Organized by Telematics Update
Advanced Automotive Safety USA 2014 July 8-9th 2014, The Baronette Renaissance Hotel, Novi, Michigan

Industry Pioneers Who Will Speak at Advanced Automotive Safety 2014 

Following in-depth and independent research constructed by us, we have ensure a line-up of the most relevant experts to offer invaluable industry knowledge. 

Below is a list of the hand-picked industry experts who will share premium level insight at the event this year.

 

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Scott Belcher Scott Belcher
President & CEO
ITS America
The Transformation of Road SafetyView Bio
ITS America
Scott F. Belcher was appointed president and CEO of the Intelligent Transportation Society of America in September 2007 after a successful legal and nonprofit management career. Belcher brings to ITS America more than 20 years of private and public sector experience in Washington, DC. Prior to joining ITS America, Belcher most recently served as Executive Vice President and General Counsel at the National Academy of Public Administration (NAPA) in Washington, DC. Prior to that, Belcher held senior management positions at a number of prominent trade associations, worked in private practice at the law firm of Beveridge & Diamond, PC, and at the Environmental Protection Agency. Belcher's vision for moving Intelligent Transportation Systems (ITS) to the next level includes raising awareness of the value of ITS among consumers, legislators, and the media and seeking increased federal funding of ITS initiatives. This vision will help guide our nation's transportation network to a level of enhanced safety, reduced traffic congestion, decreased fuel consumption and emissions, and a lowered economic burden on our society. Belcher holds a Juris Doctor from the University of Virginia, a Master of Public Policy from Georgetown University, and a Bachelor of Arts from the University of Redlands.
Donald Grimm Donald Grimm
Senior Researcher
GM
Standards & Interoperability - The Key to SuccessView Bio
GM
Donald K. Grimm (General Motors Research & Development Center): Mr. Grimm is a Senior Researcher in the Perception and Vehicle Control Systems group at the Electrical and Controls Integration Lab at General Motors. He has over 20 years of research and development experience at GM where he has worked on the development of in-vehicle networking protocols and simulation tools, and on the development of autonomous and wireless-based active safety systems. He was a member of the GM team that developed and publicly demonstrated GM’s vehicle-to-vehicle wireless-based collision avoidance system in 2005. He currently leads the development of wireless-based portable devices and smartphone-integration solutions that enable safety between vehicles, pedestrians and cyclists.
John Suh John Suh
Managing Director
Hyundai Ventures
The Connected Mobility Security ContradictionView Bio
Hyundai
John Suh is the Director of Hyundai Ventures, which is responsible for making strategic investments and developing business partnerships with companies in the United States on behalf of the Hyundai Motor Group. John’s investment and partnership areas of focus include information and communication technology, automotive cleantech, intelligent systems for safety and energy efficiency, and new business models for personal mobility. John has been chair the Consumer Electronics Association standards committee (R6.3) on wireless power since 2010. In that role, John also leads collaborative efforts with other industry consortia and standards develop organizations, including the IEC. Prior to joining Hyundai, he worked at General Motors and Xerox Palo Alto Research Center. John has a B.S. in electrical engineering from Kettering University and an M.S. and Ph.D. in mechanical engineering from Stanford University. His Ph.D. research was in design development of CMOS integrated MEMS actuator technology. John has numerous technical publications and has 4 patents in the fields of robotics and artificial nose systems.
Jim wright Jim Wright
Connected Vehicle Manager
AASHTO
Infrastructure - The Backbone of Road SafetyView Bio
AASHTO
Jim Wright is an independent contractor leading the 511 Deployment Coalition, the Connected Vehicle Programs and the ITS World Congress Scan tours for the American Association of State Highways and Transportation Officials (AASHTO).  Prior to 2008 he was an on loan executive from the Minnesota Department of transportation serving seven years as Program Director for 511 and the Connected Vehicle.

Before joining AASHTO he managed the Minnesota Department of Transportation’s (MnDOT) Intelligent Transportation Systems (ITS) Program called Minnesota Guidestar.  From 1991 - 2001 he directed $100 million in ITS work, including a regionally integrated ITS system.

