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| Telematics Update returns for the Korea 2007 |
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|
Vehicle Safety Summit Europe 2007
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Korean
Government Opening Keynote |
| 9.00 |
Successful
government / private sector partnerships: Generating the next generation
of telematics services |
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- Get an up-to-date
overview of the Korean telematics market today
- Analyse the opportunities
and barriers in the Korean telematics market
- Discover how government
support can be harvested to vitalise the industry
- Be the first to
hear details of the government's 2007 goals and strategies to push telematics
through policy and projects
DongWon
Choi , Deputy
of Ubiquitous Policy Team, Korean
Ministry of Information and Communication
|
| 9.20 |
Australia
Market Overview |
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Australia's
emerging telematics industry |
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How the Australian Electronics/ICT
industry is integrating technology platforms to meet global supply chain
opportunities
- Hear the latest
analysis on the current status of the Australian telematics industry
- Understand the Australian “strategic
electronics industry plan” and how it can profit telematics-related
companies inside and outside Australia
- Explore the latest information
on Australian Electrical and Electronic Manufacturers’ Association’s
(AEEMA) development work on various operational telematics platforms
- Gain insight into
an Internet-based approach to global capability matching
Angus
M Robinson, Chief
Executive, AEEMA
|
| 9.40 |
China
Market Overview |
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Keys to the Chinese telematics market:
players, competitions and trends |
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Your
essential annual update on the Chinese telematics market’s movements
and trends
- Discover where to find the growth
segments in China and which ones represent the biggest opportunities
- Analyse which sets of technology
are receiving trials, which have been adopted or tested, and how they
will affect the Chinese market
- Map the key success factors and
key barriers to be overcome on the road to profitability
Peter
Zhou, Marketing
manager,
AutoNavi |
| 10.00 |
Japan Keynote presentation |
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Perspectives
on the in-car entertainment market’s evolution from the main players
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- Understand what
is holding back telematics’ potential for in-car entertainment,
and how to overcome it
- Explore the main
opportunities and growth paths
- Envision overall future trends:
one winner for all?
Tsuguo
Nobe, General Manager, Nissan Motor Co.
|
| 10.30 |
COFFEE
BREAK |
| 11.00 |
Korea
Keynote Presentation |
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Mobile device consolidation: How will
it affect telematics? |
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- The big picture: How to make ubiquitous
telematics combine home networks
- Integrate or Compete: Analyze
the relationship between mobile devices and the vehicle to understand
whether they can co-exist
- Explore the trends in each Asia-Pacific
market
DoHyung
Kim, Senior
Research Engineer of Vehicle Assistant System Group,
LG Electronics |
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SECTION
1
Today's
market drivers and business cases for Telematics and ITS services in
Asia
|
| 11.30 |
Korea
Case Study |
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How
to get out from the free subscriptions spiral |
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- Combating subscription fatigue:
Discover ways to avoid the pitfalls of monthly payment models
- Building a better return: Compare
different business models, including pay-as-you-go and sponsored advertising,
to understand returns across telematics applications
- Analyse the power of packaging:
Will packaging multiple services like satellite radio and navigation
generate better acquisition and retention?
- Educating the dealers: Auto sales
people can become effective telematics service sellers. Here’s
how to make it happen.
- Boosting customer uptake: Lessons
learned from the commercial telematics space
- Finding the best way forward:
Are monthly subscriptions the best pricing and service model?
- Avoiding data overload: How much
is too much when your customer is paying the phone bill?
SangChul Kim, Manager,
KTF
|
| 11.50 |
US
Presentation Telematics |
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Business
models in the US & Asia |
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Jorge Otero, Director
of Mobile Safety Products, ADT |
| 12.10 |
LUNCH |
| 14.00 |
Korea
Case Study |
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Event
Data Recorders (EDRs):
Is regulation about to put a Black Box in every vehicle?
