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Telematics Update returns for the Korea 2007
Vehicle Safety Summit Europe 2007
 
Korean Government Opening Keynote
9.00 Successful government / private sector partnerships: Generating the next generation of telematics services
 
  • Get an up-to-date overview of the Korean telematics market today
  • Analyse the opportunities and barriers in the Korean telematics market
  • Discover how government support can be harvested to vitalise the industry
  • Be the first to hear details of the government's 2007 goals and strategies to push telematics through policy and projects


DongWon Choi , Deputy of Ubiquitous Policy Team, Korean Ministry of Information and Communication

9.20
Australia Market Overview
  Australia's emerging telematics industry
 
How the Australian Electronics/ICT industry is integrating technology platforms to meet global supply chain opportunities
  • Hear the latest analysis on the current status of the Australian telematics industry
  • Understand the Australian “strategic electronics industry plan” and how it can profit telematics-related companies inside and outside Australia
  • Explore the latest information on Australian Electrical and Electronic Manufacturers’ Association’s (AEEMA) development work on various operational telematics platforms
  • Gain insight into an Internet-based approach to global capability matching

 

Angus M Robinson, Chief Executive, AEEMA

9.40
China Market Overview
  Keys to the Chinese telematics market: players, competitions and trends
  Your essential annual update on the Chinese telematics market’s movements and trends 
  • Discover where to find the growth segments in China and which ones represent the  biggest opportunities
  • Analyse which sets of technology are receiving trials, which have been adopted or tested, and how they will affect the Chinese market
  • Map the key success factors and key barriers to be overcome on the road to profitability

Peter Zhou, Marketing manager, AutoNavi

10.00
Japan Keynote presentation
  Perspectives on the in-car entertainment market’s evolution from the main players
 
  • Understand what is holding back telematics’ potential for in-car entertainment, and how to overcome it
  • Explore the main opportunities and growth paths
  • Envision overall future trends: one winner for all?

Tsuguo Nobe, General Manager, Nissan Motor Co.  

10.30 COFFEE BREAK
11.00
Korea Keynote Presentation
  Mobile device consolidation: How will it affect telematics?
 
  • The big picture: How to make ubiquitous telematics combine home networks
  • Integrate or Compete: Analyze the relationship between mobile devices and the vehicle to understand whether they can co-exist
  • Explore the trends in each Asia-Pacific market

DoHyung Kim, Senior Research Engineer of Vehicle Assistant System Group, LG Electronics

 

SECTION 1

Today's market drivers and business cases for Telematics and ITS services in Asia

11.30
Korea Case Study
  How to get out from the free subscriptions spiral
 
  • Combating subscription fatigue: Discover ways to avoid the pitfalls of monthly payment models
  • Building a better return: Compare different business models, including pay-as-you-go and sponsored advertising, to understand returns across telematics applications
  • Analyse the power of packaging: Will packaging multiple services like satellite radio and navigation generate better acquisition and retention?
  • Educating the dealers: Auto sales people can become effective telematics service sellers. Here’s how to make it happen.
  • Boosting customer uptake: Lessons learned from the commercial telematics space
  • Finding the best way forward: Are monthly subscriptions the best pricing and service model?
  • Avoiding data overload: How much is too much when your customer is paying the phone bill?


SangChul Kim, Manager, KTF

11.50
US Presentation Telematics
  Business models in the US & Asia
 

Jorge Otero, Director of Mobile Safety Products,  ADT

12.10 LUNCH
14.00
Korea Case Study
  Event Data Recorders (EDRs):
Is regulation about to put a Black Box in every vehicle?
  As the USA talks about forcing EDRs into all vehicles, a number of governments in Asian countries are thinking along similar lines. This session will cover one of the hottest issues in the ITS market today:
  • Investigate how you can provide the technology needed for EDR to be deployed
  • Find out how the different projects are financed and who will pay
  • Get the feedback from the insurance world
  • Learn from the big players in the industry who will take the lion’s share in the market
  • Investigate how EDR has the potential to play a part in future safety and remote diagnostics applications
  • Bottlenecks or obstacles to extend EDR to real market
  • Current movement of EDR service in Korea

Sung Ho Park, Director, Confitech

14.30
Europe: eCall Cases Study
  eCall's implementation in Europe and elsewhere; review and recommendations
 

This session will give you a neutral perspective on the process Europe is going through right now in implementing an eCall system

  • Benefit from a clear statement on today status. What are the players, what is the value chain
  • Analyse eCall organisational and technical issues today; what are the options the EC is looking at
  • Find out how to make the commercial case for eCall
  • Investigate all the (Public Safety Answering Point) PSAPs pre-requisite in order to make eCall work elsewhere
  • How to get the application between the PSAPs and the car approved past commercial and political sensibilities

