Intelligent Vehicle Safety

Your annual review on Vehicle Infrastructure Integration (VII) initiatives

• Hear how VII initiatives will work from a policy and a business perspective
• A look at who is undertaking similar initiatives and how does their inference differ
• Understand the Govt. structure, the business model and the liability issues that come into play when deciding who owns the infrastructure
• Government has invested significantly to build this infrastructure – see how will it be used and gain multiple perspectives to help you understand how your solutions need to change: a. OEM perspective b. Private equity perspective c. Public sector perspective

Dave Henry , President, VII Consortium & Sr Manager, Chrysler LLC

David Acton, Vice President, Connexis LLC
John Peracchio, Managing Member, Peracchio & Company, LLC

Moderator: Scott McCormick, President, CVTA

**Brand New Session** Get ready to receive the latest update on SYNC and an overview of the soon to be integrated applications: 911 Assist and Vehicle Health Report

A Tier-One Supplier Perspective on the Convergence of Interior Electronics: How Digital Lifestyle and Vehicle Safety Trends Are Making Cars Safer and Consumers’ Lives Easier

• The changing landscape of Interior Electronics
• How digital portable content and vehicle safety trends are impacting the automotive industry and consumer expectations
• Systems competence and vehicle integration is critical to meeting global market demands
• Enabling Connectivity and managing the flow of information to the driver through an intuitive HMI
• “Looking beyond” the vehicle and acting globally is key to drive innovation and leverage cost-optimized solutions

Herbert Halamek, vice president of business development and strategy, Continental’s Connectivity Business Unit

Networking Coffee Break

Intelligent Vehicle Safety Systems: innovations, road-tests and future capabilities explained

• Gain a complete understanding of the consumer trends and forecasts of vehicle communication developments in the next five years
• How to make vehicle sensor systems such as lane departure warnings (LDW) and lane behaviour systems work universally on all roads
• How to radically improve active cruise control systems by using radar technology
• Discover effective methods of creating applicationspecific radars for safety systems

DR. Dieter Hoetzer, Product Manager, Automotive Radar & Camera Products, Robert Bosch LLC
Dirk Freundt, Robert Bosch LLC

Cocktails

How to create a leading-edge Vehicle-to-X (V2X) deployment roadmap

• How to take advantage of reduced costs through increased penetration of V2X usage
• VII and DSRC are gamr-changing concepts, understand how the public will relate to the changes
• Investigate the strategic elements that will actually enable Vehicle-to-Vehicle (V2V) to be commerically deployed
• Hear the latest business stratergies and example on hoe to sell the value of V2X to consumers and justify costs

Gary Streelman, Manager - Advanced Program Development, Electronics & Safety, Delphi

Kai Hackbarth, Product Manager & Chair OSGi Requirements Committee, ProSyst Software GmbH

Tsutomu Tsuboi, Department Manager, Renesas Technology Corp

Moderator: Scott McCormick, President, CVTA

Advanced Driver Assistance Systems (ADAS): What do consumers really value and what will they pay for

• Which ADAS applications receive the biggest benefits from integration with the predictive look-ahead capability of digital maps
• Learn what are the unique requirements of digital maps used for ADAS compared to navigation so that you can differentiate your offerings
• Some surprising findings on what consumers will be willing to pay for in ADAS applications
• Gain a global insight by hearing how consumer preferences vary between the U.S. and Europe

Kevin Moran, Director of ADAS Business Development, NAVTEQ

A fresh look at the role of driverless & safe cars for the digital automotive industry

Today’s technology is capable of delivering more than it actually does. This session will focus on what the industry can learn from cars ‘intelligent’ cars? DARPA Grand Challenge participants and winner discuss the work that still needs to be done and the challenges the industry is facing

• What’s the relevance of autonomous driving to the telematics world
• Learn how to account for size, weight and speed, amongst other factors, in delivering safe automated actions
• Expert guide on how to strike a balance between driver alerts and autonomous vehicle response

Jim Nickolaou, Controls and Software Lead Tech Engineer - Active Safety & Autonomous Driving, General Motors
Suhrid Bhat, Engineer - Electronics Research Laboratory, Volkswagen of America

Moderator: John Voelcker, Automotive Editor, IEEE Spectrum

Current Challenges Facing the Deployment of Intelligent Vehicle Safety

• Technology: Is the current silicon processing power and software available today meeting the requirement?
• Infrastructure: Who will bear the cost of infrastructure deployment? Will current standards be adoptable?
• Commercial adoption: Is there a business model that makes sense?

John Vincent, senior marketing manager, Infotainment, Multimedia & Telematics operation, Microcontroller Solutions Group, Freescale Semiconductor

Networking Coffee Break

Round Tables Hall C