The Telematics 2008 Agenda At A Glance:

PLENARY SESSIONS & KEYNOTES
Crystal Room and Onyx Room

The essential annual Telematics market update 2008 focus: formulae that really work!

The Telematics industry is undergoing a major revolution. Hear predictions for the next twelve months that will help you prepare for the road ahead.

• Dissect the latest business models, strategies and offerings and learn what impact these will have on your business
• Analyse which telematics services will make the connected vehicle a reality and understand how this will open-up new revenue streams
• Get expert tips on leveraging industry convergence and embracing business and technological innovation
• Find out how to expand the focus of your current telematics offerings using cross-industry partners such as web and/or travel companies

Thilo Koslowski, Vice President Automotive and Vehicle ICT, Manufacturing Industry Advisory Service, Gartner, Inc.

Telematics & the connected car Hear how automotive partnership models involving OEMs, service providers, suppliers and search engines are changing

• Understand the emerging business model behind the OEMs, service providers and supplier push towards an open-source/open-platform model
• Will bringing internet-related services to the car threaten the traditional subscription-based communication models or can both survive?
• How can OEMs integrate systems to provide telematics services, navigation and infotainment and yet make the systems affordable for the end-user
• When will content dominate technology and what are the consequences for the value-chain partners
• Are OEMs going to carry on working closely with traditional automotive suppliers or will new companies emerge and dominate? Be the first to understand the implications and re-invent your game-plan

Francis Dance, Telematics Business Development Manager, BMW NA
Paola Carrea, Director, Magneti Marelli
T.C. Wingrove, Senior Manager, North American Innovation
Visteon
Rich Chutorash, Director - Electronics, Johnson Controls Inc.

Moderator: Thilo Koslowski, Vice President Automotive and Vehicle ICT, Manufacturing Industry Advisory Service, Gartner Inc.

• Learn how the Microsoft Auto operating system can power a broad spectrum of device classes, from low-cost Bluetooth hands free phone kits to full multimedia head units
• Discover how software layering can provide both flexibility and ease of development
• Understand how software componentization can simplify and reduce the risks of software updates
• Dive deep into the architecture of Microsoft Auto’s Media stack, and hear lessons learned from its developmen

Cory Hendrixson, Group Manger of the Automotive Partner Response Team, Microsoft

• How should the industry take advantage of the variety of wireless technologies, such as cellular, satellite, WI-FI, WiMax
• How are wireless carriers leveraging the WIMAX network
• How to get improved data rates that can be accommodated and optimized
• Discuss the implication of 700 MHz for WiMax
• How is V2X connectivity being achieved in the realworld

John Horn, National Director, T-Mobile
Ira Gorelick , Senior Manager, Verizon
Ross Caplan, Sr. Partner Development Manager - M2M & Wireless Data Solutions, Sprint Nextel
Paul Drysch, Vice President of Telematics, Aeris Communications
David Jumpa, Sr. VP of Business Development, Airbiquity

Moderator: Lisa Peterson, President, Peterson Mobility Solutions

Networking Coffee Break

Renesas Technology will lead a powerful session that will assess the most compelling trends in connectivity

To, from and within the vehicle...

Volker Politz, VP Automotive Business Unit, Renesas Technology America & Partners

Department of Transportation (DOT) super-session

• Hear which OEM projects the DOT is funding and understand which offer the biggest application and revenue potential
• What infrastructure is being deployed at the moment and how will this impact next-generation service evolution and technological demands
• How can the OEMS, DOTs and economic bodies work together to achieve better test results so that new technology can be deployed quickly and efficiently
• How to ensure your company gets a share of the pie? Find out how government funding is distributed to see how you can claim your share to enhance your innovation and developmental efforts

Greg Krueger, ITS Program Manager, Michigan Department of Transportation

Steve Underwood, Director, Transportation and Information Systems Planning, Center for Automotive Research

NETWORKING LUNCH

WORKSHOPS

Take a look at some of the intensive workshops you can choose from at Telematics Detroit 2008

Workshop by WebTech Wireless: Learn how the telematics valuechain can further monetize telematics and LBS solutions by supporting “Green Driving Initiatives”

Sapphire Room

At this session you will find out how telematics solutions provide a reliable method to make a significant contribution to green initiatives with information such as emissions data from each monitored vehicle, driving style of each driver including idling and hard braking data, as well as strategies to implement and sustain greener driving policies across corporate fleets.

