Navigation India 2008

Is the Indian navigation market anywhere near ready to fulfil its immense potential?

Conference Features
	New and vital market research and data
	100+ of India's key players and decision makers in one place
	A rich agenda built from months of research with key companies.
	14+ hours of unrivalled networking opportunities.
	Quality sessions with no sales pitches and panels that get to the heart of issues

** Conference update - Only 1 week left to register! Don't miss

out on this seminal and hugely prestigious event. Take a look at the already registered delegate list and get your name down!**

A sleeping giant...The profit potential of the Indian market is simply unbelievable and the money is ready and waiting for those with the right strategies.

Venture capital companies have been falling over themselves to invest in 'the next big thing' and the big international players are starting to make their moves.

However, while the prize is incredible tapping the market is hugely problematic...

But why not get excited? With over 240 million mobile phone subscribers the scope for mobile services is jaw dropping.

Plus, with a smart phone market expected to touch 7.9 million units by 2010 (45% of which will be GPS enabled) the opportunity for navigation

solutions is real and present.

Add in the potential of the automotive navigation segment and the market is seemingly bursting with money. With 2 million new cars sold in India every year, as well a car accessories market that will cross $13 billion in the next year, the scope for in car navigation systems is vast.

And the fastest immediate growth is predicted in the PND segment. While still in its infancy PND sales are expected to increase dramatically for the coming years, but beyond that their future is uncertain.

So, with quality map data now becoming available it is only a matter of hitting the market in the right way.

Essentially, the stats and sheer possibilities of the market will knock you over, but how do you actually tap this immense market?

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Map Data has arrived! So what’s holding the market back?

Like any emerging market there are many business and technical obstacles to be overcome. Till now that’s all been about digital map data.

The depth of coverage, changing infrastructure and differing routing principals have all been holding companies back. But map data is reaching a satisfactory standard and companies are starting to spend.

Now the Indian navigation market needs a conference that will bring together every key player and help propel the market into its inevitable profit explosion.

It is vital to get cutting edge technical and business knowledge to know exactly how to craft your strategies and build products that will win out in the Indian region.

So, what issues need to be addressed before we can reap the huge profits?

The true state of digital map data – get the low down on how digital mapping is progressing and if it is really ready to meet consumer expectations.

Incremental updates – how can map vendors actually keep up to date with the ever changing infrastructure in India to keep map data fresh and relevant?

The real market picture – India is a dynamic and complex marketplace; make sure you get the latest statistics and facts to keep ahead of the curve. Plus, get sharp analysis of other regions who have successfully matured and monetised their markets.

How can foreign investors break the market? - The prize is huge - but that's before working around legislation, duties, appropriate pricing and margins, getting the right partners and distributors and truly understanding the local demographics.

What segment will explode? – Mobile, in-car, PND and enterprise all present great possibilities, but who will win out? Is it al about the mobile?

Refined routing principles for local needs - Infrastructure problems and cultural reasons dictate that routing principles need to be centered around POIs (Points of Interest). But how can this actually be implemented?

And that’s not all! There are many other issues that need to be hammered out:

Managing consumer expectations and education, getting the most from distribution channels and finding out the correct pricing, margins and marketing strategies to aggressively attack and succeed in India.

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Attend Navigation India 2008 and you'll come away with:

A roadmap for action: A clear idea of steps you must take to ensure your business prospers in the long term in the complex Indian navigation market place.

High quality contacts: Our events are world renowned for their fantastic networking (check out the testimonials from our last navigation conference). Attend and you're guaranteed to meet future partners that will make your business significantly more successful. To see who attended our last navigation event click here

Practical in-depth knowledge: A full understanding of the technical and business issues that surround the Indian market.

Competitive analysis: Benchmarks that show you what leading navigation players are achieving in India and what you need to do to be among these leaders.

With so much at stake you need to get your strategies right from the start and fend off the competition circling the market.

The time is now to steal a march on the competition and claim a chunk of the market!

Spaces are limited and this event will sell out. Click here to secure your place!