Europe's Biggest Connected Car Forum Telematics Munich 2014 November 10-11 // Hotel Dolce Munich

The Most Focussed European Connected Mobility Forum

The official agenda below was the result of six months of independent research, reflecting the latest trends, market activities and exciting growth in the European connected car space.

The 2014 agenda has just been released.  Discover the topics that address the prevailing challenges and opportunities of the industry below.

Day 1 Day 2

Jump to:
DAY 1 KEYNOTES | DAY 1 TRACK 1 - CONTENT, APPS & HMI
DAY 1 TRACK 2 - THE CONNECTED CAR FOR A CONNECTED WORLD | DAY 1 TRACK 3 - V2X and AUTONOMOUS CAR
DAY 2 KEYNOTES | DAY 2 TRACK 1 - TRAFFIC & ADVANCED NAVIGATION
DAY 2 TRACK 2 - DATA, ANALYTICS & SERVICES | DAY 2 TRACK 3 - INSURANCE AND FLEET

DAY 1

KEYNOTES

The United Nations Draws Roadmap to Autonomous Vehicles

Autonomous cars are no longer a thing of future. Here we examine the efforts made by the United Nations to prepare a regulatory structure that will support this new era within the automotive industry.  

  • Explore the roadmap that UNECE is developing as they seek to update the regulatory framework pertaining to various levels of autonomy for passive and active safety features in the vehicle
  • Understand how UNECE will combat the fragmentation of autonomous technology by providing UN Regulations that will increase cost and time efficiency of production but also reliability
  • Eliminate tech. barriers and ensure safety standards. Enable the incorporation and delivery of autonomous vehicle technologies to Contracting Parties of UN Agreements under UNECE/WP.29 

Edoardo Gianotti, Mechanical Engineer, UNECE Transport Division

The Road towards the Intelligent Car

Understand the transformation of the vehicle from a method of transport to a smart dimension of our digital life and uncover the possibilities that arise when vehicles provide services that are smart, social and personalised to the driver.

Floris van de Klashorst, Vice President Connected Driving, HERE

Qoros’s Vision in Europe in 2014

Get an exclusive look at the connected car strategy that is driving innovation within the Chinese-Israeli OEM, Qoros.

Telematics Munich Super Panel

In-car connectivity continues to simplify, improve and invigorate the driving experience.  The industry has reached a milestone.  Connectivity is here to stay and it is enabling a paradigm shift within the industry; one that is capable of delivering new services, tech and consumer insights.

There are new, previously unseen factors at play that are driving innovation and introspection from OEMs, TSPs and content providers - interest in the connected car is widening and altering the ecosystem beyond recognition.

As the connected car message moves from the margins to the mainstream, we bring you our most senior panel of automotive visionaries to date to deliver their assessment on how connectivity is set to enable the auto-mobility revolution.

Ralf Lenninger, SVP Division Interior Strategy & Innovation, Continental
& Other C-Level Speakers, TBC

 The Evolution of a New Platform Paradigm

The old distinction between colourful and grey services is over. That together with demands on personalization and context based proactivity sets the base for next generation service platforms.

  • That Friday feeling! Move from a vehicle to personal connectivity mind-set to enable intelligent content that adds context such as time of day to personal preferences
  • Create layers of data in the cloud to securely manage access by OEMs, dealers, gov't, customers and 3rd parties to sensitive but valuable vehicle and user information
  • Leverage personal IDs to create a payment platform, incl. subscriptions and micro-transactions that is flexible to user needs, from fleet managers to kids purchasing apps

Martin Rosell, Managing Director, WirelessCar

TRACK 1 - CONTENT, APPS & HMI

Who Will Control the Dashboard? OEMs or CE Tech Giants?

Either the auto industry offers in-car connectivity features that consumers have come to expect from mobile devices, or begins preparations to cooperate or compete with CE tech companies.

