| |
|
|
Telematics Munich 2009 Conference Agenda
Pre-registration, November 9th 18.30 – 19.30
Day 1, November 10th - The registration desk will open at 7:30am
Day 2, November 11th - The registration desk will open at 7:30am
 |
|
|
|
|
The essential update on the European telematics market. Find Out how to create winning strategies to secure ultimate leadership |
Overcome common hurdles to deploy third-party eCall solutions. Assess key developments of open platform technology to unlock consumer spend |
|
|
NETWORKING LUNCH BREAK: 13.15–14.30 |
NETWORKING LUNCH BREAK: 12.45–14.00 |
TELEMATICS SERVICES:
14.30–17.00
|
|
|
|
Explore the key drivers behind the latest telematics services in Europe to ascertain which service strategy will succeed and at what price-points |
Learn how to captivate consumers by offering intelligent navigation and debate the latest LBS trends that are key to capturing consumers |
Explore the key drivers behind the latest telematics services in Europe to ascertain which service strategy will succeed and at what price-points |
Next-generation telematics products, business models
and trade secrets divulged to ensure your offerings are at the leading edge of innovation |
COCKTAIL NETWORKING PARTY: 17.00 Onwards |
CLOSE OF CEREMONY PRESENTATION
16:30 - 16:40
|
 |
Agenda Day 1 - November 10th 2009
|
|
| 09.00- 09.45 |
PRESENTATION
The Essential Update –
Lead the Way in the
Growing European Connected Vehicle Market |
| |
Connected
vehicles in Europe will double over the next four years and result
in a €6.2 billion market. Find out how to create winning
business strategies to secure innovation leadership.
- Evaluate the technologies, market segments, ecosystems and
value-chain partners that are vital for success in the European
telematics market
- Find out how to prepare solutions to win next-gen consumers.
Learn how to devise and deploy new location based services to
get a slice of a €1.5 billion revenue opportunity!
- Learn how to integrate the latest trends into future offerings
i.e. open platform solutions, powertrain technologies, high-speed
wireless capabilities, etc.
Thilo Koslowski, Vice
President Automotive and Vehicle ICT, Gartner |
| 09.45- 10.30 |
The Very Latest Connected Services
Revealed |
| |
The
quest for seamless connectivity has been achieved. Understand
how to offer the latest connected services and business models
to secure consumer spend!
- Experts dissect the latest connected solutions and services
available, including intelligent safety, smart navigation and
dynamic traffic applications
- Understand how to deploy the right business model for connected
services by examining monthly subscriptions, per-use fees, one-time
charge and service bundles
- Discuss how Ford Sync’s low cost approach will compete
in a market that is dominated by operator-based safety, security
and concierge services
Reinhard Jurk,
Head of Product Management, BMW Connected Drive
Wieland Holfelder, Director – Engineering,
Google
Klaus Schaaf, Director - Wireless Wolfsburg,
Wolfsburg AG and Volkswagen
Rashaan
Josey, Infotainment Engineer, Rovi Corporation
Kevin Link,
Vice President, Hughes Telematics
Panel Moderator: Thilo
Koslowski, Vice President Automotive and Vehicle ICT,
Gartner |
| 10.30- 11.00 |
PRESENTATION
Full Circle: The Rise of Vehicle-Installed Telematics |
| |
Find out Daimler’s view on the evolution of factory-installed
telematics systems and its positioning compared to PND’s
(Portable Navigation Devices) and smartphones.
- Understand the design paradigms for future head-units and
learn which aspects automotive OEMs will focus on in the future
- Discuss why interfacing to the device and to the vehicle will
become an indispensable method of offering in car services and
solutions to attract consumers
- Get an exclusive low-down on Daimler’s myCOMMAND prototype
for an Internet-centric approach to in-car telematics
Ralf Lamberti, Director
– Telematics, Infotainment and Cabin EE, Daimler
AG
|
| 11.00- 11.30 |
NETWORKING COFFEE BREAK |
| 11.30-12.00 |
PRESENTATION
Exclusive Case Study: Deutsche Telekom’s Connected
Life & Work |
| |
Gain
exclusive insight on the product philosophy behind Connected Life
& Work. Understand how to use seamless connectivity to offer
unique in-car work, home and leisure experiences.
