- Find out how today’s definition of M2M is changing
- Define the market size, opportunities and challenges
- Line up the applications, services and technologies involved. How do they differ across vertical markets?

o Telematics
o Freight logistics
o Manufacturing
o Energy metering
o Remote sites monitoring
o Healthcare

- Isolate which vertical markets are the biggest and growing the fastest

Glen Allmendinger, President, Harbor Research, Inc.

Panel discussion

How to position and partner in the M2M value chain

- Learn how to build a sustainable ecosystem for your business
- Get essential intelligence on different value chains and how each can optimize your time to market
- Understand how you can remove distributed management problems
- Tips on how to adapt your partnering strategy to reach new vertical markets

Moderator: Glen Allmendinger, President, Harbor Research, Inc.
Steve Pazol, CEO, nPhase
David White, regional manager, Opto 22
Mark Maresca , Key Accounts Manager, M2M Com, Sony Ericsson

Session 2: Capture the data: Short-range wireless sensor technology and applications

Case Study

Define your future sensor network standard strategy

- Short-range wireless standards: Find out what’s driving their adoption and how you will profit
- Determine the best wireless network standard for your application:
o Which applications are likely to see 802.11-based or Zigbee- based solutions?
- Learn from real-life examples and learn how to measure the benefits of combining different wireless technologies to solve challenges in asset monitoring
- Compare the advantages of using open standards over proprietary asset management technology

Greg Gower, VP, DPAC Technologies

Dowell Griffin, Director of Engineering, Shockwatch

How to harness new opportunities from the development of wireless sensor networks

- Devise a long-term strategy for suppliers and adopters to transform low-margin assets into high-margin information services based on connected assets
- Learn how to simplify design and installation of sensors, lowering the overall cost of your products
- Save on implementation costs: Tips on the technologies that build on already existing customer network infrastructure and IT

Rob Conant, VP of Marketing and Business Development
Dust Networks

Case Study
Location is the key app: Get GPS sensor to work for you

Applied to mobile asset management, reporting the asset's location is a key requirement. A GPS receiver, module or chip set, is a standard feature - an integral sensor receiver - of the remote wireless transceiver. What specifications do you need and what each specification means in the context of mobile asset management?

- How to specify and select a high-performance GPS receiver
- Get the low down on TTFF, 5m CEP, Cold Search, NMEA SIV, uWs, lobe patterns, and what those cryptic GPS terms mean in the real world.
- Get step advice on solving tough GPS interference problems while tracking trailers and other assets.

Joseph E. Jesson, Chief Technologist, GE Asset Intelligence

Investigate the service providers needs from the US carrier to kick start the M2M explosion

M2M cannot happen without the appropriate wireless network partnership. What does the M2M industry need from operators, and how can it make the case to them?

•  Analyze the present relationship between service providers and the cellular carriers already awake to the potential of M2M

•  Learn how to achieve enough momentum to earn operators' attention

•  Identify the alternative networks: What are the opportunities and challenges to working with MVNOs and non-cellular network providers

•  Discover how to manage pricing in a the volatile network provision environment

•  Should you use satellites or accept holes in the coverage. Find out if there is an alternative

Case Study

M2M monitoring and control of mobile temporary refridgeration units

Revelations - New work practices employed since monitoring
Real world ROI
self monitoring of refridgeration by the manufacturers of units - the issues


Robert Hart, General Manager, Seven Asset Management
Tim Evans, Sales & Marketing Director, TrakM8 Ltd.

Discover how the US carrier offering is changing

- How to chose among the standard and proprietary network offerings depending on

• Footprint requirement
• Time critical applications
• Contractual agreement
  

- Learn what motivates wireless carriers, and what are their minimum requirements for ensuring a successful partnership?

- Find out how to guarantee your system functionalities and coverage within the present operators’ delivery and service structures.

