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Day
one plenary sessions
Day
one tracks
Day
two plenary sessions
Day
two tracks
| 08.45
Wind River visionary introduction and industry Super Session |
| 'Shift
Paradigm - Leap the Integration Barrier'
Competition
from consumer electronics and the challenge of integrating
multiple functionalities with no impact on safety, security,
or performance is tipping the automotive supply chain toward
red ink—unless the industry collaborates to solve its common
problems. Foremost among these are interoperability and
ease of integration. Past attempts at generating standards,
although yielding useful protocols and interfaces, have
not really tackled the integration barrier. Bruggeman
calls on automotive suppliers to create standards that support
multiple vendors and multiple programming languages—before
it's too late.
John
Bruggeman, Chief Marketing Officer, Wind River |
Industry
Super Session: Universal and Affordable - How to Make It
Happen How can the automotive industry make the
best technology available to the most customers at the lowest
cost? This panel of hardware and software vendors, suppliers,
and systems integrators explores the potential of a plug
and play framework built on these core ideas:
- Component-based
software development and integration
- Distributed Services
Architecture
- Hardware and
software abstractions for driver, codec and peripheral
support
Moderated
by Larry Lehman, Principal Technologist, Wind River
James Geschke , Vp. Engineering Operations and Electronics.
N.A. JCI
Peter Abowd , Associate Director, North American Software,
Visteon
Prosanto Sarkar, CEO, Tilcon
Mike Agar, Vp. of Engineering, ALT Software
Mike
Bryars, Business Operations Manager, Freescale Semiconductor
|
| 09.45
Opening Keynote: Targeting the Telematics Buyer - Packaging
for Profits |
| Identifying
the needs, wants, and preferences of US car buyers for telematics
and ICE products is critical in creating packages of options
that will attract new car buyers. This presentation explores
new research that addresses:
What are the telematics options bundles that buyers want?
Who are these buyers?
What are they willing to pay?
What are some of the trade-offs they are willing to make?
How are buyer segments determined?
Harvey Cohen, CEO, Strategy
Analytics,
|
| 10.20
Networking Coffee Break |
| 10.50
Keynote Presentation: Personalizing
transportation for the iGeneration |
•Discover how
to add value to the driving experience by integrating
converging technologies into the automobile: internet,
cellular communication, navigation, movies, gaming, digital
audio, emergencyCall, location tracking and more.
•Learn what needs to be done to make these applications
a reality by combining automotive semiconductor expertise
with platform and service expertise.
•Understand the benefit of intelligent products: learn
how Freescale’s mobileGT Alliance is helping automotive
Tier 1 manufacturers and OEMs to develop new product applications
and solutions that create a personalized automotive experience
through smart embedded technology.
•Extending the human connection from the home, office
and on-the-go into the vehicle: Find out how intuitive
and open architecture can enable seamless mobility and
add value to traditional in-vehicle Safety, Communications,
Information and Entertainment systems and thereby enable
intelligent vehicles that reflect the personalities and
wants of their owners.
Anand Ramamoorthy, General Manager,
Infotainment, Multimedia and Telematics Division, Freescale
Semiconductor |
| 11.25
Panel: Who will serve the iGeneration customers? |
• Will vehicle
manufacturers, aftermarket suppliers, network carriers
and personal telematics companies co-exist in harmony
or fight for the customer?
•
Discover why personal device manufacturers are the real
winners in the telematics market today and why not everyone
will benefit equally in the future
•
Will the market be large enough to support all companies?
Where role will vehicle manufacturers play in the future?
• What potential
collaboration opportunities exist? What obstacles need
to be overcome?
• What did companies
do to successfully market their offerings? How can companies
meet consumers' growing expectations and justify premium
prices long-term?
Thilo
Koslowski, VP & Lead Automotive Analyst, Gartner/G2
Anne
Louise Hanstrad, Vice President Marketing, Tom Tom
Peter Friedland, Analyst,
Fulcrum |
| 12.15
WORKSHOP: Harnessing Data Streams for Next-Generation Telematics
Systems |
Telematics
systems are being transformed by access to information
from outside the vehicle, the rapid migration of consumer
electronics into the vehicle, and a growing number of
electronic in-vehicle sub-systems. Harnessing the growing
amount and variety of stream data will drive the future
of telematics.