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As
the USA talks about forcing EDRs into all vehicles, a number of governments
in Asian countries are thinking along similar lines. This session will cover
one of the hottest issues in the ITS market today:
- Investigate how you can provide
the technology needed for EDR to be deployed
- Find out how the different projects
are financed and who will pay
- Get the feedback from the insurance
world
- Learn from the big players in
the industry who will take the lion’s share in the market
- Investigate how EDR has the potential
to play a part in future safety and remote diagnostics applications
- Bottlenecks or obstacles to extend
EDR to real market
- Current movement of EDR service
in Korea
Sung
Ho Park, Director,
Confitech |
| 14.30 |
Europe:
eCall Cases Study |
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eCall's
implementation in Europe and elsewhere; review and recommendations
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This session will give you a neutral
perspective on the process Europe is going through right now in implementing
an eCall system
- Benefit from a clear statement
on today status. What are the players, what is the value chain
- Analyse eCall organisational and
technical issues today; what are the options the EC is looking at
- Find out how to make the commercial
case for eCall
- Investigate all the (Public Safety
Answering Point) PSAPs pre-requisite in order to make eCall work elsewhere
- How to get the application between
the PSAPs and the car approved past commercial and political sensibilities
Jan
Unander, Executive
Director,
Telematics Valley |
| 14.50 |
Safety
in Japan, Case Study |
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Active
safety in Japan; from test to deployment |
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Fukushima-san is the leader of Nissan’s
active safety field operational test project in Kanagawa, Japan. He will
discuss the preliminary results of the SKY project. From this session
you will learn:
- Active safety: How to make the
case and who is set to profit from the its nationwide deployment
- Making it work: Key issues and
solutions to this key application
- Intersection Collision Avoidance:
Applying vehicle-to-infrastructure communication
- Pedestrian Collision Avoidance:
Making the streets safer for drivers and pedestrians
- Hidden potential: Probing car
data for better traffic information
- Productive partnerships: Making
active safety happen
Masao
Fukushima, IT
and ITS Engineering Department,
Nissan Motor co. ltd |
| 15.20 |
COFFEE
BREAK |
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SECTION
2
Real
time infotainment; How to profit from LBS and Consumer-Generated Media
|
| 15.50 |
US
LBS Case Study |
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Location-aware
services:
Where are the opportunities today? |
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- Delve into what
location-based service really is, with examples of what works today
- Discover which
LBS offerings have the most consumer appeal and gain insight into the
most common implementation issues, including dynamic POI (point of Interest),
weather and parking data
- Understand the
role of the OEMs and wireless operators in this market: Who will provide
which services?
- Uncover the business
model dilemma: Discover who is likely to pay and who is in the best
position to profit from LBS
- Widening the pipeline:
Just how much data and communication speed will LBS services require
as the industry gathers momentum
Rafael Saavedra,
CEO, Global Gateway
|
| 16.10 |
Japan
POI Case Study |
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Pedestrian
navigation and services on mobile devices |
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When it comes to navigation on mobile
phones, no country on earth is more advanced than Japan. Discover how
pavement-level navigation enables new services, and gain insights into
the value chain and partnership network needed to make it happen.
- See into the future of the mobile
navigation experience, including applications, services and interfaces
- Learn how to harvest the profits
from dynamic POI
- Understand the POI value chain
and build your ecosystem
- Dynamic benefits: Case studies
illustrating dynamic POI benefits, including parking, train time…
- The relationship’s the key:
Learn from an international player what really makes a relationship
with a wireless operator work
Shin
Kikuchi, CTO,
Navitime |
| 16.30 |
Korea
Case Study |
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Today's
business strategy and service model for LBS in the vehicle in Korea
|
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- Get case studies
on successful ways Korean TSP have provided new localized services subscribers
- Content user /
content providers: dig deeper into the web 2.0 hype and extract the
real business models
- Dissect the current
legal issues and obstacles from recent government regulation. Tips on:
- Protecting your
customer
- Handling the
effects of regulation
WonTae
Kim, Director,
Point-I |
| 16.50 |
Panel
Discussion |
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Navigation
2.0: The next generation of navigation-related content provision
|
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- Business cases for online services
in the vehicle made possible by a fast wireless connection and a navigation
interface
- Ready, set, search: The affect
of localised web searches and geo-coded RSS feeds linking mobile navigation
and internet content
- Straight to the top: Understand
who is best positioned to be the service provider and the affect it
will have on the relationship between software providers and operators
- Discover the challenges and new
opportunities linked to bringing web content to the mobile and getting
consumer-generated media fed back into the system
Moderator: Phil
Magney, principal
analyst, TRG
Tsuguo
Nobe, General
Manager,
Nissan Motor Co.
José Martins,
Director Sales Navigation Mobility PTV AG
Shin
Kikuchi, CTO,
Navitime
WonTae
Kim, Director,
Point-I
Rob Pait, Director
- Global Consumer Marketing, Seagate |
| 17.30 |
End
of Day one |
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DAY
2 |
9.00 |
US
Market Overview |
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Keys
to the US telematics markets: players, competitions and trends |
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- Your updated analysis
on the status of telematics penetration in the North American markets
- Leading experts
projections for Telematics in the NA markets
- Find out about
the impact made by the US market’s new entrants
- Analyze the impact
of smart mobile devices on telematics services outlook and define where
the opportunities remain
Phil
Magney, principal
analyst, TRG
|
9.20 |
Japanese Market Overview |
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Keys
to the Japanese telematics markets: players, competitions and trends
|
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Mr. Kavan Mukhtyar, Partner
& Head of the Automotive & Transportation Practice,
Asia Pacific Frost Sullivan |
| 9.40 |
|
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Opportunities
opened by more data storage in the vehicle |
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Rob
Pait, Seagate |
10.00 |
Korea Keynote Presentation
|
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Key
success strategies to ensure the success of Telematics services in Korea
|
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- Define the role
of telematics for OEMs in Asia; find out how this is evolving
- End user acceptance
and education: Learn how telematics is understood in Korea today
- 2 years check:
get a case study highlighting the opportunities and barriers in
deploying and selling telematics services
- Future market drivers:
look ahead for regulatory changes affecting the GPS market
BoukGoo Song,
Deputy
General Manager of Car Infotainment Strategy & Planning Team,
Hyundai Motor |
| 10.30 |
COFFEE
BREAK |
| 11.00 |
Korea Keynote Presentation |
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Commercial vehicle
management: create tangible benefits from telematics technology
|
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- Learn how the biggest
names in telematics are profiting from B2B applications
- Find out what the
opportunities are in commercial vehicle tracking
- Investigate how
to foster links with the insurance sector to generate better ROI for
your customers
- Navigation for
commercial vehicle: analyse the needs and technical requirement to follow
on the huge growth in this market
- Channels to markets:
find out where to find your next target; insurance partnerships, vehicle
leasing and trailer tracking opportunities
WonHee
Cho, Manager, Telematics
Biz Team,
SK Corporation |
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SECTION 3
In-Car Entertainment: system architectures, applications and content
|
| 11.30 |
Japan
Operating System Perspective |
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Accelerating
multimedia device development with generic car client platform
|
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- Why does car multimedia device need so much development
time and resources?
