How to drive cutting edge vehicle safety applications on the fast lane to market launch!

Find out why Europe will prove to be the most challenging market for IVS and yet witness the greatest industry growth in the world.

• Find out why next generation intelligent vehicle safety is so important to the European Commission and how the safety industry will profit from saving lives
• Gauge how manufacturers can harness profits from the industry by stimulating growth
• Discover the key solutions for capturing a market that differs enormously in attitudes to intelligent vehicle safety across Europe
• Get the latest forecasts of the IVS working environment for the next five years including - rise of ADAS systems, successful deployment models of Electronic Stability Control / Electronic Braking Systems
• Investigate the political, economic, social and technological drivers for IVS bringing tangible success to stakeholders and industry players

Elina Holmberg, DG Information Society and Media, ICT for Transport, European Commission

• The essential facts and figures of where ADAS applications have and have not found market acceptance, and why.
• How to increase the tangible value for consumers of collision avoidance systems through the use of radar and lidar technology
• Gain a complete understanding of the consumer trends and forecasts of vehicle communication developments in the next five years
• How to kick start mass-market deployment: The key players, technological and social factors.

Ian Riches, Director of Automotive Unit, Strategy Analytics

Today’s technology is capable of delivering more than it actually does. So when will we see cars that are actually 'intelligent'? DARPA Grand Challenge winner answers.

• Be the first to find out in detail, what made ‘Boss’ the winning vehicle of the DARPA challenge
• Get expert advice on implementing computerised reasoning
• Expert guide on how to strike a balance between driver alerts and autonomous vehicle response
• How to account for size, weight and speed, amongst other factors, in delivering safe automated actions.
• Understand powerful IVS testing methods for ensuring that the technology is failsafe

Jim Nickolau, Controls and Software Lead Tech Engineer - Active Safety & Autonomous Driving, General Motors

With V2X deployments’ just around the corner’, find out what safety applications the automotive industry will see first and how receptive the market will be to them.

• How the first applications will set the foundation for continuous traffic enhancement
• An expert guide to the technical requirements that manufacturers / infrastructure operators must consider for V2X
• Understand the competition that the industry will face on the first applications
• Essential information on the hardware components for making vehicle communication a success

Christian Ress, Telematics and Navigation Research, Ford Motor Group

Find out here about the real value that can be gained from ‘the connected car’

• Learn successful and accurate evaluation methods for vehicle communication applications (incl. real-time data collection and eCall)
• How to prevent crashes using telematics and the reasons for the stall of eCall
• Call to manufacturers and government for consistent methodology of testing intelligent vehicle safety systems

Professor Peter Thomas, Head of Intelligent Vehicle Safety Research Centre, ESRI

• Understand the biometric indicators of drowsiness and how driver alertness is measurable
• Ascertain how existing technology can analyse drowsiness through road behaviour, e.g. sensors and lane departure warning systems.
• Debate whether IVS system response should be to alert or take control
• Determine how to prioritise driver alerts from IVS system feedback

Peter Kronberg, Technology Research, Volvo Technologies

Today the technology is being realised to save lives outside of the vehicle through active crash prevention methods. Get a case study from the Far East about how V2X has grown to include V2P

• Overcoming the difficulty of distinguishing pedestrians from other objects
• Solutions to predicting pedestrian response to an impending collision
• A fresh look and critical analysis of pedestrian safety systems, incl. active bonnets
• Discover the potential of RFID, lessons from the Far East about vehicle-to-pedestrian communication

Bill McLundie, Principle Technical Specialist, Jaguar - Land Rover

• Get a good understanding of the systems offered by major vehicle manufacturers and ‘who is doing what?’
• Find out how these systems scored in real life tests
• Essential information on how these technologies will affect insurance premiums
• Generate consistent value: Thatcham’s pioneering approach to evaluating the effectiveness of these systems.

Andrew Miller, Director of Research, Thatcham Research

A discussion by selected speakers of day 1 on their opinions of growing intelligent vehicle safety consumer awareness and pushing products into the mass market

Is map-based ADAS the wisest investment opportunity for manufacturers, considering widespread consumer acceptance and today’s ubiquity of navigation systems?

