Convergence with consumer electronics and mobile phone industries are revolutionizing the driving experience and accelerate the evolution of telematics. Get insights into how this will change who makes money and fosters relationships in the telematics industry

• Who will profit from the next decades expected infotainment explosion? Can vehicle manufacturers, aftermarket suppliers, network carriers and personal telematics companies co-exist in harmony or will there be a showdown for who owns the customer relationship?

• Get ahead of the game and spot the partners you will need to target and the pitfalls you need to avoid in the next few years

• The latest consumer data - what they use, what they like and what they will pay for so that your next generation systems will delight drivers and win life-long customers 

Thilo Koslowski, Vice President Automotive, Gartner

• Who will do what going forward in Europe ? Get a clear understanding of the shape of tomorrow's telematics value chain and why telematics has to become global
• Understand the smart business cases and partnership choices that will lead to success
• Understand the applications and business cases that demand various technology and service requirements for vehicle and mobile device based solutions

Thilo Koslowski, Vice President Automotive, Gartner

Krish Inbarajan, Manager, Strategy Planning & New Business Development, Onstar
Christian Birle, Senior Technology Manager, Vodafone

Christian Ress, Telematics & Navigation Research, Ford

William Tolhurst, Senior Director - Advanced Solutions, Cross Country Automotive Services

• How to ensure functions follow needs – take a look at what needs telematics can satisfy that have real commercial value - delivering the in-car music and media consumers really want

• Hear strategies to deliver cool content and truly low cost embedded systems that will break open the market
• What works inside the vehicle? Hear an insight into how to develop applications that make for a better in-car experience

Clare Hughes, Analyst, Strategy Analytics

Thomas Noserke, Senior Marketing Manager Systems and Innovations , Blaupunkt GmbH, Bosch Group
Vadim Brenner, Senior Product Manager, Gracenote

Greg Geiselhart, Marketing and Industry Relations, WirelessCar

• Overcoming the mismatch of typical product development timeframes and disparate project life-spans of the automotive and CE industry

• Take a look at what new and emerging technologies will improve in-car infotainment and rev up sales
• Personalised driving experiences – discover why systems tailored to individual tastes and preferences are predicted to win out and how to capitalize on this

Thomas Krippgans, Manager Marketing & Business Development Speech Dialog Systems, Harman/Becker Automotive Systems GmbH

• Why bother with wireless broadband? Understand the applications and business cases that demand high bandwidth in the car and where the profits will lie
• Compare the strengths of current technologies: cellular networks, Bluetooth , Wi –Fi, 3G, and satellite broadband

• Understand what needs to be done to implement a seamless wireless infrastructure and what role interim technologies will play until that day comes

• Find out the current and future possibilities of streaming media into the car and how you can make money from this exciting technology

Anders Edlund, Global Marketing Diretor, Bluetooth SIG

Michael Sandrock, Chairman, TelematicsPRO e.V.
Paul Drysch, Vice President of Telematics, Aeris Communications
Daniel Kellmereit, Head of Strategy & Marketing, Detecon Inc

Automakers and their suppliers are struggling with how to make automotive-grade in-car computing platforms that support software upgrades, conflicting standards and multiple multimedia formats. This session will examine some of the challenges and strategies for accommodating consumer lifestyle choices into the car, for today and for years to come.

Get an insight into:

• Separation of consumer domain and automotive domain

• Introduction of standards into in-vehicle communications: how to get home entertainment into automobiles

• how all these elements can be integrated into a flexible infrastructure with the needed common services to support ever evolving Telematics applications

Bernhard Klein, Head of Project Portfolio Development, Siemens VDO Automotive

• Learn how old paradigms and new technologies can satisfy market demands for multimedia and on demand services
• Hear how distributed architectures will serve both front and rear seat applications – enhancing value and increasing potential

• Build flexibility into your design for new applications and find new ways to excite the consumer beyond the showroom

• Deliver feature rich product interfaces that leverage consumer and Internet technologies

Dr Gerald Busse, Chief Engineer Navigation and Displays Entertainment & Communications, Delphi Europe

• Bringing technology into the car – discover the requirements and capabilities required to enable high value flexible infotainment platforms for the car e.g. how much CPU power will we need to deliver compelling services?
• Sell more systems - how to overcome the challenges and opportunities posed by the fact that different car makers will employ different solutions

• Predict the changes you need to prepare for - which functionalities are likely to be in which modules, what codecs will be required and more

• Advances in plugs and bus technologies – discover what will be the most common changes to in-car architecture and how this will affect device integration

Christer Larsson, VP EMEA, OSGi Alliance and CEO Gatespace Telematics

Hakan Kostepen, Product Planning and Strategy, Panasonic

New insight into the data collected by the Telematics Research Group on the key trends that are shaping the market for in-car content. Discover more on:

