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The
premier Nav & LBS focused show in the US |
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| Navigation
& Location
2007 |
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4-5th December 2007, Hilton Hotel, San Jose, CA, USA |
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Get your
info
for
2008
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Navigation
& Location returns for 2007
Have a look at the
current agenda for this spectacular show - highlighting the
most important issues as voted for by the industry - and then
get your name
down for any updates
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Navigation USA 2007
| Day
One |
| 7:00
- 9:00 REGISTRATION |
Section
1. State of navigation and location market |
| 9:00
Keynote: Market overview – cross-device, market application trends
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- Get the latest facts and stats on the changing market landscape
- Gauge which markets promise the biggest rewards for navigation uptake,
and find out what consumer do and don’t like
- Discover which innovators are best positioned to deliver dynamic and
synchronized, next generation navigation and location services
- Find out who is merging with who, and where the balance of power is
shifting within the industry
Thilo Koslowski, VP and Lead Auto Analyst,
Gartner
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Section
2: Device platforms technology update |
| 9:30
Panel: The ongoing fight for device market dominance – is a winner emerging?
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- Find out what differentiating strategies dominate the PND, mobile,
in-dash, and web markets
- Discover the best device markets to plough your development dollars
into
- Discuss the prospect of PND and mobile device convergence and how
this might affect the future of navigation services
- Open platforms – PND and mobile manufacturers are opening their
platforms to stimulate application development. Understand how this
will effect your development strategy
- Synchronizing applications between devices and the web – learn
what opportunities this offers to customize and monetize value added
applications
Moderator: Thilo Koslowski, VP and Lead Auto Analyst,
Gartner
Ed Staehlin, Director Product Management, Automotive
& Navigation, Motorola
H.P. Jin, Co-Founder, President and Chief Executive Officer,
TeleNav
Bernardo Lopez, Head BMW Group Technology Office, BMW
NA
Christian Bubenheim,
VP Product Marketing, Magellan
Silvio Nasi,
Product Manager Embedded Technologies, Loquendo |
| 10:30
- 11:00 COFFEE BREAK |
| Section
3. Business models – which one best suits your navigation offering? |
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11:00 Panel: Can factory installed navigation systems keep up with
cell phones and PNDs? |
- Find out if factory installed, pay-up-front applications have a place
in today’s market
- In the face of huge competition, learn how updated, accurate, high
quality data delivery is being developed to keep customers happy
- Does partnering with traffic providers, to offer ‘lifetime
free’ data, make in-dash navigation systems attractive enough
to customers – and what should the price tag be?
- Hear about new content bundles that can increase the value of pay-up-front
applications
Moderator: Egil Juliussen, Co-Founder, Principal Analyst,
Telematics Research Group
Steve Andler, VP Marketing, Networks in Motion
Dr Kal Mos, Engineering Director, Consumer Electronics
Integration and Connected Audio and Video, Mercedes-Benz Research
& Development North America, Inc.
Kiyoshi Hamai,
Senior Director Sales & Marketing, Mio Technology USA
Larry Tretyak,
Marketing Manager, OnStar |
|
11:45 Case Study: Nokia looking to the future of nav & LBS |
Case
study to be presented by Nokia
Andrew Elliott,
Director, Software & Services, Nokia
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| 12:15
Panel: How to make subscription services work |
- Examine how the evolving landscape of subscription service providers
– past (TSPs), present (Carriers) and future (PNDs or Internet
portals) – will shape the companies buying applications and content
- Bypassing the walled garden – Are new connectivity technologies
menacing traditional, cellular based subscription dominance?
