Organized by Telematics Update
Focussed Conference and Exhibition Connected Fleets USA 2014 Previously known as - Telematics for Fleet Management USA
20-21 November 2014, Westin Buckhead, Atlanta, GA, USA

The Most Critical Challenges Facing Fleet Connectivity

The official agenda below was the result of six months of independent research, reflecting the latest trends, market activities and exciting growth in the American commercial fleet space.

The 2014 agenda is currently being researched- keep checking back for updates as they happen here.

Cick here to get your copy of the brochure to see the most up to date agenda

Day 1 Day 2

Day 1 - Nov 20th


9.00 - 9.35am: The Road Ahead: Annual Market Update 2013

The fleet telematics sector has reached the stage of maturation but still has impressive growth prediction stats. With 9 million units set to be in use by 2015 across the US, we discuss the drivers for growth.

  • Understand the growth predictions for vehicle -installed solutions for both local and long haul fleets, GPS enabled smartphones/tablets and asset tracking solutions to identify where to invest
  • Understand the most recent trends in commercial telematics services such as driver behavior monitoring, and predictive maintenance to update solutions in line with new developments
  • Analyze the results of a survey covering over 500 fleet managers  to understand their interest, use and satisfaction with GPS tracking solutions in order to increase customer engagement

Clem Driscoll, President, C.J. Driscoll & Associates
Mark Licht, President, Licht & Associates

9.35 - 10.10am: Electronic Logging Device (ELD) Legislation: A 360° View

The proposed regulation is anticipated to be published for public comment before Q4 2013. We discuss its contents and what may be required for systems and system users to stay in-line with its provisions.

  • Take a look at the new direction MAP-21 provided to the USDOT aiding decisions over who would be required to use ELDs
  • Learn about the proposed performance-based and prescriptive technical specifications
  • Understand ‘anti-harassment’ clauses and special provisions for recording ‘personal -use’ data to build options into solutions to mitigate drivers’ concerns.
  • Learn about proposed options for data transfer during inspections such as cloud storage to assist with enhanced services and allow data access without entry to the vehicle for easy identification of violations of the regulations

Jon Dierberger, Division Administrator for Tennessee,  FMCSA Southern Service Center


10.10 - 10.45am: Mergers & Acquisitions Dominate the Market

Commercial telematics is now a mature market set to increase exponentially over the next few years. We discuss the impact M&A will have and how to stay relevant as big players dominate.

  • Discuss the likelihood of  market saturation for fleet  telematics systems (irrespective of regulatory demands) to predict when growth will slow in order to assess when to buy or sell
  • Take a look at valuation metrics such as churn predictions, growth indicators and average revenue per user in order to identify companies primed for sale or to stabilize business in order to sell
  • Take a look at the global landscape such as security in LATAM vs. emergency response in Europe to increase service portfolios outside of the US market for greater competitor differentiation

Scott Mattson, Director, William Blair

10.45 - 11.15 Networking Coffee Break

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Business Models

11.15 - 11.50am: SATRE Project Case Study

An update and overview on the SATRE project

Ali Maleki, Product Group Director, Ricardo

Thomas Apostolos, President, Ricardo

11.50 - 12.25pm: Insurers Pursue Commercial Clients

Telematics was initially investigated by commercial insurers; however the personal line market has seen more success. Insurers are now looking into the commercial market with more enthusiasm.

  • Address questions about data ownership and business models for insurers and TSPs to share the data generated by driver behavior monitoring systems to begin effective discussions
  • Discuss how to define accurate risk assessment and pricing structures for commercial behaviors to define the proposition such as savings based on improvements vs. good behaviour
  • Identify whether insurance policies are dictated by the fleet managers or financial departments and determine how to align their interests to prep and prime the industry for UBI roll out

Chris Carver, Director, Maris Group

12.25 -2.25pm Networking Lunch Break

2.25 - 3.00pm: Telematics to Deliver ROI to OEMs

OEMs don't always see the business case for investing in the development of telematics systems. We assess how automakers can gain ROI from deploying these tech platforms.

  • Learn how OEMs work with dealerships to utilize remote vehicle diagnostics (RVD) data to operate service schedules and provide vehicle improvements cost effectively
  • Analyze VRM data and it's uses, such as vendor management to build business models with dealerships and concierge services to gain vehicle owners' loyalty
  • Discuss the back-end requirements of next-gen VRM systems and hear how to position your solutions as the ecosystem grows to integrate vehicle repair, servicing, parts supply etc.