• Digital radio and video broadcast trends

• Branded audio and device Interface trends

• The distribution of audio and video related technologies

• The future trends for device connectivity and wireless

• The role of telematics service providers in digital entertainment

Egil Juliussen, Principal Analyst, Telematics Research Group

• Get an in depth view of the ins and outs of Nissan's Carwings service
• Convergence of the '4 Cs' - car, computer, communications and consumer electronics - hear insights into the evolution of digital and network changes to the in-vehicle IT world
• Lifestyle changes - understand how the increased pentration of IP based services in cars will open up new opportunities and by changing consumers behaviour
• Web 2.0 and telematics - take a look at the posibilities for the future use of advanced internet technologies in the vehicle

Tsuguo Nobe, General Manager, Nissan Motor Co.

• Most users today think that real time traffic is futuristic – what can be done to promote and educate the masses and convert them into customers?
• Delivering a complete journey solution “ explore the depth of service that will hook consumers for life and how close these type of services are to market

• Internet-based route finding and local searches such as Google maps and MS MapPoint generate repeat visits from almost every user.
  If these services become available on navigation systems, who will profit and how?

• Are nav systems more fuel efficient than hybrids? Get the low-down on the potential big selling point everyone has missed until now

Carsten Leininger, Managing Director, iPUBLISH

Boris Wagner, Senior Sales Manager Telematic Solutions, PTV AG
Jean Michel Durocher, Vice President, Webraska

Want to speak on this panel? Email now or call +44 207 375 7163

• Discover which Location Based Services have the most consumer appeal and discuss the problems implementing them - routing/distance calculation, traffic alerting, weather, parking data, proximity search and more
• The ongoing business model problem - discover who is likely to pay and who is in the best position to profit from Location Based Services

• Predict the changes you need to prepare for - which functionalities are likely to be in which modules, what codecs will be required and moreUnderstand geotargeted advertising and why this could be the the biggest revenue stream for future services

• Content delivery - understand what can be accessed and delivered via any kind of media such as WAP, SMS, MMS, Voice, E-mail, Fax and MP3

TBC, Maporama

• Content is key – discover the real value of voice content now that hardware and software margins are
  continuing to fall whilst consumer trust in voice based interfaces is on the rise
• Voice content can help you sell more systems – hear why these systems are more appealing to younger
  consumers, get more media coverage and help consumers feel more connected to their cars and infotainment systems

• Give your brand a voice – find out how voice content on your system can help retain your customers, entrance your target demographic
  and promote your brand values direct to consumers

• Get a sneak peak at what the future holds for voice content and compare and contrast developments with text-to-speech and related technology

Chris Hilton, CEO, Locutio Voice Technologies Ltd

Stuart Hall, Sales Director, Locutio Voice Technologies Ltd

• Hear the latest on DAB (Digital Audio Broadcasting) products that Audi are offering
• Next steps and possible future data services and Audi's position in regard to different Audio codecs and DMB.

Stefan Sellschopp, Project Director CarIT, Audi

• Where are the lines between home, office and car? Hear what types of content users will want most in their vehicles and what opportunities this opens up
• Discover why the car is in a better position than the mobile phone to offer advanced syncing to home based media centres - and how you can profit from it

• Skip to the end - do we even need to sync directly to the home? With advances in data farms and remote storage – should companies worry only about
  one thing – getting in-car internet right

• The ultimate goal is one seamless environment focused on the user – find out how far away this is and what you need to do to start incorporating
  this vision into products today

Dave Wilson, Director, Technology & Standards, Consumer Electronics Association

Masaya Nishinaka, Manager - Product Planning Group, Panasonic Automotive Systems Company

Douglas Landaeta, Sr. Product Manager, ADT Mobile Security

• Integrating mobile phones into the vehicle – how are tier 1 suppliers, handset manufacturers and wireless carriers
  bridging the lack of commonality between the phone and the car?
• How can handset makers and wireless carriers work better for the auto environment to ensure seamless integration for
  the consumer and increased revenue streams across the board

• Building the business case – is there a winning play for both sides as the automotive and mobile phone industries collide?

• Managing expectations – hear an insight into the difference in perceived and real quality when the mobile phone and automotive
  industry collide – how good will the initial offerings really be?

Magnus Ostberg, Chief Engineer Telematics Entertainment & Communications, Delphi Europe

• The impact of speech communication in cars to in-vehicle controls
• Explore the challenges of portable and cellular devices: Overcoming the problems of screen size and varied lighting conditions

• 3D map displays and satellite imagery: Will they become widespread and can they be incorporated without compromising ease of use?

• Driver distraction: Hear the latest advances in voice recognition and speech to text technology

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