- Find out how to ensure connected applications deliver enough “stickiness”
to justify subscriptions
- Hear how to convert ‘pay per transaction’ and ‘free
trial’ users to subscription models
- Look at ways to retain subscribers by bundling new features together
Moderator: Lisa Peterson,
President, Peterson Mobility
Steve Wollenberg, VP Business Development, Dash
Hakan Kostepen,
Group Manager - Product Planning & Strategy, Panasonic Automotive
Systems America
Clint Steiner,
Senior Manager, Garmin
Brook Lang,
Director of Business Development, Airbiquity |
| 13:00
- 14:30 LUNCH |
| Section
4. Content for cash – cutting edge services and their profit potential explored |
| 14:30
The Role of Digital Maps in Driving the Future of Navigation |
- Gain an overview of how digital maps and content are evolving to
embrace demands for dynamic information
- Find out how navigation companies and applications are enabling custom
navigation experiences
- As personalization, connectivity and content continue to take off,
discover how industry leaders will rise to the challenge of developing
and delivering devices and services that will include location-based
information
Jonathon Husby, Director, Automotive Sales, Tele
Atlas |
| 15:00
Panel: Real time traffic data is big business, but is it developed enough
to circumnavigate the drive-time tailbacks? |
- Get the inside track on who is likely to win the battle for traffic
data domination
- Discover what measures need to be put in place to improve the accuracy
of traffic data
- Clear routes to best practice – find new ways to amalgamate
sources, and allocate funds to deliver precision
- Be the first provider able to compete with road sensors…learn
how to increase data accuracy and delivery
- Can probe data alone resolve the issue of real time traffic data?
Moderator: Brian Henry,
Market Research Analyst, IMS Research
Tom Bouwer, Vice
President, Sales & Marketing, AirSage
Len Konecny,
Vice President, Business Development, Clear Channel
Jonathan Hubbard,
CEO, Landsonar
Bill Greco,
SVP Sales and Marketing, TrafficCast International
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| 15:45
- 16:15 COFFEE BREAK |
| Section
5: Investor Forum |
| 16:15
Panel: Investor insight – who are the street backing and why? |
- Discover what mergers, acquisitions and partnerships investors think
will shake up the navigation market
- Find out which killer business models are investor favourites
- Listen to investors hedge their bets on what they think the next-generation
content plays will be
- Learn from wily VCs what the best tactics are for getting noticed
and securing funding in the crowded navigation and location space
Moderator: Peter Friedland, Analyst, Soleil Group
Paul Hsiao, Partner, NEA Scott
Raney, Partner, Redpoint Ventures John
Cooper, Partner, Montgomery & Company Shawn
Carolan, Managing Director, Menlo Ventures |
| 17:15 SPEED
NETWORKING |
| 18:00 COCKTAIL
RECEPTION |
| Day
Two |
| 9:00-
9:30 REGISTRATION |
| Section
6: Navigation and location applications 2.0 |
| 9:30
Panel: Dynamic content and the next generation navigation experience
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- Discuss the value proposition of integrating navigation with dynamic
data such as: flight details, car parking, local weather, sports, local
news, gas prices, local listings and traffic. Do these features provide
enough stickiness?
- Assess how partnering with content providers can improve your value
to customers, and deliver complete offerings to multiple platforms
- Find out the simplest and most cost-effective ways to build applications
that seamlessly integrate with one another
- Learn what flexible LBS platforms will work best to integrate your
content, increase use, and drive up profits
- Discover whether ad-sponsored applications and free web-based maps,
offered by Google on portable devices, are likely to disrupt the uptake
of paid navigation applications
Moderator: Axel Fuchs,
Managing Partner, Cogenia Partners
Kate Edwards, CEO
North America, Jentro
Cy Smith, CEO, Airsage
Leslie Presutti, Director
of Product Management, Qualcomm
Shawn Gunn, Director
Business Development, Consumer & Enterprise Markets, Navteq
Luisa Cordano, Sales
Manager Embedded, Loquendo |
| 10:15
- 10:45 COFFEE BREAK |
| 10:45
Case Study: Successfully building and delivering traffic-enabled navigation
solutions |
- Hear from leading companies that have integrated traffic information
in their navigation and local search solutions across the Internet,
automotive, portable navigation, and mobile solutions
- Get the inside scoop on what it takes to seamlessly integrate dynamic
content overlays – including real-time, historical and predictive
traffic – into intelligent routing
- Accuracy, coverage, price, flexibility? Discover the key criteria
companies use in selecting their traffic data partner
- Learn what flexible LBS platforms will work best to integrate your
content, increase use, and drive up profits
- Learn about the innovative business models between traffic data, map,
advertising and application providers, as well as hardware manufacturers
and wireless/network providers
Moderator: Mike Ippoliti,
Research Director, Telematics and Automotive, ABI Research
Bryan
Mistele, President & CEO, Inrix
Ralf Hug, Vice
President of Marketing, Navigon
Scott Steinke ,
Product Manager MapQuest Platform Services , MapQuest
Kim Fennell,
President & CEO, deCarta |
| 11:30
Panel: Exploring Enterprise: Tracking, Navigation and Location services
for commercial markets |
- Understand the scale of opportunity the commercial sector presents,
and learn who is best placed to grab the biggest revenues from fleet
navigation applications
- Commercial focused LBS – what’s new and how is demand
for the latest location services shaping up?
