June 4th 2008 - Day 1 - Morning

State of the Market

9:00 AM OPENING SESSION: Navigation and LBS market update

A comprehensive market roundup with stats, facts and analysis, and forecasts of how the navigation industry will change over the next twelve months.

• Find out which regions are seeing significant growth and learn where the threats and opportunities lie
• Find out how consumer behavior trends and preferences will re-shape demand for navigation products
• Understand how recent mergers and acquisitions will directly impact the market
• Get the latest data on the navigation device battle for supremacy
• Understand what it will take for in-car navigation to remain competitive against PND and phone markets
• Find out the latest stats, trends and predictions for the LBS market segment. How fast will the LBS market impact the navigation industry?

Michael Minich, Consulting Analyst Automotive and Telematics EMEA, Frost & Sullivan

9:30 AM PRESENTATION: In-car update

Egil Juliussen, Principal Analyst, The Telematics Research Group

9:40 AM PANEL: How to make the low cost in-car navigation segment profitable

Discover the strategies needed to drive costs down and ensure continued success in the in-car segment

• Discuss what hardware architecture is suitable for low-cost in-car systems
• Gauge how to make ill-suited consumer electronics-based architectures meet OEM environment requirements
• Learn about the latest developments in modular systems. Understand how these will reduce costs and enable the deployment of navigation systems across multiple car production lines
• Get the latest strategies on PNDs, OEMs and Tier 1 partnerships to re-shape in-car navigation.
• Off-board Mobile Navigation: Understand the business benefits and usability challenges to deliver off-board navigation through the driver’s mobile phone
• Investigate how to select the ideal set of applications and features for your targeted user segment while managing user expectations
• In-car HMI – Cost vs. features: – Find out how to create the correct balance between cost and expectations using in-car technologies like embedded screens, haptics, speech recognition and hands-free kits with off-board connectivity

Andreas Augsten, Head of Engineering, Clarion
Olaf Mennerich, Head of Product Planning & Strategy, Panasonic

Daniel Gast, Product Manager - Navigation, Elektrobit Automotive Software

Moderator: Dave Mcnamara, Principal, McNamara MTS LLC

10:30 AM - NAVTEQ PRESENTATION

Adam Grabowski, Content Manager - Partner and Developer Program, NAVTEQ

11:00 - 11:30 AM Networking Coffee Break

11:30 AM PANEL: High-end demand: Create added value through connected PNDs and next generation services

Connectivity in PNDs opens limitless business model possibilities for the industry. Ensure that you have the right strategies in place to sustain and grow your profits from high-end users

• Analyse the new techniques to add connectivity and the service models these offer
• Discuss the next generation features that will entice second generation users
• Find out how to integrate intelligent rerouting and real-time traffic information for Actual (rather than Estimated) Time of Arrival
• Discuss the opportunities and threats of the connected PND, including advertising, subscription models, POI price points, channels to market, plus map update service models, LBS, local search or A-GPS

Senior Executive, TomTom

Henning Wiefelspuetz , Automotive OEM Business Development Manager, Garmin Europe

Aaron Solomon, CEO, Mobile Devices

Serkan Arslan, VP Corporate Development, MyGuide

Moderator: Richard Robinson, Principal Analyst Automotive Infotainment, iSuppli

12:15 PM PANEL: Mobile navigation: The shift from guiding to exploring

Navigation and location services will be commonplace on mobile phones by the end of the year. Make sure you get a slice of the market before the larger players build a brick wall around it

• Get the latest on the deployment of location-enabled handsets and comprehensive market roundup
• Find out how to successfully monetise the potential for mobile phone pedestrian navigation
• Learn about positioning technology developments in urban environments. Find out how signal and accuracy issues are being improved to aid pedestrian navigation. Can navigation and LBS finally be taken indoors without compromising user experience?
• Discuss the options of pre-installed vs. off-board navigation, and analyse the role of the operator and the partnerships you need to establish
• Discover how to leverage the mobile phone’s unique features for addictive LBS applications. Learn how mobile cameras, device form factor and pre-determined billing mechanisms will ensure mobile LBS skyrockets

Jure Sustersic, Business Development Manager, Forum Nokia
John Craig, VP, Product Management, Destinator Technologies
Greg Stephenson, Mobile Product Manager, Garmin
Ashley Turberfield, LBS Product Manager, Motorola

Moderator: Peggy Salz, Editor, MSearchGroove

13:00 - 14:30 PM Lunch

14:30 PRESENTATION: How to successfully incorporate dynamic POIs and content into your application

There is growing demand to include real-time data in applications whilst ensuring a seamless experience. This session will provide you with the skills to incorporate live data into your application.

