Navigation India 2008

Day One - Thursday 20th November

• The latest insight on this dynamic and complex market right now. Learn which companies are spending and discover the true market potential
• Discover how consumer preferences are changing and what consumers in India are demanding from their navigation products
• Find out the key business models and strategies you should be implementing to succeed in this treacherous market
• Dissect regulations and red tape that could hinder your business. Learn correct methods to ensure your products hit the market in the right way
• Learn how foreign companies circling the market could impact proceedings in a big way

Mohamed Mubarak Moosa, Senior Research Analyst, Frost and Sullivan

What Indian drivers want. Discover key strategies for in-car navigation success

• Consumer group analysis: Learn how Indian drivers use cars - the number of drivers, how many drive to unknown destinations and how much time is spent in cars
• Traffic – a key differentiator and USP. How automotive OEMs in India can meet traffic demand. The latest on TMC infrastructure and obtaining data from ministries
• Discover the best strategies for GUI (graphical user interface) design to prevent driver distraction and increase ease of use
• Debate the key tactics to combat competition from the cheaper and more accessible PND market
• Does a luxury car demand a luxury navigation system or are standards still not defined? Learn how value added services (VAS) can make difference to your product

General Motors India – Rajiv Gupta – National Manager for New Business Development

Networking Coffee Break

• Develop strategies to differentiate each device and discover key possibilities in cross device business models and convergence
• Turn mobile phone subscribers into profits. Weigh up connectivity, dynamic content, hybrid positioning and portability factors
• Understand how PND form factor and value added services can establish a strong stake in the market and replicate financial success from other international regions
• Analyse the increased demand for luxury cars and its impact on the automotive OEMs ability to secure a slice of the massive car accessories market

Tata Motors India – Shashank Dhaneshwar – Head of D.G.M. (Electronics)

General Motors India, Rajiv Gupta - National Manager for New Business Development

Bosch - Raghavendra Krishnamurthy – Group Manager

• Discover how intelligent ‘POI – centric’ routing will be the key to combating a problematic address system
• Understand how to make navigation by landmark reference as opposed to the ‘direct to house number’ system work
• Learn how to adapt routing principles to cultural habits and maximise use of POI database
• Back to basics: learn what needs to be done by routing software providers and map vendors to create a seamless and simple user experience
• Find the heart of user experience in UI (User Interface). Design best practices to create a holistic experience by providing the right information at the right time

Sat Nav Technologies – Amit Prasad – CEO

Digital Map Data has arrived! How to work with current map data to guarantee market leadership

• The truth on map data right now – coverage, depth, POIs. Is it good enough to build consumer products around?
• Discover how to build products allowing for today’s map data quality and adapt your product strategy accordingly
• Get the low down on what needs to be done to improve map data. Get a breakdown of map provider top priorities and the regions left with poor coverage
• Learn how POIs (point of interest) are vital in routing to compensate for India’s difficult house numbering and infrastructure system

MapmyIndia - Shivalik Prasad - Vice President

• Discover – how a well designed speech user interface (SUI) will increase driver safety and improve the user experience
• Compare – how speech technologies have been adopted in other regions around the globe, in US, Europe and Asia
• Realize – that speech technology is not a feature for luxury cars only
• Learn – what Nuance has done to provide added value for drivers and highest quality level for in car speech solutions
• Outlook – on trends in the HMI and SUI development for factory fitted head units, PND, connected devices and mobile navigation
• Discuss – what options are available for the Indian market and what can be expected in 2009

Nuance Automotive – Arnd Weil, General Manager Automotive / Embedded Speech

Networking Coffee Break

The shift from guiding to finding – Location Based Services for continued profits 

• The latest mobile operators plans to deploy LBS in India. Discuss future plans for data charging and location technology such as AGPS
• How user generated content (UGC) can help to keep map data fresh and relevant with POIs and content
• Discuss how city centric and POI heavy Indian map data could be ideal for LBS apps such as local social networking
• The lowdown on what LBS apps Indian consumers actually want. Will consumers spend money on social networking, child tracking, tourism, dating and shopping
• Discover how subscription services are the key to continued profits and learn how value added services can greatly increase ARPU (average revenue per user)

Nokia India - Jasmeet Gandhi, GTM Software & Services

End Of Day One

Day Two - Friday 21st November

The Indian Scenario - Dynamics of the buoyant Indian market (market size, relevance of applications)

• Metamorphosis of customer outlook (cost to investment)

• Key influencers in telematics enablement (Corporates, 2nd generation business),

           leadership, logistics Infrastructure, technology bandwidth, end-customer delight!

