• Highlight trends and evolutions in the consumer navigation world based on actual retail sales data
• 2009 market driver roundup – iPhone OS 3.0 fallout, gps smart phone surge, application marketplaces, open source software, connected service update
• Breakdown the recent spate of acquisitions, market entrants and company drop outs and get the latest market figures
• Examine the fallout from the automotive crisis and the impact of GPS/AGPS penetration in phones and get the tactics to stay ahead in now ultra competitive environment

Filip Van Dyck, Business Development Manager, GFK Retail and Technology

• Learn how navigation consumers view PNDs and mobile navigation devices
• Find out recommendations to enhance the navigation user experience
• Understand how the user experience will affect the future growth of mobile navigation devices and PNDs

Chris Schreiner, Senior Analyst User Experience Practice, Strategy Analytics

• Understand where connectivity enhances the navigation experience and what people will pay for – traffic, speed cameras, fuel prices, local search, POIs
• Debate how to offer connected services and what the winning business model will be
• How to deliver connected services in a simple way, such as out of the box content bundles and subscription services
• Get the lowdown on how to get the maximum return on extra content layers and services
• Understand the capabilities of data pipes and ensure seamless user experience

Tjibbe Gaastra, Head of Product Management Content & Services, Navigon

Leif Sundstrom, Vice President and General Sales Director, Appello

Simon Glassman, Director Marketing, EMEA, Tele Atlas

Niclas Andersson, Global Business Development Executive, Telenor Connexion

Moderator: Richard Robinson, Principal Analyst, iSuppli Corporation

Evolution of navigation towards discovery: Bring more value to LBS consumer applications with time-sensitive and dynamic content

• Understand how the future of map and content data will impact the LBS applications of tomorrow in a connected emerging market.
• Discover how pedestrian content enhances the navigation experience
• Learn how the convergence of mobile technology and the demand for location-awareness affects consumers and the services and device choices they make
• Get the latest on real-time access of accurate mapping, traffic and points of interest.
• Explore enriched and dynamic content and how this will influence consumer behavior and business models.
• Discover how “location” is finding value across a variety of markets.  Explore the impact of a movement toward widespread enablement on mobile technology and LBS applications in 2009 and beyond.

Frank Pauli, VP Map & Content Products EMEA, NAVTEQ

• Understanding the broad range of manufacturers demands
• Feature and area based modularization for efficient partitioning and data access
• Benefit from cost reduction due to late configuration

Alexander Asner, Product Manager Navigation, EB

• Examining the mobile opportunity for LBS and Nav in light of recent GPS Smartphone surge
• Find out how the major players are planning to exploit the iPhone OS 3.0 update. Who will launch turn by turn navigation apps on the apple marketplace?
• Debate the opportunities for the mobile with pedestrian, last mile, search, context and bike services
• Breakdown the effect of mobile internet browsers and direct mobile access to the internet for LBS and navigation
• Learn how traditional navigation players can adapt their products and transition to the mobile world
• Get a roundup of the issues surrounding mobile billing, payments, subscriptions, operator partnerships, form factor and mobile integration

Greg Stephenson, Mobile Product Manager, Garmin

Fabrizio De Liberali, Senior Product Manager, Vodafone

Vesa Luiro, Director, Contextual Guidance, Nokia gate5

Daan Scheer, Marketing Manager EMEA - Portable Devices Consumer Division, NAVTEQ

Eric Lehmann, Chief Sales Officer, SVOX

Moderator: Dominique Bonte, Practice Director Telematics and Navigation, ABI Research

Fabrizio De Liberali, Senior Product Manager, Vodafone

• How to monetise location social networking
• Get the best tactics to reach ‘critical mass’ quickly
• How to integrate lbsn to enhance navigation
• The lowdown on content sharing across devices and how geo enabled content sharing can be the key to success
• How to combat privacy concerns in friend finding applications

Alex Housely, Founder, Total Hotspots (On behalf of Rummble)

• Learn exactly what users expect from LBS in terms of privacy
• Discover how to correctly define restrictions and learn how to implement open IDs and standard protocols for identification
• Get the low down on opt in services, anonymity, terms of use and age restrictions to ensure your service is watertight
• Breakdown the best methods to make data anonymous for those unwilling to share their location information
• Debate how to exchange location data between phones and overcome problem with SMS and cross device standards

Daniel Penfold, Associate, Olswang

• Employee telematics knowledge development – how is this currently done?
• Given the current business climate, does on-line learning play an increasing role?
• What are the current top five hot topics in the telematics knowledge field?
• What will they be in 5 – 10 years time?