His education includes a bachelor’s degree in civil engineering from the University of Minnesota and a master’s degree in civil engineering from the University of California Berkeley.  He also completed one year of PhD course work in molecular biology.
Roger Berg Roger Berg
Vice President, Wireless Technologies
DensoAutomated Vehicles: The Stepping Stone to Autonomous DrivingView Bio
Denso
Roger Berg is vice president of Wireless Technologies at DENSO’s North American Research Laboratories, overseeing vehicle communication technology. He is responsible for DENSO’s research and development of vehicle-to-vehicle and vehicle-to-infrastructure (V2X) technology, for the United States Department of Transportation’s (USDOT) IntelliDrive (SM) program.  Berg joined DENSO in 2000, as vice president of Wireless Communications, where he was responsible for the design and development of cellular handset and telematics technology. In 2003, his group began to shift toward wireless technology research and development with an extensive focus on V2X technology.  Berg is currently working on the IntelliDrive (SM) program with several North American carmakers and an automotive research and development consortium called the Crash Alliance Metrics Partnership (CAMP). He also works with the USDOT’s Research and Innovative Technology Administration (RITA), Federal Highway Administration (FHWA), National Highway Transportation Safety Administration (NHTSA), and DENSO V2X groups in Japan and Germany. Berg is the inventor or co-inventor on eight U.S. and international patents. Before joining DENSO, he worked for consumer electronic companies such as Sony and Motorola, where he managed the design and development of cellular handsets for markets in the United States, European Union and Asia Berg earned a Bachelor of Science degree in Electrical Engineering from the University of Illinois in Urbana, Ill., and a Master of Science in Electrical Engineering from Illinois Institute of Technology in Chicago, Ill.  Berg is currently an active member of the Society of Automotive Engineers (SAE), and is on the Dedicated Short Range Communication (DSRC) Technical Committee, DSRC Vehicle Safety Committee, Digital Map and Vehicle Interface Methodology Sub-committees and the ITS America IntelliDrive (SM) Task Force.
Download the brochure here to see the full expert speaker line-up
Roger Lanctot Roger Lanctot
Associate Director
Strategy Analytics
The Connected Mobility Security ContradictionView Bio
Strategy Analytics
Speaker Bio coming soon...
Scott McCormick Scott McCormick
President
Connected Vehicle Trade Association Qualification and Certification Outlined View Bio
Connected Vehicle Trade Association
Scott has degrees in Mathematics, Mechanical and Aerospace Engineering, minors in Theoretical Physics, Business Law and Psychology, a Masters in Business Administration and Doctoral Research in Artificial Intelligence. Prior to being the President of the Connected Vehicle Trade Association, Scott was the Executive Director of the Automotive Multimedia Interface Collaboration, a nonprofit research organization of the world’s largest automakers. Scott was formerly General Electric’s Factory with a Future Program Manager, for both Aircraft Engine and Transportation Systems Divisions, implementing over $1 billion in advanced automation and systems. He has authored numerous publications and books, and holds several patents in machine automation, computer systems, and forensic analysis.