- Find out what content, including maps and fleet-specific POIs, will
help create reliable commercial navigation applications
- Mobile resource management: GPS worker tracking – hit or miss?
Gauge how productivity and delivery-routing ROI can overcome tracking
concerns
- Efficient fleets are cost-effective fleets – discover best practice
for fuel efficiency routing, and win over new customers
Moderator: Mark Licht,
President, Licht & Associates
Clem Driscoll,
Founder & Managing Partner, CJ Driscoll & Associates
Prakash Iyer, Senior
Vice President, Products, @Road
Steve Myers,
Portfolio Manager - Mobile Business and GPS Solutions, Sprint
Luke Wachtel,
VP Channel Sales & Business Development, Maptuit
Doug Marinaro,
Sr VP Business Development, Gearworks
|
| Section
7: Extending location beyond navigation – next generation LBS |
|
12:15 Monetizing mobile social networking |
- Learn who will be top dog of the location-aware, social networks.
Will web networks dominate mobile devices, or will new underdogs rise
to the challenge?
- Gauge whether interoperability issues, across wireless carriers, for
local social networks, will cause long-term losses rather than short-term
gains. Do wireless carriers need to open up for mobile social networks
to become pervasive?
- Social networking 2.0 – which features will provide the killer,
location-aware social network, such as geocoded photos, file sharing,
IM and buddy beacons?
- Discuss the opportunities to offer social networking applications
to in-car users, and how to sell to these networks
Sam Altman, CEO, loopt |
| 12:45
- 14:00 LUNCH |
| 14:00
Safe and secure – how to exploit the growing demand for family orientated
LBS applications |
With growing predatory
threats and natural disasters happening on a global scale, modern societies
have many safety and security concerns. Learn which LBS are best positioned
to deliver the tracking applications and alerts conscientious consumers
want.
- Capitalize on concerned parents – recent Jupiter report identifies
43% of parents with children aged 10-13yrs are willing to pay for family
tracking applications. Find out how to cater to this growing segment
- Get to grips with the additional features will improve the value proposition
of family-orientated geo-fencing, tracking, and safety alerts for modern
families?
- Senior citizen monitoring – what concerned relatives are willing
to pay to clarify the safety and independence of aging citizens. Plus
the potential for growth in this market segment?
- Emergency alerts – learn about the latest initiatives to integrate
security with extreme weather alerts
Joseph F. D'Angelo, Vice President, Advanced Services,
iBiquity Digital |
| 14:30
Panel: Emerging LBS players and their potential |
GPS enabled retail
comparison and personal training apps highlight the diversity of consumer
focused LBS. Explore the value propositions of these and other applications
- Find out how to get the revenues rolling – will sponsored links,
POIs and local adverts fund new applications?
- Discuss what usability initiatives for mobile local search, such as
low level integration and categorization, will improve consumer satisfaction,
application stickiness and advertising revenue
- Locate! Compare! Sell! How to satisfy bargain hunter consumers, and
retailers, with LBS shopping applications
- Personalized training profits – discover what the current players
are up to, and how you can innovate by appealing to health-conscious
consumers
- Take away a detailed guide to the other emerging LBS applications
you need to watch or emulate
- Explore bundling GPS enabled applications on LBS platforms to drive
advertising ROI and ARPU
Moderator: Julie Ask,
Vice President Wireless Analyst, Jupiter Research
Rich Rudow, Director, Trimble Navigation
Kate Edwards, CEO North America, Jentro
Scott Dunlap,
Chairman of the Board, Founder & CEO, NearbyNow
Blair Swedeen, Principal
Analyst, Partenza Consulting
Peter Claassen, Director
of Business Development, Idearc Media Corp.
Doug Stovall,
Vice President, Acuity Mobile, Inc. |
| 15:45 Closing
Summation |
| 16:00
CONFERENCE ENDS |
| End
of Conference |
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