The premier Nav & LBS focused show in the US
 
Telemactics Update
Navigation & Location 2007
 4-5th December 2007, Hilton Hotel, San Jose, CA, USA
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Navigation & Location returns for 2007

Have a look at the current agenda for this spectacular show - highlighting the most important issues as voted for by the industry - and then get your name down for any updates

Navigation USA 2007
Day One
7:00 - 9:00 REGISTRATION
Section 1. State of navigation and location market
9:00 Keynote: Market overview – cross-device, market application trends
  • Get the latest facts and stats on the changing market landscape
  • Gauge which markets promise the biggest rewards for navigation uptake, and find out what consumer do and don’t like
  • Discover which innovators are best positioned to deliver dynamic and synchronized, next generation navigation and location services
  • Find out who is merging with who, and where the balance of power is shifting within the industry


Thilo Koslowski, VP and Lead Auto Analyst, Gartner

Section 2: Device platforms technology update
9:30 Panel: The ongoing fight for device market dominance – is a winner emerging?
  • Find out what differentiating strategies dominate the PND, mobile, in-dash, and web markets
  • Discover the best device markets to plough your development dollars into
  • Discuss the prospect of PND and mobile device convergence and how this might affect the future of navigation services
  • Open platforms – PND and mobile manufacturers are opening their platforms to stimulate application development. Understand how this will effect your development strategy
  • Synchronizing applications between devices and the web – learn what opportunities this offers to customize and monetize value added applications


Moderator: Thilo Koslowski, VP and Lead Auto Analyst, Gartner
Ed Staehlin, Director Product Management, Automotive & Navigation, Motorola
H.P. Jin, Co-Founder, President and Chief Executive Officer, TeleNav
Bernardo Lopez, Head BMW Group Technology Office, BMW NA

Christian Bubenheim, VP Product Marketing, Magellan

Silvio Nasi, Product Manager Embedded Technologies, Loquendo

10:30 - 11:00 COFFEE BREAK
Section 3. Business models – which one best suits your navigation offering?
11:00 Panel: Can factory installed navigation systems keep up with cell phones and PNDs?  
  • Find out if factory installed, pay-up-front applications have a place in today’s market
  • In the face of huge competition, learn how updated, accurate, high quality data delivery is being developed to keep customers happy
  • Does partnering with traffic providers, to offer ‘lifetime free’ data, make in-dash navigation systems attractive enough to customers – and what should the price tag be?
  • Hear about new content bundles that can increase the value of pay-up-front applications


Moderator: Egil Juliussen, Co-Founder, Principal Analyst, Telematics Research Group
Steve Andler, VP Marketing, Networks in Motion
Dr Kal Mos, Engineering Director, Consumer Electronics Integration and Connected Audio and Video, Mercedes-Benz Research & Development North America, Inc.

Kiyoshi Hamai, Senior Director Sales & Marketing, Mio Technology USA

Larry Tretyak, Marketing Manager, OnStar

11:45 Case Study: Nokia looking to the future of nav & LBS

Case study to be presented by Nokia

Andrew Elliott, Director, Software & Services, Nokia

12:15 Panel: How to make subscription services work
  • Examine how the evolving landscape of subscription service providers – past (TSPs), present (Carriers) and future (PNDs or Internet portals) – will shape the companies buying applications and content
  • Bypassing the walled garden – Are new connectivity technologies menacing traditional, cellular based subscription dominance?
  • Find out how to ensure connected applications deliver enough “stickiness” to justify subscriptions
  • Hear how to convert ‘pay per transaction’ and ‘free trial’ users to subscription models
  • Look at ways to retain subscribers by bundling new features together

Moderator: Lisa Peterson, President, Peterson Mobility
Steve Wollenberg, VP Business Development, Dash

Hakan Kostepen, Group Manager - Product Planning & Strategy, Panasonic Automotive Systems America