-
Learn about the growing variety
of stream data sources available to telematics systems
-
Discover the potential as well
as practical methods for leveraging stream data
to create compelling new consumer experiences, services,
safety features and revenue streams
|
Data
management workshop repeats on day two at 14.30
(open to all exhibition visitors and conference delegates) |
12.15
WORKSHOP: Successful speech recognition and synthesis for
in-vehicle and connected portable music collections |
Discover
and explore solutions to enable accurate speech recognition
and synthesis on in-vehicle music playback systems. This
workshop will expose you to Nuance's latest innovations
in speech recognition and text-to-speech technologies coupled
with Gracenote's MediaVOCS product
 
|
Speech
recognition and synthesis workshop repeats on day two at
15.30 (open to all exhibition visitors and conference
delegates) |
| 13.15
Networking Lunch Break |
|
14.25 Keynote Presentation: driving the growth
of Vehicle Communications Services |
Providing safety,
security and peace of mind for drivers and passengers
with intelligent wireless services •Ensuring telematics-equipped
vehicles are more attractive than non-equipped vehicles
in the competitive •automotive marketplace
•Delivering
high-value services that leverage the wireless vehicle/customer
connection to help automotive OEMs, dealers and other
partners improves business performance.
James Smith,
Director of New Business Planning and Development, Onstar
|
| 15.00
Panel: Global telematics perspectives |
| An
interactive discussion outlining the key drivers that are
propelling telematics technology in divergent global
markets
•
Europe : Opts for cheaper, portable navigation
systems with limited telematics. Explore the emerging
world of hybrid solutions and how the aftermarket and
OEMs can work together
•
Japan : The main Telematics Service Providers
- Nissan Carwings, Toyota G-Book and Honda InterNavi
Premium
Club - have historically focused on delivering enhanced
navigation and entertainment services to
their
customers' vehicles. Find out how a new focus on safety
could make these solutions highly competitive in
the
safety-conscious US market
•
Korea : Telematics systems are being engineered
into sophisticated portable devices. Discover how functionality,
usability, and relevance are being driven into these products
Moderator: Egil Juliussen
, Principal Analyst, Telematics Research Group
Tsuguo Nobe ,
General Manager, Nissan Motor Co.
David Jumpa, VP, Global Business
Development, Airbiquity |
| 15.40
Networking Coffee Break |
| NAVIGATION |
TECHNOLOGY |
COMMERCIAL |
16.10 Inrix
Workshop
Traffic
2.0, The Next Generation of Traffic Services
|
16.10
Panel: Wireless tech for telematics |
16.10 Presentation:
U.S. Mobile Resource Management Systems market
|
|
• Discover why integrating
predictive and real-time traffic with next-generation navigation
systems
is
now a priority for automotive
OEMs
and tier one suppliers
•
Gain insights on why the traffic
value chain is at a key inflection
point
and learn about options
for traffic data collection,
processing, and dynamic
delivery
into the car over leading communication networks
•
Learn about solutions to
key "Traffic
2.0" issues including
data quality controls,
comprehensive
metropolitan
market coverage, and innovative integration with map
data for
traffic-influenced dynamic
routing and traffic map displays
Bryan Mistele, President and CEO, Inrix
Larry Wu, Sr. Director of Auto Emerging Technologies,
J.D. Power & Associates
Jonathon Husby, Director Automotive, Tele
Atlas
Len Konecny, National Director, Business Development,
Clear Channel Traffic/Total Traffic Network
|
•
The iGenerations world will be wireless. Comparethe strengths
of current technologies: cellular,
Bluetooth
, Wi -Fi and digital radio
• Understand
what needs to be done to implement a seamless wireless infrastructure
• Master
the practical challenges presented by in-vehicle environments
•
Find out the current and future possibilities of streaming
media and how you can make money from this exciting technology
Balaji Prasad,
Chief Technologist Automotive Telematics,
EDS
Sean Meckley,
Bluetooth SIG Market Research Analyst Bluetooth
SIG
Jordan Scott, ,
Director Advanced Services, Ibiquity
Leon Hong, Chief Technical
Officer and VP of Product Development, Airbiquity
|
Examine
the emerging trends and technical challenges that redefine
new market opportunities for your business
•
Find out what applications suit the changing needs of the
customers' business and how to stay one step ahead
• Highlight
the channels to markets that will drive value into your
system without adding costs
• Telematics
in a data and power-starved environment: A look at how challenges
around battery life,
coverage,
capabilities of sensor data accuracy are being met
Clement Driscoll, President, C.J. Driscoll &
Associates
Mark
Licht, Partner, C.J. Driscoll & Associates
|
16.50 Volkswagen
and google - pioneering next generation navigation
|
16.45 Panel:
Data storage
|
16.45
End-to-End Mobile Resource Management
|
| Details
coming soon
Daniel Rosario, Senior Engineer, Electronics Research Lab,
Volkswagen of America
|
•
Explore the current and future uses of data storage in the
in-vehicle environment
• Understand
how the capacity and cost-effectiveness of hard discs and
flash memory will fit with the
needs
of the automotive market
• Memory
rules the market for portable devices and component storage.