- How to combine mobile, radio and internet connectivity to
create personalised services like mass media transfer, downloadable
office software and in-car web-conferencing
- Understand how to develop mutually beneficial partnerships
and learn how to strike strategic alliances to offer these services
to consumers
- Examine how enabling technologies like plug-in devices are
key to achieving independent universal connectivity
Dr. Marcus Heitmann, ProjectField
Leader AutoMobile, T-Mobile |
| 12.00- 12.30 |
PRESENTATION
The Connected Car: Driving the Industry Forward |
| |
Understand how future telematics
trends and market forces will stimulate consumer demand and generate
brand loyalty.
- Assess how OEM led cost-reduction strategies, advanced features
integration, and the latest government regulations will work
together to drive future demand
- Learn how to create addictive driver experiences by using
flexible architectures, multiple HMI (Human Machine Interface)
technologies hardware platforms etc. to hook consumers
- Hear about the latest services and strategies being employed
by dealers and automakers to enhance services and reduce costs
Kevin Link, Vice President,
Hughes Telematics |
|
| 12.30- 13.15 |
Discover How to Deliver Active Safety, Traffic Efficiency
and Infotainment using DSRC |
| |
Luca Magni,
VP International Business Developement, Reicom |
13.15
- 14.30pm NETWORKING LUNCH BREAK
Day 1 TELEMATICS
SERVICES TRACK |
| Explore the key drivers behind the latest telematics
services in Europe to ascertain which service strategy will succeed
and at what price-points |
| 14.30- 15.00 |
Open Platform Technology Is Gaining
Momentum. Choose Your Side Now |
| |
The GENIVI alliance plans to make
open platform technology mainstream. See how to incorporate these
principles into your products for market dominance.
- Discuss the lucrative potential of open platform technology
and learn how to maintain a competitive edge when operating
from open platforms
- Understand alternative solutions like AutoLinQ and learn how
to adapt existing platforms for speedy commercial gains
- Assess how open platform solutions with vehicle-specific APIs
(Application Programme Interfaces) compare to current market
offerings
Graham Smethurst,
General Manager Infotainment & Connectivity,
BMW
Herbet Halamek,
Vice President - Sales & Portfolio, Continental
Bart Plackle, Chief
Architect - In-Vehicle Infotainment/EMEA, Intel
Panel Moderator: Roger Lanctot, Senior Analyst, Strategy Analytics |
| 15.00- 15.30 |
Capitalise on the Resurrection
of Insurance Telematics |
| |
2009
has seen key insurance players enter and re-join the market. Learn
how to create the perfect insurance telematics solution to add
value to offerings
- Hear exactly what the insurance industry needs from the telematics
community to create effective solutions and learn how to perfectly
position your offerings accordingly
- Discuss the business model behind deploying embedded insurance
solutions and evaluate who you need to partner with for future
gains
- Learn effective methods to create the perfect insurance business
model by assessing fuel consumption, engine run time, speed,
location and behaviour data
Fernando Gomez,
Project Leader, Mapfre Asistencia
Edward
Kulperger, Sr. Director, Personal Auto & OEM
, WebTech Wireless Inc
Cyrill Zeller,
Business
Development Director, MobileDevices
Harald. T. Trautsch,
EVP Business Development & CMO, Octo Telematics
Panel Moderator: Richard
Cornish, Consultant, GNSS Consulting |
| 15.30- 16.00 |
NETWORKING COFFEE BREAK |
| 16.00-16.30 |
PRESENTATION
Hewlett Packard Led Session - Understand How Enterprises are Leveraging
Device Management |
| |
This
cutting edge session will discuss how enterprises are using mobile
device management to reduce costs and drive revenue.
Want to win an HP netbook? One will be given away at this session!
Eddie McNeil, Product
Manager, Hewlett Packard Mobility Solutions |
| 16.30-17.00 |
How to Launch
and Profit From the Latest C2C (Car2Car) Technologies |
| |
Get
the low-down on new market dynamics and understand how to create
successful offerings by examining exclusive findings from the
latest C2C working groups.
