Keynotes & Telematics Sessions

The essential annual Telematics market update 2008 focus: formulae that really work!

The Telematics industry is undergoing a major revolution. Hear predictions for the next twelve months that will help you prepare for the road ahead.

• Dissect the latest business models, strategies and offerings and learn what impact these will have on your business
• Analyse which telematics services will make the connected vehicle a reality and understand how this will open-up new revenue streams
• Get expert tips on leveraging industry convergence and embracing business and technological innovation
• Find out how to expand the focus of your current telematics offerings using cross-industry partners such as web and/or travel companies

Thilo Koslowski, Vice President Automotive and Vehicle ICT, Manufacturing Industry Advisory Service, Gartner, Inc.

Telematics & the connected car Hear how automotive partnership models involving OEMs, service providers, suppliers and search engines are changing

• Understand the emerging business model behind the OEMs, service providers and supplier push towards an open-source/open-platform model
• Will bringing internet-related services to the car threaten the traditional subscription-based communication models or can both survive?
• How can OEMs integrate systems to provide telematics services, navigation and infotainment and yet make the systems affordable for the end-user
• When will content dominate technology and what are the consequences for the value-chain partners
• Are OEMs going to carry on working closely with traditional automotive suppliers or will new companies emerge and dominate? Be the first to understand the implications and re-invent your game-plan

Francis Dance, Telematics Business Development Manager, BMW NA
Paola Carrea, Director, Magneti Marelli
T.C. Wingrove, Senior Manager, North American Innovation
Visteon
Rich Chutorash, Director - Electronics, Johnson Controls Inc.

Moderator: Thilo Koslowski, Vice President Automotive and Vehicle ICT, Manufacturing Industry Advisory Service, Gartner, Inc.

• Learn how the Microsoft Auto operating system can power a broad spectrum of device classes, from low-cost Bluetooth hands free phone kits to full multimedia head units
• Discover how software layering can provide both flexibility and ease of development
• Understand how software componentization can simplify and reduce the risks of software updates
• Dive deep into the architecture of Microsoft Auto’s Media stack, and hear lessons learned from its developmen

Cory Hendrixson, Group Manger of the Automotive Partner Response Team, Microsoft

• How should the industry take advantage of the variety of wireless technologies, such as cellular, satellite, WI-FI, WiMax
• How are wireless carriers leveraging the WIMAX network
• How to get improved data rates that can be accommodated and optimized
• Discuss the implication of 700 MHz for WiMax
• How is V2X connectivity being achieved in the realworld

John Horn, National Director, T-Mobile
Ira Gorelick, Senior Manager, Verizon Wireless
Ross Caplan, Sr. Partner Development Manager - M2M & Wireless Data Solutions, Sprint Nextel
Paul Drysch, Vice President of Telematics, Aeris Communications
David Jumpa, Sr. VP of Business Development, Airbiquity

Moderator: Lisa Peterson, President, Peterson Mobility Solutions

Networking Coffee Break

Renesas Technology will lead a powerful session that will assess the most compelling trends in connectivity

To, from and within the vehicle...

Volker Politz, VP Automotive Business Unit, Renesas Technology America & Partners

Department of Transportation (DOT) super-session

• Hear which OEM projects the DOT is funding and understand which offer the biggest application and revenue potential
• What infrastructure is being deployed at the moment and how will this impact next-generation service evolution and technological demands
• How can the OEMS, DOTs and economic bodies work together to achieve better test results so that new technology can be deployed quickly and efficiently
• How to ensure your company gets a share of the pie? Find out how government funding is distributed to see how you can claim your share to enhance your innovation and developmental efforts

Greg Krueger, ITS Program Manager, Michigan Department of Transportation Industry Partners

Steve Underwood, Director, Transportation and Information Systems Planning, Center for Automotive Research

NETWORKING LUNCH

WORKSHOPS

Full circle - the rise of "Pure Telematics"

Deeply embedded hardware, software and telecommunication systems are back and gaining ground fast. Understand how this changes the Telematics game and assess the service opportunities OEMs are starting to chase

• A host of new service portfolios, features and revised OEM value propositions are about to be unveiled. Get a clear idea of what to expect including:
  1. Eco–Diagnostics
  2. Vehicle tracking or “Teen Driver Management” or “Parental Controls”
  3. Remote mobile access using a cell phone
  4. Personalized Web Pages etc.
• Take away an overview of the strategic responses TSPs are adopting to fend off competition

Greg Corley , Vice President of OEM Sales, ATX
Kevin Link , Vice-President, Hughes Telematics Panel

Tsugo Nobe , General Manager, Nissan Motor Co Ltd

Niall Berkery , Senior Director - Telematics & LBS Programs, Cross Country Automotive

Chair: Phil Magney , Principal Analyst, Telematics Research Group

Telematics 2.0: Understand yesterday, analyze today and predict tomorrow in order to engage in true business transformation

It’s needless to say the industry is undergoing a revolution that will change the way telematics in perceived. This session will take a look at the industry’s past to demonstrate the untapped possibilities still available to us in the future. For example,

• Understand the full use of wireless Bluetooth®- enabled devices
• Debate how to close the loop-holes in the delivery of content via Internet on navigation and multimedia instruments

Speaker & Host: Mike Bryars, Senior Manager, Infotainment, Multimedia & Telematics operation, Microcontroller Solutions Group, Freescale Semiconductor

Networking Coffee Break

The top 10 forces driving next generation telematics revealed!

• Understand the latest trends in connectedness from traditional to non-traditional applications, such as:
• Gaming
• M-commerce,
• Social applications etc.
• Learn how the TSPs and its partners are working collaboratively to fulfill the automakers' need for faster and complete quality feedback with return paths for updates
• Gain an insight into how service providers and suppliers are driving costs down for on-board technology by integrating with existing components
• Lessons learnt from the consumer electronics market: Acceptance of connected technology and innovative services is high in consumer electronics
• How to adapt strategies for the automotive industry

Erik Goldman , President, Hughes Telematics

Capture and keep: Winning over fickle consumers

• Get the latest facts and stats from the IDC consumer survey including: Buying behavior, usage patterns, and Telematics perceptions.
• Hands free, Bluetooth, voice-recognition and support for an array of portable media players are just some of the things consumers are already demanding but what will they want next?
• How can OEMs and service providers offer a riskfree portfolio of services that will win consumers’ hearts and unlock their wallets
• Critics agree that no one service can bear the cost of all vehicle hardware. Learn how automakers will revamp their strategies to keep costs to a minimum and customers hooked on an array of services

Harry Harris, Senior Project Manager Telematics Infrastructure, Honda

Greg Geiselhart, Marketing and Industry Relations, WirelessCar
Joe Berry, SYNC Product & Business Development, Ford Motor Company

Moderator: Diana Hwang, Research Manager, IDC

Open source solutions are gaining acceptance for in-vehicle devices, however challenges remain. This panel will discuss approaches to overcoming the challenges to speed adoption of open source technologies in the vehicle.

• Is open source sufficient for in-vehicle device needs?
• Need for industry-specific open source standards and acceptance of standards by industry ecosystem
• Affect of open source on Tier 1 and OEM business models and value chain
• How open source changes the way new platforms are created and subsequently updated
• Can proprietary intellectual property and open source co-exist in a platform?  Is this required?

Doug Welk , Advanced Engineering Supervisor, Delphi

Chris Ditzen , GM Automotive Solutions, Wind River

Networking Lunch