Clint Steiner, Senior Manager, Garmin

Brook Lang, Director of Business Development, Airbiquity

13:00 - 14:30  LUNCH
Section 4. Content for cash – cutting edge services and their profit potential explored
14:30 The Role of Digital Maps in Driving the Future of Navigation
  • Gain an overview of how digital maps and content are evolving to embrace demands for dynamic information
  • Find out how navigation companies and applications are enabling custom navigation experiences
  • As personalization, connectivity and content continue to take off, discover how industry leaders will rise to the challenge of developing and delivering devices and services that will include location-based information
Jonathon Husby, Director, Automotive Sales, Tele Atlas
15:00 Panel: Real time traffic data is big business, but is it developed enough to circumnavigate the drive-time tailbacks?
  • Get the inside track on who is likely to win the battle for traffic data domination
  • Discover what measures need to be put in place to improve the accuracy of traffic data
  • Clear routes to best practice – find new ways to amalgamate sources, and allocate funds to deliver precision
  • Be the first provider able to compete with road sensors…learn how to increase data accuracy and delivery
  • Can probe data alone resolve the issue of real time traffic data?

Moderator: Brian Henry, Market Research Analyst, IMS Research

Tom Bouwer, Vice President, Sales & Marketing, AirSage

Len Konecny, Vice President, Business Development, Clear Channel

Jonathan Hubbard, CEO, Landsonar

Bill Greco, SVP Sales and Marketing, TrafficCast International

15:45 - 16:15 COFFEE BREAK
Section 5: Investor Forum
16:15 Panel: Investor insight – who are the street backing and why?
  • Discover what mergers, acquisitions and partnerships investors think will shake up the navigation market
  • Find out which killer business models are investor favourites
  • Listen to investors hedge their bets on what they think the next-generation content plays will be
  • Learn from wily VCs what the best tactics are for getting noticed and securing funding in the crowded navigation and location space
Moderator: Peter Friedland, Analyst, Soleil Group
Paul Hsiao, Partner, NEA
Scott Raney, Partner, Redpoint Ventures
John Cooper, Partner, Montgomery & Company
Shawn Carolan, Managing Director, Menlo Ventures
17:15 SPEED NETWORKING
18:00 COCKTAIL RECEPTION
Day Two
9:00- 9:30 REGISTRATION
Section 6: Navigation and location applications 2.0
9:30 Panel: Dynamic content and the next generation navigation experience
  • Discuss the value proposition of integrating navigation with dynamic data such as: flight details, car parking, local weather, sports, local news, gas prices, local listings and traffic. Do these features provide enough stickiness?
  • Assess how partnering with content providers can improve your value to customers, and deliver complete offerings to multiple platforms
  • Find out the simplest and most cost-effective ways to build applications that seamlessly integrate with one another
  • Learn what flexible LBS platforms will work best to integrate your content, increase use, and drive up profits
  • Discover whether ad-sponsored applications and free web-based maps, offered by Google on portable devices, are likely to disrupt the uptake of paid navigation applications

Moderator: Axel Fuchs, Managing Partner, Cogenia Partners

Kate Edwards, CEO North America, Jentro
Cy Smith, CEO, Airsage

Leslie Presutti, Director of Product Management, Qualcomm

Shawn Gunn, Director Business Development, Consumer & Enterprise Markets, Navteq

Luisa Cordano, Sales Manager Embedded, Loquendo

10:15 - 10:45 COFFEE BREAK
10:45 Case Study: Successfully building and delivering traffic-enabled navigation solutions
  • Hear from leading companies that have integrated traffic information in their navigation and local search solutions across the Internet, automotive, portable navigation, and mobile solutions
  • Get the inside scoop on what it takes to seamlessly integrate dynamic content overlays – including real-time, historical and predictive traffic – into intelligent routing
  • Accuracy, coverage, price, flexibility? Discover the key criteria companies use in selecting their traffic data partner
  • Learn what flexible LBS platforms will work best to integrate your content, increase use, and drive up profits
  • Learn about the innovative business models between traffic data, map, advertising and application providers, as well as hardware manufacturers and wireless/network providers

Moderator: Mike Ippoliti, Research Director, Telematics and Automotive, ABI Research

