1) BRAND AWARENESS

Event sponsors receive extensive promotion and branding through all our marketing channels for the entire life cycle of the conference - not just for the two days that we bring the industry together. Our on and offline direct marketing reaches 20,000+ industry leaders. On top of this we have all the people who browse our website, view one of our adverts, hear about us through word of mouth etc The people we reach are high profile executives from across the value chain.

2) GENERATING INTEREST

Once potential partners and clients have heard about your company they will be intrigued to learn more. They can click on your sponsorship logo and link to your website, they can read your sponsorship profile online or in our event showguide. They will look for speakers from your company on our agenda, they can see that you are running a workshop an exhibition booth. This event gives your potential partners many ways to learn more about you and offers you a platform to impress them with your knowledge and experience and make sure that when they think about who they want to do business with - you are top of their list.

3) MEETING LEADS AND MAKING DEALS

Building awareness and interest is impossible to judge in numbers- the most tangible ROI for sponsorship is the amount of new business leads you come away with and the amount of deals you make from those leads.

Navigation USA 2006 brings the leads to you by unifying players from across the value chain under one roof for two days. As event sponsors you will have the highest profile at the event and you will be the ones that everyone will want to meet. You can run the numbers at the end of the conference and calculate how much it would cost for you to reach all of these leads individually. When you think about those numbers and add in the incalcuble value of meeting your leads face to face and shaking their hands you will begin to see the real marketing value of your sponsorship package.

4) BUILDING RELATIONSHIPS

No doubt you already have many clients and contacts within the industry and you don't need me to tell you that repeat business is the best business. As sponsors at Navigation USA you have the perfect opportunity to maintain and build your relationships. Invite your clients with one of your complimentary passes included in your package, if you have used them all- tell them that you can get them a discounted pass - either way they will be impressed by your status as a key player in the telematics world.

This is your event as well as ours and we want to work with you to bring success to ourselves, you, your company and the entire industry. No company can go it alone in this complex market and that is why there is a need for Navigation USA 2006 and that is why you need to sponsor us. Like all intelligent economic strategies it is mutually beneficial!

Contact us now to discuss the available sponsorship options and how we can work together.

John Blackley -Sales Director

Email: john@telematicupdate.com

 Tel: + 44 (0) 207 375 7157