Moderator: Freda Benlamlih, Director Reports - Telematics & M2M / Consulting, Informa Telecoms & Media
Paul Drysch, President of Sales, Aeris.net
Kevin Crayton, Sr. Director, Embedded Solutions, Nextel Communications

Stephen Larder, Business Development Manager, TTPCOM PLC

- Learn to define the key market drivers for deployment:
o Monitoring/ tracking
o Predictive maintenance
o Preventive maintenance
- Gain insight into the factors affecting market growth while identifying key user groups
- Discover what can you learn from the adoption rate in the telematics sector -- and how to apply it in other vertical markets
- Find out if the predicted economy of scale for module and sensor costs is really going to permit volume growth

Glen Allmendinger, President, Harbor Research, Inc.

Case Study:

Business Optimization and Growth through Wireless Vending

- Compare different system implementation models and isolate best practices
- Build up Key Performance Indicators to maximize customer relationships and long-term profits

- Optimize follow up and integration with your customers’ work processes
- Create a winning price strategy

o Reduce the cost of services to enable larger deployment
o Identify the factors affecting your prices and learn how can you influence them

- Line up the top criteria to consider to ensure the sales:

o Regulatory compliance -The consequences of not monitoring
o ROI calculation based on the asset’s value
o Ensuring fast and easy implementation
o Seamlessly integrating with the customer’s IT systems
o Providing long-term follow up and help to ensure work process integration

- Learn how to adapt your offering to differing types of assets. Investigate the most common issues linked to the nature of the asset and how flexibility wins contracts

Moderator: Freda Benlamlih, Director Reports - Telematics & M2M / Consulting, Informa Telecoms & Mediat
Chris Davis, Vice President of Business Development Sensorlogic
Mark Maresca , Key Accounts Manager, M2M Com, Sony Ericsson

Curt Ahart, Director Business Development, Digi International

Case Study:
Energy management through automatic meter management

Find out about IBM's internal energy management system used to monitor electricity usage across its 14 plants in North America.

IBM and Itron are teaming together to design and deliver to IBM Real Estate Site Operations a comprehensive Enterprise Energy Management System solution based in Itron’s market-leading application, EEM Suite, and using IBM’s Websphere Business Integration middleware. This case study will describe

- the solution in terms of its business value to IBM

- the application functionality provided by Itron,

- and its underlying architecture.

Larry Tuttle, Solution Architect Embedded Solutions Wireless Services, AMS Americas, IBM Corporation
Lori Hogg, Product Line Manager, EEMSuite, Itron
Phil Zofcin, IBM Real Estate Operations, IT
Arlen Nipper, President, Arcom Controls

- Find out how to combine mobile computing with telematics to effectively manage financial, human and vehicle resources
- Learn how to transform sensor data into information that has immediate value to the user. How will this integrates seamlessly with the various management activities?
- Discover how telematics can help logistics companies track their assets, even as they increasingly outsource asset ownership and transporters
- Separate monitoring from business information: Understand what information is most commercially valuable and how to keep data secure by separating monitoring from business information

Kevin Moore, Sr. Business Development Manager, Transportation & Logistics, Intermec Technologies Corporation
Representatives from Air Products

Joel Beal , director of marketing, TripMaster

- Find out the particulars of the Container Security Initiative as well as Theft & Loss management on Intermodal container traffic.
- Investigate what wireless standards are necessary for effective multimodal security tracking
- Learn how international regulations on cellular communication affects multimodal security tracking
- Deliver an audit on demand: What upgrades were necessary to satisfy both CSI demands as well as Theft & Pilferage Prevention of cargo and deliver an audit on demand.

Stephen Lowe, CEO, MobinTeleCom Oy

Refine your market strategy: learn how to best position your company in the market

- Master how you can meet the needs of varying vertical markets in a fragmented area
- Find out the opportunity for diversification: How to provide new tailor-made solutions while leveraging your core competencies
- Identify where the profit potential for your solution lies – with local area or long-distance asset tracking
- Hear the truth: Is one solution tracks all reality – or still a myth?

Moderator: Glen Allmendinger, President, Harbor Research, Inc.
Shawn Sanderson - Director Business Development - Siemens
Tim Evans, Sales & Marketing Director, Trakm8

Kevin Moore, Sr. Business Development Manager, Transportation & Logistics, Intermec Technologies
Larry Tuttle, Solution Architect Embedded Solutions Wireless Services, AMS Americas, IBM Corporation