  • Look into how turning away from ‘intruding players’ will protect brand value by upholding a differentiated connected car offering and a way to maintain control of dashboard interface
  • Preparing to cooperate. Discover how the automotive world can leverage the CE community so that innovative, familiar content and interfaces, unrestricted by vehicle product cycles can attract consumers
  • Learn how OEMs can operate in unison with CE players whilst retaining autonomy over key areas of the connected car thus controlling brand identity and the crucial consumer relationship

Candido Peterlini, VP Marketing innovation, FIAT
Scott Frank, Vice President of Marketing, Airbiquity
Marcus Heitmann, Head of Product Management Car-Net, Volkswagen
Jim Robnett, Vice President, OEM Relationships, NNG

Hard Sell or Slow Burn? Seizing the Financial Opportunity of IVI 

The discussion surrounding how best to monetise the connected car still splits industry opinion. Hear how OEMs, content providers and MNOs need to carve out their own responsibilities and clear ROIs.

  • Context-aware ads hold the key? Discuss the role of advertising (once dismissed within mobile device apps but now widespread) in offering a model to make in-car content pay
  • Evaluate connectivity models between OEMs and MNOs such as split billing and shared data plans to market penetration and customer access to services
  • Discover how the scalability offered by Apple’s Car Play and Google’s Projected Mode platforms will revolutionise IVI business models within the realm of returns on resources

Holger G. Weiss, CEO, AUPEO!
Moderator:
Nick Ford, Consultant, Frost & Sullivan

The Car That Knows You: Aware, Adaptable and Upgradeable

Context is king: Debate how to harness contextual data to create a connected car experience that makes driving safer, more efficient and enjoyable.

  • Driver preferences on the go:  Utilise data from changing environments (impacts such as weather, traffic, crowdsourcing info) to deliver context rich content and apps to the car
  • Preparing for the road ahead:  Leverage situational driver feedback to create a safe, yet essential app experience appropriate to the on-road driving scenario
  • Discover how future user interfaces are being designed to enable greater interaction as more responsibility is given to autonomous driving features

Christina Rux, Project Director, Wireless Car
Christian Feltgen, Director, Global Cockpit Electronics Technologies, Visteon

TRACK 2 - THE CONNECTED CAR FOR A CONNECTED WORLD

The Connected Car - An Essential Arm of the Internet of Things

We are still in the nascent phase of the IoT but it has been predicted that by 2020 there will be nearly 50bn connected devices.  We discuss what this will mean for the telematics vertical.

  • With a total connected lifestyle being the end goal, discover the role that the connected car has to play in filtering back driver information that will affect and shape other areas of the IoT
  • Discover changes to traditional business models forced by the entry of players from horizontal markets such as retail, healthcare and financial services to move with the M2M curve
  • Prepare for the roll-out of connected devices that seek to communicate with the car with automotive grade solutions that protect data and are robustly secured

Ian Digman, General Manager Product Planning, Nissan
Alastair Cotteril, Global Lead - Automotive, Facebook
Speaker TBC, HERE
Emil Dautovic, Business Development Manager, European Automotive Market, QNX

The Driving Force for a Networked Society

With the ability to wield mobile broadband and cloud solutions, the car moves on from becoming a connected dark spot to a central part of the Networked Society.  

  • Fuelling the connected ecosystem. Leverage the connected vehicle cloud to create a new channel of communication between OEMs, dealers, media agencies, insurance companies etc.
  • Raining innovation from the cloud. Get to grips with prototype solutions enabled by cloud management, from goods delivered to your car, to road friction data shared with drivers and administrators
  • Utilise the car as a central data point to evolve from using extrapolated predictions to develop customisation and engineering as well as hone in on customer hot spots

Magnus Lundgren, Head of Connected Vehicle Cloud, Ericsson

The Convergence of IoT and Telematics

By 2020, the number of connected devices in use will reach approx. 7.3 billion units, whereas the IoT will connect a population of about 26 billion units. Examine how IoT will meet the connected car and its implications.

  • Turning the IoT key: Understand how telematics will generate the data (location, destination, time, etc.) to tie all the connections together for the truly connected lifestyle
  • Everything connected? Get to grips with the rapidly expansive telematics ecosystem as the vehicle begins to connect with disparate ecosystems, from utilities to healthcare and insurance
  • Map out the scenarios in which telematics will transcend the car and enter other facets of the connected lifestyle, such as data sharing with the home to adapt to specific situations and circumstance

Kevin Link, Senior Vice President, Verizon

TRACK 3 - V2X and AUTONOMOUS CAR

Next Steps for Connected Safety in Europe

With NHTSA in US taking steps to enable vehicle-to-vehicle (V2V) communication technology for light vehicles, we look at the impact of the mandate on the European market and other projects in Europe.

