• Get an up to date look at navigation system usage trends
• Measure the relative importance of key navigation attributes to overall satisfaction
• Ease of use
• Speed
• System design
• Routing
• Discuss navigation system quality trends and what you need to do stay competitive

• Are navigation systems finally gaining commodity status?
• Find out how to get the US market hooked on navigation, and   overcome the personal privacy and data security issues
• Learn whether the market will evolve like the DVD market or PC market. Will the consumer be savvy or opt for cheapest system?
• Leverage the power of educating the marketplace. Learn how to market navigation and how to sell navigation devices and services
• The battle for who controls the consumer – the carrier, the car maker, the device manufacturer… is this holding back the industry?

Moderator : Peter Friedland, Managing Director Equity Research, Fulcrum Global Partners

John Angerman, Director of Business Development, Horizon Navigation

Clement Driscoll, President, C.J. Driscoll & Associates

• Drivers and Entertainment/Information Wants: Get results from   Ford's Market research into the consumer devices customers want to bring into their vehicle
• Understand the new connectivity technologies and their impacts on in-vehicle navigation systems
• Find out what the embedded market can learn from the aftermarket and how to deal with the heat aftermarket success is bringing for more functionality at reduced prices
• Discover Ford's vision for the future of vehicle navigation

David A. McNamara , Manager, Advanced Infotainment Systems, Research and Advanced, Ford Motor Company

Mark M. Porter, Supervisor, Navigation Systems, Electrical/Electronic Engineering Systems, Ford Motor Company

• Get briefed on the various emerging technologies that are opening up new opportunities in vehicle navigation
• Cost of updates and long product cycles mean the auto industry will never match the pace of consumer electronics. Discover what is being done to overcome these challenges.
• Find out which aftermarket functionalities are the most popular and how they are being incorporated into in-vehicle systems.
• Multifunctional devices. Learn how to make your product stand out in this cluttered marketplace by integrating entertainment, information services and navigation.

Moderator: Veerender Kaul, Program Manager, Advanced Automotive Technologies, Frost & Sullivan

Majeed Kadi, Supervisor Audio/Telematics Components, Daimlerchrysler

Bettina Hein, Chief Operating Officer, SVOX AG

Hakan Kostepen, Advanced Product Manager, Panasonic Automotive Systems

• Navigation mapdata: Learn how to overcome the end user criticisms of: incompleteness, lack of updates, unresponsiveness, lack of user input and difficulty of use
• Methods of deploying location based services and navigation applications. Discover what you need to do to increase your revenue stream!
• Find out which services consumers are using and how to add new services they really want
• Points of interest and personalization:   Hear how you can deliver the depth, accuracy and completeness of data that users desire   and why personalization services can unlock the key to business success
• Internet based route finding and local searches such as google maps and MS MapPoint generate repeat visits from almost every user. If these services become available on navigation systems who will profit and how?
• Discover the potential of Location based advertising and how close we are to tapping into this lucrative revenue stream

Moderator: David Bank, Analyst, RBC Capital Markets

Amit Khana, President Database Licencing , InfoUSA

Clay Collier , CEO, Akua Control

Dominic Tonner, CEO, MI International

• Understand what wireless carriers and Tier 1 suppliers need to do to give end users what they really want
• Gain insight into the next steps for dynamic data: routes, traffic, weather, parking and more
• Learn how the end-user, and vehicle, will be protected from information overload as the technology evolves and services grow in complexity
• Predictive traffic: The service users REALLY want. Get a status update on this emerging technology and how you can capitalize on it

Moderator: David Wood, President, David Wood Associates

Bryan Mistele , CEO, Inrix

Blake Bullock, Product Manager Location Solutions, Motorola

Joseph Reed, Chief Information Officer, Traffic.com

Brian Tucker, Automotive Business Development, Sony Ericsson

Jonathan Hubbard, CEO, Landsonar

4.45pm WORKSHOP HOSTED BY TOTAL TRAFFIC NETWORK

• Discover why Real Time Traffic promises to be the killer application that could break open the navigation market
• Take a closer look at the depth of service needed to deliver a real time traffic system that will hook consumers for life!
• Hear how methods of data collection for the North American market will be the backbone of a ubiquitous and reliable real time traffic service
• Find out how products and services are improving, and how technology is finally putting the holy grail of dynamic real-time traffic data within reach

• Discover which types of device will drive the future growth of the navigation market
• Recieve the latest data on what features users look for and want on their systems
• How navigation fits into the broader market of telematics. What trends will we see in the future? LBS, Route cost calculation, taxation etc Who will provide these services and who will reap the benefits?