Also you will hear how insurance companies are leveraging Pay-As-You-Drive (PAYD) and Pay-As-You- Pollute (PAYP) programs to reduce distances driven and road congestion.

Edward Kulperger, Director, Personal Automotive and OEM Units, WebTech Wireless

Workshop by Tele Atlas: Navigation Display Technology: 3D”

Ruby Room

See how these workshops & master-classes will help you:

• The workshops will really drill-down on key business and technical issues
• You will be trained to understand key strategies and technologies which in turn will further improve your skill-set
• You will learn how to apply the solutions almost immediately to maximise your revenue potential

Boris Menkov, Tele Atlas 3D Technology Architect , Tele Atlas

How to Make the Right Power Source Choices for Emerging Telematics Applications

Opal Room

• Critical drivers
• Common requirements
• Considerations when selecting
• Safety
• Non-rechargeable and rechargeable battery considerations
• Criticality of integration

Eric Lind, Vice President/General Manager Commercial Business, Ultralife Batteries

Wireless Technologies, Trends In Telematics

Garnet Room

• The GSM ecosystem and telematics
• How partners can work with us
• Future developments

Andrew Herbert, Area Vice President, Industry Solutions, Mobility Application Consulting Group, AT&T

NAVIGATION & LOCATION TRACK
Sapphire Room

The two-day mini conference will focus on the hottest developments & delivery strategies for navigation & location based services across industries

Innovative business approaches to intelligent navigation with traffic

• Discuss how to integrate traffic information on on-board, off board and hybrid systems
• Learn what consumers really want by examining innovative business models based on market-research and consumer feedback to drive adoption beyond traditional navigation systems
• Accuracy, coverage, price, flexibility? Discover the key criteria companies use in selecting their traffic navigation partners
• Get the inside scoop on what it takes to seamlessly integrate dynamic traffic into intelligent routing
• Gain insight into the pros and cons of one-way and two-way network connectivity options, such as RDS, HD Radio, Satellite, GPRS, Voice, Data-over-voice - for delivering dynamic navigation and content to the vehicle

Bryan Mistele, President & CEO, INRIX
Mark Scalf, Product and Business Development, Electrical and Electronic Systems Engineering, Ford Motor Company
Gary Money, Navigation Architect, Delphi Automotive
Alan Beiagi, General Manager Wireless, Mapquest

Moderator: Clint Wheelock, Vice President, ABI Research

Sustainable gains from Location Based Services (LBS) - opportunities and obstacles en route

• Asses the latest partnership models between device makers, search-engines and content providers and discover which partnerships will rule the market
• Hear how to provide access to and support rich advertising content on mobile devices through open-source .Discuss the threat and the opportunities this presents to platform developers
• Hedge your bets on which content will rake-in the dollar: traffic, weather, gas prices, parking space, news alerts and local search
• Discus how serch-engines will capture the local search market

Michael Lawless, Product Manager - Yahoo! Maps, Yahoo!
Marshall Kwait, Marketing Manager, Infotainment, Multimedia & Telematics operation, Microcontroller Solutions Group, Freescale Semiconductor
Christian Solomine, Channel Development, WeatherBug
Scott Dunlap, CEO, NearbyNow

Moderator: Roger Lanctot, Senior Analyst, Telematics Research Group

Networking Coffee Break

How to build a highly effective business model for connected navigation

• Discuss the business models for subscription based navigation services
• The relationship between web companies, device manufactures and content providers will re-vamp the business model for the navigation industry. Learn how to gauge and exploit the resulting opportunities
• Discuss the impact of wireless connectivity on interactive navigation
• On, off, hybrid – debate strategies to overcome prickly relationship issues with wireless carriers when it comes to pre-installed device applications verses connected services