Look into the future and
discover
whether flash and hard disks can co-exist in tomorrow's
car
• Get
an insight into the issues of product longevity and data
updates
Moderator:
Robert Wray, CEO,
MP3CAR
Jackson
Huang, Director of Strategic Marketing, Spansion
LLC
Scott
Wright , Product Manager for Hard Disk Drives , Toshiba
Global Storage
Craig
Palmer, CEO, Gracenote
Linda
Wong, Product Manager, Sandisk
|
- Understand how on-demand, end-to-end Mobile Resource
Management (MRM) solutions can optimize the mobile worker,
their work, and their assets in the field
- Hear how MRM solutions can reduce fuel and other fleet
operating costs through greater driver compliance, more
efficient routing and improved vehicle maintenance
- Examine emerging MRM technology trends related to enhanced
commercial driver and vehicle safety, as well as accident
avoidance and reconstruction
John
Lankes, Vice President of Global Commercial Vehicle Markets,
@Road |
17.25 Panel:
Delivering Real Time Traffic and navigation services the
user really wants
|
17.25 Presentation:
Enhance your solutions through
On-demand
network services
|
17.20
Expandable and efficient wireless system approach for
surveillance and tracking of vehicles
|
| •
Discover the opportunities created by emerging and evolving
standards for map data, software, services and wireless
communications
• Explore
the depth of service needed to deliver a realtime traffic
system that will hook consumers for life!
• Find
out what methods of
data
collection for the North American market will be the backbone
of a ubiquitous
and
reliable real-time traffic service
•
Hear the latest on improving products and services, and
how technology is finally putting dynamic realtime, traffic
data on the map
Christopher Rothey,
Chief Operating Officer, Traffic.com
Lars Boeryd,
Director of Automotive, SiRF
Kai Hackbarth,
Product Manager & Chair OSGi Requirements Committee,
Prosyst
Gel Hellmann,
Wind River
|
•
Discover the next generation of consumer telematics applications
• Learn
how to leverage technology to minimize costs
• Future-proof
your applications through multinetwork connectivity
•
Exploit ruggedized, multi-layered bandwidth in real time
on an as-needed basis
Paul Drysch, Vice President, Aeris.net
Sylvia
Karmanoff, Senior Director of Product Management, Aeris.net
|
•
Discover the recent advances offered by Silicon technology
and System On Chip (SOC) based design for complex, power
efficient and low cost wireless sensor node application
• Enhance your
coverage - learn to construct multilayer networks using
enhanced network and sensor nodes
• Get the low
down on real world deployment, prototyping and implementation
issues of software architecture
• Hear the latest
proposals on multi-sensor / multi-node approaches for localization,
and routing techniques for networking & information
Prakash Saralaya,
Engineering Services, Satyam |
18.00 Panel:
Location based services and point of interest
|
18.00 Case
Study: Outsourcing telematics back office functions
|
17.55 Asset
intelligence for global supply chain needs
|
|
• Points
of interest and personalization - Discover how
to
deliver the depth,accuracy
and
completeness of data that users desire and why personalization
services are
the
key to business success
• Internet-based
route finding
and
local searches such as Google maps and MS MapPoint generate
repeat visits from
almost
every user. If these services become available on navigation
systems, who will profit and how?
• Discover
the potential of
location-based
advertising and how this could
be the biggest revenue stream
in
the iGeneration's
connected
world
Moderator: Lisa Peterson,
Managing Partner, Peterson Mobility Solutions Clement
Driscoll, President, C.J. Driscoll & Associates
Amit
Khana, President Database Licensing, InfoUSA
Alan Beiagi, General
Manager of Mapquest Wireless, MapQuest
|
Telematics Service
Providers face many business challenges in acquisition of
subscribers and providing state-of-the-art services at a
competitive price. Learn why outsourcing critical back office
support functions like subscriber registration, usage data
collection, billing, payment collection etc is a smart move
to reduce your costs and free up resources to focus on your
core business.
This case study
presents the critical success factors and the outcome of
an outsourcing initiative by a Telematics Service Provider
in Europe .