Thilo Koslowski, Lead Automotive Analyst, Gartner

TomTom and Toyota have teamed up to create a unique semi-integrated navigation solution on the Toyota Aygo

• Discover how partnerships like this could be the winning formula for the entire value chain
• How can a portable device become an OEM solution? Look a what device makers and OEMs can do to give the consumer the best of both worlds
• New technologies promise to offer increased interoperability between on and off board systems in the future. Look at the opportunities this will create for your business

Richard Currie, Automotive Business Development Manager, TomTom

• The longevity of on vs off-board systems. Understand which is the best in terms of features, service and reliability
• A smart future: Will SmartPhones be the next generation navigation device? Find out their limitations, capabilities and how they appeal to the end user
• Product liability: How can you effectively manage the costs of maintaining product safety and ease of use when consumer devices are integrated into the vehicle
• Learn how to reduce the cost of both onboard and aftermarket services to a level that will drive adoption rates through the roof!

Moderator: Egil Juliussen, Principal Analyst, Telematics Research Group

Jeff Mcgannon, Vice President OEM Business Development, Ibiquity

Steve Myers, GPS Consumer and Navigation Portfolio Manager , Sprint

Hassan Wahla, Senior Director, Business Development, TeleNav

• Master the challenge of creating the foundations for multi-device connectivity
• Transparent interaction between devices. Learn how seamless connectivity will significantly impact the adoption of navigation devices and services and how to achieve it.
• Explore the conundrum of on-board computers and ubiquitous platforms. Is system overload the future? Will Microsoft Windows® comes to dominate the automotive market as it does with home and office devices?  

Moderator: Michael Masnick, Founder, Techdirt

Kanwar Chadha, Founder and VP Marketing, SiRF

Aaron Dagon, President, Psinaptic

Steve Wollenberg, VP marketing, Circumnav Networks

• Take complexity out of developing next generation 2D and 3D navigation systems
• Minimize development risks by using standards-based technologies (Open GL ES, POSIX, etc.) as well as tight technology integration
• Minimize memory footprint and maximize graphics performance - with minimum development effort

Andrew Poliak, Automotive Segment Manager, QNX

Mark Ruthenbeck, Systems and Appications Manager, Freescale Semiconductor

• Get a sneak peek at the media storage device of the future. Will it be optical, HD or flash and what will this mean for your business?
• The technology behind real time traffic services. Learn about advances in floating vehicle data and cellular vehicle data and how this can impact your business.
• How emerging technologies i.e. streaming media and improved bandwidth will help drive mass adoption of navigation systems

Moderator: Derek Kerton, CEO, The Kerton Group

Rob Pait, Director of Global Consumer Electronics Marketing, Seagate

Don Barnetson, Associate Director, Samsung

Danny Woolard, Director of Wireless Technologies, ITIS Holdings

Charlie Oppenheimer, CEO, Digital Fountain

• How to ensure complex multifunctional devices can be controlled in a simple and user friendly way.
• Touching back, are tactile responsive interfaces the future of in car control?
• Explore the challenges of portable and cellular devices: Overcoming the problems of screen size and varied lighting conditions
• 3D map displays and satellite imagery: Will they become widespread and can they be incorporated without compromising ease of use?
• Driver distraction: Hear the lastest advances in voice recognition and speech to text technology

Myles H.Kitchen, Principal, M.H. Kitchen & Associates

Joe DiNucci, Immersion Corporation, Senior VP Automotive

Christian Bubenheim, VP, Thales Navigation

Isaac Levanon, CEO, 3DVU

• How satellite radio is gaining strong adoption as a combined, cost-effective audio-plus-data platform to bring real-time entertainment, information and data into the car
• Trends in ongoing convergence of audio, navigation, telematics and video systems in the car, whether OEM or aftermarket
• True mobile capability, and the role aviation and marine is playing in future automotive developments

Roderick Mackenzie, VP, Advanced Applications & Services
, XM Satellite Radio

• How crucial are standards for the acceleration, adoption and deployment of vehicle navigation services?
• Understand ad hoc standards versus formal standards activities and how each approach supports the industry. Discover why these apparently competing approaches are actually complimentary and where they may need to be harmonized
• Define the emerging opportunities for your business when the vehicle is connected to the external road system
• Examine the opportunities created by emerging and evolving standards for geospatial data, map databases, software and services and wireless communications
• Assess the role of emerging government initiatives on standards and how they may serve as a catalyst for increased commercial support of Location Based Services

Neil Schuster, President, ITS America