  • Assess the impact of the NHTSA announcement in Europe and discover if there is the political will to push through similar legislation or alternatively a similar position will be reached organically
  • Assess the  benefits of the Compass 4D projects deploying on a wider basis (e.g. improved road safety & energy efficiency) by analysing pilots in cities such as Helmond and Newcastle
  • Learn whether (1) pan-European standards or (2)  synergies with the US could create a worldwide platform that has the ability to reduce 35,000 deaths per year on Europe’s roads

Gert Blom, Innovation Manager Mobility, Helmond Region, Netherlands

The Meaning of Mobility towards 2020

The growth of metropolises around the world places a great strain on the transport networks of those densely populated areas.  Connectivity needs to play an integral role in alleviating this pressure. 

  • Contrast the views of different market segments towards vehicle ownership (e.g.  do millennials even aspire to own a car anymore?) to determine a clear strategy to market mobility as a service
  • Understand how the concept of platooning and connectivity can safely and efficiently regulate the transit of more vehicles in congested urban areas
  • Beyond the vehicle.  Appreciate the value of an intermodal service platform that integrates personal, public and shared transportation to make getting from A to B as easy as possible

Lars Möreke, Manager Mobile Services, Volkswagen Financial Services

Software Strategies for Driving the Autonomous Car

Even for semi-autonomous cars to become reality, automakers and Tier 1s must tune their approach to embedded software. Explore the need for software platforms that address conflicting demands for cost, reliability and flexibility.

  • A cost-effective route to autonomy. The self-driving car will become pervasive only if systems that enable it are produced economically. Explore software architectures that can minimise both development and BOM costs.
  • Discover how OEMs and Tier 1s can navigate the intensive process of certification to the ISO 26262 standard with the least risk of product delays 
  • A consolidated approach. Discuss the demand for platforms that can manage a mix of safety-critical and non-safety critical tasks while minimising costly certification efforts

Emil Dautovic, Business Development Manager, European Automotive Market, QNX

Investing in V2X Tech: Short Term Pain for Long Term Gain?

What came first - the chicken or the egg?  V2X communication systems face a challenge of convincing consumers of their worth without visible benefits.  Investment is needed to take V2X to the next level.

  • Evaluate safety and mobility business cases for OEMs and road operators and see how they will integrate their services to ensure safe and optimised traffic management
  • Who pays for the infrastructure?  The cost of V2V can be laid at the door of OEMs, while multiple stakeholders need to invest in wider V2X technologies
  • Consider the merits and challenges of a cellular/TSP based approach that is enriched with V2X information as a first step towards transferring safety information between vehicles

Tim Leinmuller, Info and Safety Engineering Department, Denso Automotive

The Future of V2X:  Will V2Cloud/V2I Leapfrog V2V?

The European ITS industry has been touting the safety benefits of V2X systems for some years.  However, the economic justification for implementing these solutions on a large scale is increasingly viewed as unrealistic to many regional/federal governments, OEMs and consumers.

  • Discover the merits and disadvantages of V2V/V2I systems in their current form and if they will ever be applied more widely than within certain corridors of city centres in select countries
  • Uncover insights into whether the next gen of advanced automotive computing (e.g. autonomous vehicles, ADAS and other vehicle sensors) can surpass the original benefits of V2V at significantly lower costs
  • Consider the capabilities of a hybrid approach that leverages V2I and Vehicle to Cloud (V2C) tech to become the new focus for the industry

Moderator:  Scott Sedlik, Vice President of Product & Market Development, INRIX

 

Jump to:
DAY 1 KEYNOTES | DAY 1 TRACK 1 - CONTENT, APPS & HMI
DAY 1 TRACK 2 - THE CONNECTED CAR FOR A CONNECTED WORLD | DAY 1 TRACK 3 - V2X and AUTONOMOUS CAR
DAY 2 KEYNOTES | DAY 2 TRACK 1 - TRAFFIC & ADVANCED NAVIGATION
DAY 2 TRACK 2 - DATA, ANALYTICS & SERVICES | DAY 2 TRACK 3 - INSURANCE AND FLEET

 

DAY 2

KEYNOTES

The Automotive Crystal Ball

As the car gains more connectivity we are able to get a better understanding of the world around it. Explore the connected car technology that provides us with what to expect from around the corner. 