• An expert guide to the integration of real-time information into maps, and what information will be seen first for safety systems
• How high definition maps will revolutionise map-based ADAS
• Sensible solutions for manufacturers in terms of allowing consumers to easily update their map-based ADAS systems
• Learn why map-based ADAS holds the biggest profit potential in the IVS industry

Bob Denaro, Vice President (ADAS), NAVTEQ

Networked cameras, sensors and radars: Bringing a whole new scope of innovation

Find out the latest developments on the key ingredient of safety systems: sensors. An in-depth look at the potential of safety-specific cameras and the opportunities they present

• How to make vehicle sensor systems such as LDW and lane behaviour systems work universally on all roads
• Enhance sensor-based safety systems through newly developed cameras
• How to radically improve active cruise control systems by using radar technology
• Implement in-vehicle networks for sensor communication and optimum safety

Lali Ghosh, Chief Engineer for Advanced Engineering, Delphi

Jim Nickolau, Controls and Software Lead Tech Engineer - Active Safety & Autonomous Driving, General Motors

The sensor fusion approach to safety systems will result in product integration and even product redundancy. With the rise of sensor data sharing, find out how tier 1 supplier offerings will need to change

• The importance of choosing the right approach to sensor integration
• Investigate the benefits of sharing sensor data through vehicle networks
• Learn from an industry leader how maps and sensors are being used together
• Discover effective methods of creating application-specific radars for safety systems

Dr Jan Loewenau, Research and Technology, BMW

Bleeps and flashes overload – Redesign ADAS information and warning output

With each ADAS system having its own response, the need to manage a multitude of alerts and HMI’s is imperative. Find out from a leading expert how to manage intelligent safety system output

• Practical do’s and don’ts on ADAS alert design in order to aid and not distract
• Revisit the discussion of voice technology. Is it safer for a vehicle to ‘speak’ its feedback?
• How to combine numerous ADAS systems to use a single feedback interface
• New insights into usability and best-practice of the in-car screen

Abd el Kader Amrouche, HMI Specialist, Fiat

Experts’ guide to selecting vehicle connectivity

Find the right balance between cost-effectiveness, feasibility, reliability and security of communication methods in a fresh effort to establish vehicle communication standards

• The latest developments for vehicle communication standards
• Identify the costs and benefits of using DSRC, WiMax, MWB, GPS, 3G for different safety applications
• Effective techniques to guarantee reliability of safety applications
• Powerful methods for safety data collection and analysis
• How manufacturers can ensure security and prevent misuse of vehicle communication protocols

Dr Norbert Seibel, Telematics Research Manager, IBM

Christian Ress, Telematics and Navigation Research, Ford

Alexander Froetscher, Senior Project Manager, Telematics Applications, Austriatech

• An analysis of what the IVS industry needs from road operators and what road operators need from IVS players
• Expert analysis of the socio-economic impact of V2X deployment (e.g. the change in the usage of major and minor roads)
• Progress on governmental policy change and how this will affect IVS industry players
• How to guarantee quality of service of roadside infrastructure.

Alexander Froetscher, Senior Project Manager, Telematics Applications, Austriatech

All eyes, interests and money are focused on vehicle communication. The deployment roadmap will identify what part to play in the next five years to ensure you reap your share of profits

• Find out the first results of the CVIS project – the reference execution platform and beta testing of V2X applications
• How to take advantage of reduced costs through increased penetration of V2X usage
• How to achieve seamless integration; the roles and co-operation between industry players: OEMs, suppliers, service providers.
• Strategic elements that will actually see V2V working – bringing technology to the masses
• The right way to sell the value of V2X to consumers to justify costs

Ian Riches, Director of Automotive Practice, Strategy Analytics

Peter Christ, Project Manager & CVIS Co-ordinator, ERTICO

Bernd Lübben, Director New Business & Advanced Technology, Continental Automotive

Lali Ghosh, Chief Engineer for advanced engineering, Delphi

• How ready is the European market for IVS?  Which technology should be invested in and where?
• Take away knowledge of IVS product trends in the next five years, including active cruise control, lane departure warning, park assist and other active / ADAS systems
• Find out the essential factors in accelerating IVS deployment, (including government initiatives, consortiums and standards, consumer education & incentives, and technological improvement)
• Investigate the opportunities and threats facing tier 1 suppliers in safety technology from 2010
• Get the latest forecast of ADAS system implementation across Europe

Egil Juliussen, Principle Analyst, Telematics Research Group

A discussion by all speakers of day 2:  Their opinions on how to make the intelligent vehicle safety industry boom in profits and new product development