Patrick Kennedy, Senior Business Development Manager, MSN Direct

Clint Steiner, Senior Manager OEM Automotive Sales, Garmin
Hakan Kostepen, Chief Product Strategist, Panasonic
Christian Solomine, Channel Development, WeatherBug
John Young, Product Marketing Manager, Airbiquity
Clay Babcock, Sr Director, Advanced Technologies, Magellan

Moderator: Diana Hwang, Research Manager, IDC

Cocktails

INFOTAINMENT TRACK
Ruby Room

The two-day mini conference will help you re-focus your infotainment strategy to ensure you defuse challenges quickly to rake-in blazing profits by applying the latest business models, trends and technologies to your optimal advantage

The mouth-watering future of infotainment

• Hear which navigation applications, telematics services and entertainment features will give infotainment a massive boost
• Discuss how to make uninterrupted internet connectivity, communication between vehicles with associated messages to drivers and intelligent location based services a reality
• Discuss how to enable complete infotainment solutions to be 'just another node' on the global internet or intranet network

Antonio Damiano, Telematics Full Multimedia Product Development Responsible, Magneti Marelli
Vincent Rerolle, SVP and GM Linux Division, Wind River
Andrew Poliak, Automotive Segment Manager, QNX

Thomas Frommann, Infotainment System Architect, BMW

Joachim Kobinger, Senior Vice President, Product Engingeering NA/FE, Harman/ Becker

Hakan Kostepen, Group Manager - Product Planning & Strategy, Panasonic

Panel Host & Moderator: Ton Steenman, Vice President Digital Enterprise Group, Intel Corporation

Next-generation interactive services to serve as the “Infotainment” channel unveiled!

• Discuss the best ways of using telematics as a channel for receiving new entertainment and information services to the car, such as, internet programming, new interactive services like music and video “tagging”
• YouTube, Internet video and downloadable movies are some of the new features customers demand in-car - discuss the emerging business models which will be used to satisfy consumer demands
• How to overcome digital rights management (DRM) interoperability issues caused by the latest technologies

Mike Bergman, VP of New Digital Technologies, Kenwood
Louis Brugman, General Manager, Product Planning, Pioneer

Vadim Brenner, Director, Product Management, Client Software Solutions, Gracenote

Dave McLauchlan, Business Development Manager, Microsoft

Moderator: Dave McNamara, Principal, McNamara MTS LLC

Networking Coffee Break

Exploit the future capabilities of connected in-car device integration

• Integrating consumer electronic devices (CED) in the vehicle poses challenges – how to overcome challenges such as mismatch in CED, changing CED etc.
• Discuss how to balance customer expectation of vehicle feature performance versus CED performance
• Hear why customers really want vehicle internet for WiFi portable devices and understand how best to connect multiple WiFi devices simultaneously.
• Discuss the diverging content delivery needs for the car and mobile environments and the unique requirements the storage industry will see in the coming years
• Discuss how to solve some of the biggest challenges for internet in the vehicle, such as, connecting cars while in motion.

Brian Droessler, Director, Continental Connectivity Business

Rajiv Saxena, Team Leader - Hands-Free Comm & CE Device Connectivity Products, Chrysler
Anthony Kraatz, Manager, Alpine Electronics of America
Scott Wright, Product Manager, Toshiba
Jay Adams, Marketing Manager, Delphi

Paul Sykes, Segment Marketing Manager, Renesas

Moderator: Susan Kevorkian, Programme Director, Consumer Markets, IDC

With motorists spending longer time in their cars and requiring connectivity to their portable devices,  where do we visualize the future of in-car infotainment?

Walter Sullivan, Program Manager, Microsoft ABU

Elektrobit (Speaker TBA)

Continental (Speaker TBA)

Magneti Marelli (Speaker TBA)

Moderator: Dave McNamara , Principal, McNamara MTS LLC

Cocktails

ASSET MANAGEMENT & MONITORING TRACK
Opal Room

The two-day mini conference will evaluate the asset management & monitoring market with case-studies and custom-made panels which will indicate what the key growth areas are to ensure you invest your efforts and money in the right direction

The industry may have proven the ROI endusers get from telematics services and solutions, but it is still trying to overcome hurdles. This debate will bring together key players from the value-chain to brain-storm solutions.