• Get an update on the latest dynamic data developments. How can geo-fencing and time-sensitivity enhance dynamic content? Find out where to source your content and what is relevant
• Make the most of back-end storage: Learn how to overcome the challenges of managing and delivering real-time content. Find out how to overcome the technical obstacles of integrating dynamic content and map data
• Understand how to pull relevant dynamic data from your databases and servers for accurate content, and how to source, classify and target the data to applications and customers
• Making money from dynamic data: Learn how to build back-end billing systems to ensure revenues from dynamic content
• Get a success checklist for the right partnerships between device architects and content providers

Simon Glassman , Director of the Wireless Segment Marketing, Tele Atlas

Beyond Navigation and towards LBS

15:00 OPERATOR INSIGHT: How to deploy successful next generation navigation and LBS

Get an operator’s opinion on how the market should go forward and what their role will be.

• Discover the operators’ perspective on the current state, and the immediate future, of mobile phone navigation. Find out the opportunities and time frames for LBS mass adoption
• Examine the true potential of niche markets such as dating, gaming, tourism, security and shopping
• How to make the most of Cell ID:. What are the issues concerning partnerships and access? Discover how to overcome technical challenges and get the low-down on how to access network-based location data
• Application distribution strategies: Find out the requirements to get your application on-deck and the impact off-deck applications will have for operators
• Compare today’s services models: Weigh up subscriptions, pay-as-you-go, ‘free trials’ and advertising-based distribution models
• Get detailed insight into Orange’s ‘convergent’ LBS strategy using a single account access from multiple screens
• All you can eat: Data charges are vital to all service providers. Are European mobile operators really ready to provide flat data charges?

Adrienne JAN, LBS Product Manager, Orange FT Group

15:30 - 16:15 PM Coffee Break and Speed Networking Session

Day 1 - Afternoon

Application Development

Business Development

16:15 PM Workshop

16:15 PM PANEL: Exploring enterprise: Commercial vehicle navigation

• Find out exactly how much the last-mile navigation market for the commercial vehicle segment is worth
• Maps, POIs, enterprise-specific parking availability: Real life cases on how navigation and live content can enable more successful enterprise applications
• Discuss the value to be added to pre-planned and standard truckers’ routes
• Navigate, track & trace: Learn how to ensure that Mobile Resource Management (MRM) and GPS worker tracking are successful

Dan Popkin, Vice President, ALK Technologies Ltd.
Dan Martensson, Head of Telematics, Telenor
Nicola de Mattia, CEO, UbiEst.com
Angel Talamona, CEO, Senda

Moderator: Michael Minich, Consulting Analyst Automotive and Telematics EMEA, Frost & Sullivan

17:00 PM PANEL: Moving traffic data forward: Next generation traffic services

Join this debate to discuss how to provide the best traffic data and routing intelligence.

• Weigh up the pros and cons of information from sensors, Cell ID flow, TPEG/TMC and historic traffic data
• Find out how to gather and analyse Cell Flow data to maximize the value it can add to traffic info and routing
• Discuss ways to use historical and live data to build better traffic models
• Learn how to successfully integrate traffic information with navigation software. Analyse the different display and integration methods available
• Get techniques to transform Estimated Time of Arrival into Actual Time to Destination
• Discuss the opportunities to use traffic data modelling for local advertisers to exploit behavioral models and patterns

Ulrich Fastenrath, Head of Product Development, T-Systems Traffic
Frank Felten, Director of Product Management, PTV

Moderator: Egil Juliussen, Principal Analyst, The Telematics Research Group

17:00 PM PANEL: Enhance navigation with dynamic POIs and real-time content

Discover how to give your navigation products the cutting edge with live dynamic content.