Subir
Purkayastha, Senior Vice President, Siemens Business
Services
Neeraj
Vyas, Head of Telematics, Siemens Information Systems
Ltd.
|
•Understand
how adding trailer tracking capability can give you greater
supply chain visibility, and that GE's technology platform
will support your company's present and future plans for
using telematics data
• How to enable
precise and timely monitoring of trailer assets
• Discover how technological
solutions provide an information-based approach to more
efficient supply chain management
Thomas Konditi, CEO, GE Asset Intelligence |
Telematics
Detroit 2006 Conference Agenda
Day
Two - Plenary Sessions
|
08.45
Day Two Introduction: Telematics technology outlook for
North America |
| Automakers
selling cars in North America have stepped up their position
on new technologies. Features such as digital entertainment,
on-board navigation and driver assist, are taking off. Meanwhile,
attach rates for telematics are pushing 25% as more OEMs
make it part of their standard offerings
Receive
an update on the latest trends in:
•
Monitored Telematics
•
Navigation Systems
•
Device Integration (Aux-in, USB, otherwise)
•
Bluetooth
•
Voice Recognition
•
Driver Assist technologies
Phil
Magney, President, Telematics Research Group
|
| 9.15
Keynote Presentation: Consumer interest in telematics and
new technologies |
•
Get an inside, up-to-date look at telematics usage trends
•
Understand the relative importance of key attributes to
overallsatisfaction
•
Ease of use
•
Speed
•
System design
•
Delve into telematics system quality trends and what you
need to do to stay competitive
Larry Wu, Senior Director of Automotive
Emerging Technologies, JD Power |
| 9.50
Microsoft Presentation: Breaking out the niche-
the value of a standard general-purpose operating platform
|
We
all see the potential for telematics and the “digital lifestyle”
to change people's lives and be a high growth, vibrant industry. However,
high development costs, interoperability and integration
challenges, inflexible architectures, and other factors
continue to inhibit the growth of telematics industry. The
economic and technical constraints of the existing industry
model will not fuel the broad adoption of telematics.
To achieve the efficiencies and economies necessary to break
out of the niche and realize explosive growth, the industry
needs the benefits of a general-purpose operating platform
Mark Spain , Director
Automotive Business Unit, Microsoft Corporation
|
| 10.30
Networking Coffee Break |
| 11.00
Can car infotainment platforms keep pace with consumer lifestyles?
|
Consumer habits
and tastes change as quickly as the popularity of yesterday's
pop star. Automotive computing systems haven't traditionally
been built to keep up with the rapid evolution of technology
in consumer lifestyle products.
Automakers and
their suppliers are struggling with how to make automotive-grade
in-car computing platforms that also support software
upgrades, conflicting standards and multiple multimedia
formats, as well as handle the complexities of licensing
and digital rights management.
This panel will
examine some of the challenges and strategies for accommodating
consumer lifestyle choices into the car, for today and
for years to come.
Andrew Poliak, Automotive Segment Manager, QNX
Venkatesh
Prasad, Techincal and Group Leader, Ford
Peter
Abowd, Associate Director, North American Software, Visteon
Dr. Wieland Holfelder, VP&CTO, DaimlerChrysler
Research and Technology North America, Inc.
Mark Zeinstra,
Director of Telematics, Johnson Controls
|
| 11.45
Keynote Presentation: The role of automotive OEMs, architecture,
connectivity
and infrastructure |
•
Discover how the architecture of emerging technologies
is shaping up and the effect this will have on the telematics
market
•
Hear the latest on seamless mobility, high fidelity collaboration,
sensor technologies and in-vehicle connectivity
•
Find out how the delivery infrastructure for these solutions
through service-oriented architecture, efficient information
movement, and robust identity/security can impact
commercial
and consumer telematics
Vijay Sankaran, Enterprise Technology Group
Manager, Ford |
| 12.15
Panel: New roads for telematics: A glimpse into the potential
of machine to machine markets |
Diversify
and survive. Discover the commercial potential for telematics
in emerging markets such as:
•
Personalised Telemetry
•
Insurance
•
Healthcare
•
Energy
•
Automatic Meter Reading
Paul
Drysch, Vice President, Aeris.net
Mike
Bryars, IMTD Operations Manager, Freescale Semiconductor
John
Smoulcha, VP Marketing, ENCIRQ |
| 13.00
Networking Lunch Break |
| SAFETY |
ENTERTAINMENT |
14.30 Presentation:
E-safety systems
|
14.30 Panel:
In-vehicle entertainment systems and content
|
| e-Safety
systems are making vehicles smarter and safer than ever
before. Discover the power of telematics to decrease driver's
workloads and offer assistance in hazardous situations
•
Get an update on Automatic Collision Notification and impact
sensor technology
• Discover
how to overcome the obstacles of
communication
protocols standardization and human language issues
•Learn
from BMW's approach to safety - Active deployment - find
out what is offered today and what is planned for tomorrow
Francis Dance, Telematics
Business Development Manager, BMW North America
|
Explore
the exciting world of new media that will become common
place for the iGeneration and that they will want in the
car: MP3, memory sticks, digital media discs, DVDs, PSPsForward
compatibility.