• Understand how technical systems talk to each other so that you can figure-out how your solutions need to evolve
• Hear why it is vital to have a communication standard in order to achieve real-time, seamless and robust two-way communications and data transfers
• Discuss how the ongoing battle between technology and practical applications will be resolved

Emad Isaac, CTO, The Morey Corp
Brian Foster, Marketing Manager, Caterpillar
Joe Jesson, Chief Technologist, GE
Mike Berube, Program Manager, Argon ST

Brian Banister, Director IT, J.B. Hunt

Panel Host & Moderator: Keith Gelinas, Vice President Sales and Marketing, The Morey Corp

How to capture the lucrative vehicle diagnostics & monitoring market

Interest in remote vehicle diagnostics services has tripled in the last five years according to industry analysts. Understand what this means for your company and how you can work this trend to your advantage.

• Why is remote diagnostics and remote upgrading getting increasingly important for OEMs
• The competition between companies providing diagnostics is quite high. How to raise the bar and better diagnostics services?

Pete McLallen, Manager Diagnostics & Prognostics, MTS Technologies Inc.
Joseph E. Jesson, Chief Technology Officer, GE Asset Intelligence
Brian Tucker, Senior Vice President of Global Product Management, Telit
Stefan Gudmundsson, Director of Product Management, Telit

Ben Johnson, Director of Global Product Development, Service Tools & Education Products, Delphi Product & Service Solutions

Networking Coffee Break

16:15-

17:00

Speakers:

Bill Everett, Senior Project Manager, Progressive Insurance

Roger Dewey, President & CEO, Telit

Kris Kelkar, President & CEO, Xirgo Technologies

Cocktails

INTELLIGENT VEHICLE SAFETY TRACK
Garnet Room

The two-day mini conference will tackle both technological and business issues facing the in-car safety industry

Your annual review on Vehicle Infrastructure Integration (VII) initiatives

• Hear how VII initiatives will work from a policy and a business perspective
• A look at who is undertaking similar initiatives and how does their inference differ
• Understand the Govt. structure, the business model and the liability issues that come into play when deciding who owns the infrastructure
• Government has invested significantly to build this infrastructure – see how will it be used and gain multiple perspectives to help you understand how your solutions need to change: a. OEM perspective b. Private equity perspective c. Public sector perspective

Dave Henry, President, VII Consortium & Sr Manager, Chrysler LLC

David Acton, Vice President, Connexis LLC
John Peracchio, Managing Member, Peracchio & Company, LLC

Moderator: Scott McCormick, President, CVTA

**Brand New Session** Get ready to receive the latest update on SYNC and an overview of the soon to be integrated applications: 911 Assist and Vehicle Health Report

A Tier-One Supplier Perspective on the Convergence of Interior Electronics: How Digital Lifestyle and Vehicle Safety Trends Are Making Cars Safer and Consumers’ Lives Easier

• The changing landscape of Interior Electronics
• How digital portable content and vehicle safety trends are impacting the automotive industry and consumer expectations
• Systems competence and vehicle integration is critical to meeting global market demands
• Enabling Connectivity and managing the flow of information to the driver through an intuitive HMI
• “Looking beyond” the vehicle and acting globally is key to drive innovation and leverage cost-optimized solutions

Herbert Halamek, vice president of business development and strategy, Connectivity Business Unit, Continental

Networking Coffee Break

Intelligent Vehicle Safety Systems: innovations, road-tests and future capabilities explained

• Gain a complete understanding of the consumer trends and forecasts of vehicle communication developments in the next five years
• How to make vehicle sensor systems such as lane departure warnings (LDW) and lane behaviour systems work universally on all roads
• How to radically improve active cruise control systems by using radar technology
• Discover effective methods of creating applicationspecific radars for safety systems

Dr. Dieter Hoetzer, Product Manager, Automotive Radar & Camera Products, Robert Bosch LLC
Dirk Freundt, Robert Bosch LLC

Cocktails

PLENARY SESSIONS & KEYNOTES
Crystal and Onyx Room

Full circle – the rise of ‘Pure Telematics’