• Explore the business models to ensure dynamic content generates profits from subscriptions, pay-as-you-go, ad revenues and free trials
• Analyse case studies on how dynamic POIs can add value to applications
• Learn how to boost revenues and consumer satisfaction through the incorporation of time-sensitive and event-specific updates
• Discuss how to best deliver rich content to drivers whilst avoiding driver distraction
• Hear which back-end flexible billing options will improve consumer access to additional valuable content

• Get tips on how to move from “sticky eyeballs to increased value propositions and improve Average Revenue Per User (ARPU)

Jeremy Usher, Managing Director for Europe, WeatherBug Professional
Calvin Hutt, Managing Director, Oxford Softworks Ltd

Jean Cherbonnier, Co-founder, NavX
Thomas Landspurg, CEO, 8Motions

Moderator: Professor John Raper, Editor in Chief, Journal of Location Based Services

17:45 PM PANEL: The battle for next generation location technology

Is GPS navigation the only way forward? Find out how Wi-Fi, Cell ID and other positioning technologies can enhance LBS and provide a more consistent fix.

• Learn how to ensure that cars and PNDs are not left behind mobile phones when utilising multiple location technologies
• Explore location technologies that utilise Wi-Fi, Cell ID and sensors for deployment on any device
• Get tips on developing solutions combining different positioning technologies to default from one to another
• Discuss new solutions to reduce power drains from your device
• Discover how to get location technologies without the operators consent and price tag

Pascal Durdu, Business Development Director, SIRF
Bryan Stockwell, Director of Business Development , Mobile Commerce
David Wasser, Founding member, SharpMind

Egil Juliussen, Principal Analyst, The Telematics Research Group

June 5th 2008 - Day 2 - Morning

New opportunities for next generation navigation applications

9:00 AM PRESENTATION: Ad-supported applications: Business model roundup

Find out how advertising revenues will impact the navigation and location industry. Discover if free ad-supported applications will become commonplace

• Sift through the complexity of today’s revenue sharing models and learn how advertising revenues vary dependent on partners/ providers
• Get the latest case studies on how to deploy advertising-supplemented navigation. Understand the extent to which advertising will subsidise navigation and LBS applications
• Discover the different types of adverts that will integrate with your navigation or location offering. Explore how audio, imagery and video can develop your marketing mix , and increase revenues
• Make sure that advertisers messages are associated with relevant content to prevent irate users
• Learn more about On/Off portal applications and advertising. Profit from the operator’s leadership in ad supported navigation

Kate Edwards, CEO, Jentro

9:30 AM PANEL: Perfect partners wanted: How to ensure your navigation and LBS applications go mass market

Finding the right partners is an essential to ensure your product reaches the widest audience possible. Learn who to partner with to guarantee your offering moves in the right direction to make huge profits

• Find out how to set up partnerships between different applications, content, devices and databases, to create a solid end-to-end offering
• Explore the different channels to market your navigation application
• Discover the key issues when judging the viability of content provider credentials. Understand how to balance unique selling points and relevance when you select your navigation partners
• Gauge how live localised content can create enhanced information and services to deliver successful LBS

Christof Hellmis, Director of Navigation, Nokia

Kate Edwards, CEO, Jentro

Moderator: Raphael Goumot, Director, Orange Partner Program

10:45 AM PANEL: Map updates and user-generated maps

• Analyse the viability of UGC as a long-term solution for map updates. Find out how to ensure UGC updates are accurate and relevant

• Discover user demand for map updates and how to charge for incremental map updates. Find out how much consumers will pay and how bundled content and services can increase the value proposition

• Discover the importance of topographic mapping and assess the challenges associated with off-road pedestrian mapping

• Explore the future of mapping and map data. Will 3D maps pay off or are hybrid aerial maps the next step for imagery ?

Laurent De Hauwere, VP of Marketing EMEA, Tele Atlas

Maarten Oldenhof, CEO, AND Automotive Navigation Data

Moderator: Professor John Raper, Editor in Chief, Journal of Location Based Services

Day 2 - Afternoon

Application Development

Business Development

14:15 PM PRESENTATION: Finding the heart of user experience in UI

A great User Interface could be the difference between success and failure for your application. Find out how to ensure users get the most from your application.

