8.30 Keynote presentation:
Boom or Bust? The state of telematics today

Leading automotive industry analyst, GartnerG2, reviews the latest industry issues from consumer preferences in telematics applications through to innovative service and business models

Thilo Koslowski, VP & Lead Analyst Automotive, Gartner|G2

9.00 Keynote panel:
Customers drive markets but what do they really want?

Do you really know what the end-user wants? LBS, navigation in a handset, MP3 playback capabilities, safety? Find out from our expert consumer focused keynote panel

• The evolution of the market size and what consumers are buying
• Building systems to customer diversification needs: How to deliver cheaply, effectively & profitably
• Lessons learned from the front: what works with consumers, what doesn’t and why – subscription plans, onboard v’s off-board systems

Moderator: Frank Spillers, Principal & Co-CEO, Experience Dynamics

Joe Averkamp, Senior Director, Telematics, Sprint PCS

Tony Lent, VP Wireless Business, OnStar

Greg Guice, Acting Assistant Division Chief Public Safety & Critical Infrastructure Division, FCC

Mark Zeinstra, Director, Telematics, Johnson Controls, ASG

9.45 Keynote panel:

The international landscape explored: An in-depth guide to global telematics strategies & opportunities

• Learn from the different challenges met in these global marketplaces – Different consumer needs, different marketing strategies, different price strategies
• Find out who’s leading the pack and how they’ve fought their way to the front: The strongest market potential in each global region:

   

  • Europe : Navigation, terrestrial digital TV, Bluetooth technologies, Wireless Application Protocol, and digital tuners
  • North America : Infotainment, safety
  • Japan : Navigation
  • Korea/China : What’s happening in these markets?

   

Moderator: Scott Weller, Global Automotive Leader, Telematics, IBM Business Consulting Services

Emmanuel Bonbon, IS-Technologie & Systems Information E-Car GM, Renault Technocentre (France)

Hakan Kostepen, Advanced Engineering & Product Creation - f(EESE), Ford Motor Company (USA)

10.30 - 11.00 Networking Break

11.00 Keynote speech:

The telematics & the OEM affair: Are they still truly committed?

Dave Acton, Director, Global Telematics, General Motors

11.45 Keynote casestudy:
Telematics: Transforming Industries

Telematics is transforming industries today as diverse as automotive, insurance, distribution, and government

• Find out how this is happening, and how to harness the power of telematics to enhance your business
• A look at education, policies, codes of practice & technical solutions you need to adopt today
• Explore the impact of this transformation on consumers (including how to address and overcome consumer fears with privacy, security, and distraction)

Jim Ruthven, Program Director, IBM

12.30 Keynote speech:
Infotainment outlook: How to harness infotainment greatness

Delphi took $3.2 billion in new wireless bookings in 2003. Hear Bob Schumacher, business line executive for Wireless at Delphi Electronics & Safety discuss the most exciting & profitable developments in telematics and advanced entertainment & information systems

• Entertainment electronics in vehicles are evolving fast, where are your revenue opportunities? Learn how to keep pace and respond quickly to a fast moving market. A look at portable docking audio systems, satellite radio, CD to MP3 playback, rear seat entertainment and navigation
• Assess business model trends driving the current consumer electronics lead digital revolution e.g. Wi-Fi music & video download: Ensure your current strategy is in tune

Dr Robert Schumacher, Business Line Executive, Wireless, Delphi Electronics & Safety

2.30 Keynote panel:

The big telematics business model tune-up

Fresh perspectives across the value chain on how to maximize dollars from new devices, services and applications

• Telematics value chain: Find out if you have the right partners to be successful
• Cost and price: Find out who foots the bill for the services: End-user, OEM, Advertiser?
• Key market segment drivers: Find out if you need to tune your services and offerings for better profit and market share
• Learn about new generation portable devices, services and applications and how to drive new profit opportunities

Moderator: Andrie Nel, Car Internet Research Program, University of Ottawa

William Tolhurst, Director of Advanced Solutions, Cross Country Automotive Services

K.V Prasad, Group Leader, Infotronics Technologies, Ford

Kathy Winter, VP Telematics Systems, Motorola

John Slosar, Director, Electronics Systems, Visteon Corporation

3.15 Keynote speech:

The Wall Street investment perspective: Who's investing where & what in?