Jan Unander, Executive Director, Telematics Valley

14.50
Safety in Japan, Case Study
  Active safety in Japan; from test to deployment
 

Fukushima-san is the leader of Nissan’s active safety field operational test project in Kanagawa, Japan. He will discuss the preliminary results of the SKY project. From this session you will learn:

  • Active safety: How to make the case and who is set to profit from the its nationwide deployment
  • Making it work: Key issues and solutions to this key application
  • Intersection Collision Avoidance: Applying vehicle-to-infrastructure communication
  • Pedestrian Collision Avoidance: Making the streets safer for drivers and pedestrians
  • Hidden potential: Probing car data for better traffic information
  • Productive partnerships: Making active safety happen

Masao Fukushima, IT and ITS Engineering Department, Nissan Motor co. ltd

15.20 COFFEE BREAK
 

SECTION 2

Real time infotainment; How to profit from LBS and Consumer-Generated Media

15.50
US LBS Case Study
  Location-aware services:
Where are the opportunities today?
 
  • Delve into what location-based service really is, with examples of what works today
  • Discover which LBS offerings have the most consumer appeal and gain insight into the most common implementation issues, including dynamic POI (point of Interest), weather and parking data
  • Understand the role of the OEMs and wireless operators in this market: Who will provide which services?
  • Uncover the business model dilemma: Discover who is likely to pay and who is in the best position to profit from LBS
  • Widening the pipeline: Just how much data and communication speed will LBS services require as the industry gathers momentum

 

Rafael Saavedra, CEO, Global Gateway

16.10
Japan POI Case Study
  Pedestrian navigation and services on mobile devices
 

When it comes to navigation on mobile phones, no country on earth is more advanced than Japan. Discover how pavement-level navigation enables new services, and gain insights into the value chain and partnership network needed to make it happen.

  • See into the future of the mobile navigation experience, including applications, services and interfaces
  • Learn how to harvest the profits from dynamic POI
  • Understand the POI value chain and build your ecosystem
  • Dynamic benefits: Case studies illustrating dynamic POI benefits, including parking, train time…
  • The relationship’s the key: Learn from an international player what really makes a relationship with a wireless operator work

Shin Kikuchi, CTO, Navitime

16.30
Korea Case  Study
  Today's business strategy and service model for LBS in the vehicle in Korea
 
  • Get case studies on successful ways Korean TSP have provided new localized services subscribers
  • Content user / content providers: dig deeper into the web 2.0 hype and extract the real business models
  • Dissect the current legal issues and obstacles from recent government regulation. Tips on:
    • Protecting your customer
    • Handling the effects of regulation

WonTae Kim, Director, Point-I

16.50
Panel Discussion
  Navigation 2.0: The next generation of navigation-related content provision
 
  • Business cases for online services in the vehicle made possible by a fast wireless connection and a navigation interface
  • Ready, set, search: The affect of localised web searches and geo-coded RSS feeds linking mobile navigation and internet content
  • Straight to the top: Understand who is best positioned to be the service provider and the affect it will have on the relationship between software providers and operators
  • Discover the challenges and new opportunities linked to bringing web content to the mobile and getting consumer-generated media fed back into the system

Moderator: Phil Magney, principal analyst, TRG

Tsuguo Nobe, General Manager, Nissan Motor Co.

José Martins, Director Sales Navigation Mobility PTV AG

Shin Kikuchi, CTO, Navitime

WonTae Kim, Director, Point-I

Rob Pait, Director - Global Consumer Marketing, Seagate
17.30 End of Day one
 
DAY 2
9.00
US Market Overview
  Keys to the US telematics markets: players, competitions and trends
 
  • Your updated analysis on the status of telematics penetration in the North American markets
  • Leading experts projections for Telematics in the NA markets
  • Find out about the impact made by the US market’s new entrants
  • Analyze the impact of smart mobile devices on telematics services outlook and define where  the opportunities remain

Phil Magney, principal analyst, TRG

9.20
Japanese Market Overview
  Keys to the Japanese telematics markets: players, competitions and trends
 

Mr. Kavan Mukhtyar, Partner & Head of the Automotive & Transportation Practice, Asia Pacific Frost Sullivan

9.40
Seagate Presentation
 
Opportunities opened by more data storage in the vehicle
 
Rob Pait, Seagate
10.00
Korea Keynote Presentation
  Key success strategies to ensure the success of Telematics services in Korea
 
  • Define the role of telematics for OEMs in Asia; find out how this is evolving
  • End user acceptance and education: Learn how telematics is understood in Korea today
  • 2 years check: get a case study highlighting  the opportunities and barriers in deploying and selling telematics services
  • Future market drivers: look ahead for regulatory changes affecting the GPS market

BoukGoo Song, Deputy General Manager of Car Infotainment Strategy & Planning Team, Hyundai Motor