Rich Glasmann, Director - Commercial Telematics Products, Volvo

Edward Olsen, Program Manager - Telematics, John Deere

Shawn Meredith, Manager - Telematics Services Development, Daimler Trucks

Moderator: Andrew Maliszewski, Information, Technology and Business Development Consultant, Maliszewski Consulting

3.00 - 3.35pm: Flexibility for Customers is Paramount

Vehicle data is primed for integration into 3rd party solutions to allow for platform and service flexibility. We discuss how retrieving OEM data can provide additional service functionality.

  • Understand how to create more accurate vehicle diagnostic services through a ‘sandbox’ of data sets accessible by OEMs and TSPs in order to build a bespoke service for individual clients
  • Take a look at platform standards such as GENIVI or Android from the consumer market that translate to the fleet model in order to host TSP and OEM data for a flexible services suite
  • Discuss the TSP mind-set towards standard data sets in order to integrate their data with that of the OEM  to improve time to market and keep on top of client demands to remain relevant

Shawn Meredith, Manager - Telematics Services Development, Daimler Trucks

Michael Darrow, Senior Director - OEM Sales, , Telogis

Moderator: Scott McCormick, President, CVTA

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3.35 - 4.05pm Networking Coffee Break

Future of Fleet Telematics

4.05 - 4.40pm: Architecting Next-Gen Connected Fleet Systems

Each month roughly 8% of the global GDP is in transit. We discuss the connected tech. that will allow for full transparency and management of the supply chain within transportation and distribution systems. 

  • Take a look at re-engineered mega-platforms that leverage web and cloud based tech. to have a mobile goods management system whereby applications aren’t siloed to one device
  • Discuss autonomous devices e.g. ‘smart-containers’ that provide self-reporting such as GPS location and temperature control to understand the telematics requirements to gear up for R&D
  • Outline emerging communication tech. such as KA band satellite and its use cases for track and trace in remote areas to integrate advanced services into FMS for a specialized solution

Peter Vanderminden, Principal Enterprise Strategist, Transportation & Logistics, Microsoft

4.40 - 5.15pm: Take Control of New Markets

The interstate and large local fleet markets are becoming saturated. To increase market share and revenue, identify which fleet segments are on the cusp of growth.

  • Discuss the market segments primed for investment such as construction vehicles, small local fleets and food and beverage fleets to start mapping out their service needs
  • Understand the total revenue available from fleets with specialist requirements and the level of complexities required to devise solutions where the sales force’s efforts are matched to returns
  • Take a look at emerging markets e.g. Brazil and Mexico and their core focus for 2014 such as the integration of insurance modules to position yourself at the forefront of uptake

Stefan Joselowitz, Founder and CEO MixTelematics
Tim Flucht, Solutions Development Executive, Penske Logistics
Chad Sallman, Manager -Business Development, Garmin
Moderator: Clem Driscoll, President, C.J. Driscoll & Associates 

5.15 - 7.15 - Networking Cocktail Reception

Day 1 Day 2 Top

Day 2- Nov 21st


9.00 - 9.35am: New Insights: Fleet Operators’ Cost Drivers

Despite high ROI for fleets already invested in telematics, many are still reticent to take the leap. We hear fleets’ opinion on cost drivers to see where telematics services can be enhanced or innovated upon.

  • Discuss driver training processes to understand the costs incurred on personnel or idling time due to poor driving practices to scope out the potential for connected training programs
  • Take a closer look at fuel saving options such as fuel hedging deals to integrate additional services that will reduce fleets’ fuel spend
  • Take a look at gaming trends to integrate these techniques  for fuel usage and price comparisons amongst peer groups to engage with and encourage awareness from drivers

Jack Jones, Corporate Fleet Manager, Five Star Food Service
Krish Inbarajan, GM Telematics,Ryder

Nick Ehrhart, Vice President of Business Development for Telematics, Donlen

Moderator: Scott McCormick, President, CVTA

9.35 - 10.10 am: Survey Results: 500 Fleet Managers Discuss FMS

Analyze the results of a survey covering over 500 fleet managers  to understand their interest, use and satisfaction with GPS tracking solutions in order to increase customer engagement

Clem Driscoll, President, C.J. Driscoll & Associates 

10.10 - 10.45 am: Paradigm Shift:  Platform as a Service becomes Key

The open vs. closed platform debate has been prevalent. Similar to software, platforms are now moving towards a service rather than a product, leaning more towards an open environment.  