• Current areas of telematics enablement besides commercial vehicle: TNT (PIS – e.g CMBT Project; Passenger Safety – e.g.:Schools / Colleges / BPO, Taxi, Public Transport, Garbage Collection; Mining; Project Execution progress (No. of km of road laid in a day)

• Cost parameters: explore all cost areas – maps, tech. infrastructure, OBU, Services – including change requests

         The Road Ahead:

• Prognostics and diagnostics, integration with vehicle OE service N/W, safety and statutory regulations adherence, seamless navigation from door-to-door, integrated entertainment consoles, dynamic and versatile maps integrated with traffic control centres, improved GPS precision – new satellites, affordability

Ashok Leyland – Sowmith Mukund – Major Accounts Manager – Telematics

Nissan Motors – Tsuguo Nobe – General Manager - Telematics

• Learn how to work with in car architecture to lower installation costs for after market and in dash solutions.
• Discover how by using appropriate hardware and reusable software components, unit costs can be reduced
• Understand how to work more effectively with device form factor to cut down costs. For low cost systems discuss how important aesthetics really is to the consumer
• Discover how device convergence (information + entertainment + connectivity) can help meet consumer in-car comforts at a lower cost
• How to work with PND integration in the car. Is this the answer to low cost in-car issues? Discover if partnerships are workable and what options are available

Wipro Technologies, Debashish Mukherjee, General Manager
Sirf Technologies – Ashutosh Pande – MD Indian operations
Nissan Motors – Tsuguo Nobe – General Manager

Get maximum value from distributors and fully exploit channels to market

• The low down on routes to market and identify key distribution methods for hardware, software and applications. Learn how to build successful relations with distributors
• Explore the different types of revenue sharing models. Learn how profit sharing margins can change year on year to reflect the strength of your product's performance
• Consumer education through distributors. Ensure your brand is pushed directly to consumers through effective collaborative campaigns
• Understand the importance of creating awareness of your product on the sales floor and getting yourself the best shelf space through inviting promotions
• Key tactics to create successful brand enhancement marketing campaigns. Learn the vital role free trials play in educating consumers and selling the value of navigation

Bright Point – Alok Shankar– Managing Director - India

12:05 PM - 13:35 PM - Lunch

• Understand how customers really use navigation services today and how they will tomorrow
• Discuss if subscription services will work in the Indian market and if free trials will attract long-term users
• Overview of the business and distribution models that will really drive profits 'plus' secure mass-market penetration
• Discover how LBS services will enhance user experience, deliver enterprise ROI and increase reseller profits

LocatioNet - Mark Gullickson - Managing Director - India and the Middle East

14:45 PM - 15:20 PM - GPS Navigation in India; The past, the present and the future

• The knowledge among consumers about the benefits of navigation devices is still very low in India. How to increase awareness about use of navigation devices among the potential buyers in the country?
• The customer today desires to make a informed decision while buying anything in the market. In this backdrop what should be the strategy to handle the expectations a customer may have regarding quality of map data and its updates.
• Product customisation is a key aspect in order to ensure success of a product in the market. What are your views on the kind of customisation that will be effected in the product to suit it to Indian Conditions?
• Updating and expanding map content is a crucial element to ensure the sustainability and marketability of a navigation device. How do you see the challenge of rapidly changing infrastructure can be met and how do you plan to use the user generated content to make the map content updated

Rishi Chadha, CEO, GoGo India

End Of Day Two and close of conference