- Efficient HMI tools to develop a variety of car multimedia devices
- Paradigm shift of HMI development for car multimedia device
- What is system tuning? How to shorten the time for it?
Motoki Hirano,
Group Senior Manager, ITS Strategy Group, Microsoft Development
Co., Ltd. |
| 11.50 |
Us Technical Overview
|
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Multifunctional
versus specialized devices |
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- Master the art of avoiding consumer
electronics overload in the vehicle by delivering multi-functional devices
- Understand the unique selling
points of specialized devices, in contrast to their collaborative competitors
- Optimize the value of the service
offered by integrating mobile and in-car offers
Roger
Dewey, President
and CEO, Telit |
| 12.10 |
Korea Presentation
|
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Testing Telematics today to develop tomorrows Navigation technology
|
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SoYeon
Lee & SeongIk Cho, Senior Researcher, Telematics
Research Group, Telematics&USN Research Division, ETRI
|
| 12.30 |
LUNCH |
| 2.00 |
Korea Presentation
|
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Bringing content to the vehicle: the new broadcasting phenomenon
|
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Just
as Japan fixed its deadline for the end of analog TV, vehicles and mobile
phones began to receive television signals digitally. This session will
look at the different standards, experiences and opportunities in the digital
broadcasting markets across Asia Pacific.
- Get the inside information on
what the operators learned and how the services impacted the mobile
entertainment market
- Discover the entertainment opportunities
opening up through the new broadcast channels
- Track the service opportunities
and trends using DAB/ DMB and related technologies
- Benefit from insights into the
role of World DAB in Asia, future prospects and which applications to
watch out for
WooSeok
Chae, Manager, Broadcasting
Technical Research Institute,
Korean
Broadcasting System (KBS) |
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SECTION 4
The future for mass market navigation and traffic information
|
| 2.30 |
Taiwan
Case Study |
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Multifunctional
versus specialized devices |
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Traffic
data for mobile devices
- Get the low down on partnering
with Taiwanese wireless operator to make mobile navigation happen
- Learn how GPRS can be used to
carry traffic data
- Discover the balance of power
is between the acting players
- Understand how to solve the standards
issue when sending traffic to different portable devices, including
phones and PNDs
Paul
Yang, Project
Manager,
IBM GBS Taiwan |
| 2.50 |
Japan Presentation |
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Map Data Update: Differentiation or business model? |
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- Hear the latest on map data availability,
quality and regulations throughout Asia
- Understand what levels of cooperation
will be required to enable wireless and continuous updates
- Explore the options for map maintenance,
including how to allow the users direct feedback from their devices
- Master the challenge of compressing
data to provide home update service
- Discuss how to set up an international
map format and compression standard
Toshiaki
Nakano, General
Manager, business planning
and Marketing,
Increment P Corporation |
| 3.20 |
Panel Discussion |
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Traffic info generation, integration and distribution |
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The
panel will bring together the afternoon speakers and let them talk freely
about the core topic of the day:
- Compare the routes and technologies
involved in producing traffic information and forecasting
- Investigate the solutions for
predictive traffic and how it can provide additional revenues
- Understand the triple challenge
of reliability, accuracy and integrity, and discuss what car manufacturers,
wireless carriers and technology providers need to do to invigorate
the industry
- Debate the value of probe data
and vehicle-to-vehicle data. Are they the traffic solutions of tomorrow
or a waste of investment?
- Discover the future of map data:
Updates, distribution and business cases
Moderator:
Dr. WanSik Choi, Team
leader of Telematics,
ETRI
Paul
Yang, Project
Manager,
IBM GBS Taiwan
Rafael
Saavedra, CEO,
Global Gateway
DongHwan
Kim, Vice
Chairman, Picture
Map International
Toshiaki
Nakano, General Manager, business planning and Marketing,
Increment P Corporation
WonHee Cho, Manager, Telematics
Biz Team,
SK Corporation |
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