• Redefining the relationship between the booming portable device market and the bearish embedded system one


• Educating the audience to what telematics really does, demonstrating how useful it is and marketing it as undeniably cool


• Finding the business case for some of the telematics applications while keeping their prices at mass-market levels


• Updating the choice of telematics features by inventing new offers and ways to sell them


• Controlling production costs and speeding the update in features through open standards and collaboration

• Analyse the opportunities and challenges the industry is facing today in providing a profitable in-car entertainment solution


• Hear exclusive Gartner analysis on European consumer preferences for vehicle-centric information and communication technologies


• Learn how to manage the automotive value chain and new partnerships with Consumer Electronics (CE) companies


• Identify opportunities and challenges for portable device-integration solutions

• Learn how to guaranty upcoming integration concepts are flexible, standardised and meet consumers demand. Is Java the only answer?


• As the aftermarket competition pushes on, how can you ensure your Telematics/Infotainment systems price keep the pace


• How far are we from the paradigm shift of OEM infrastructure supporting integrated portable devices as its sole source of content and application?


• How can OEM make money from the OEM infrastructure, is there a case for shared revenue play?


• Is OSGi the only answer to the software distribution to the device in the car?

Larry Lehman, Principal Technologist, Wind River

• Learn how the Satellite radio format succeeded in the US and why


• Identify the challenges for a European launch and analyse Ondas and Delphi strategy to provide 150 radio channels in 25 languages


• Hear the arguments supporting the business case for Satellite Radio in Europe:


• Understand how the project will finance the cost of the satellite, onboard units and content


• Hear first-hand how Ondas plans to introduce the concept of pay-for radio in Europe


• Discover what telematics applications will be supported by the system

Torsten Freymark, co-founder, chairman of the board and CFO, Ondas
Dr Rainer Hermeling, President, Delphi Electronics & Safety Europe

Get the latest trends and thoughts on the multimedia and telematics market from Microsoft

This high level presentation will cover

• Visions to drive business in the telematics space
• Market Challenges   
• Standardisation - trends and challenges
• Consumer Device Integration - Strategy
• Experiences from working with OEM's

Velle Kolde, Product Manager, Microsoft Automotive Business Unit, Redmond

• Master the art of managing connectivity and infrastructure costs across the entire vehicle range


• Discuss the leverage service providers have with cellular operators


• Understand how a common infrastructure will profit the OEMs with the cars lifecycle


• Learn how to make the idea fit the car lifecycle


• Explore which applications would benefit most from such an architecture


• Debate how to make device integration seamless, autonomous, robust and intuitive
• Understand the safety issues and who is responsible if an after-market product hurts the customer

Moderator: Hakan Kostepen, Product Planning  - Sr. Mgr, Panasonic Automotive Systems Company of America

Eric Anselin, Managing Director, SeViC

Alex Klett, chief executive, EMMA GmbH

Michael McManus, CEO, Maya

Isaac Levanon, Founder, 3DVU

Russ Sabo, principal researcher, Harbour Research

Ty Roberts, CTO and co-founder, Gracenote

• Analyse current Bluetooth trends and the integration of various Consumer Electronics (CE) devices


• Learn what Bluetooth profiles are in the pipeline and what it will cost the OEMs to update their gear


• Will meta-data control be integrated in the new AV remote control profile?


• Learn how to update your products Bluetooth profile and discover the risks for your system


• Identify the advantage this will bring to your customers


• Ultra Wide Band: What will it bring to Bluetooth and how useful will the standards be for telematics applications


• Be the first to hear about the new Bluetooth Icon programme and how it will help your customers connect their devices

• Discover whether the mobile phone will become a portal for downloading or streaming content into the vehicle


• Get the inside scoop on different broadcasting technologies and standards available for in-car applications


• Explore the opportunities DAB/ DMB and DVB-T/H standards bring to the in-car entertainment market


• Understand which standard is best suited to in-car use


• Identify the different business models for content provision to a mobile device: How do satellite radio, DMB and DVB-T compare?


