• Best methods to appeal to buyer desires
• The price-points to satisfy different market segments
• The barriers to navigation interface development and what features can be improved to retain customers
• Useful overseas navigation trends that can be applied to the US market

Moderator: Lisa Peterson, Principal Consultant, Peterson Mobility

Clem Driscoll, Founder and Managing Partner, CJ Driscoll & Associates

Kevin Yount, Vice President, PTV America

Clay Babcock , Sr Director, Advanced Technologies, Magellan

Wade Al, Vice President of Services Distribution and Management, Mobile Satellite Ventures

3:15pm - Panel Discussion the future of navigation devices

Portable and in-car navigation systems have seen rapid growth in the last 2 years. Will cellphone navigation drastically affect the market?

• Understand the key benefits, disadvantages and market segments for Portable Navigation Devices (PNDs), Cellphones, and In-car systems
• Explore how to future proof products with clever integration solutions
• Will tomorrowˇ¦s winning navigation systems all be hybrids?
• Discover whether you should fight to win or collaborate to survive

Moderator: Rich Pearlman , Consultant, Richard Pearlman Consultants

Jean-Pierre Lamarche , Developer Program, Cingular Wireless
Stefan Gudmundsson , Director Product Management, Telit Americas
David Jumpa , Vice President of Global Business Development, Airbiquity

Tarun Gupta , Product Strategy & Innovation Manager, Siemens VDO

4pm-4:30pm COFFEE BREAK

4:30pm - Panel Discussion: Dynamic content the key to making navigation indispensable

Navigation is shaping up to be the centre of the in car information world. Find out how close we are to constantly updated dynamic data such as parking availability or fuel prices and more

• Learn how dynamic content adds real value to navigation systems by ensuring consumer usage and interest
• The dynamics of localised information – practical steps to achieving maximum advantage from Points of Interest (POI’s)
• Demystify the future of dynamic content- Find out what information users want and will use
• Discuss different business cases for providing dynamic information updates
• Find out the best methods for displaying map POI in the most effective way

Moderator: Bill Tolhurst, Senior Director - Advanced Solutions, Cross Country Automotive Services

Scott Nelson, Senior Research & Development Technologist, Honda

Jerry Panagrossi, Vice President US Operations, Symbian
Blake Bullock, Product Manager Location Solutions, Motorola Mobile Device Business

Matti Suokko, Director Business Development, MSN Direct, Microsoft

5:15pm - Panel Discussion: Integrating digital maps and database content

Get an update on the challenges, opportunities and predictions for the navigation industry presented by the ongoing revolution of integrating digital maps with database content

• What consumer and market demands are driving a need for connected navigation?
• What emerging predictive, user generated, POI and other data is being made available to drive more dynamic applications?
• What technological hurdles are posed by connected navigation requiring fast delivery of best-in-class dynamic data from disparate sources?
• How can connected navigation help you create greater brand differentiation and loyalty?

Peter Zhou , General Manager, AutoNavi