- Find out how European automakers plan to deploy C2C technologies
and discuss the specially created business models for the C2C
sector
- Discover the latest lucrative C2C applications. We explore
virtual traffic, adaptive navigation and situation responsive
travelling
- Understand how to offer reliable and seamlessly connected
C2C applications by combining long and short range communication
protocols
Samuel Loyson,
Marketing Director - Automotive Services, Orange
Dr.Guido Gehlen, Senior Research Engineer, Ericsson
GmbH
Kevin Link, Vice President, Hughes Telematics
Fredrik Ã…kerlind,
Head of Sales - Automotive, Telenor Connexion AB
Panel Moderator: Rudy Mietzner, Former General
Manager, Cirquent GmBH |
17:00 Networking Cocktail Party & Speed Networking
Day 1 NAVIGATION
& LBS TRACK |
| Learn how to captivate consumers by creating
and offering featurerich, addictive, personalised and cutting-edge
navigation solutions and LBS to gain dominance in a cluttered market
place |
| 14.30-
15.00 |
PRESENTATION
Prepare for the Evolution of In-Vehicle Navigation
Sales of in-car navigation will rise by 15% in 2010 |
| |
Explore
the latest navigation offerings and see how these solutions will
capture a new breed of consumers
- Find out how to future-proof navigation offerings by developing
hybrid solutions to offer consumers the exact mix of personalised
content to satisfy demand
- Get exclusive data on complex consumer requirements to understand
how to unlock wallets and secure ongoing consumer loyalty
- Understand how to strike the perfect balance between mechanical,
power and audio integration to offer next-gen navigation systems
Rik van Aken, Director Marketing & Product Management, TomTom |
| 15.00- 15.30 |
Captivate LBS-Hungry Consumers
- Strategies for Success Revealed! |
| |
- Learn how smartphones are transforming consumer expectations
by combining Wi-Fi, Bluetooth and GPS technologies to offer
high speed navigation
- Assess which smartphone apps will win consumers’ minds and
hearts. We discuss downloadable TV, travel guides, interactive
gaming, translation and audio-book apps etc.
- Hear how traditional navigation players are giving their business
models a boost by creating niche services like photo navigation,
quick start technology and lane assist
- Discuss the business benefits behind creating application
stores for PNDs and see which players are secretly bucking this
trend
Henning Wiefelspuetz,
Business Development Manager, Garmin
Jens Redmer, Principal - New Business Development,
EMEA, Google
Thomas Nickl, New Business Development, HarmanBecker
Jochen Katzer, Manager R&D PreDevelopment, NAVIGON
Panel Moderator: Roger Lanctot, Senior Analyst,
Strategy Analytics |
| 15.30- 16.00 |
NETWORKING COFFEE BREAK |
| 16.00- 16.30 |
PRESENTATION
Voice Applications in the Future of Navigation Devices: How Will They Evolve? |
| |
-
Brief introduction of AvMap and its innovation strategies
-
Integrating voice in the car: multifold projects with focus on safety and driving comfort.
-
Geosat 6 Xtv a connected device explained
-
GPS navigation for intelligent agriculture and farming
-
Navigation in Aeronautics, the new frontier of next generation products like the EKP V
Carla Beccari, Sales Manager, AvMap |
| 16.30- 17.00 |
Determine Winning Strategies
to Offer Reliable and Robust Traffic Services |
| |
Traffic is one of the most sought-after
telematics services. Learn how to capitalise on demand and create
never-seen-before traffic services.
- Find out how create and to deploy personalised traffic services
like eco-drive feedback to improve overall driver and journey
experience
- Understand the challenges in delivering next generation traffic
services using TPEG over and broadcast cellular
- Understand how to bundle dynamic traffic, UGC (User Generated
Content), weather updates etc. to create smart-routing services
Stefan
Sellschopp, Project Director CarIT, Audi
John Holland, CEO, Journey Dynamics
Hans-Hendrik
Puvogel, General Manager, INRIX Europe
David
Levine, Director of Next Generation Services, ITIS
Panel Moderator:
Mark Licht, Consultant , CJ
Driscoll & Associates |
17:00 Networking Cocktail Party & Speed Networking
Agenda Day 2 - November 11th 2009
|
| 09.00-
09.45 |
PRESENTATION
Beyond the Bubble: Ensure Your Telematics Strategy
is Robust and Learn How to Remain Profitable Irrespective of Economic
Conditions |
| |
- Get the latest five year European sales forecasts for different
telematics and connectivity devices and make R&D investments
accordingly
- Blow-by-blow account of when eCall will happen and what industry
players need to do now to ensure business strategies are re-aligned
accordingly
- Learn to discern which telematics and navigation features
truly add value to devices and assess how much consumers are
willing to pay for these features
- Embedded systems to be rendered uncompetitive in 3 years!