Bryan Mistele, President & CEO, Inrix

Ralf Hug, Vice President of Marketing, Navigon

Scott Steinke , Product Manager MapQuest Platform Services , MapQuest

Kim Fennell, President & CEO, deCarta

11:30 Panel: Exploring Enterprise: Tracking, Navigation and Location services for commercial markets
  • Understand the scale of opportunity the commercial sector presents, and learn who is best placed to grab the biggest revenues from fleet navigation applications
  • Commercial focused LBS – what’s new and how is demand for the latest location services shaping up?
  • Find out what content, including maps and fleet-specific POIs, will help create reliable commercial navigation applications
  • Mobile resource management: GPS worker tracking – hit or miss? Gauge how productivity and delivery-routing ROI can overcome tracking concerns
  • Efficient fleets are cost-effective fleets – discover best practice for fuel efficiency routing, and win over new customers

 

Moderator: Mark Licht, President, Licht & Associates

Clem Driscoll,  Founder & Managing Partner, CJ Driscoll & Associates

Prakash Iyer, Senior Vice President, Products, @Road

Steve Myers, Portfolio Manager - Mobile Business and GPS Solutions, Sprint

Luke Wachtel, VP Channel Sales & Business Development, Maptuit

Doug Marinaro, Sr VP Business Development, Gearworks

Section 7: Extending location beyond navigation – next generation LBS
12:15 Monetizing mobile social networking
  • Learn who will be top dog of the location-aware, social networks. Will web networks dominate mobile devices, or will new underdogs rise to the challenge?
  • Gauge whether interoperability issues, across wireless carriers, for local social networks, will cause long-term losses rather than short-term gains. Do wireless carriers need to open up for mobile social networks to become pervasive?
  • Social networking 2.0 – which features will provide the killer, location-aware social network, such as geocoded photos, file sharing, IM and buddy beacons?
  • Discuss the opportunities to offer social networking applications to in-car users, and how to sell to these networks

Sam Altman, CEO, loopt
12:45 - 14:00 LUNCH
14:00 Safe and secure – how to exploit the growing demand for family orientated LBS applications
With growing predatory threats and natural disasters happening on a global scale, modern societies have many safety and security concerns. Learn which LBS are best positioned to deliver the tracking applications and alerts conscientious consumers want.
  • Capitalize on concerned parents – recent Jupiter report identifies 43% of parents with children aged 10-13yrs are willing to pay for family tracking applications. Find out how to cater to this growing segment
  • Get to grips with the additional features will improve the value proposition of family-orientated geo-fencing, tracking, and safety alerts for modern families?
  • Senior citizen monitoring – what concerned relatives are willing to pay to clarify the safety and independence of aging citizens. Plus the potential for growth in this market segment?
  • Emergency alerts – learn about the latest initiatives to integrate security with extreme weather alerts
Joseph F. D'Angelo, Vice President, Advanced Services, iBiquity Digital
14:30 Panel: Emerging LBS players and their potential
GPS enabled retail comparison and personal training apps highlight the diversity of consumer focused LBS. Explore the value propositions of these and other applications
  • Find out how to get the revenues rolling – will sponsored links, POIs and local adverts fund new applications?
  • Discuss what usability initiatives for mobile local search, such as low level integration and categorization, will improve consumer satisfaction, application stickiness and advertising revenue
  • Locate! Compare! Sell! How to satisfy bargain hunter consumers, and retailers, with LBS shopping applications
  • Personalized training profits – discover what the current players are up to, and how you can innovate by appealing to health-conscious consumers
  • Take away a detailed guide to the other emerging LBS applications you need to watch or emulate
  • Explore bundling GPS enabled applications on LBS platforms to drive advertising ROI and ARPU

Moderator: Julie Ask, Vice President Wireless Analyst, Jupiter Research
Rich Rudow, Director, Trimble Navigation
Kate Edwards, CEO North America, Jentro

Scott Dunlap, Chairman of the Board, Founder & CEO, NearbyNow

Blair Swedeen, Principal Analyst, Partenza Consulting

Peter Claassen, Director of Business Development, Idearc Media Corp.

Doug Stovall, Vice President, Acuity Mobile, Inc.

15:45 Closing Summation
16:00 CONFERENCE ENDS
End of Conference
   
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