  • Uncover the potential for more advanced driving assistance systems that enable the driver to see through buildings and other opaque objects utilising big data and augmented reality
  • The future of on-board routing. Realise the power of predictive analytics coupled with on on-board cameras and sensors so you can build a picture of your route before you have taken it
  • Make the important decision of on-board vs. off-board processing and diagnostics  so you can synthesize telematics data to gain vital understanding of the car functionality and environment

Roger C. Lanctot - Associate Director, Global Automotive Practice, Strategy Analytics

Mercedes Me - Reaching Out to the Customer

Discover what will feature in the automotive in-vehicle service system of the connected era.

  • Move me. Connect me. Assist me. Finance me. Inspire me. See how Mercedes sets the goal towards unprecedented customer experience by integrating the car into the Internet across 5 new fronts of action
  • Dive deeper into the connected world of Mercedes -Connect.Me. Hear how different services are integrated following a holistic approach covering platforms inside and outside the car
  • Hear how Mercedes are leveraging connectivity together with new business partners to increase the dynamics of the customer experience

Ralf Lamberti, Director of Telematics, Infotainment and Cabin E/E, Daimler

The Real Killer App:  A Fantastic User Experience

While revenues generated from infotainment and telematics services remains critical on the supplier side, OEMs must reconsider their prime objective, selling cars and keeping their customers delighted with a positive user experience.

  • Creating a world class UX. How do you balance advanced technology, software, features, content and services to create a world class user experience for next-gen infotainment systems?
  • Reaching the finish line together. Discuss the competing views from different stakeholders within supplier and OEM communities
  • Setting the benchmark. Propose a new paradigm for developing, testing, and validating world-class HMIs and user experiences

Jim Robnett, Vice President, OEM Relationships, NNG

Introducing's Volkswagen Car-Net 2.0

Get an exclusive look into the brand new online service portfolio from Volkswagen in Europe.  Get the OEM perspective on the business challenges and opportunities of building a new product and come away with an understanding of delivering a system based on new customer demands on a wide-ranging scale.

Marcus Heitmann, Head of Car-Net Product Marketing, Volkswagen

Managing the Global Connected Car

Connectivity in its most basic form is expanding its reach through-out the globe. Here we explore the challenges to global management of the connected car.

  • Drive business globally. Explore legislation such as E-Call, ERA-GLONASS, Denatran-245 and US V2X initiatives that will drive the adoption of telematics in all major auto-markets across the world
  • Overcome complex tech. integration. Understand how to integrate a variety of different cellular, wireless, location and sensor technologies from 2G-4G to Radar and LIDAR for the Smart Car
  • Identify how eSIM technology will reduce lengthy carrier negotiations and slash the time to market by creating as close to a carrier agnostic experience as possible

Dominikus Hierl, CEO, Telit

Bringing Everything Together

Today billions of devices that are capable of being connected as the global IoT gains speed. Here we look at essential ingredients of M2M connectivity and functionality for the automotive industry.

  • Weigh up security and control versus universal understanding and insight. How can you strike a balance that allows for heightened data sharing and third party integration into the car environment? 
  • Take lessons learned from disparate ecosystems such as transportation, asset management, utilities and healthcare to apply them to automotive so we can place the car at the centre of the connected lifestyle
  • What's next? Consider the benefit of a horizontal approach to IoT. Learn how to improve M2M functionality from as early on as manufacturing and truly bring everything connected together in your business

Andrea Sroczynski - Head of Global Automobiles, Telenor

TRACK 1 - TRAFFIC & ADVANCED NAVIGATION

Changing the Game with Real-Time Maps

What once was the remit of smartphones has extended to cars and appliances and the list of people, places and things that are interconnected will continue to expand.