• Learn how to use DAB to carry traffic information to a navigation system

Moderator:

Jeff Astle, Strategy & Development, Digital One & WorldDAB Asia-Pacific Adviser

Frederic Christ, Perstel

Eugenio La Teana, EuroDAB

Volker Lauke, Marketing Manager Systems and Innovations, Blaupunkt

Dominic Strowbridge, Marketing Director, BT Wholesale Markets, BT Movio

Torsten Freymark, co-founder and CFO of Ondas

Stefan Sellschopp, Project manager, Audi AG

Samir Tailor, Sr. Automotive Market Development Manager, Seagate

• Learn whether OEM safety arguments like driver distraction are strong enough to survive the assault from inexpensive portable devices and how the battle will end


• Learn how to standardise the interface to CE devices to enable dashboard control


• Identify the impact of hard drive-based systems on the in-car entertainment market


• How to demonstrate to car manufacturers the value of offering portable navigation solution:


• Define the technical requirements demanded from the CE manufacturersf side


• Discuss how to set up a standard way to connect the phone to the car


• Find out who needs to care about Digital Rights Management issues and how they can be solved

Moderator: Michael McManus, CEO, Maya

Maria Farrugia, User Interface Technologies, Vodafone Group R&D

Antonino DAMIANO, Telematics Full Multimedia Product Line Manager, Magneti Marelli

Masaya Nishinaka, Manager product planning, Panasonic

Anders Edlund, Marketing Director, Bluetooth Sig

• Identify the trends and how the HMI market is evolving. A look at touch screen, voice recognition, text to speech, heads up display, rotary controllers and more...


• Learn how consumer preferences between input modes is affecting the market


• Discuss the relationship between safety and ease of use


• Understand Siemens VDO multimodal concept and how it has applied it to specific OEMs


• Leverage the potential of handwriting recognition for in-car input


• Explore HMI designer tool chains and their potential to accelerate your design process

Dr Jeff Zhou, Vice President Strategy and Marketing, Division Infotainment Solutions, Siemens VDO Automotive

• How can a portable device become an OEM solution? Look a what device makers and OEMs can do to give the consumer the best of both worlds


• Discover which types of device will drive the future growth of the navigation market


• Transparent interaction between devices. Learn how seamless connectivity will significantly impact the adoption of navigation devices and services and how to achieve it.


• Will Microsoft Windows® comes to dominate the automotive market as it does with home and office devices?

Moderator: Ian Riches, Director - Automotive Practice, Strategy Analytics

Nicolas Doucet , Director business development, Mobility PTV AG

Bart Plackle, chief infotainment architect, Intel
Stephan Miller, Key Account Manager Automotive, Navman automotive

• Learn how to build the next generation of Integration solutions without losing the embedded system profit margin


• Discover how the OnCall service is evolving and the driving factors behind those changes


• Understand how OnCall is helping the eCall initiative and the potential for them to merge into one service


• Hear first-hand how is Volvo adapting the marketing of the OnCall packaging nationally in Europe


• Hear the challenges of creating remote diagnostics services from the eCall platform


• Find out how Volvo included after-theft recovery as part of the package and bundled and adapted it to each European state's insurance and regulatory requirements


• Explore what the next 5 years will bring in terms of applications and the challenges relating to:

- Infrastructure cost
- Wireless network cost and bandwidth

• Learn why insurance companies are entering the telematics service market


• Analyse the strategies and partnership needed by insurance companies to provide telematics services


• Explore the requirements and concerns of the insurance sector for other telematics stakeholders


• Discover how the new technical advancements in car security are impacting insurance claims, including active cruise control and lane-departure warning

Mr Jack Brownhill, Consultant, Groupama UK

• Master the art of managing connectivity and infrastructure costs across the entire vehicle range
• Discuss the leverage service providers have with cellular operators
• Understand how a common infrastructure will profit the OEMs and how it's fit with the cars lifecycle
• Learn how to make the idea fit the car lifecycle
• Explore which applications would benefit most from such an architecture
• Debate how to make device integration seamless, autonomous, robust and intuitive

