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PLEASE
VISIT THE WEBSITE FOR OUR 2005 EVENT
NAVIGATION
2005
| 9.00am
Introduction: Market Movements
- Which new technologies are being introduced into the vehicle
environment and what opportunities are therefore opened
up to stakeholders?
- Find out who's leading the pack and how they've fought
their way to the front
- A look at true adoption rates end-user interest in location
based services
- What is the real penetration rate of GPS technology on
the handset level and which are the critical partnerships
you need to develop in order to secure market dominance
in navigation service provision?
Harvey Cohen, Founder
and President, Strategy Analytics |
| 9.30am
Keynote Presentation Ford
Motor Company Case Study - Navigation, the Customer and Improved
Product Development
- What is Ford's understanding of how navigation improves
customer satisfaction?
- How can you provide new functionality by seizing the opportunity
to build on the navigation platform?
- Creating more flexible systems - Discover how time-to-market
can be improved by providing connectivity to new customer
electronic devices such as mobile phones, PDAs, etc.
Presented by Dave McNamara, Manager Advanced Infotainment,
Research & Advanced Eng, Ford Motor Company
Paper co-authored with Mark Porter, Supervisor Navigation
Systems, Elect./Elec. Systems Engrg., Ford Motor Company
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10.15am
Plenary Panel Discussion
Hardware
Trends - Latest Models and Integration Challenges
- Leading experts discuss the trends, future challenges
and opportunities ahead for navigation hardware and software
- Understand where the biggest opportunities lie for the
value chain members with the discreet introduction of new
technologies into the vehicle environment – from Bluetooth
to GPS and UWB (Ultra Wide Band)
- Satellite and Digital Radio – with radio becoming an increasingly
more important content delivery channel for the vehicle,
find out how this will shape your future opportunities and
how you can ensure you stay ahead of the curve
Thilo Koslowski,
VP and Lead Analyst
Gartner
G2
Dave Marsh, Director, Navigation Products
Cobra Electronics
Roderick MacKenzie
, Director, Advanced Application
XM
Satellite Radio
Marc Prioleau, Director of Marketing, Consumer &
Enterprise Segments SiRF Technologies
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| 11.00
Coffee Break |
| 15.30
Panel Discussion: The
Aftermarket Roll-Out
With in-vehicle phone
solutions and GPS enabled navigation as bright spots for the
aftermarket and OEM supplier, we look at the opportunities
and challenges ahead
- The Aftermarket Sales channels – What
real impact is the sale of aftermarket navigation products
having on the adoption of navigation products?
- Assessing retailer commitment – Find
out how much retailers who sell into the automotive aftermarket
are stepping up their commitment to these categories?
- Seamless connection and interface
- With the adoption in-vehicle
network standards – what are new opportunities opened for
aftermarket products to integration with factory OEM telematics
and navigation devices?
Michael Manske, Business Team Leader,
Mobile Audio
Best Buy Co., Inc.
Joseph F. D'Angelo,
Vice President, Advanced Services
iBiquity Digital
Peter-Frans Pauwels, Chief Technical
Officer
TomTom
Paul Drysch, President
of Sales
Aeris.net
Moderator
Steve Wollenberg, Founder and Vice President, Marketing
Circumnav Networks
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| 16.15
End of Day One - Informal Drinks |
| DAY
2
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9.00am
Responding to the Voice of the Consumer
- Overview of the Navigation Market
- Types of navigation solutions and their value proposition
- embedded versus portable/handheld
- Penetration of navigation systems and market potential
- embedded versus portable
- OE versus aftermarket
- Product and technology trends
- Static versus dynamic navigation
- Autonomous versus hybrid
- Stand-alone versus integrated systems
- Hard disc drive based systems
Veerender Kaul
Program Manager, Advanced Automotive Technologies
Frost & Sullivan
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9.45am
Panel Discussion: Mapping Collaborations
between Wireless Carriers and Hand Held Device Manufacturers
- Carrier Power – Where do wireless carriers
feature in the vehicle navigation value chain? Mere infrastructure
providers or are they shaping up to be Telematics Service
Providers of the future?