• Find out the current stock market valuations of telematics companies
• Where are investors ascribing the most value? A look into financial models in the telematics supply chain including chipset/component suppliers, hardware vendors and service providers
• Market projections: A look into GPS navigation systems (OEM, aftermarket and portable), GPS chipset units, and satellite radio subscribers

Peter Friedland, CFA, Managing Director, Equity Research, Fulcrum Global Partners

Networking Break 3.45 - 4.15

4.15 Panel:
Ultimate consumer usability

Leading HMI (Human Machine Interface) & industry experts examine & discuss how to reduce costs & meet demands for increasingly sophisticated telematics systems

• User experience vs. budget limits: How to design for a quality user experience without adding costs
• Functionality vs. safety: How to find the right balance
• International vs. localized: The cross-cultural challenge of HMI design. Hear how it’s done
• Flexibility vs. automotive quality: Are we heading toward a PC-like plug and play architecture?

Moderator: Larry Smythe, President, HFSysCo

Peter Roessger, Business Development Human Factors, Harman/Becker Automotive Systems

Brad Little, Automotive BDM, Texas Instruments

Mike Phillips, CTO, Scansoft

Anand Ramamoorthy, Senior Manager, Car Infotainment & Telematics, Renesas Technology America

4.15 Panel:
Fact or fiction? Emerging wireless vehicle data pipes will enable customers to access new applications

A detailed look at the prospects

• Find out what the critical factors are that will push wireless technology into the telematics market. A look at Wi-Fi, Bluetooth, 802.11x, UWB, DSRC
• Benefits and challenges of these new wireless protocols to your business: The power and limits of these standards
• Hear the advantages of each wireless technology to your business
• High data rates or new telematics applications? Learn which one is the Telematics industry driving force
• Find out which wireless protocols will win over in the next 3-5 years

Moderator: Balaji Prasad, EDS OnStar Chief Technologist, EDS

Emmanuel Bonbon, IS-Technologie & Systems Information
E-Car GM, Renault Technocentre

Ralph L Robinson, Senior Technical Specialist Infotronics Technologies, Ford

Rick Rotondo, VP of Technical Marketing , MeshNetworks

Kathy Winter, VP Telematics Systems, Motorola

4.15 Speech:
The CARTEC initiative: A new end-to-end telematics test bed

Bringing together leading carmakers, wireless network providers, software, hardware & application developers. Find out what it is, how it will benefit your business & how to get involved

• Find out how the CARTEC project promises to reduce risk, reduce cost, and speed the deployment of telematics systems and services
• Learn what industry collaborations will save on implementation costs and validate your business model
• Killer applications don’t exist : How do you personalize your service offering from the right mix of applications

Scott Andrews & Axel Fuchs, Managing Partners, Cogenia Partners LLC

Bret Scott, VW Electronic Research Lab

Bill Schwegler , Vice President and Founder, Telcontar

Rich Pearlman , Vice President, TeleAtlas

Barbara Churchill, Business Development Manager, IBM

Kai Hackbarth , Director Business Development, Prosyst

The right and wrong approach to creating vehicle interactive telematics applications

• Preservation of vehicle integrity
• Protect OEM intellectual property
• Portability of applications across platforms

• Horizontal integration of applications

Ian Legate, Telematics Engineering Manager,
Teradyne Diagnostic Solutions

What are the requirements for a complete cradle to grave tire asset management and monitoring program?