Deeply embedded hardware, software and telecommunication systems are back and gaining ground fast. Understand how this changes the Telematics game and assess the service opportunities OEMs are starting to chase

• A host of new service portfolios, features and revised OEM value propositions are about to be unveiled. Get a clear idea of what to expect including:
  1. Eco–Diagnostics
  2. Vehicle tracking or “Teen Driver Management” or “Parental Controls”
  3. Remote mobile access using a cell phone
  4. Personalized Web Pages etc.
• Take away an overview of the strategic responses TSPs are adopting to fend off competition

Greg Corley, Vice President of OEM Sales, ATX
Kevin Link, Vice-President, HUGHES Telematics Panel

Tsugo Nobe, General Manager, Nissan Motor Co Ltd

Niall Berkery, Senior Director - Telematics & LBS Programs, Cross Country Automotive 

Chair: Phil Magney, Principal Analyst, Telematics Research Group

Telematics 2.0: Understand yesterday, analyze today and predict tomorrow in order to engage in true business transformation

It's needless to say the industry is undergoing a revolution that will change the way telematics in perceived. This session will take a look at the industrys past to demonstrate the untapped possibilities still available to us in the future. For example,

• Understand the full use of wireless Bluetooth®- enabled devices
• Debate how to close the loop-holes in the delivery of content via Internet on navigation and multimedia instruments

Speaker & Host: Mike Bryars, Senior Manager, Infotainment, Multimedia & Telematics operation, Microcontroller Solutions Group, Freescale Semiconductor

Networking Coffee Break

The top 10 forces driving next generation telematics revealed!

• Understand the latest trends in connectedness from traditional to non-traditional applications, such as:
• Gaming
• M-commerce,
• Social applications etc.
• Learn how the TSPs and its partners are working collaboratively to fulfill the automakers’ need for faster and complete quality feedback with return paths for updates
• Gain an insight into how service providers and suppliers are driving costs down for on-board technology by integrating with existing components
• Lessons learnt from the consumer electronics market: Acceptance of connected technology and innovative services is high in consumer electronics
• How to adapt strategies for the automotive industry

Erik Goldman, President, Hughes Telematics

Capture and keep: Winning over fickle consumers

• Get the latest facts and stats from the IDC consumer survey including: Buying behavior, usage patterns, and Telematics perceptions.
• Hands free, Bluetooth, voice-recognition and support for an array of portable media players are just some of the things consumers are already demanding but what will they want next?
• How can OEMs and service providers offer a riskfree portfolio of services that will win consumers’ hearts and unlock their wallets
• Critics agree that no one service can bear the cost of all vehicle hardware. Learn how automakers will revamp their strategies to keep costs to a minimum and customers hooked on an array of services

Harry Harris, Senior Project Manager Telematics Infrastructure, Honda

Greg Geiselhart, Marketing and Industry Relations, WirelessCar
Joe Berry, SYNC Product & Business Development, Ford Motor Company

Moderator: Diana Hwang, Research Manager, IDC

Open source solutions are gaining acceptance for in-vehicle devices, however challenges remain. This panel will discuss approaches to overcoming the challenges to speed adoption of open source technologies in the vehicle.

• Is open source sufficient for in-vehicle device needs?
• Need for industry-specific open source standards and acceptance of standards by industry ecosystem
• Affect of open source on Tier 1 and OEM business models and value chain
• How open source changes the way new platforms are created and subsequently updated
• Can proprietary intellectual property and open source co-exist in a platform?  Is this required?

Doug Welk, Advanced Engineering Supervisor, Delphi

Chris Ditzen, GM Automotive Solutions, Wind River

Networking Lunch

NAVIGATION TRACK
Sapphire Room

The relentless fight for market dominance – is a winner emerging?