10.30 COFFEE BREAK
11.00
Korea Keynote Presentation
  Commercial vehicle
management: create tangible benefits from telematics technology
 
  • Learn how the biggest names in telematics are profiting from B2B applications
  • Find out what the opportunities are in commercial vehicle tracking
  • Investigate how to foster links with the insurance sector to generate better ROI for your customers
  • Navigation for commercial vehicle: analyse the needs and technical requirement to follow on the huge growth in this market
  • Channels to markets: find out where to find your next target; insurance partnerships, vehicle leasing and trailer tracking opportunities

WonHee Cho, Manager, Telematics Biz Team, SK Corporation

 
SECTION 3
In-Car Entertainment: system architectures, applications and content
11.30
Japan Operating System Perspective
  Accelerating multimedia device development with generic car client platform
 
  • Why does car multimedia device need so much development time and resources?
  • Efficient HMI tools to develop a variety of car multimedia devices
  • Paradigm shift of HMI development for car multimedia device
  • What is system tuning? How to shorten the time for it?
  • Future of generic car client platform for multimedia devices

Motoki Hirano, Group Senior Manager, ITS Strategy Group, Microsoft Development Co., Ltd.

11.50
Us Technical Overview
  Multifunctional versus specialized devices 
 
  • Master the art of avoiding consumer electronics overload in the vehicle by delivering multi-functional devices
  • Understand the unique selling points of specialized devices, in contrast to their collaborative competitors
  • Optimize the value of the service offered by integrating mobile and in-car offers

Roger Dewey, President and CEO, Telit

12.10
Korea Presentation
  Testing Telematics today to develop tomorrows Navigation technology
  SoYeon Lee & SeongIk Cho, Senior Researcher, Telematics Research Group, Telematics&USN Research Division, ETRI
12.30 LUNCH
2.00
Korea Presentation
  Bringing content to the vehicle: the new broadcasting phenomenon
  Just as Japan fixed its deadline for the end of analog TV, vehicles and mobile phones began to receive television signals digitally. This session will look at the different standards, experiences and opportunities in the digital broadcasting markets across Asia Pacific.
  • Get the inside information on what the operators learned and how the services impacted the mobile entertainment market
  • Discover the entertainment opportunities opening up through the new broadcast channels
  • Track the service opportunities and trends using DAB/ DMB and related technologies
  • Benefit from insights into the role of World DAB in Asia, future prospects and which applications to watch out for

WooSeok Chae, Manager, Broadcasting Technical Research Institute, Korean Broadcasting System (KBS)

 
SECTION 4
The future for mass market navigation and traffic information
2.30
Taiwan Case Study
  Multifunctional versus specialized devices 
  Traffic data for mobile devices
  • Get the low down on partnering with Taiwanese wireless operator to make mobile navigation happen
  • Learn how GPRS can be used to carry traffic data
  • Discover the balance of power is between the acting players
  • Understand how to solve the standards issue when sending traffic to different portable devices, including phones and PNDs

Paul Yang, Project Manager, IBM GBS Taiwan

2.50
Japan Presentation
  Map Data Update: Differentiation or business model?
 
  • Hear the latest on map data availability, quality and regulations throughout Asia
  • Understand what levels of cooperation will be required to enable wireless and continuous updates
  • Explore the options for map maintenance, including how to allow the users direct feedback from their devices
  • Master the challenge of compressing data to provide home update service
  • Discuss how to set up an international map format and compression standard

Toshiaki Nakano, General Manager, business planning and Marketing, Increment P Corporation

3.20
Panel Discussion
  Traffic info generation, integration and distribution
 

The panel will bring together the afternoon speakers and let them talk freely about the core topic of the day:

  • Compare the routes and technologies involved in producing traffic information and forecasting
  • Investigate the solutions for predictive traffic and how it can provide additional revenues
  • Understand the triple challenge of reliability, accuracy and integrity, and discuss what car manufacturers, wireless carriers and technology providers need to do to invigorate the industry
  • Debate the value of probe data and vehicle-to-vehicle data. Are they the traffic solutions of tomorrow or a waste of investment?
  • Discover the future of map data: Updates, distribution and business cases

Moderator: Dr. WanSik Choi, Team leader of Telematics, ETRI

Paul Yang, Project Manager, IBM GBS Taiwan

Rafael Saavedra, CEO, Global Gateway

DongHwan Kim, Vice Chairman, Picture Map International

Toshiaki Nakano, General Manager, business planning and Marketing, Increment P Corporation

WonHee Cho, Manager, Telematics Biz Team, SK Corporation

4.00 PM CONFERENCE END
   
To keep up to date with this event, or to request further information,
contact Thomas Hallauer at +44 (0)207 375 7185 or email thomas@telematicsupdate.com
© 2006 First Conferences Ltd, 7-9© Copyright 2006 First Conferences Ltd. All Rights Reserved.