What north american telematics end users really want and buy

Telematics products and services are more main stream than ever and the traditional customer is changing.

• Get a detailed insight into recent customer trends and segmentation
• Learn what is being bought, what the mass market can afford and what they're willing to pay
• What's hot in Consumer Electronics - what you need to watch and where future competition will come from
• Discuss the potential impact of new consumer desires on the telematics business

Harvey Cohen, CEO, Strategy Analytics

Understanding the Business Case for Automotive Telematics

• Where is the value to the automotive OEM?
• Which services provide an ROI?
• Why suppliers are an integral part of the business case
• Comparing the subscription model to other business models
• Telematics life cycle costs

Paul Drysch, Vice President, Aeris

System Architectures for the Changing Global Telematics Market

• Learn how to satisfy market demands for multimedia and 'on demand' services
• Build flexibility into your design for new applications
• Integrate and support emerging features and regional customization requirements
• Deliver feature rich product interfaces that leverage consumer and Internet technologies

Mike Bryars, Auto BU Operations Manager, Freescale

Inside the Head of Today's Automotive Consumer

Telematics is about to change the way – and the why – of consumer automotive purchase decisions.  Want your product or service to be the one that really resonates among consumers? Then listen to the latest J.D. Power and Hughes Telematics research on what turns your target customers on – and off.

• Gain fresh perspective on what's troubling – and exciting – consumers about telematics
• Learn which buttons you should push when marketing your products and services
• Understand what's driving consumer preferences for specific applications, like traffic and infotainment
• Hear the top ten consumer wants and needs
• Uncover the keys to success for suppliers, OEMs and dealers

Kevin Link , VP and Co-Founder, HUGHES Telematics

Michael Marshall , Director, Automotive Emerging Technologies, J.D. Power and Associates