connectivity

Despite original predictions dipping, the connected device remains; discover how this technology can open up fresh revenue streams.

• Tricks and tips from connected navigation device makers to show you why their particular offerings succeed in a competitive market
  
  
• The smartphone alternative: Discuss competitive business models and cutting edge technologies that pose a threat to PNDs
  
  
• How to solve the issue of regular maintenance in order to master the two-way connectivity business model

Jocelyn Vigreux, President, TomTom Inc.

Michael Cottle, Vice-President - Worldwide Sales, deCarta

Dr. Ashok Rao, Director of Product & Technology Strategy SkyTerra Communications

Ralf Hug, Vice President of Marketing and Product Development, Airbiquity

Panel Moderator: Egil Juliussen, Principal Analyst, iSuppli

13.45 - 14.15 Unlock the Power of Next-Generation Maps

Discuss the latest cost-friendly methods of updating maps in order to increase customer loyalty

• Analyse successful methods to collect and incorporate UGC (user generated content)
  
  
• Proven techniques on maximizing the opportunities created by multi-mode maps for location-based advertising

Stuart Ryan, Director North America Products, Navteq

Dr. Kal Mos, Engineering Director, Mercedes-Benz Research and Development NA

Wolfgang Reelitz, Vice President - Automotive Sales, TomTom

Jonathan Husby, Vice President - Navigation, Tele Atlas

Panel Moderator: Dominque Bonte, Analyst, ABI Research

14.15 - 14.45 Bundling and Delivering Cutting-Edge Traffic-Enabled Navigation Solutions

Traffic subscriptions for U.S. consumers skyrocketed to over 5 million users in 2008! Discover resulting opportunities and challenges.

• Identify user scenarios for traffic services: on-board, off-board and hybrid. See which is gaining momentum and why
  
  
• Learn how traffic information is being integrated with dynamic content i.e. turn-by turn routing, maps, alerts, weather info etc.
  
  
• Which broadcast and connectivity options will dominate in delivering dynamic traffic info i.e. RDS, HD Radio, Satellite, WiMax, GPRS

Bryan Mistele, Chief Executive Officer, Inrix

Louis Brugman, General Manager, Pioneer

Len Konecny, Vice President, Clear Channel

Mark Scalf, Product Management, Ford Motor Company

Panel Moderator: Roger Lanctot, Director - Automotive Practice, iSuppli

14.45 - 15.15 Open Platform Technology – Roadmap Ahead

The advantages of launching SDK’s (software development kits) from wireless carriers and their ability to rival the Open Handset Alliance (OHA)

• 14 members joined the OHA in ‘08; examine which members will deploy android compatible devices in ‘09 and how
  
  
• Why have some PND manufacturers partnered with the OHA? Discover the benefits of doing so
  
  
• Scrutinize the technical and business issues associated with deploying this technology

Mark Thompson, Associate Director, Verizon Wireless

Kevin Tsurutome, Vice President & Location Applications, TCS

Andrew Poliak, Manager - Automotive Segment, QNX Software Systems

Alexander Kocher, General Manager – Automotive, Wind River

John Horn, National Director, T-Mobile

Panel Moderator: Lisa Peterson, President, Peterson Mobility Solutions

15.15 - 15.45 Loquendo lead session