How to safeguard existing offerings by adding connected services
in a quick and cost-effective way
David McClure, Director
of ITS & Telematics, SBD |
| 09.45- 10.15 |
Fast-track Your Company’s Strategy
for Successful eCall Deployment |
| |
Understand
how third-party solutions are offering eCall-like services and
find out how to deploy these technologies today!
- Stop waiting around, profit now! Gain expert knowledge on
how to deploy a country by country eCall solution
- Tackle the issue of sparsely populated PSAP’s (Public Safety
Answering Point) by assessing how to geo-locate data messages
to offer ubiquitous solutions
- Learn how to monetise eCall offerings by integrating contactless
card transactions like road-tolling, eco-tax and easy parking
payment
Harald. T. Trautsch,
EVP Business Development & CMO, Octo Telematics
Lutz-P. Breyer, BU Infotainment & Connectivity, Continental
Reinhard Jurk, Head of Product Management, BMW
Connected Drive
Panel Moderator: Michael
L. Sena, Vice President European Development, Hughes
Telematics |
| 10.15-11.00 |
NETWORKING COFFEE BREAK |
| 11.00- 11.30 |
Deliver the Ultimate Service
Packages |
| |
Understand
why European telematics service providers hold a strong global
position and find out how to offer the most lucrative solutions.
- Respond to demand! Learn how to offer both car and passenger
centric solutions portfolios to satisfy consumer demand and
double revenue opportunities
- Discuss the viability of using hybrid systems to offer real-time
traffic, USB and Bluetooth capabilities as standard
- Get the essential update on how to implement in-car digital
radio and digital television technologies to enhance future
offerings
Martin Rosell, Managing
Director, WirelessCar
Paola Carrea, Director Telematics & Consumer
Electronics, Magneti Marelli
Oren Manor, Director USB Connectivity Solutions
Business Unit, Jungo
Panel Moderator: Egil Juliussen, Principal Analyst, iSuppli |
| 11.30-12.00 |
PRESENTATION
A
Fresh Look at the Mobile Operator’s Role |
| |
- Understand how to use SIM cards to offer telematics fuctionality,
airtime and innovative communication platforms to develop consumer
loyalty
- Learn how to offer more than standard GPRS rate plans and
embedded SIMS by developing business-focused logistics and operations
solutions
- Find out how mobile operators will move into M2M (Machine
to Machine) telematics and get expert opinion on how to create
solutions for this lucrative market segment
Dan MÃ¥rtensson, CMO &
VP Automotive Sales, Telenor Connexion |
|
| 12.00- 12.45 |
Analyse 3D Road Geometry Requirements
to Offer Advanced Automotive Applications |
| |
SPONSOR: Intermap Technologies®
How to determine a universal set of 3D road geometry standards. We assess coverage and data requirements for in-vehicle applications.
- Understand whether function-class 5 road geometry will be a requirement for ADAS (Advanced Driver Assistance Systems) and fuel efficiency
- Check out the ‘must have’ specifications for 3D road geometry in order to understand how existing solutions need to evolve
- Assess the future of in-vehicle architecture and see how the industry will benefit from 3D road-data standards
Eric Desroche, Senior Vice President – Automotive, Intermap Technologies® |
12.45pm
- 2.00pm NETWORKING LUNCH BREAK
Day 2 TELEMATICS SERVICES TRACK |
| 14.00-
14.30 |
PRESENTATION
Consolidate Traditional Telematics Offerings on Modern
Infrastructure |
| |
- How to create and use flexible platforms to deploy wide-ranging
services, such as anti-theft vehicle tracking, eCall, Pay-As-You-Drive
etc.