• Get the latest design best practices – Learn what constitutes a good UI and get a success checklist
• Find out what separates a good UI from a bad one in terms of intuition, simplicity and understanding
• Learn how you can work with haptics and touch screen technology to enhance the user experience while keeping your application streamlined and focused
• Understand user intention – Learn how to target a specific type of user on a particular device. Find out how you should factor in market considerations and optimise your UI with this in mind
• Guiding the user – Learn how to ensure the user understands what’s happening on the screen. Create a holistic experience by providing the right information at the right time

Charlotta Falvin, CEO, TAT

14:15 PM PRESENTATION: How to lock in profits from local search

Local search is one of the few lucrative LBS today. Find out exactly how to incorporate search in your product and ensure you make the most of an opportunity that has businesses clambering.

• Get a market roundup on big vs. small and white label vs. Internet search portals. Find out exactly what the small players are doing to stay afloat in this market
• As enhanced knowledge of user intent increases retention and uptake, find out how to create smarter categorisation of search data and low level integration
• Discover how to enhance the value of local search for automotive navigation and PNDs. Learn what is needed to tailor your solution for these market segments
• Discuss the limitations and advantages of structured content vs. text-based search, and discover how each improve can mobile local search
• Find out what partnership strategies will ensure the success of the next generation of structured database search

Rick Smith, Business Development Director, M-Spatial

14:45 PM How to create the killer location aware social networking application

• Discover how to choose the set of applications that will make your application sticky, such as friend finding, file sharing, geo-tagging and instant messaging
• Ensure you reach crucial mass quickly: Get the low-down on how using ‘groups’ and aggregating contacts from phone memory will help you achieve the critical mass your social network needs
• Understand what will make users trust your application in terms of brand, legal protection and privacy management. Find out how to build trust with explicit ‘opt ins’ and ensure privacy with age separation features
• Learn how to make the application ‘feel alive’ as soon as it is switched on by creating news feeds and pushing data to the user
• Gauge how to code for handset ‘families’ and then for specific devices by fragmenting to the lowest level and producing code for different devices
• Analyse how to build a common API and make the most of different positioning technologies

Yogev Triki, VP Business Development, Atlas CT

14:45 PM Ensure you are best placed to profit from proximity-based advertising

• Get the latest on developments in proximity based adverts and stakeholders with geo-local ad clients
• Find out who you need to partner with to deliver geo-local ad campaigns.
• What standards will need to be put in place for content providers, device manufacturers, back-end players and advertising campaigners to deploy local ads? What standards will need to be put in place?
• Understand the best ways to build campaigns designed for different devices. How will geo-local ads vary from device to device?
• Learn the importance of intelligent user profiling. Find out how best to target and disguise marketing messages
• Discover the best ways to integrate geo-local ads into local search and city guides
• Understand what is needed to overcome consumer hesitancy and learn how to avoid intrusion

Andrew Grill, Head of Business Development, Seeker Wireless

15:15 PM PANEL: How to implement direct location aware advertising into applications

• How to increase the inventory and make location-based advertising a profitable proposition
• Discuss ways to increase the traffic on web applications to maximise the advertising space while retaining appeal and usability
• Search is the Holy Grail of advertising revenue: Discover how to embed adverts into search to generate revenues from your application
• Understand the technicalities of building campaigns designed for different devices. How will ads for a PND differ from ads for a mobile phone?
• How to best prepare in order to get operator approval for Cell ID: Prove that traceability, verification, consent and reminders are embedded in your application
• How to go through the proof of age regulation for friend finder apps that target teenagers

James MacDonald, Head of Mobile, Unanimis
Ben Tatton-Brown, Head of Advertising, Medio Europe
Bryan Stockwell, Director of Business Development , Mobile Commerce

Rick Smith, Business Development Director, M-Spatial

Richard Lee, CEO, Creativity Software

Moderator: Andrew Grill, Head of Business Development, Seeker Wireless

15:15 PM PANEL: User-generated content and the next generation navigation experience

• Learn how user-generated content can increase the value of your off-board services for long-tail profits
• Discover how geo-tagged photos have become a UGC “must have” and learn how to integrate simple geo-tagging features
• Find out how to keep your UGC data clean and user-friendly. Learn how to deploy a system that will automatically police your data. How can you ensure corrupt data is wiped from your application?
• Assess how to ensure operators have confidence in your privacy protection
• Learn how UGC can help monetise communities. Should you target established communities or build new ones?

Malte Schloen, CEO, Locr
Christophe L'hermine, Chief Technical Officer, Webraska
Sam Critchley, Co-founder & Vice President, Gypsii

Moderator: Professor John Raper, Editor in Chief, Journal of Location Based Services