From the perspective of the fleet telematics service provider and the fleet operations stakeholder/s, we will look at:

• Optimizing performance
• Managing inventory
• Lowering total cost of ownership
• Determining best practices 

Scott Feagan, CEO

Driving Telematics Growth With Real-Time Traffic

• Providing a North American telematics traffic solution presents many challenges:
• Learn how NAVTEQ is tackling the quality issue and what strategies you can develop to work with multiple suppliers of traffic content
• Find out what key players are necessary to address the challenges of providing real-time, telematics traffic solutions

Cliff Fox, VP & General Manager Vehicle Applications,NAVTEQ

Howard Hayes, Vice President, Dynamic Content and Software, NAVTEQ

Dr. Robert Schumacher, Business Line Executive, Wireless, Delphi Electronics & Safety

Roderick J. MacKenzie, Director, XM Satellite Radio

Robert Bienenfeld, Senior Manager, Product Planning, American Honda Motors Co., Inc.

Eric Blumbergs, Senior Engineer, Alpine Electronics Research of America, Inc

Frank Forkin, Partner, JD Power and Associates

John Howell, Director Cadillac Brand Management, Cadillac

Digital Media in Cars

This panel will discuss:

• How to manage large media databases in and outside of the car
• How to transfer content from the home/network to the car
• How  to easily access and play content in the car
• How to use feedback and upgrade mechanisms to further personalize the user experience

The workshop will start with two short presentations (15min each) and a following panel discussion.

Moderator: Axel Fuchs, Managing Partner, Cogenia

Lou Hughes, CEO, SimpleDevices

Gabe Adiv, Director Preferred Partner Program, Gracenote

Andrew Poliak, Automotive Segment Manager, QNX Software Systems
Brian Fortman,WW Marketing Manager, Texas Instruments

8.30am

Chairman: Phil Magney, Principal Analyst, Telematics Research Group

8.45 Keynote speech:

Understanding Consumer Demand for Telematics Applications

Melissa Sauter will discuss the issue of which telematics consumers want and what they're willing to pay to have them in their next new vehicle.

She will address trends in the telematics industry, the value proposition for several telematics, including personal assistance services, navigation systems, satellite radio and remote vehicle diagnostics, and identifying the price points to achieve market penetration and renewal goals

Melissa Sauter, Emerging Technologies, J.D. Power and Associates

9.15 Keynote panel:

Media, Telecommunications and Auto industries are converging fast. Are you prepared for the collision & can your business respond?

• Learn how to develop working partnerships and meet the challenges these diverse markets face in working together
• With mobile phones & PDA’s making inroads into the automotive telematics market, what sort of content will best fit this new convergence? And where do you find it?
• Find out how to feed personal & mobile services directly from the content and telecommunications space into the vehicle & how to get your cut of the cash

Moderator: Scott Andrews, Managing Partner, Cogenia partners LLC

Dave Wohleen, President, Electrical, Electronics & Safety Sector, Delphi Corporation

Francis Dance, Telematics BDM, BMW NA

Dan Sullivan , PhD, Manager, Advanced Systems, Boeing

10.00 Keynote panel:
Is an open systems architecture achievable, really?

Industry standards collaboration is taking place. Join this super session as they explore & discuss harmonized standards & the impact on your business profitability

• Learn how this collaboration is removing competitive barriers to enable inter-organization relations and what advantage this brings to your business
• Avoiding wasted resources: Overlapping work initiatives will be identified reducing your costs
• Learn what system modules are in need of collaboration
• Have standards ever been successfully harmonized in other industries?
• What’s your role in this process?

Moderator: Scott McCormick, Vice President, AMI-C

John Barr, President, OSGi Alliance

Bob Williams, Group Senior Consultant CSI, ISO TC204

Henry Muyshondt, Management Represent., MOST Cooperation

Max Bassler, Vice Chairman, 1394 Trade Association

11.15 Keynote panel:
New Synergies – Telematics and ITS - DSRC deployment scenarios

What opportunities will open up through new initiatives and programs?