- Understand the true potential of open telematics platform
and hear how it will work with different types of onboard devices,
protocols and mapping systems
- Assess successful roll-out techniques for reliable platforms
in order to launch large-scale ITS projects, reduce time-to-market
and offer vital applications
Roberto Polli, CIO,
Altea
Betty Volpe, Systems and Operations Manager, Telefonica Venezuela |
| 14.30- 15.00 |
PRESENTATION
An In-depth Study of the Emerging Global Telematics Markets |
| |
Michael
L. Sena, Vice President European Development, Hughes
Telematics |
| 15.00- 15.30 |
NETWORKING COFFEE BREAK |
| 15.30- 16.00 |
PRESENTATION
The Latest Breakthroughs in Advanced SIM Solutions |
| |
Learn
how to deliver reliable voice and data communications to innovative
SIM solutions to provide seamless service.
- Find out how to overcome limitations of plastic subscriber
identity modules to deploy highly-anticipated telematics systems
- Identify the alternative options available to ensure automotive
applications retain functionality under tough environmental
conditions
- Discuss real-life solutions adopted by major OEMs and find
out which European carriers are at the forefront of enabling
a better approach to secure consumer loyalty
Andreas Kohn, Marketing -Transportation, Sierra
Wireless |
Day 2 FUTURE TRENDS TRACK |
| Next-generation telematics products, business
models and trade secrets divulged to ensure your offerings are at
the leading edge of innovation |
| 14.00- 14.30 |
The Most Compelling Digital Technology
Trends Revealed |
| |
Find
out about the latest developments in the digital automotive, mobile
and web space and learn how to identify truly bankable offerings.
- Debate how emerging platforms like Google Android will make
the navigation space fiercely competitive and hear what you
need to do to remain in the game
- Discuss how to offer cutting-edge personalised speed profiles
and uncover the business potential behind this service
- Learn how to use map data to offer next-gen driver-assistance
services like predictive AFS (Adaptive front-lighting systems),
distance control, active stability assistance, etc
- The panel will discuss
EGNOS, LTE, digital radio, multimedia
Hakan Kostephen, Director
- Planning & Innovation, Panasonic
Francesco
Lilli, Telematics Functions Dept. Manager,
Centro Ricerche FIAT
Rashaan Josey, Infotainment Engineer, Rovi Corporation
Jens Ohler, Director Global Telematics & Infotainment, Johnson Controls
Panel Moderator: Dominique Bonte, Analyst, ABI
Research |
| 14.30-15.00 |
PRESENTATION
Know Your Place, Moving from a Spatial to a Place
Based View of the World |
| |
- Discuss the importance of recognising geographic places and
points in terms your customers use and understand
- Geo-enrich your existing content to discover place references
in formal and colloquial terms
- Source and deliver to your customers a rich source of geo-informed
and relevant content
Gary Gale,
Director of Engineering, Yahoo! Geo Technologies |
| 15.00-15.30 |
NETWORKING
COFFEE BREAK |
| 15.30-16.00 |
Embrace the Latest European Wireless Technologies |
| |
Understand the different architecture and back-haul requirements for next-gen wireless technologies and assess roll-out strategies accordingly.
- Grasp which applications will be possible with high speed LTE technology, by examining video streaming, VoIP (Voice over Internet Protocol) applications and high speed music
- The latest 4G & WiMAx test findings revealed. Find out how to use these results to build profitable strategies
- Evaluate exactly how much consumers will be willing to pay for this new class of wireless technologies, and discuss how to create business models accordingly
Andreas Kohn, Marketing Director - Transportation & Automotive, Sierra Wireless
Fredric Liljeström, Business Development Director, Telenor Connexion AB
Edwin Fischer, Head of Strategy Team Technology - Innovation, Strategy & Architecture, T-Mobile
Panel Moderator: Jan Unander, Executive Director, Telematics Valley
|
| 16.00- 16.30 |
Advances in HMI Technologies Dissected
|
| |
Understand
how developments for interactive in-car services will drive HMI
technologies to become more intuitive and responsive to applications.
- Assess the latest findings from EU backed HMI working groups
and understand how to integrate the ESoP (European Statement
of Principles) into future offerings
- Capture the facebook generation by offering both embedded
and portable HMI solutions to compliment the radical social
networking applications
- Uncover the potential of a completely digitalised dashboard
and find out which applications and services can be developed
and deployed
Silvio Nasi, Sales Director - Embedded, Loquendo
Lewis Mowatt, Global Product Management, Nuance
Communications
Panel Moderator: Richard
Robinson, Principal Analyst – Automotive Research, iSuppli |
Click here now to register
|
|
|