• Dicuss the business models for subscription based navigation services
• The relationship between web companies, device manufactures and content porivders will re-vamp the business model for the navigation industry. Learn how to guage and exploit the resulting opportunities
• Discuss the impact of wirless connectivity on interactive navigation
• On, off, hybrid- debate stratergies to overcome prickly relationship issues with wirless carriers when it comes to pre-installed device applications versus connected services

Andreas Hecht, President of the Americas, Navigon
Andrew Herbert, Area Vice President, Industry Solutions, Mobility Application Consulting Group, AT&T
Theodore Forbath, Chief Strategist & Practice Leader, Global Product Strategy & Architecture Practice, Wipro Technologies
Robert Acker, Senior VP of Marketing, Dash Navigation Inc.
Tom Taylor, Vice President, Engineering, Hughes Telematics

Moderator:
Dominique Bonte, Principal Analyst, ABI Research

How to unlock the massive profits the value-chain can make from digital mapping services

Digital maps are changing to embrace dynamic information. As personalization, connectivity, content and communitymapping continue to take-off; the industry has to solve the challenge of delivering information-rich devices and services.

• How can you customize your solutions and introduce functionality that serves the unique tastes and lifestyles of customers.
• Web 2.0 technologies such as mash-ups, blogs, wikis etc. make it easy for consumers to share location based information. Hear how the digital map industry will deal with the challenge of verifying user-generated content
• Take a look at map updates for different devices, understand the challenges and learn how to overcome it

Tiffany Treacy, VP, Map Products- Americas, NAVTEQ

Dr Suchith Anand, Centre for Geospatial Science, University of Nottingham
Jonathon Husby, Vice President of Automotive, Telematics & Transportation, Tele Atlas

Moderator: Egil Juliussen, Principal Analyst, Telematics Research Group Inc

Deliver reliable and robust traffic solutions successfully

• Learn how to increase data accuracy and delivery when the roads don’t have sensors, i.e. from public sources and commercial vehicles
• Get the inside scoop on what it takes to seamlessly integrate dynamic content overlays, including real-time, historical and predictive into intelligent routing
• Can probe data alone resolve the issue of real time traffic data?
• How to judge traffic data quality to ensure you win the battle for traffic data domination

Len Konecny, Vice President, Business Development, Clear Channel Radio
Mike Bryars, Senior Manager, Infotainment, Multimedia and Telematics division, Microcontroller Solutions Group, Freescale Semiconductor

Marc Prioleau, Vice President of Marketing and Business Development, deCarta

Moderator: Egil Juliussen, Principal Analyst, Telematics Research Group Inc

Networking Coffee Break

Round Tables Hall C

INFOTAINMENT TRACK
Ruby Room

Your Carrier as your Partner

1. The Foundation is there - Network infrastructure maturity
2. The Knowledge is there - A Better Understanding of Network Utilization and Device Performance
3. The Focus is there - Better Support for Both Service and Hardware

John Horn, National Director, T-Mobile

See how rear-seat entertainment features will drive-up your profits

• Discuss the issues arising from the intergrating consumer electronic devices in the back-seat of the car
• How will the digital mobile TV be embedded in the rear-seat of the car?
• How to influence the current consumer demand to increase the adoption of rear-seat infotainment features
• Which serivces and applications will change by bringing internet to the car to change the landscape of rear-seat entertainment and how monetize this
• What are the latest products, solutions and serivices that will set the standard in rear-seat entertainment

Robert Bucciarelli, Senior program manager of the North American innovation team, Visteon
Debashis Mukharjee, General Manager, Passenger Centric Applications, Wipro Technologies
Hakan Kostepen, Group Manager - Product Planning & Strategy, Panasonic

Tucker Snedeker, Executive Director, TV Guide Mobile Entertainment

Moderator: Veerender Kaul, Research Director, North America, Automotive & Transportation, Frost & Sullivan

Explore the convergence of the ‘4 Cs’- Cars, Computers, Communications and Consumer Electronics

This exclusive presentation by Nissan will give an up-todate insight into the future direction of car IT & telematics and an update on Nissan Carwings’ services.