Scott is a former Advisor to the United States National Science Foundation and the Industrial Sector Representative to the US Federal Laboratories Technology Transfer Consortium. He is the founder and Chairman of the International Automotive Standards Organizations Summit, and a member of the United Nation’s International Telecommunications Union (ITU-T) Advisory Panel on Communication Standards to Vehicles (APSC). Scott presently serves as the Industry Representative to the Transportation Operations Partners Forum for Freight Congestion and Logistics Management, as a Member of the Steering Committee to the Joint Commercial/Military Intelligent Transportation Systems Summit, and as Industry Representative for CVTA to the US ITS Congressional Caucus Industry Advisory Board.
Deborah Bezzina Deborah Bezzina
Senior Program Manager
University of Michigan Transportation Research Insititute
Tech. Proves ItselfView Bio
University of Michigan Transportation Research Insititute
Speaker Bio coming soon...
Radovan Miucic Radovan Miucic
Research Engineer
Honda R&D
The Great Data Channel DebateView Bio
Honda R&D
Radovan Miucic received the B.S., M.S. and Ph.D. degrees in computer engineering from Wayne State University, Detroit MI, in 2001, 2002 and 2009, respectively. He worked as embedded software engineer (2001-2007), working for Visteon, Delphi and Siemens. He joined Honda R&D Americas, Inc. in 2007, as a Research Engineer in the ITS Group. He is also Adjunct Professor of Electrical Engineering at Wayne State University from 2012. He represented Honda in various U.S. Department of Transportation sponsored projects: Vehicle Infrastructure Integration (2007-2008), within Vehicle Safety Communication (VSC) consortium: VSC-Applications (2008-2009), VSC-Interoperability (2010–2011), and VSC- Security (2013). His current research is in wireless congestion control, performance of vehicular networks, and development of cooperative safety oriented applications. His prior research interests include optimization of in vehicle networks and embedded software architecture.
Chris Schwarz Chris Schwarz
Senior Research Engineer
Automated Vehicles: The Stepping Stone to Autonomous Driving
Automated Vehicles: The Stepping Stone to Autonomous DrivingView Bio
National advanced Driving Simulator
Dr. Schwarz received his B.S. degree in Electrical Engineering from the University of Illinois in 1990, and the Ph.D. in E.E. from the University of Iowa in 1998. He has worked as a research engineer at the National Advanced Driving Simulator since 1998. He has been involved in and led many modeling tasks at the NADS, including multi-body vehicle models, hybrid electric powertrains, electronic stability control, several types of advanced driver assistance systems (ACC, FCW, LDW, LKA), and driver impairment detection using machine learning.  He recently concluded an automation project for the MidAmerican Transportation Center.  Dr. Schwarz has authored several conference papers, journal articles, and a book chapter, been issued one patent, and has 15 years of experience in driving simulation research.
Download the brochure here to see the full expert speaker line-up
John Kenney John Kenney
Senior Manager
Toyota Info Technology Center
The Great Data Channel DebateView Bio
Toyota Info Technology Center
Dr. John B. Kenney earned his BS and Ph.D. degrees, both in Electrical Engineering, from the University of Notre Dame. He received the MSEE degree from Stanford University. He is a Principal Researcher at the Toyota InfoTechnology Center in Mountain View, CA, USA, where he leads a vehicular networking research team. He represents Toyota in cooperative projects between the Vehicle Safety Communications (VSC) consortium and the US Department of Transportation.  He also represents Toyota in DSRC-related standards groups at IEEE, SAE, and ETSI. His contributions to IEEE 802.11 and 1609 standards development have been recognized by the IEEE. He served as Co-General Chair of the ACM VANET Workshops in 2011 and 2012, and is Co-organizer of the First International Workshop on Smart Vehicles in 2014.  He recently testified on 5.9 GHz spectrum sharing before the US House Energy and Commerce subcommittee on Communication and Technology. His current research is in wireless congestion control, performance of vehicular networks, and spectrum sharing technologies.
Eric Williams Eric Williams
Attorney
Insurance Institute for Highway Safety
Liability and Insurance: With Great Power Comes Great ResponsibilityView Bio
Insurance Institute for Highway Safety
Eric Williams serves as in-house counsel for the Insurance Institute for Highway Safety (IIHS). He shares legal oversight of a $30M expansion of IIHS's Vehicle Research Center to test and research crash avoidance and other autonomous technologies. Additionally, he tracks and analyzes federal and state transportation and highway safety-related legislation and rulemakings, including initiatives on autonomous vehicles and V2X connectivity. He also serves as the primary transactional attorney for drafting research, license, and expansion-related agreements. Externally, Eric is on an expert panel that is partnered with the California DMV to define and develop state regulations for autonomous vehicles. He graduated from George Mason University School of Law, where he served as the Editor-in-Chief of the Journal of International Commercial Law, and from Bates College as a member of Phi Beta Kappa.
Zac Doerzaph Zac Doerzaph
Director
Virginia Tech Transportation Institute
Consumer Attitudes towards Advanced Automotive SafetyView Bio
Virginia Tech Transportation Institute
Dr. Zachary Doerzaph is the Director of the Center for Advanced Automotive Research at the Virginia Tech Transportation Institute. Dr. Doerzaph coordinates a research portfolio focused on measuring and improving the performance of next generation vehicle and roadway systems. His research projects emphasize safety as it relates to the interactions between driver, vehicle, and infrastructure. Dr. Doerzaph focuses his efforts on the design, development, and evaluation of connected vehicles, collision avoidance systems, automated driving systems, driver interfaces, and driver behavior monitoring and evaluation. Dr. Doerzaph graduated with an undergraduate degree in Mechanical Engineering from the University of Idaho and graduate degrees from Virginia Tech within Industrial and Systems Engineering..
Speaker Image coming soon Jay Joseph
Senior Manager - Product Regulatory Office
Honda
Qualification and Certification OutlinedView Bio
Honda R&D
Speaker Bio coming soon...
Speaker Image coming soo Henry Bzeih
CTO - Head of Connected Car
KIA
The Connected Mobility Security ContradictionView Bio
KIA
Speaker Bio coming soon...
Download the brochure here to see the full expert speaker line-up
Speaker Image coming soo Dave McNamara
President
MTS
Real Data Deficit: Is Simulation a Sufficient Solution?View Bio
 
Speaker Bio coming soon...
Jerry Wood Jerry Wood
Director - Transportation Systems Analysis, Director of Transportation & Engineering
Gateway Cities Council of Governments
Gateway Cities Project: Envisioning a Future of Optimized Fleet ManagementView Bio
Gateway Cities
Jerry R. Wood, P.E., is a Civil Engineer with extensive infrastructure project management experience in developing and implementing comprehensive strategies for diverse infrastructure solutions and improvements.