  • Embrace connectivity and specifically, location-based information, to deliver a constantly up-to-date map that feeds back dynamic traffic information to complement the driver experience
  • Deliver a highly accurate, realistic mapping framework that supports highly automated driving technologies so that drivers can be relieved from some routine driving tasks
  • Reality sets in! Learn how user expectations and innovation with real-time mapping is taking a lead in the ever-more connected world

Charles Cautley, Managing Director, Map Production & Licensing Sales, TomTom

Turning the Corner with Navigation

In today’s connected world, the smartphone is seen as an extra limb that consumers feel lost without. Find out what OEMs can do to cater to the mobile device demands of consumers.

  • Assess the relationship between the consumer and the navigation and infotainment systems they use to create a personal experience that is akin to the one shared with their smartphone
  • Leverage the smartphone to allow drivers to easily integrate pre-planned routes that provide an end to end experience between car and home
  • Find out how mobile and embedded approaches can work in harmony to create navigation systems optimised to unique design and use case requirements of the connected car

Derek Williams, GM, Telematics Programme & Multimedia Product Planning, Toyota
Michael Reali, Director, OEM Relationships, NNG

Content that Simplifies the Driving Environment

Determine the value of driver-centric data to both aid the driving efficiency and help develop content of the future.

  • Discover how next-gen sensors can help the car and driver adapt to their environments, so factors such as weather, air quality and traffic can be factored into smart routing
  • Find the real value in data through accurate driver profiling and VRM services that provide invaluable insights into driver behaviour and vehicle wear and tear
  • Learn the value of OEMs giving content providers  a greater level of access to data that allows new products to be built by establishing a two-way, mutually beneficial relationship

Nick Piggott, Head of Creative Technology, Global Radio
Dr. Ulrich Fastenrath, Head of Traffic and Routing, BMW
Speaker TBC, HERE

TRACK 2 - DATA, ANALYTICS & SERVICES

Cooking with Data! Balanced Ingredients for Driving Perfection

Mix different data sets from consumer feedback, TSPs and on-board car systems to develop a clear picture of feature performance to leave a satisfactory taste in the customer’s mouth.

  • Get the scales. Balance the quantity and freq. of data that is required to maintain a system that can serve up advanced predictive vehicle maintenance to keep them coming back for more
  • How will OEMs consume the data they need to get the edge in the telematics contest? Utilise impact data caused by potholes, curb clips etc. to improve mechanical components for optimum performance
  • The data sieve. Sync analytics between app, car and back-end systems to quickly discover driving-critical faults that can be communicated back to OEM design departments to rectify

Detlef Kuck, Technical Expert Infotainment Strategies, Ford
Juergen Daunis , Senior Account Director, Verizon
Pascal le Merle, Manager - Sales & Marketing Services, Renault
Robert Valton, Manager - Business Insight Big Data, Wireless Car

Telematics and the Generational Gap

To get from A to B, the mobile office or your next smart device? To each generation the car is something else. Here we explore the nuances of technology expectations from telematics. 

  • Safety. Efficiency. Productivity. Entertainment. Explore these four parameters that connectivity enables within the car and how they are prioritised across the generational lines
  • Meeting the expectations of the data hungry Millennials. How do you accommodate the ‘always connected’ who receive content that is more and more personalised and relevant?
  • For each generation there is a different set of requirements and needs from in-vehicle technology. We’ll discuss how to balance these diverse needs without compromise

Joerg Luetzner, Head, Services & Commercial Vehicles - Interior Electronic Solutions, Continental Automotive

Apps and Data. What’s the BIG deal?

Explore how you can harness granular data and the cloud to create next gen content and apps for a better understanding of your target demographics.

  • Putting data to good use. Establish the real uses cases of car data, thus aiding the vehicle R&D manufacturing process and minimising feature redundancy
  • The data goldmine. Discuss the worth of premium vehicle data to advertisers, retail giants and online community when collated by apps to make vehicle data pay
  • The race to data ownership. Discuss the implications of Silicon Valley owning the data and the car becoming a commoditised device vs. carmaker control and new revenues for automotive players

Andrea Sroczynski - Head of Global Automobiles, Telenor
David Green, Market Development Director, Volvo

The Legal Challenges of Auto-Connectivity Data

Stakeholders who seek to take advantage of in-car connectivity are facing substantial challenges. The use of vehicle, social media and customer relations data does not come without complicated legal implications.