Nick Hull, EADIS Project Manager

Dave Peck, EADIS Project Manager

• What is On-Demand weather for LBS?
• Understand how to work with the latest developments to utilize weather in LBS
• Get the lowdown on LBS business opportunities when using weather and the associated business models

Tuomo Kolehmainen, Business Manager; channels, Foreca

• Key drivers for large scale adoption
• How to make the most of dynamic and intelligent rerouting
• How to harness and work with real time data
• How to work with Cell Flow data including use cases, effectiveness and 2-way network connectivity options
• The cheapest ways to calculate traffic.
• How tmc/tpeg services should not be overlooked

Willy Maes, Head of Section in the Directorate General Energy and Transport, European Commission

Boris Wagner, Senior Sales Manager Automotive, PTV
John Holland, CEO, Journey Dynamics

Dr. Egil Juliussen PhD, Principal Analyst & Fellow, iSuppli Corp

• Get the low down on how web services can directly offer LBS through browsers and widgets
• Understand how to exploit mobile phone browsers that can update and store location data
• Exploit ubiquitous internet connectivity, small internet devices and affordable data plans
• Discuss the role the Cell ID can play for location mobile browsing
• How to work around free search, free directions and free maps on the web
• How open source can facilitate the mobile/web/location world

Frank Schuil, CEO, IRL Connect

• Discover 2009’s must have ‘Eco features’ including green routing, intelligent rerouting, traffic and fuel efficiency
• How best to ensure driver safety and guard against driver distraction
• The best tactics to integrate local search into the car
• A real analysis of opportunities for in-vehicle internet browsing
• Overcome connectivity and data issues to offer compelling infotainment services

Dr. Egil Juliussen PhD, Principal Analyst & Fellow, iSuppli Corp

• Explore the next step in navigation and LBS; moving from guidance to local context
• Debate how to build the successful web experience for navigation and LBS using live and dynamic content
• How to overcome technical and business challenges with cross device services
• Debate how to exploit connected services to enable an immersive navigation experience
• Get the best methods to integrate local search into PNDs, navigation applications and the car

Moderator: Joanne Blight, Director - Automotive & Telematics Practice, Strategy Analyitic

• Learn about the latest advancements in map data and discover the real impact of high quality map data on ROI
• Assess new areas and opportunities - new geographical regions, ‘outdoor’ navigation, pedestrian
• Breakdown the influence and role of the free online map providers
• The latest on map updates including charging/method of delivery/importance/exploiting UGC
• Debate if enhanced imagery on top of maps is necessary and will it provide an enhanced experience
• Get a lowdown on map data licenses and decide if they are evolving with the times

Martijn van Exel, Open Street Map
Arjan Spigt, Marketing Manager, AND

Hakon Jacobsen, CEO, Blom

Professor Jonathan Raper, City University

• Discover what is needed for local search to be integrated into all navigation and location products
• Move forward from text search by integrating maps and ensuring the local search experience stands out
• Ensure search can incorporate a multitude of geo-coded content – including POIs, geo tagged pictures, descriptions and reviews
• How to achieve integration with multiple websites, directories and mobile operators
• How to optimise local search for the mobile and in-car environments

Bryan Stockwell, Business Development, Mobile Commerce

The LBS landscape: 

• The catalyst for change

Community and the future of mapping: 

• How innovations in the collection and analysis of community based data are driving the development of a real time map

Enhanced content and the user experience: 

• Helping people find more, how development in 2D/3D imagery and new forms of content enriches the LBS user experience

Maps as a service:  

• Making it easy to get dynamic content and fresh maps into the hands of application developers

John Forster, Marketing Manager, Wireless & Connected, EMEA, Tele Atlas

• Understand the opportunities with geolocated content and learn how data can be shared between the web and GPS devices
• Get the best methods to monetise geo-located content
• Examine POIs, geotagged photos, reviews and get the best tactics to manage and aggregate this content
• Get a lowdown on the importance of flat rate data plan and pipe capabilities to enable the content sharing future
• Understand how location social networking can build networks around local content sharing

John Duhigg, Travel Division Managing Director, Penguin UK

Jonathan Raper, Founder, PlacR
Malte Schloen, CEO, LocR

Moderator: Dominique Bonte, Practice Director Telematics and Navigation, ABI Research

A comprehensive roundup of map piracy in China and opportunities for Navigation and LBS growth

Peter Zhou, General Secretary of NaviForum and Telematics@China, AutoNavi China

• Breakdown the vital role communities can play in navigation and LBS today
• Debate the best tactics to monetise your community, including crowd sourcing and advertising
• How to manage User Generated Content to create rich and immersive content for navigation and LBS
• Understand how to best manage privacy and keep communities secure
• Exploit POIs, reviews, photos, videos, updates and hot spots to create immersive and rich worlds
• Find out how to bring social networks and navigation together to tie in users using cross device content sharing

Thomas Landspurg, CTO, 8Motions
Alex Housely, Founder, Total Hotspots (On behalf of Rummble)
Malte Schloen, CEO, LocR