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Day One

MARKET DYNAMICS AND PREDICTIONS

• Find the right feature set and strategy to capitalise on the evolution of navigation solutions from a luxury to a must-have
• Find out why divergence will be the key to your continued success in the face of increased competition
• Stakeholder collaborations, mergers and acquisitions - how will these market movements affect your business going forward?

Thilo Koslowski, VP & Lead Automotive Analyst, Gartner

Get an update on navigation users' satisfaction and interests based on the latest J.D Power research

Discover:

• New car buyers preferences - the features and bundles that are unlocking buyers wallets
• Consumers use of navigation systems, what they like, what they don't like, and what they want more of
• How to satisfies the mass market - ease of use, calculation speed, multi-functionality and more
• What features can be improved upon to retain life-long customers

• Find out how close these solutions are to market and what needs to be done to provide users the seamless experience they will be delighted to pay for
• Hear what partnerships need to be made to provide complete journey navigation - from web browser to planes, trains and automobiles
• Are multi-functional systems overloading the user? Is there really any safe way to dock a system? Hear how PNDs can deflect safety concerns and maintain their market share
• Providing personalised info to the client - what are the biggest challenges faced to synch navigation systems to outlook calendars, browser bookmarks and adjusting to real time dynamic data?
• Is it possible to add new functions while maintaining a pocketable form factor? Hear strategies to maintain the pace of PND evolution

Dr Egil Juliussen, Co-Founder & Principle Analyst, Telematics Research Group

Blake Bullock,  Product Manager Location Solutions, Motorola Mobile Devices Business

Kiyoshi Hamai, Director of North America, Mio Technology Ltd

Christian Bubenheim, VP of Product Marketing, Magellan

• Have portable devices sewn up the low and mid-level markets, or can in-car systems take the power back?
• Hear strategies to reach the critical $500-$1,000 price point - and what it will mean for the rest of the value chain
• Overcoming the challenges of long product cycles and costly updates - is the only way to survive integration with portable devices?
• Discover what tomorrows embedded systems will look like and what they need to offer to stand out from the crowd

Peter Friedland, Managing Director, Soleil Group

Steve Wollenberg, Founder and Vice President of Business Development, Dash Navigation
Dr. Kal Mos, Engineering Manager, DaimlerChrysler Research and Technology North America , Inc.

Jeff Mcgannon,   Vice President OEM Business Development, Ibiquity Digital

• Find out how navigation will be included as part of a service bundle on cellphones and what this means for market size and revenue expectations
• Consumers experience of multi-media through smartphones will drive what they want to see in the vehicle. Predict how this will affect user expectations
• Can smartphones remain easy to use and yet offer an experience as fulfilling as dedicated systems?
• Overcoming the obstacles of small screen and speaker size - hear what specific content changes will smartphones require

David Stanley-Brown, VP and GM Americas , Wayfinder

• Consumer navigation could be the next battle front for Local Search,  hear how Google, Mapquest, Microsoft moving into the industry may change the shape value chain
• Complex yet simple - how can you enable powerful routing yet maintain ease of use?
• Find out which routing features users value most - multi-stop, dynamic updates and more
• Who will own the consumer experience and what business models will work with these systems?

Hakan Kostepen,  Advanced Product Development, Panasonic

Get an update on the challenges, opportunities and predictions for the navigation industry presented by the ongoing revolution of integrating digital maps with database content

• What consumer and market demands are driving a need for connected navigation?
• What emerging predictive, user generated, POI and other data is being made available to drive more dynamic applications?
• What technological hurdles are posed by connected navigation requiring fast delivery of best-in-class dynamic data from disparate sources?
• How can connected navigation help you create greater brand differentiation and loyalty?

Marc Prioleau, VP Marketing, deCarta

• Evaluate what convergence strategies auto makers and portable device makers are likely to employ to maintain growth and increase profits
• As market share becomes ever more fiercely contested, what technology and services have the most to gain from multi-functional systems?
• Will all navigation devices become multi-purpose or will there still be room in the market for dedicated systems?

Dr Egil Juliussen, Co-Founder & Principle Analyst, Telematics Research Group

• Understand the promise of long tail data - the strategy behind amazon.com’s success - and how this could be applied to the navigation space
• Look ahead to when evolving technology and standards will open up opportunities for the merging of consumer mapping portals and Geographic Information Systems (GIS)
• Will Google Maps and other web portals eventually be coupled with more advanced geographic search and query so that it looks, feels and acts like a GIS?
• Imagine the value in enabling users to create customized mapping applications like "my weather", "my traffic", "my family locator" and more

Joe Francica, Editor-in-Chief & Vice Publisher, Directions Media

• Real Time Traffic as a real selling point - what the consumer needs to know and how they want it delivered to them
• Are predictive traffic models elevant? Is it unpredictable events that people need to deal with? Hear the best way to save users frustration and drive up your profits
• Reliability, accuracy, intergrity, discuss what Wireless Carriers and Tier 1s need to do to invigorate the industry
• Learning and peer to peer systems - the traffic solutions of tomorrow or a waste of investment?

David Lively, Chief, Traveler Information Systems, California Department of Transportation

Scott Sedlik, VP Marketing, Inrix

Thomas Bouwer, VP Sales & Marketing, Airsage

Bill Greco, Senior Vice President, TrafficCast International

Stefan Gudmundsson, Director, Product Management, Telit Wireless Solutions Inc.

• Find your value proposition. Hear which type of solution make most sense for various parts of the value chain
• Quality of service, find out why off-board systems promise to satisfy customer wants in ways that on-board systems can't
• In which direction are the device makers and car makers looking? Discover whether your best strategy is leading or following
• New technologies are enabling interoperability between on and off-board systems. Take a look at how hybrid systems may offer the best opportunities going forward

Larry Rinek, Automotive Industry Consultant, Frost & Sullivan

Tarun Gupta, Product Strategy & Innovation Manager, Siemens VDO Kevin Yount, Vice President, PTV America, Inc

Dave Reid, Senior Manager, Business Development, Qualcomm

• Get an update on the growth of digital content for navigation systems and the opportunities this is opening up
• A different route for digital maps - discover the potential in shifting from the use of maps as a mere guide to a powerful tool for users to find what they want
• Ever richer content. Find out how digital maps will offer increased convenience for users and increased profits from Location Based Services
• As we move closer to a wireless world be prepared for the dramatic rise in demand for dynamic, up-to-date content

• Discover which LBS have the most consumer appeal and discuss the problems implementing them - Dyanmic POI, Weather and parking data
• The wireless carriers are now investing more in Location Based Services, will this spark the long predicted LBS boom?
• The ongoing business model problem - discover who is likely to pay and who is in the best position to profit from LBS
• Get an insight into the depth of data that LBS services will require as the industry gathers pace

Mike Sheldrick, Editor, LBS Insider

Clem Driscoll, Founder and Managing Partner, C.J. Driscoll Associates

Murray Armstrong, Sales and Business Development Director, CustomWeather

Rafael Saavedra, CEO, Global Gateway Technologies