  • Who owns the data and/or has the legal authority to control its usage - consumer or OEM? Understand how data is subjected to different legal requirements according to regulatory requirements
  • Privacy by design. Address the need to consider privacy laws at a system, process and product development level so that consumer data is protected
  • Consider the telecom regulatory requirements placed upon European MNOs (e.g. retention and validation of end user data) that also apply to OEM stakeholders that offer embedded connectivity

Dr. Stephan Appt, Legal Director, Pinsent Masons
Simon Hania, Corporate Privacy Officer, TomTom

TRACK 3 - INSURANCE AND FLEET

Pave the Way for Insurance Telematics with VAS

Reduced premiums for consumers will not be the spark to ignite mass adoption of UBI. Here we consider the value added services that will drive adoption and increase customer retention.

  • Vehicle tracking & maintenance, plus, emergency breakdown & alerts top the score sheet of most in-demand VAS. Strike a balance between in demand and innovation a for truly attractive UBI package
  • Do automakers hold the key? Take advantage of pre-existing data sets such as vehicle diagnostics to create new data transaction models to offer associated VAS  for a more robust product
  • Targeting multiple demographics. Identify core values to disparate customer segments such as e-call for elderly and geo-fencing your teen drivers to increase your customer base

Umberto Callegari, Head of Digital Marketing, Octo Telematics

The Application of IoT to Fleet Operations

As more fleets become connected we look to expand the problem solving capability of telematics in the commercial fleet industry.

  • Get to grips with transport operator demands from authorities and society such as Road-safety, duty-of-care and rest & work directives before investing in holistic and costly solutions
  • Choosing from a selection of keys. Integrate software techniques from cross-over industries, IoT, Automation tools, data handling and the internet
  • The extended vehicle framework. Explore the issue that is pushed from ACEA making the vehicle available “in the cloud” rather than CAN-bus

Fredrik Callenryd, Senior Expert Business Analyst, Connected Services Development, Scania
Mark Licht, President, Licht & Associates

Making Telematics Valuable to Consumers and Insurers

Usage-based insurance is far from mass adoption. Here we explore the key factors that enable and inhibit ROI for both insurer and consumer.

  • Explore how to streamline processes e.g. policy & claims management or the  development & acquisitions of new business to bolster the value proposition for  both insurer and consumer  
  • Calling for CRM. Utilise the smart phone to supplement embedded tech. to heighten communications between consumer and insurer
  • Lessons from across the pond. Consider the US value chain, broker networks and company infrastructure that enables mass engagement whilst maintaining a targeted approach

Jonathan Hewett, Group CMO, Octo Telematics
Andrea Jurkic, Insurance Telematics Product Manager, Generali Italia

Telogis - Exclusive OEM Partnership Announcement Coming Soon

Be the first to hear about Telogis’ exclusive industry OEM partnership announcement at Telematics Munich.

Day 1 Day 2Back To Top

Jump to:
DAY 1 KEYNOTES | DAY 1 TRACK 1 - CONTENT, APPS & HMI
DAY 1 TRACK 2 - THE CONNECTED CAR FOR A CONNECTED WORLD | DAY 1 TRACK 3 - V2X and AUTONOMOUS CAR
DAY 2 KEYNOTES | DAY 2 TRACK 1 - TRAFFIC & ADVANCED NAVIGATION
DAY 2 TRACK 2 - DATA, ANALYTICS & SERVICES | DAY 2 TRACK 3 - INSURANCE AND FLEET

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Thanks, 

Andrew Pyrm
Andrew Pym
Conference Organiser
Telematics Update
T: +44 (0) 207 375 7599 (Global)
UStf: 1 800 814 3459 ex7599
apym@telematicsupdate.com
Jack Palmer
Jack Palmer
Project Director
Telematics Update

T: +44 (0) 20 7375 7572 (Global)
UStf: 1 800 814 3459 ext 7572
jpalmer@telematicsupdate.com
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