2:00pm - Panel Discussion: Bundling traffic with navigation

• Find out how the integration of real-time, historical and predictive traffic will help sell more navigation systems
• How will users pay for traffic info? Evaluate whether subscription, lifetime, pay-per-use or "free" real-time traffic will dominate the market
• Discover how accurate and timely traffic information needs to be to keep the user happy and loyal
• Find out what needs to be done to provide comprehensive road coverage and how to satisfy metropolitan market demands

Moderator: Andrew Bernhard , Executive Director Automotive Solutions, JD Power & Associates
Bryan Mistele , President & CEO, Inrix
Jeff Littlejohn, Executive Vice President- Distribution Development, Clear Channel Broadcasting

Jonathon Husby , Director, Automotive Market , Teleatlas

Steve Wollenberg , Founder & VP of Business Development, Dash Navigation

2:45pm - Presentation: Beyond Traffic-Enabled Navigation:  Requirements for The Next Generation

• What are the standards of quality necessary to build successful traffic applications for the future?

• Lessons learned from years of partner and consumer cross-platform traffic content delivery

• Strategies to capitalize on new opportunities and rapidly evolving business models

Christopher Rothey, Chief Operating Officer, Traffic.com (A NAVTEQ company)

3:15pm - Panel Discussion: Public/ Private Partnerships and Business Models to provide cost effective accurate traffic data

• Compare the quality of traffic information to the needs of the mobile user today
• Investigate the potential for near-term data quality improvements
• Understand the role of the private and public sector collaboration
• Evaluate the impact of real world data quality on business models and sales
• Discover solutions for improving the quality of dynamic traffic data

TBC, Senior Executive, SpeedInfo

Bill Martin, Director of Sales, Westwood One- SmartRoute Systems