• Hear how major players are coming together to integrate evolving vehicle needs with the road infrastructure
• Find out the latest government initiatives and the impact they will have on your business
• How will the VII project play a critical role in the delivery of consumer-desired applications such as turn-by-turn directions, traffic maps & LBS
• VII implementation issues: A look at DSRC, vehicle infrastructure cooperation, deployment challenges & proposed solutions

Moderator: Scott McCormick, Vice President, AMI-C

Dave Acton, Director, Global Telematics, General Motors

Neil Schuster, President, ITS America

Hamed Benouar, Executive Director, California Center for Innovative Transportation (CCIT)

12.00 Keynote::

How to spot & exploit the huge potential for portable devices

• How to make money by integrating portable consumer devices into the vehicle
• Explore which early applications will run on these devices & how marrying up portable devices and applications, like turn-by-turn navigation, will stimulate demand for telematics content
• Win or lose from the portable device entry into the market? Examine if this helps OEM’s reduce costs or eat their market share
• The power and limits of portable devices: Vision for the next 2 years

Torsten Velker, Head of Nokia STP USA, Nokia

Networking Lunch 12.45 - 2.00

2.00 Panel:

Communication, navigation and content services: How to identify the right business opportunities

• Find out where the future opportunities lie for your business in providing consumers with more content and services
• Learn how the provisioning of them will affect you technically and strategically
• A closer look at off board dynamic navigation systems as a new revenue generator
• Concepts, obstacles and solutions for developing effective traffic information

Moderator: Frank Spillers
Principal & Co-CEO, Experience Dynamics

Cliff Fox, VP & General Manager Vehicle Applications, NAVTEQ

Dana Fenner, Market Director, LBS,GDT

David Wood, Senior VP Marketing, Telcontar

2.00 Panel:

The portable device environment: How to leverage converged devices for in vehicle applications

• How to extend the portable device capabilities once connected to the car
• How to add more information. A look at BREW, Java, .NET
• Assess applications that make sense in the car e.g. navigation, media player.
• Discover the impact a combination of powerful operating systems and downloadable application environments will have on Personal Telematics
• How to provide consumers with more revenue generating content without then increasing your costs
• Connectivity: Bluetooth or cradle? Find out what are the OEM's leaning towards
• Integration and interconnectivity issues: Learn how do you achieve this between consumer devices & automotive electronics
• Ensure changing compatibility problems don't a rise. Top experts run through the issues

Moderator: Fred Nussbaum, EVP Business Development Marketing, Clarity Technologies

Torsten Velker, Head of Nokia STP USA, Nokia

Tony Meador, CEO, MobileGates

Noel Baisa, Principal Technical Marketing Manager for Connectivity Processors, National Semiconductor's Custom Solutions Division

Lee Callaway, Director of Product Marketing, Motorola

Paul Hedtke, Senior Director Business Development, QUALCOMM

2.00 Case Study:
Remote diagnostics: How to turn valuable customer information into big bucks!

• The power of remote diagnostics: can it live up to expectations?
• Having a relationship with your vehicle: What is remote diagnostics and what can it deliver
• Solving the delivery challenges: use of standard components to drive mass market adoption

David Stott, Telematics & Next Generation Business Unit Manager,
Teradyne Diagnostic Solutions

Shane Rachedi, Diagnostics Manager, Ford Motor Company

Accelerating Telematics Adoption with Phonemes

How can telematics industry challenges be resolved by using phonetic data? The telematics market is striving to become a mainstream and regularly-used service for consumers. In this context we will discuss:

• The current functionality of telematics services and how to improve their ease of use
• How to address driver distraction issues related to telematics usage
• How to create everyday value in telematics with phonetic enabled traffic solutions

Tele Atlas and its partner Scansoft offer different perspectives on telematics, but together will present a clear view on the importance of phonemes in the telematics world. In particular, the two companies will address how the telematics industry will benefit from phonetic map data combined with state-of–the-art speech technology.

Richard Pearlman, Vice President Navigation & Telematics

Robert Hylkema, Director, Dynamic Traveler Content

The Evolution of Automotive Telematics & the Integrated Network

• Telematics system partitioning. learn what scalability is essential in for incorporating future technologies
• Connectivity processor with Bluetooth capability serves as a gateway to integrate onboard systems. Is Bluetooth considered as a key enabling technology?
• Key building blocks include cost-optimized, automotive-grade connectivity processors with RISC CPU, DSP & massive communication peripherals. What are the challenges?

Peter McCarthy, Application Engineer