Rasmus Lindholm, Director of Business Development, Airbiquity

•  Analyse the drivers for in-vehicle data transfer and storage
•  Identify the pipes that bring contents to the vehicle today and in the future
•  Learn exactly how to integrate a hard disk in your system ... cheaply
•   The barriers to in-car entertainment transfer:
  •   Analyse the evolution of today's protection mechanisms
  •   Understand what content needs DRM, who needs to act and the problems the industry is facing
  •   Learn about the feasibility and issues linked to in- car software upgrade

• Understand the 3 implementation options the eCall working group is now considering: heavy embedded, light embedded, mobile-phone based


• Get an update on the set of minimum data requirements the vehicle needs to send and the procedure to follow


• Explore the weaknesses of the private sector solutions and the solutions proposed


• Gain an understanding of the infrastructure needed to make eCall work across Europe


• Learn the truth about whether eCall will require a SIM card and what this means for the operators

• Learn how the partnership between JLR and EUROWATCH worked


• Identify the challenges in setting up the service


• What happens when 'service provision' is separated from 'hardware supply'?


• Understand how to assess the risk and critical success factors


• Discover how the product can be made to out-compete entrenched local suppliers in national markets

Peter Vyvyan-Robinson, Director, EUROWATCH

Brian Lomas, Product Planning Manager, Vehicle Personalisation, Jaguar Land Rover

Mark Smith, Electronics Engineer, Vehicle Personalisation, Jaguar Land Rover

• Understand the main factors affecting the success of insurance and breakdown services using telematics technology.
  A look at:


- Technology cost

- Standard of data transmission between the Service Provider:
- the car and the Public Safety Answering Point (PSAP)
- Insurance premium variation
- Changing priorities in national government road safety policies
- Specification requirements for telematics technology integration in all vehicles
- Need for agreement and relationship with the PSAPs


• Define how much eCall and bCall can be integrated together


• Find out how both sectors could integrate the different telematics applications from emergency, breakdown, to theft and monitoring

Moderator: Clare Hughes, Analyst, Strategy Analytics

Jean Louis Marsaud, Director, CEA

Mr Jack Brownhill, Consultant, Groupama UK

Erich Nickel, Director of Global Automotive Marketing, Sales and Services Solutions, IBM

Volker Knapp, Managing Director, Assistance, Technical and Safety Affairs, ADAC

Mark Bellwood, Managing Director, TRACKER (part of the Royal Bank of Scotland)

• Understand what it will take for vehicle manufacturers to invest in remote diagnostics


• Analyse the potential benefits and the associated risks. Will remote diagnostics keep your customers into the dealer network?


• Examine the in-car requirements and the links to dealerships


• Learn how to use remote diagnostics as an enabler for other telematics services

David McClure
Telematics Director, SBD

• Discuss the advantages of the private and public sector solutions

• Discover now Bluetooth will help mobile-phone-based eCall
  
• Explore the technologies, services and partnerships that can help bring down infrastructure costs
  
• Analyse how future-proof the system will be and whether there are any migration issues (2G/3G to 4G) to be tackled

Moderator:   Wolfgang Reinhardt, Director Regulatory Affairs, ACEA (European Automotive Manufacturers Association)
David Horncastle, Vice President, Strategic Partnerships - Europe, CONNEXIS LLC (a Ygomi Group company)
Ulrich Dietz, Senior Technology Manager, Vodafone Group Research & Development
Juahni Jaaskelainen, Deputy Head of Unit, European Commission (DG INFSO)
Adam C. Denman, Dir. Business Development, Magnetti Marelli
Anders Edlund, Marketing Director, Bluetooth Sig
Peter Vyvyan-Robinson, Director, EUROWATCH

• Discover what credentials TRACKER brings to the European Telematics marketplace.

• Learn what TRACKER believes are effective services and how these can be deployed on a European scale.

• Learn what an effective Stolen Vehicle Recovery Service is and how to evaluate its success using key performance indicators – and why technology doesn't always help!

• Understand the value of an effective service to customers and how to differentiate between alternatives.

• Assess how the experience gained in achieving market leadership in one territory can be applied to expand into new, less mature territories and markets.

Mark Bellwood, Managing Director, TRACKER (part of the Royal Bank of Scotland)