With 25 years as a consultant on various Southern California transportation projects, his experience includes managing multi-billion dollar freeway improvement projects, multiple-agency reviews and concurrence, and designing local freeway interchanges and arterial highways.

Since 2003, Mr. Wood has served as Director of Transportation and Engineering for the Gateway Cities Council of Governments (GCCOG), representing 27 cities, the Port of Long Beach, unincorporated Los Angeles County and the 2.2 million residents of Southeast Los Angeles County, CA. His primary focus is oversight of regional and sub-regional transportation issues relating to goods movement to and from the Ports of Long Beach and Los Angeles in San Pedro Bay.

For GCCOG, he is currently engaged in developing a Strategic Transportation Plan (STP) with focus on successful community involvement. The STP will encompass goods movement impacts; new technologies , including Intelligent Transportation Systems (ITS) and Zero Emission Freight Corridors (ZEFC); air quality and public health; demographic analysis; storm water treatment; and, funding & financing strategies using public and private partnerships.

Mr. Wood's expertise has led to many national and international engagements as a keynote speaker and panelist. Recent presentations include: Metrans 2013, Telematics 2013, and Ports Australia 2012.

With an education in Environmental and Civil Engineering from Ohio State University, Mr. Wood is a leader in developing integrated solutions for stakeholders to meet community and freight transportation challenges.
Richard Wallace Richard Wallace
Director - Transportation Systems Analysis
Center of Automotive Research
Tech. Proves ItselfView Bio
Center of Automotive Research
Richard Wallace, M.S., serves as Director, Transportation Systems Analysis group within the Center for Automotive Research (CAR). He has 20 years of experience designing, conducting, and managing transportation projects and research. Mr. Wallace serves as principal investigator for CAR's connected vehicle efforts for the Michigan Department of Transportation, CAR's work on a US DOT RITA project to apply remote sensing to bridge-health monitoring, and CAR's components of a mobile computing project for the U.S. Army's National Automotive Center (NAC). Previously for RITA, he led CAR's portion of a multi-organizational team to apply GPS, GIS, and geo-fencing to analyze truck activity at international border crossings. In addition, he led CAR's connected vehicle related projects for DENSO, the Michigan International Speedway, and the Specialty Equipment Market Association.

Earlier in his career, Mr. Wallace spent several years working as a researcher at the University of Michigan Transportation Research Institute (UMTRI) and several more at the UM Intelligent Transportation Systems Laboratory. At the University of Michigan, his worked focused on the evaluation of several intelligent transportation systems (ITS) field tests in the State of Michigan.

Mr. Wallace holds an MS. in Technology and Science Policy from the Georgia Institute of Technology and a B.S. in Chemical Engineering from Northwestern University. He is a Ph.D. candidate In Urban and Regional Planning at the University of Michigan. He also is a member of the Board of Directors of the Intelligent Transportation Society of Michigan.
Seii Sai Seii Sai
Information and Communication Engineer
Toyota InfoTech Japan
Case Study: How Japan Paved the Way to Make Advanced Safety a RealityView Bio
Toyota InfoTech Japan
Seii Sai received the B.S. and M.S. degrees in Information and Communication Engineering from the University of Tokyo in 1999 and 2001, respectively. Currently he is a senior researcher at Toyota InfoTechnology Center, Co., Ltd. His research interests include ITS system architecture, vehicle-to-vehicle communication methods, and routing protocols. He is a member of R2V and V2V radio specification standardization team in Japan since 2009.
Catherine McCullough Catherine McCullough
Executive Director
Intelligent Car Coalition
Liability and Insurance: With Great Power Comes Great ResponsibilityView Bio
Intelligent Car Coalition
Speaker Bio coming soon...
Download the brochure here to see the full expert speaker line-up
Roy Goudy

Roy Goudy
Senior Principal Engineer
Nissan

Presentation Title TBC View Bio
Nissan
Speaker Bio coming soon...

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Meredith Evans
Meredith Evans
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