  • Discuss data analytics surrounding new services such as supply chain integration which will only be possible if architectures are flexible
  • Take a look at how open platforms will allow OEMs, TSPs and all of the stakeholders to leverage the platform for a fully supported ecosystem to build competitive solutions
  • Learn how open platforms will provide a service-oriented architecture (SOA) allowing the upgrade of service or partner options to future proof solutions

Michael Darrow, Senior Director - OEM Sales, Telogis

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10.45 - 11.15am Networking Coffee Break

Technology Update

11.15 - 11.50am: GPS Capable Cells Storm the Market

Smartphones and tablets are set to be the 2nd most used unit in the market according to growth trends. We discuss the use cases for these devices and their most effective use.

  • Take a look at the role of mobile devices such as ruggedized tablets for vehicle management vs. workforce management to ascertain the level of service these devices can provide
  • Discuss how ‘bring-your-own-device’ creates hardware cost savings  yet allows for fraudulent use and post-employment access to company data to build the necessary security checks into solutions
  • Analyze driver distraction regulations associated with hand-held devices to assess how to build a hybridized approach between the device and the head-unit

Dan Jester, Sr. Director of Business Development for Transportation & Logistics, PeopleNet

11.50 - 12.25pm: The Fleet’s ‘Killer App’:  Integrated Driver Behavior Monitoring

Workforce management is a key component of ‘fleet management’. Monitoring driver behavior is a key resource to manage the workforce, yet it is currently not fully integrated into FMS.

  • Take a look at how driver behavior monitoring can improve existing services such as routing, fuel management and vehicle maintenance to build partnerships and improve service portfolios
  • Understand software algorithms that sync fleet management services such as mapping capabilities and driver behavior to provide a robust and comprehensive solution to customers
  • Discuss the importance of behavioral data in over-all management of fuel savings, accident claims and productivity to correctly weight these data sets during overall driver analysis 

Nick Ehrhart, Vice President of Business Development for Telematics, Donlen

12.25 -1.50pm Networking Lunch Break

1.50 - 2.25pm: Managing the 2.5G Turn Off

Wireless carriers will be turning off the 2.5G spectrum. This is the maximum required spectrum for most fleet services and will have huge impacts on systems currently in circulation.

  • Consider the 4G spectrum to integrate new fleet centric services such as real-time traffic and driver behavior monitoring that will encourage heightened safety and promote fuel efficiency
  • Construct a migration plan incorporating retrofitting and replacing obsolete hardware to stay ahead of the curve and prepare for the next generation spectrum
  • Take a look at hardware cost implications and support provided by the wireless carriers to allow for a seamless transition period

Krish Inbarajan, GM Telematics, Ryder

Chris Koszarsky, Director of Engineering, Garmin

Tom Gregor, VP of Product Development, Raco Wireless

Moderator: Richard Wallace, CAR

Cick here to get your copy of the brochure to see the most up to date agenda

Future of Fleet Telematics

2.25 - 3.00pm: Green Vehicles Become Prominent

Several large fleets are integrating NGVs for long haul and EVs for inner city delivery etc. Telematics systems need to step in-line with requirements as more fleets make this move.

  • Discuss long haul NGV requirements such as re-fuelling station locations and the metrics for miles per gallon to accurately implement applicable fuel usage and routing services
  • Understand EV data sets such as battery metrics e.g. health and capacity degradation which need to be included in lifecycle measurement algorithms to provide a full suite of services
  • Take a look at additional sustainable vehicles such as those fuelled by propane and their likely fleet type such as police cars and school busses to keep up-to-date with their usage 

Mike Scarpino, Energy Analysis & Sustainablility Division Volpe, National Transportation Systems Center, U.S. Department of Transportation

3.00 - 3.35pm: Automated, Electrified Port & Freight Gateways

There are initiatives across the USA to build fully automated freight highways leading to seamless national distributions. This will change the fleet telematics ecosystem and service provision.

  • Hear how telematics and advanced mobility technologies are contributing to next-generation port and freight gateway operations
  • Learn how V2V and V2I technologies can contribute to fleet management and operations
  • Gain insights into how Big Data and The Cloud, combined with telematics offer opportunities for improved dispatch and routing, saving money for fleet operators and cargo owners

Moderator: Richard Wallace, Director, Transportation Systems Analysis, Center for Automotive Research

Jerry Wood, Director, Transportation Systems Analysis, Director of Transportation & Engineering, Gateway Cities Council Of Governments

Mark Jensen, Cambridge Systems

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Day 1 Day 2 Top

Sponsors for 2014

Gold Sponsor
Lanyard Sponsors
RACO Wireless
RACO Wireless
Coffee Break Sponsor