• Analyze the benefits of telematics 2.0 and measure the influence it can have on your existing systems and services
• What are the common restrictions of using in-car internet and how to over-come the restrictions to have complete real-time connectivity
• Understand the diversified needs of telematics in different global markets to ensure your products meet regional requirements

Tsuguo Nobe, General Manager, Nissan

Networking Coffee Break

Round Tables Hall C

ASSET MANAGEMENT & MONITORING TRACK
Opal Room

How will the service providers’ power push and influence the asset management industry

Service providers (SPs) continue to make strides in M2M through their own data-network offerings and also through partnerships with wireless carriers

• Hear how SPs are approaching the market today and how to leverage their initiatives to optimize networkconnectivity options
• Get an insight into how service providers are handling the infrastructure requirements unique to M2M
• What’s the latest way for SPs to package multiple technology components into applications to solve specific business problem

John Lankes, Vice President Global Commercial Vehicle Markets, Trimble
Pete Wilson, Director of Mobile Applications, Aeris Communications

Amit Jain, Vice President, Telematics Fleet Services, GE

David Jumpa, Senior VP Global Business Development, Airbiquity

Moderator: Douglas Landaeta, Industry Consultant

14:15-

15:00

More info coming soon...

Marc Prioleau, Vice President of marketing, deCarta

15:00-

15:45

The MRM market has been growing at 25% - 30% per year in the past years, according to C.J. Driscoll & Associates. Find out whether this growth rate will stagnate, plummet or escalate

• Be the first to hear which MRM market segments are showing the most growth forecasts and evaluate key reasons for this forecast
• Some MRM suppliers are achieving subscriber growth of 50%+ per year. Hear who these suppliers are and what's their secret to success
• Will the growth of handset-based MRM solutions keep pace with vehicle-installed solutions

Clement Driscoll, Founder & Managing Partner, C.J. Driscoll & Associates

Networking Coffee Break

Round Tables Hall C

INTELLIGENT VEHICLE SAFETY TRACK
Garnet Room

How to create a leading-edge Vehicle-to-X (V2X) deployment roadmap

• How to take advantage of reduced costs through increased penetration of V2X usage
• VII and DSRC are gamr-changing concepts, understand how the public will relate to the changes
• Investigate the strategic elements that will actually enable Vehicle-to-Vehicle (V2V) to be commerically deployed
• Hear the latest business stratergies and example on hoe to sell the value of V2X to consumers and justify costs

Gary Streelman, Manager - Advanced Program Development, Electronics & Safety, Delphi

Kai Hackbarth, Product Manager & Chair OSGi Requirements Committee, ProSyst Software GmbH

Tsutomu Tsuboi, Department Manager, Renesas Technology Corp

Moderator: Scott McCormick, President, CVTA

Advanced Driver Assistance Systems (ADAS): What do consumers really value and what will they pay for

• Which ADAS applications receive the biggest benefits from integration with the predictive look-ahead capability of digital maps
• Learn what are the unique requirements of digital maps used for ADAS compared to navigation so that you can differentiate your offerings
• Some surprising findings on what consumers will be willing to pay for in ADAS applications
• Gain a global insight by hearing how consumer preferences vary between the U.S. and Europe

Kevin Moran, Director of ADAS Business Development, NAVTEQ

A fresh look at the role of driverless & safe cars for the digital automotive industry

Todays technology is capable of delivering more than it actually does. This session will focus on what the industry can learn from cars intelligent cars? DARPA Grand Challenge participants and winner discuss the work that still needs to be done and the challenges the industry is facing

• Whats the relevance of autonomous driving to the telematics world
• Learn how to account for size, weight and speed, amongst other factors, in delivering safe automated actions
• Expert guide on how to strike a balance between driver alerts and autonomous vehicle response

Jim Nickolaou, Controls and Software Lead Tech Engineer - Active Safety & Autonomous Driving, General Motors
Suhrid Bhat, Engineer - Electronics Research Laboratory, Volkswagen of America

Moderator: John Voelcker, Automotive Editor, IEEE Spectrum

Current Challenges Facing the Deployment of Intelligent Vehicle Safety

• Technology: Is the current silicon processing power and software available today meeting the requirement?
• Infrastructure: Who will bear the cost of infrastructure deployment? Will current standards be adoptable?
• Commercial adoption: Is there a business model that makes sense?

John Vincent, senior marketing manager, Infotainment, Multimedia & Telematics operation, Microcontroller Solutions Group, Freescale Semiconductor

Networking Coffee Break

Round Tables Hall C