Examine
-
• Device
integration
• Multi-functionality
•
3D map displays and satellite imagery
• Affordability
•
Synching up with home networks and media centres
• Content
management– how can all this content be
managed
by an already occupied driver
• What
kind of content do users want and pay for
in cars?
• Personalisation:
Users bringing their content into their
car
– is the car's role just a platform as home PCs and
TV
are?
Isaac Levanon,
CEO, 3DVU
Hakan Kostepan,
Senior Manager Product Planning, Panasonic
Mike Bryars, IMTD
Operations Manager, Freescale Semiconductor,
Dr Oliver Downs,
Principal Research Scientist, Inrix
Peter Brown, Software
Engineer, Wind River
|
15.05 Panel:
Driver distraction - How telematics can save lives
|
15.15 Panel:
Deep into digital rights management
|
|
•
Hands-free connections are still the leading answer to safety
in applications. Almost all OEMs now sell hands free enabled
cars – discover the limitations and futurepossibilities
for this technology
• Discover
how to leverage advances in text-to-voice conversion and
speech recognition to keep your end users safe
• The
high technology vs low technology conundrum.
Does
high tech place more cognitive and manual
demands
on the driver for longer and more frequently?
Explore
how this problem can be overcome
Jon Hankey, Associate
Director, Virginia Tech Transportation Institute
Marianne Roach
Casserly, Attorney, Alston & Bird LLP
Dr Tao Zhang,
Director of Mobile Networking Research Group,Telcordia
Technologies
Liang Downey,
Automotive Marketing Manager, Wind River
|
•
Discover whether DRM issues will stifle potential
growth
of the telematics entertainment market
• Debate
whether corporations are going too far in trying to enforce
copyrights when they alter a device the user rightfully
owns
• Explore
the need for a universal system instead of
proprietary
solutions from various companies
• What
can the telematics industry do to prepare for the changes
wrought by DRM?
•
Will the consumer or the content corporations win out, and
who should the telematics world side with?
David Mcnamara, President, Mcnamara
Technology Solutions
Ty
Roberts, CTO, Gracenote
Christopher
Carper, Sr Program Manager, Microsoft
Majeed
Kadi, Telematics and Audio Product development, DaimlerChrysler
Jack
Lacy, Senior, President and Chair of
the Board
Coral
Consortium
|
15.45 Vehicle-Infrastructure
Integration and the Connected Vehicle I
|
15.50 Presentation:
Trading revs for megahertz -
The car-pc
revolution
|
|
This session addresses
wireless mobile communication for road transportation
that connects
vehicles, telecommunications-infrastructure, and the infrastructure
of the
highway.
It is made up of three elements:
the connected vehicle,
the smart roadway infrastructure, and the telecommunications
infostructure. These interoperable elements
will communicate
via satellite, cellular phone,
Wi-Fi, DSRC, and
a variety of other potential
pipelines between
the vehicles and infrastructure
and will interface
to support the testing of products
and services designed
to make driving easier and safer, as well as provide a range
of potential
services to drivers,
vehicle owners, automotive companies, public agencies, and
other
prospective service
providers.
Steve
Underwood, Research Scientist, Cargroup
Greg Kreuger , Michigan
Department of Transportation
Rick Noens, Motorola,
Connected Vehicle Trade Association and Proving
Center
Scott Andrews,
Vehicle-Infrastructure Integration (VII) Consortium
|
•
Discover what the high-tech early adopters are using
today,
as these will be the consumer must-haves of
tomorrow
• Explore
the unique features Car PCs could have that are not currently
met by the telematics market
• Learn
how to incorporate safety concerns into a
Car
PC system
• The
adoption of Car PCs could have a dramatic
effect
on the telematics value chain – discover the
importance
of finding your niche
• If
cars have wireless Internet capability, will this
make
some removable media devices pointless?
Will
internet access remove the need for POI, traffic
data,
etc.?
Damien Stolarz, CEO
and author of CarPC Hacks, Carbot Inc. |
| 16.30
Conference End |
|
|
|