- Service Provision - Which types of services
are being offered to their customer and what does the future
hold?
- Price: Billing: Costs - Pay monthly subscriptions
and emerging pay-per-use plans – how is the billing infrastructure
being addressed for services delivered direct from the carrier
via a handheld GPS enabled product?
Jocelyn Vigreux,
President, TomTom, Inc.
Stephen Petilli, CEO, Networks
In Motion, Inc.
Moderator: Derek
Kerton, Principal, The Kerton Group
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| 10.45am
Panel Discussion: Location Based Services - Roll Out
and Adoption rates
- Profiting from opportunities in LBS?
– Which are the kinds of services end-users request
most frequently, how they will be delivered and what are
the emerging opportunities opened up for the navigation
market?
- Status of LBS – Evaluate current applications
and services and their impact on the market. What are the
key challenges that must be met to achieve profitability?
- Integration Challenges – hear from industry
experts as they look at overcoming the hurdles of technological
and network coverage set-backs
- Actual Revenue generation - With the
Telecom industry still finding it hard to generate extra
revenue from data services which business models are likely
to be adopted?
Mary Foltz, Director,
Location Solutions Product Line Mgmt
Nextel Communications,
Inc.
Clay Collier, Principal
Akua Control
Lee Callaway, VIAMOTO
Project Lead
Motorola
Sal Dhanani, Director,
Product Marketing and Strategic Alliances Televigation
Moderator: Derek
Kerton, Principal, The Kerton Group
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| 11.30
The Quest for Standardisation - How emerging standards
are creating new opportunities for hardware and services
- Examine emerging and evolving standards for geospatial
data, map databases, software and services, and wireless
communications
- Assess the role of emerging government initiatives and
assess how these serve as a catalyst for increased commercial
support of LBS services, and assess the need for standards
to accelerate adoption and deployment
- Determine what roles companies should play in the standards
process and how they can become actively involved
- Discuss and compare ad hoc standards activities versus
formal SDO activities; explain how each approach supports
the industry, why these apparently competing approaches
are actually complimentary, and where they may need to be
harmonized
Plenary Roundtable
Discussion hosted by:
Scott Andrews, Managing
Partner
Cogenia Partners LLC
Dr. Wieland Holfelder, VP & CTO
of Research Department
DaimlerChrysler RTNA, Inc.
Bert Jakubs, Senior Manager of Database Product Management
Tele Atlas North America
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| 12.30
Lunch |
13.30
Panel Discussion: Road /Vehicle Communication Infrastructure:
Delivering Traffic Updates
Learn how government led intelligent
transport system programs that ask for the integration of
GSM and GPS in the vehicle opens up any new opportunities
for value chain members
- Meeting the demand - How can you meet
the number one challenge of delivering geographically
linked, personalized traffic information directly to the
driver?
- Data availability - Traffic data currently
rolls out as and when available, how soon will a single
source flow of scheduled and un-scheduled traffic updates
to the driver appear? Which new opportunities are then
opened to players?
- Managing the data in the gateway –
Which data management models offers the most accurate,
timely delivery of information to the driver? From call
centres to central servers
- Synchronization challenge - how will
multi channel data, such as traffic information, weather
updates and renewed map data, be delivered into the vehicle
efficiently and cost effectively across the multiple channels?
- Real time data access - What are the
emerging mechanisms that allow data update in real time:
A look at the benefits and complications of Wi-Fi
Greg Larson, P.E.
Chief Office
of Traffic Operations Research
Division of Research and Innovation
California Department of Transportation
Chris Wilson
VP, ITS Strategy & Programs
DaimlerChrysler Research and Technology
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| 14.15
To Be Confirmed
Traffic Management Roundtable
Led by SmartRoute/Westwood One
- Connecting the car to the external road system
– Understand where the business opportunities lie. How big
an opportunity is this for players in the Navigation market?
- New Developments – Where are the major
opportunity segments for navigation service providers and
telematics vendors?
- Partnering for Success - Which are the
value chain members you should be partnering with who can
offer real benefit in the endeavour to deliver traffic information?
- Developing your strategy - How can vendors
and service providers position themselves to prepare for
this market explosion?
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